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題名 建立行動服務的組織轉變能力: 以展覽規劃者為個案研究
Building organization change capability for the adoption of the mobile service: a case study of the exhibition organizer作者 羅介壕
Lo, Chieh Hao貢獻者 張欣綠
Chang, Hsin Lu
羅介壕
Lo, Chieh Hao關鍵詞 行動服務
組織變革
會展產業
Organizational Transformation
Mobile Service
Change-readiness IT Capability
MICE日期 2010 上傳時間 5-Oct-2011 14:32:43 (UTC+8) 摘要 行動科技越來越廣泛地應用在我們的日常生活。不僅使用於溝通方面，對企業活動也有了很大的改變。隨著無線傳輸技術的進步，商業資訊可以立即傳遞到每一個人的手持設備，而不受時間地點的限制。許多公司試著採用這種方便的技術，作為他們新的服務策略。本篇基於Star Model架構的背景，研究公司採用行動服務為一種新的策略時，所應該具備的能力。根據個案研究的結果，我們發現了展覽組織者在採用行動服務應注重的一些關鍵因素：一個良好的IT環境、全組織學習、對市場的快速反應、靈活的結構、彈性流程、良好的訓練體系，以及一個適當的獎勵制度。
The mobile technology is applied in more and more aspects in our daily life. It is used not only in communication, but also business activities. With the great progress of wireless transmission, commercial information can be delivered to one’s handheld devices immediately, no matter where he or she is. Many companies attempt to introduce such convenient technology as their new strategy to perform their real-time services. Individual-oriented information delivery is also a beneficial function for these companies. This research examined the star-model framework in the context of mobile service as a new strategy. With a case study, we found some critical factors that an exhibition organizer should focus on when implementing a mobile IT project: a good IT environment, company-wide learning, quick response, flexible structure, elastic processes, a good training system, and an appropriate performance-based reward system.參考文獻 Agarwal, R. and Sambamurthy, V., Principles and Models for Organizing the IT Function, MIS Quarterly, March 2002, Vol. 1 Issue 1, pp. 1-16.
Applegate, L. M. and Elam, J. J., New Information Systems Leaders: A Changing Role in a Changing World, MIS Quarterly, 1992, pp. 469-490.
Bahrami, H., The Emerging Flexible Organization: Perspectives from Silicon Valley, California Management Review, Summer 1992, pp. 33-52.
Barley, S. R., The Alignment of Technology and Structure through Roles and Networks, Administrative Science Quarterly, March 1990, Vol. 35 Issue 1, p61-103.
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Bharadwaj, A. S., A Resource-Based Perspective on Information Technology Capability and Firm Performance: An Empirical Investigation, MIS Quarterly, March 2000, Vol. 24 Issue 1, pp. 169-196.
Bhatt, G. and Grover, V., Types of Information Technology Capabilities and Their Role in Competitive Advantage: An Empirical Study, Journal of Management Information Systems, Vol. 22, No. 2, Fall 2005, pp. 253-277.
Bititci, U.S. and Muir, D., Business Process Definition: A Bottom-Up Approach, International Journal of Operations & Production Management, 1997, Vol. 17 Issue 4, pp. 365-374.
