| dc.contributor.advisor | 馮震宇<br>邱奕嘉 | zh_TW |
| dc.contributor.author (Authors) | 王偉仲 | zh_TW |
| dc.contributor.author (Authors) | Wang, Wei Chung | en_US |
| dc.creator (作者) | 王偉仲 | zh_TW |
| dc.creator (作者) | Wang, Wei Chung | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 5-Oct-2011 14:30:09 (UTC+8) | - |
| dc.date.available | 5-Oct-2011 14:30:09 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-Oct-2011 14:30:09 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0098361002 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/51194 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 智慧財產研究所 | zh_TW |
| dc.description (描述) | 98361002 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | 數位影像，尤以數位影片和動畫為目前數位典藏授權模式之主流，惟我國數位典藏計畫執行至今，仍係在「典藏」文物，未達到「推廣」典藏文物之層次。於是，本研究參酌國外教育影音網站之推廣模式，如iTunes U和YouTube EDU等，探討如何利用免費分享的模式，達到有效宣傳影音內容之目的，進而創造出有利的經營模式。本研究以個案訪談的方式，選擇頑石創意公司和格林文化公司作為探討之對象。研究發現，目前數位影像典藏產業中加值廠商的經營模式，已不再以數位動畫資源作為主要營利來源，改變既有之經營模式才是重點所在，改以數位動畫資源為互補性資源，透過經營模式之改造而使價值網上之參與者的轉變。研究顯示，頑石創意公司未來之經營模式為舉辦數位文創巡迴展，從原本動畫製造商角色，轉變為文化創意產業發展的整合角色。相對地，格林文化公司則以Telly Bear電子閱讀器做為未來發展的經營模式，惟初期的成功仍會受到後來競爭者模仿、封閉式硬體和軟體等挑戰。最後的結論與建議，本研究主要針對政府和產業加值廠商方面，自之前的研究論述之中發現的，思考現存的問題。 | zh_TW |
| dc.description.abstract (摘要) | This research aims to focus on digital video, because it will be the mainstream of the digital archive in the future. With respect to the lack of promotion of digital archives in Taiwan, this research will examine the promotion model from well-known educational video websites, for example iTunes U and YouTube EDU, and research how free-sharing model works and how to achieve the goal of promotion, and further create a profitable business model.This research will take Bright Ideas Design and Grimm Press as case study companies. The survey reveals that the business models for digital video archives in the industry have changed from digital video based to digital video as complementary asset for the business model. By transforming the business model, it can also transform the participants in the value net of the company.According to the above surveys, the new business model for Bright Ideas Design would be hosting a Digital Creative and Cultural Exhibition Tour, which instead of being an animation producer the company could become an integrator of the creative and cultural industry. In the final part of conclusion and suggestion, this research aims at government and the participants in the industry and provides solutions towards existing problems regarding previously found issues and referred cases. | en_US |
