| dc.contributor.advisor | 苑守慈 | zh_TW |
| dc.contributor.advisor | Yuan, Soe Tysr | en_US |
| dc.contributor.author (Authors) | 楊淳雅 | zh_TW |
| dc.contributor.author (Authors) | Yang, Chun Ya | en_US |
| dc.creator (作者) | 楊淳雅 | zh_TW |
| dc.creator (作者) | Yang, Chun Ya | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 5-Oct-2011 14:32:42 (UTC+8) | - |
| dc.date.available | 5-Oct-2011 14:32:42 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-Oct-2011 14:32:42 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0097356009 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/51210 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 資訊管理研究所 | zh_TW |
| dc.description (描述) | 97356009 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | 本研究提出一創新的旅遊推薦服務系統，以意象模型作為旅客意象(包含自我意象和情感需求)、景點意象、以及中小企業所提供服務之意象在系統裡的一致性表達。以上所提及之利益關係人的意象會經由數個系統模組進行建立與管理，並演化以反映出意象擁有者在真實世界的狀態。除此之外，本系統為動態運行，強調旅遊產業裡各個利益關係人角色之間的互動關係。每當互動發生，相關意象模型會進行混合，演繹出額外的意象屬性，以進行意象模型之調整。另外，基於顏色與情緒可相互對應的相關研究，我們將色彩理論運用於意象媒合與意象混合模組之中，藉此為旅客推薦符合其情感需求的旅遊景點或服務。本研究所提出一系列基於意象衍伸的系統化方法，可被應用於各種不同的領域。我們相信本研究可以為其它領域之實務應用與學術探討帶來顯著的貢獻。 | zh_TW |
| dc.description.abstract (摘要) | This research presents a recommendation service system that considers the image as a uniform representation of tourist images (include self-image and emotional needs), destinations, and local SMEs. Images carried by each stakeholder roles are modeled and managed by several system modules, and they also evolve to reflect the real time situations of each entity. In addition, the system is dynamic in terms of its emphasis on the relationships among these roles. When interactions occur, image mixing will be conducted to derive extra image attributes for the adjustments of the images. Besides, since colors can be mapped onto emotions, we use colors to operate the image matching and mixing process to find good matches of destinations for the recommendation. This image related approach we proposed is domain-independent. We believe our method could contribute to other areas of practical applications and academic studies. | en_US |
| dc.description.tableofcontents | CHAPTER 1 INTRODUCTION 11.1 Background and Motivation 11.2 Research Question 31.3 Research Method 41.4 Purpose and Contribution 61.5 Content Organization 7CHAPTER 2 LITERATURE REVIEW 92.1 Travel recommendation system 92.2 Tourist Expectation Formation 152.3 Color Emotion and Color Mixture 20CHAPTER 3 MOTIVATING APPLICATIONS 243.1 Conceptual Framework of uVoyage Service Platform 243.2 uVoyage System Architecture 26CHAPTER 4 COLOR IMAGERY FOR DESTINATION RECOMMENDATION 294.1 The Conceptual Framework 294.2 System Architecture 334.3 Modeling Module 364.4 Interaction Module 414.5 Adaption Module 474.6 Matching Module 48CHAPTER 5 Application Scenario 505.1 Service journey of the application 50CHAPTER 6 EVALUATION 576.1 Hypotheses 576.2 Assumptions 596.3 Design Parameters 606.4 Experiments and Results 83CHAPTER 7 CONCLUSION 957.1 Contributions 957.2 Managerial Implications 977.3 Limitations and Future works 97REFERENCE aAppendix A – The mapping relations between image words and colors g | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0097356009 | en_US |
| dc.subject (關鍵詞) | 推薦系統 | zh_TW |
| dc.subject (關鍵詞) | 意象模型建立 | zh_TW |
| dc.subject (關鍵詞) | 意象混合 | zh_TW |
| dc.subject (關鍵詞) | 旅遊推薦 | zh_TW |
| dc.subject (關鍵詞) | 色彩科學 | zh_TW |
| dc.subject (關鍵詞) | Recommendation System | en_US |
| dc.subject (關鍵詞) | Image Modeling | en_US |
| dc.subject (關鍵詞) | Image Mixing | en_US |
| dc.subject (關鍵詞) | Destination Recommendation | en_US |
| dc.subject (關鍵詞) | Color Science | en_US |
| dc.title (題名) | 應用於區域觀光產業之色彩意象化目的地推薦研究 | zh_TW |
| dc.title (題名) | Color imagery for destination recommendation in regional tourism | en_US |
| dc.type (資料類型) | thesis | en |
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