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Zhao, Y. and Liu, Y., How to Change an Organization to Fit the Dynamic Environment: A Case Study on a Telecom Company of China, International Journal of Business & Management, May 2010, Vol. 5 Issue 5, pp. 226-234.描述 碩士
國立政治大學
資訊管理研究所
97356023
99資料來源 http://thesis.lib.nccu.edu.tw/record/#G0097356023 資料類型 thesis dc.contributor.advisor 張欣綠 zh_TW dc.contributor.advisor Chang, Hsin Lu en_US dc.contributor.author (Authors) 羅介壕 zh_TW dc.contributor.author (Authors) Lo, Chieh Hao en_US dc.creator (作者) 羅介壕 zh_TW dc.creator (作者) Lo, Chieh Hao en_US dc.date (日期) 2010 en_US dc.date.accessioned 5-Oct-2011 14:32:43 (UTC+8) - dc.date.available 5-Oct-2011 14:32:43 (UTC+8) - dc.date.issued (上傳時間) 5-Oct-2011 14:32:43 (UTC+8) - dc.identifier (Other Identifiers) G0097356023 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/51211 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 資訊管理研究所 zh_TW dc.description (描述) 97356023 zh_TW dc.description (描述) 99 zh_TW dc.description.abstract (摘要) 行動科技越來越廣泛地應用在我們的日常生活。不僅使用於溝通方面，對企業活動也有了很大的改變。隨著無線傳輸技術的進步，商業資訊可以立即傳遞到每一個人的手持設備，而不受時間地點的限制。許多公司試著採用這種方便的技術，作為他們新的服務策略。本篇基於Star Model架構的背景，研究公司採用行動服務為一種新的策略時，所應該具備的能力。根據個案研究的結果，我們發現了展覽組織者在採用行動服務應注重的一些關鍵因素：一個良好的IT環境、全組織學習、對市場的快速反應、靈活的結構、彈性流程、良好的訓練體系，以及一個適當的獎勵制度。 zh_TW dc.description.abstract (摘要) The mobile technology is applied in more and more aspects in our daily life. It is used not only in communication, but also business activities. With the great progress of wireless transmission, commercial information can be delivered to one’s handheld devices immediately, no matter where he or she is. Many companies attempt to introduce such convenient technology as their new strategy to perform their real-time services. Individual-oriented information delivery is also a beneficial function for these companies. This research examined the star-model framework in the context of mobile service as a new strategy. With a case study, we found some critical factors that an exhibition organizer should focus on when implementing a mobile IT project: a good IT environment, company-wide learning, quick response, flexible structure, elastic processes, a good training system, and an appropriate performance-based reward system. en_US dc.description.tableofcontents CHAPTER ONE: INTRODUCTION 11.1 Research Motivations 11.2 Research Objectives 31.3 Research Question 41.4 Research Arrangement 4CHAPTER TWO: LITERATURE REVIEW 52.1 Star Model 52.2 Change-Readiness IT Capability 72.3 Flexible Structure 92.4 Process Design 92.5 People Skills 102.6 Reward System 11CHAPTER THREE: RESEARCH FRAMEWORK 123.1 Strategy 133.1.1 Change-Readiness IT Capability 133.1.2 Organizational Learning 133.1.3 Quick Response to the Market 143.2 Structure 143.2.1 Skill Center 153.2.2 Business House 153.2.3 Relationship Management Center 153.2.4 Project Management Pool 163.3 Process 163.4 People 173.4.1 New Employee Recruiting 173.4.2 Training 173.4.3 Leadership 183.5 Reward System 18CHAPTER FOUR: RESEARCH METHODOLOGY 204.1 Research Plan 204.2 Case Background 214.2.1 Taiwan External Trade Development Council 224.2.2 Service Science Research Center in National Chengchi University 234.3 System Background in the Case 234.4 Data Collection 25CHAPTER FIVE: RESULTS AND DISCUSSION 275.1 Case Analysis 275.1.1 Strategy 275.1.2 Structure 285.1.3 Process 295.1.4 People 295.1.5 Reward System 305.2 Findings 305.2.1 Strategy 315.2.2 Structure 315.2.3 Process 325.2.4 People 325.2.5 Reward System 32CHAPTER SIX: CONCLUSION 336.1 Summary 336.2 Limitations and Implications for Future Research 33REFERENCE 35Appendix A: Question List of the Interview (Chinese) 41 zh_TW dc.language.iso en_US - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0097356023 en_US dc.subject (關鍵詞) 行動服務 zh_TW dc.subject (關鍵詞) 組織變革 zh_TW dc.subject (關鍵詞) 會展產業 zh_TW dc.subject (關鍵詞) Organizational Transformation en_US dc.subject (關鍵詞) Mobile Service en_US dc.subject (關鍵詞) Change-readiness IT Capability en_US dc.subject (關鍵詞) MICE en_US dc.title (題名) 建立行動服務的組織轉變能力: 以展覽規劃者為個案研究 zh_TW