| dc.description.tableofcontents | 第一章 緒論 7第一節 研究背景與動機 7第二節 研究目的與問題 9第三節 研究方法與架構 11第二章 文獻探討 13第一節 數位典藏產業之發展 13壹、 數位典藏之定義 13貳、 數位典藏產業概況 15第二節 數位典藏與影像授權產業之關係 18壹、 素材提供 18貳、 加值運用 19參、 單一領域至跨領域技術運用之新趨勢 22肆、 數位典藏識別與追蹤之核心技術 22第三節 經營模式（Business Model）概論 24壹、 經營模式之定義 24貳、 經營模式（Business Model）之組成要素 26參、 價值網（Value Nets） 35肆、 小結 39第三章 數位影像典藏可能衍生之法律爭議 41第一節 數位影像典藏過程所衍生之法律問題 41壹、 從事數位化前應注意之法律規範 41貳、 從事數位化後之法律問題 45參、 加值應用之法律問題 48肆、 數位典藏影像之授權 52第二節 小結 56第四章 數位影像典藏產業之推廣模式 57第一節 國外數位影像典藏之推廣模式 57壹、 iTunes U 57貳、 YouTube EDU 65參、 Academic Earth 69肆、 Teachers’ TV 72伍、 綜合比較 77第二節 我國數位影像典藏之推行困難 79壹、 市場層面 79貳、 法律層面 80第五章 個案研究 81第一節 頑石創意公司 81壹、 簡介 81貳、 經營模式 81參、 數位動畫能力－以動畫卡滋幫為例 84肆、 個案探討：頑石創意與故宮博物院 86伍、 經營模式之分析－數位文創巡迴展 95第二節 格林文化公司 98壹、 簡介 98貳、 經營模式 100參、 加值應用概況 102肆、 經營模式之分析－Telly Bear閱讀器 108第六章 結論與建議 110第一節 結論 110壹、 數位影像典藏之法律與授權問題 110貳、 國外教育影片典藏網站之推廣模式－免費創新服務 110參、 研究個案比較－經營模式分析 111第二節 建議 112壹、 政府方面 112貳、 產業方面 113參、 加值廠商方面 113第三節 研究限制 114參考文獻 115附錄 124附件一、多媒體素材授權契約範例 124附件二、訪談記錄－頑石創意公司總經理 林芳吟 126附件三、訪談記錄－故宮文創行銷處處長 徐孝德 131附件四、訪談記錄－故宮教育展資處科長 謝俊科 138附件五、訪談記錄－格林文化公司數位行銷主任 陳韻如 141 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0098361002 | en_US |
| dc.subject (關鍵詞) | 數位典藏 | zh_TW |
| dc.subject (關鍵詞) | 數位影片 | zh_TW |
| dc.subject (關鍵詞) | 經營模式 | zh_TW |
| dc.subject (關鍵詞) | 頑石創意 | zh_TW |
| dc.subject (關鍵詞) | 格林文化 | zh_TW |
| dc.subject (關鍵詞) | Digital Archive | en_US |
| dc.subject (關鍵詞) | Digital Video | en_US |
| dc.subject (關鍵詞) | Business Model | en_US |
| dc.subject (關鍵詞) | Bright Ideas Design | en_US |
| dc.subject (關鍵詞) | Grimm Press | en_US |
| dc.title (題名) | 數位影像典藏廠商之經營模式研究 | zh_TW |
| dc.title (題名) | A study on business model of digital video archives | en_US |
| dc.type (資料類型) | thesis | en |
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| dc.relation.reference (參考文獻) | DONALD MITCHELL & CAROL COLES, THE ULTIMATE COMPETITIVE ADVANTAGE : SECRETS OF CONTINUALLY DEVELOPING A MORE PROFITABLE BUSINESS MODEL 3 (Berrett-Koehler 1st ed. 2003). | zh_TW |
| dc.relation.reference (參考文獻) | GREG JARBOE, YOUTUBE AND VIDEO MARKETING: AN HOUR A DAY 417 (2009). | zh_TW |
| dc.relation.reference (參考文獻) | HENRY CHESBROUGH, OPEN BUSINESS MODELS: HOW TO THRIVE IN THE NEW INNOVATION LANDSCAPE 109 (Harvard Business School Press 2006). | zh_TW |
| dc.relation.reference (參考文獻) | U.S. COPYRIGHT OFFICE, REPORT ON ORPHAN WORKS 15 (2006). | zh_TW |
| dc.relation.reference (參考文獻) | Cases： | zh_TW |
| dc.relation.reference (參考文獻) | Acuff-Rose Music, Inc. v. Campbell, 972 F.2d 1429, rehearing denied, certiorari granted in part 113 S.Ct. 1642, 507 U.S. 1003, 123 L.Ed.2d 264, reversed 114 S.Ct. 1164, 510 U.S. 569, 127 L.Ed.2d 500, on remand 25 F.3d 297. | zh_TW |
| dc.relation.reference (參考文獻) | CoStar Group, Inc. v. LoopNet, Inc., 373 F.3d 544, 551 (4th Cir. 2004). | zh_TW |
| dc.relation.reference (參考文獻) | Fisher v. Dees, 794 F.2d 432. | zh_TW |
| dc.relation.reference (參考文獻) | Kelly v. Arriba Soft Corp., 336 F. 3d 811. | zh_TW |
| dc.relation.reference (參考文獻) | MAI Sys. v. Peak Computers, 991 F.2d 511, 518 (9th Cir. 1993). | zh_TW |
| dc.relation.reference (參考文獻) | New York Times Co. v. Tasini (533 U.S. 483 2001). | zh_TW |
| dc.relation.reference (參考文獻) | Nihon Keizai Shimbun, Inc. v. Comline Business Data, Inc., 166 F.3d 65. | zh_TW |
| dc.relation.reference (參考文獻) | NXIVM Corp. v. Ross Institute, 364 F.3d 471, certiorari denied 125 S.Ct, 607, 543 U.S. 1000, 160 L.Ed.2d 458. | zh_TW |
