| dc.contributor.advisor | 管康彥 | zh_TW |
| dc.contributor.author (Authors) | 李炳杰 | zh_TW |
| dc.creator (作者) | 李炳杰 | zh_TW |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 5-Oct-2011 14:29:04 (UTC+8) | - |
| dc.date.available | 5-Oct-2011 14:29:04 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-Oct-2011 14:29:04 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0098355055 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/51188 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 企業管理研究所 | zh_TW |
| dc.description (描述) | 98355055 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | 過去許多企業界與學者共同相信的一件事情是，併購是一家成功企業必經的過程，而且事實上併購的熱潮自十九世紀末以來從未停過，然而併購的形式與背後的動機卻不盡相同，在現今產業邊界模糊、環境快速且劇烈變動、競爭異常激烈的時代，企業在尋求併購時也應該具備不同以往的思維，本研究以二十一世紀起到目前為止最熱門的名詞：商業模式的角度來看待企業併購，並選擇全球相當具指標性的三家企業Panasonic Corporation、Canon Inc.與eBay Inc.作為個案，探討從事策略性併購的新觀念及其如何為企業帶來轉型，並針對新時代的策略性併購進行分類與定義。經由文獻與個案的探索，本研究以「商業模式的轉型程度」與「經營範疇的延伸程度」作為構面，將企業併購分為四類，分別是「規模經濟強化」、「商業模式轉型」、「核心資源延伸」與「現有產業再定義」，其中後三者屬於能帶給企業在次世代競爭時具有某些特殊優勢的策略型併購，分別對應到的個案即eBay Inc.、Canon Inc.以及Panasonic Corporation，且深入探討三家企業的併購歷史時，可以發現共同具備第一階段「內部強化」與第二階段「外部創新」的「二階段併購」軌跡與特徵。當環境變化的速度快，不斷有新技術、新產品與新市場出現時，產品生命週期將快速縮短，企業的策略要維持競爭力，必須要在資源上做最適合分配，而併購能帶給併購公司一個快速取得新事物的捷徑，換取最寶貴的資源之一－時間，並為企業帶來創新，故相當值得業界與學界深思與探討。 | zh_TW |
| dc.description.tableofcontents | 目錄第壹章 緒論 1第一節 研究背景與動機 1第二節 研究問題與目的 4第三節 研究方法 5第四節 研究限制 7第二章 文獻探討 9第一節 商業模式 9第二節 商業模式的創新與轉型 15第三節 企業併購 18第四節 策略性併購 28第參章 Panasonic 37第一節 個案公司背景描述 37第二節 策略性併購與轉型 42第三節 個案公司分析 46第肆章 Canon Inc 51第一節 個案公司背景描述 51第二節 策略型併購與轉型 54第三節 個案公司分析 58第伍章 eBay 61第一節 個案公司背景描述 61第二節 策略型併購與轉型 62第三節 個案公司分析 65第陸章 結論與建議 70第一節 研究結論 70第二節 管理意涵 74第三節 後續研究建議 75參考文獻 77 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0098355055 | en_US |
| dc.subject (關鍵詞) | 策略性併購 | zh_TW |
| dc.subject (關鍵詞) | 商業模式 | zh_TW |
| dc.subject (關鍵詞) | 企業轉型 | zh_TW |
| dc.subject (關鍵詞) | 創新 | zh_TW |
| dc.title (題名) | 價值創新導向商業模式轉型之戰略性併購類別 | zh_TW |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 參考文獻 | zh_TW |
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