| dc.relation.reference (參考文獻) | Perfect 10, Inc. v. Amazon.com, Inc., 508 F.3d 1146. | zh_TW |
| dc.relation.reference (參考文獻) | Random House, Inc. v. Rosetta Books LLC., 150 F. Supp. 2d 613 (S.D.N.Y. 2001), aff’d., 2002 U.S. App. Lexis 3673 (2d Cir. Mar. 8, 2002). | zh_TW |
| dc.relation.reference (參考文獻) | Sony Computer Entertainment America Inc. v. Bleem LLC, 214 F.3d 1022, amended on denial of rehearing. | zh_TW |
| dc.relation.reference (參考文獻) | The Cartoon Network L.P. v. CSC Holdings, Inc., 536 F.3d 121, 129-30 (2d Cir. 2008). | zh_TW |
| dc.relation.reference (參考文獻) | Triad Sys. v. SoutheasterExpress Co., 64 F.3d 1330, 1333 (9th Cir. 1995). | zh_TW |
| dc.relation.reference (參考文獻) | Worldwide Church of God v. Philadelphia Church of God, Inc., 227 F.3d 1110, certiorari denied 121 S.Ct. 1486, 532 U.S. 958, 149 L.Ed.2d 373. | zh_TW |
| dc.relation.reference (參考文獻) | Journals & Magazines： | zh_TW |
| dc.relation.reference (參考文獻) | Barry J. Nalebuff & Adam M. Brandenburger, Co-opetition: Competitive and cooperative business strategies for the digital economy, 25 STRATEGY & LEADERSHIP 28, 30 (1997). | zh_TW |
| dc.relation.reference (參考文獻) | David Bovet & Joseph Martha, Value nets: reinventing the rusty supply chain for competitive advantage, 28 STRATEGY & LEADERSHIP 21, 22-23 (2000). | zh_TW |
| dc.relation.reference (參考文獻) | Emily Hudson & Andrew T. Kenyon, Digital Access: The Impact of Copyright on Digitisation Practices in Australian Museums, Galleries, Libraries and Archives, 30 UNSWLJ 12, 39-40 (2007). | zh_TW |
| dc.relation.reference (參考文獻) | Joan Magretta, Why Business Models Matter, 80 HARV. BUS. REV. 86, 86-87 (2002). | zh_TW |
| dc.relation.reference (參考文獻) | June M. Besek, Copyright Issues Relevant to the Creation of a Digital Archive: A Preliminary Assessment, COUNCIL ON LIBRARY AND INFORMATION RESOURCES 1, 3 (2003). | zh_TW |
| dc.relation.reference (參考文獻) | Michael E. Porter, Strategy and the Internet, 79 HARV. BUS. REV. 62, 73 (2001). | zh_TW |
| dc.relation.reference (參考文獻) | Paul Timmers, Business Models for Electronic Markets, 8 ELECTRONIC MARKETS 3, 4 (1998). | zh_TW |
| dc.relation.reference (參考文獻) | Raphael Amit & Christoph Zott, Value Creation in E-Business, 22 STRATEGIC MANAGEMENT JOURNAL 493 (2001). | zh_TW |
| dc.relation.reference (參考文獻) | Tony Lisanti, The Future Looks Brighter, 12 LICENSE! GLOBAL 16, 17(2009) | zh_TW |
| dc.relation.reference (參考文獻) | Top 125 global licensors, 13 LICENSE! GLOBAL 39, 39-40 (2010). | zh_TW |
| dc.relation.reference (參考文獻) | Internet： | zh_TW |
| dc.relation.reference (參考文獻) | ACADEMIC EARTH, FAQ, http://academicearth.org/pages/faq#2. | zh_TW |
| dc.relation.reference (參考文獻) | ACADEMIC EARTH, http://www.academicearth.org/. | zh_TW |
| dc.relation.reference (參考文獻) | ACADEMIC EARTH, Subjects, http://academicearth.org/subjects/. | zh_TW |
| dc.relation.reference (參考文獻) | ACADEMIC EARTH, Universities, http://academicearth.org/universities/. | zh_TW |
| dc.relation.reference (參考文獻) | BBC CREATIVE ARCHIVE LICENSE, BBC Creative Archive Licence Group, http://www.bbc.co.uk/creativearchive/cal_group/index.shtml. | zh_TW |
| dc.relation.reference (參考文獻) | BBC CREATIVE ARCHIVE LICENSE, Teachers’ TV, http://www.bbc.co.uk/creativearchive/cal_group/cal_teacherstv.shtml. | zh_TW |
| dc.relation.reference (參考文獻) | BBC CREATIVE ARCHIVE LICENSE, The License, http://www.bbc.co.uk/creativearchive/licence/index.shtml. | zh_TW |
| dc.relation.reference (參考文獻) | Brock Read, How to Podcast Campus Lectures, 53 THE CHRONICLE OF HIGHER EDUCATION A.32 (Jan 26, 2007), http://www.itr8.com/attachments/chronicle_on_campus_podcasting.pdf. | zh_TW |
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| dc.relation.reference (參考文獻) | Dani McKinney, Jennifer L. Dycka & Elise S. Lubera, iTunes University and the classroom: Can podcasts replace Professors? 52 COMPUTERS & EDUCATION 617, 620 (2009), http://dme.medicine.dal.ca/dme-features/docs/0809/1158_McKinney%20Et2009_podcast_lectures.pdf. | zh_TW |
| dc.relation.reference (參考文獻) | David Martin, Free Stanford iPhone developer course at iTunes U, CNET REVIEWS (Apr. 15, 2009, 4:39 PM), http://reviews.cnet.com/8301-19512_7-10218654-233.html. | zh_TW |
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| dc.relation.reference (參考文獻) | Farhad Manjoo, How To Go to Harvard for Free- The joys of Academic Earth`s online video lectures, SLATE (Feb. 19, 2009), http://www.slate.com/id/2211591/. | zh_TW |
| dc.relation.reference (參考文獻) | Interview with Alan Acosta, Stanford Associate Vice President of Public Affairs, Stanford on iTunes U-Setting the power of knowledge free (2008), http://images.apple.com/channel/us/podcasting/pdfs/Apple-Stanford011509.pdf. | zh_TW |
| dc.relation.reference (參考文獻) | Introducing YouTube EDU!, OPENCULTURE (Mar. 26, 2009), http://www.openculture.com/2009/03/introducing_youtube_edu.html. | zh_TW |
| dc.relation.reference (參考文獻) | ITUNES U, http://www.apple.com/education/itunes-u/whats-on.html. | zh_TW |
| dc.relation.reference (參考文獻) | James G. Dunn, Digital Archives in Primary School Education, HOWARD BESSER’S IMPACT SITE, http://besser.tsoa.nyu.edu/impact/s99/Projects/paper/jgdunn.html. | zh_TW |
| dc.relation.reference (參考文獻) | Janet Harris, Government axes funding for Teachers TV, TECH WATCH (Oct. 15, 2010), http://www.techwatch.co.uk/2010/10/15/government-axes-funding-for-teachers-tv/. | zh_TW |
| dc.relation.reference (參考文獻) | Jorge G. Martinez, The Use of Film in Education, UNIVERSITY OF TEXAS -BROWNSVILLE 10 (2010), http://jorgemartinez.pbworks.com/f/6320_jorgemartinez_research_final+-+Copy.pdf. | zh_TW |
| dc.relation.reference (參考文獻) | Leena Rao, Academic Earth Is The Hulu For Education, TECHCRUNCH (Mar. 24, 2009), http://techcrunch.com/2009/03/24/academic-earth-is-the-hulu-for-education/. | zh_TW |
| dc.relation.reference (參考文獻) | Maggie Beidelman , Top Stanford Podcasts On iTunes U, PALOALTOPATCH (Dec. 29, 2010), http://paloalto.patch.com/articles/top-stanford-podcasts-on-itunes-u. | zh_TW |
| dc.relation.reference (參考文獻) | Markus Ketterl, Robert Mertens, & Karsten Morisse, Alternative content distribution channels for mobile devices 7 (unpublished paper), http://www.informatik.uni-osnabrueck.de/papers_pdf/2006_02.pdf. | zh_TW |
| dc.relation.reference (參考文獻) | Matt Lozano, Apple’s Educational Prowess, TECHNEST REPORT (Aug. 3, 2009), http://technestreport.com/blog/2009/08/03/apples-educational-prowess/. | zh_TW |
| dc.relation.reference (參考文獻) | Michael Rappa, Business Models on the Web, MANAGING THE DIGITAL ENTERPRISE (Jan. 17, 2010, 1:05 PM), http://digitalenterprise.org/models/models.html. | zh_TW |
| dc.relation.reference (參考文獻) | Mike Masnick, How Big An Issue Are Orphan Works?, TECHDIRT (Jul. 12, 2010, 11:11 PM), http://www.techdirt.com/articles/20100712/02405410173.shtml. | zh_TW |
| dc.relation.reference (參考文獻) | Peter B. Kaufman & Jen Mohan, Video use and higher education: Options for the future, 15 Retrieved August 2 (2009), http://library.nyu.edu/about/Video_Use_in_Higher_Education.pdf. | zh_TW |
| dc.relation.reference (參考文獻) | Pooky Hesmondhalgh, The End of Teachers TV – A Sad Day, CREATIVE EDUCATION BLOG (Apr. 26, 2011, 9:13 AM), http://www.creativeeducation.co.uk/blog/index.php/2011/04/the-end-of-teachers-tv-a-sad-day/. | zh_TW |
| dc.relation.reference (參考文獻) | Rebecca Kern, Free Online Course Offerings Grow in Abundance and Popularity, USNEWS.COM (Feb. 12, 2010), http://www.usnews.com/education/online-education/articles/2010/02/12/free-online-course-offerings-grow-in-abundance-and-popularity. | zh_TW |
| dc.relation.reference (參考文獻) | Robert G. Brookshire, The iPod Revolution: Coming to a Classroom near You, UNIVERSITY OF SOUTH CAROLINA, 3-4 (unpublished paper), http://www.osra.org/2007/papers/brookshire.pdf. | zh_TW |
| dc.relation.reference (參考文獻) | Ronny Kerr, Year-old YouTube EDU grows and grows, VATOR NEWS (Mar. 25, 2010), http://vator.tv/news/2010-03-25-year-old-youtube-edu-grows-and-grows. | zh_TW |
| dc.relation.reference (參考文獻) | STANFORD ON ITUNES U, http://itunes.stanford.edu/content/overview.html. | zh_TW |
| dc.relation.reference (參考文獻) | Teachers TV hosts live spending review debate, MERLIN JOHN ONLINE (Oct. 20, 2010), http://www.agent4change.net/resources/cost-cutting/726-teachers-tv-hosts-live-spending-review-debate.html. | zh_TW |
| dc.relation.reference (參考文獻) | TEACHERS’ TV, all subjects, http://www.teachers.tv/subjects/secondary. | zh_TW |
| dc.relation.reference (參考文獻) | TEACHERS’ TV, http://www.teachers.tv/. | zh_TW |
| dc.relation.reference (參考文獻) | TEACHERS’ TV, Terms of use, http://www.teachers.tv/termsofuse. | zh_TW |
| dc.relation.reference (參考文獻) | TEACHERS’ TV, What is Teachers TV, http://www.teachers.tv/about. | zh_TW |
| dc.relation.reference (參考文獻) | WIKIPEDIA, iTunes Store, http://en.wikipedia.org/wiki/ITunes_Store#iTunes_U. | zh_TW |
| dc.relation.reference (參考文獻) | WIKIPEDIA, Teachers’ TV, http://en.wikipedia.org/wiki/Teachers_TV. | zh_TW |