dc.title (題名) Building organization change capability for the adoption of the mobile service: a case study of the exhibition organizer en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) Agarwal, R. and Sambamurthy, V., Principles and Models for Organizing the IT Function, MIS Quarterly, March 2002, Vol. 1 Issue 1, pp. 1-16. zh_TW dc.relation.reference (參考文獻) Applegate, L. M. and Elam, J. J., New Information Systems Leaders: A Changing Role in a Changing World, MIS Quarterly, 1992, pp. 469-490. zh_TW dc.relation.reference (參考文獻) Bahrami, H., The Emerging Flexible Organization: Perspectives from Silicon Valley, California Management Review, Summer 1992, pp. 33-52. zh_TW dc.relation.reference (參考文獻) Barley, S. R., The Alignment of Technology and Structure through Roles and Networks, Administrative Science Quarterly, March 1990, Vol. 35 Issue 1, p61-103. zh_TW dc.relation.reference (參考文獻) Bass, B. M., Transformational Leadership: Industrial, Military, and Educational Impact, Mahwah, NJ: Lawrence Erlbaum Associates, 1997. zh_TW dc.relation.reference (參考文獻) Bass, B. M. & Avolio, B. J. eds., Improving Organizational Effectiveness through Transformational Leadership, New York: Sage, 1994. zh_TW dc.relation.reference (參考文獻) Bharadwaj, A. S., A Resource-Based Perspective on Information Technology Capability and Firm Performance: An Empirical Investigation, MIS Quarterly, March 2000, Vol. 24 Issue 1, pp. 169-196. zh_TW dc.relation.reference (參考文獻) Bhatt, G. and Grover, V., Types of Information Technology Capabilities and Their Role in Competitive Advantage: An Empirical Study, Journal of Management Information Systems, Vol. 22, No. 2, Fall 2005, pp. 253-277. zh_TW dc.relation.reference (參考文獻) Bititci, U.S. and Muir, D., Business Process Definition: A Bottom-Up Approach, International Journal of Operations & Production Management, 1997, Vol. 17 Issue 4, pp. 365-374. zh_TW dc.relation.reference (參考文獻) Bowen, D. E., Ledford, G. E. and Nathan, B. R., Hiring for the Organization, Not the Job, Academy of Management Executive, November 1991, Vol. 5 Issue 4, pp. 35-51. zh_TW dc.relation.reference (參考文獻) Brady, T., and Targett, D., Strategic Information Systems in the Banking Sector: Holy Grail or Poison Chalice, Technology Analysis & Strategic Management (7:4), 1995, pp. 387-406. zh_TW dc.relation.reference (參考文獻) Brown, A., Organizational Culture, Pitman Publishing, 1995. zh_TW dc.relation.reference (參考文獻) Burns, J. M., Leadership, Harper & Row: New York, 1978. zh_TW dc.relation.reference (參考文獻) Byrd, T. A., Turner, D. E., Measuring the Flexibility of Information Technology Infrastructure: Exploratory Analysis of a Construct, Journal of Management Information Systems, Summer 2000, Vol. 17 Issue 1, pp. 167-208. zh_TW dc.relation.reference (參考文獻) Chen, C. K. and Tsai, C. H., Developing a Process Re-Engineering-Oriented Organizational Change Exploratory Simulation System (PROCESS), International Journal of Production Research, 2008, Vol. 46, No. 16, pp. 4463-4482. zh_TW dc.relation.reference (參考文獻) Chen, D. Q., Mocker, M., Preston, D. S. and Teubner, A., Information Systems Strategy: Reconceptualization, Measurement, and Implications, MIS Quarterly, June 2010, Vol. 34 Issue 2, p233-A8 zh_TW dc.relation.reference (參考文獻) Clark, C. E., Cavanaugh, N. C., Brown, C. V., and Sambamurthy, V., Building Change-Readiness Capabilities in the IS Organization: Insights From the Bell Atlantic Experience, MIS Quarterly, December 1997, Vol. 21 Issue 4, pp. 425-455. zh_TW dc.relation.reference (參考文獻) Clarke III, I., Emerging Value Propositions for M-commerce, Journal of Business Strategies, Fall 2008, Vol. 25 Issue 2, pp. 41-57. zh_TW dc.relation.reference (參考文獻) Claudio, C. and R. Manzur, Information technology, international marketing and foreign subsidiaries market share, Multinational Business Review 6(1), Spring 1998, pp. 36-45. zh_TW dc.relation.reference (參考文獻) Daft, R. L., Understanding the Theory and Design of Organizations, Mason: Thomson, South-Western, 2007. zh_TW dc.relation.reference (參考文獻) De Cock, C. and Hipkin, I., TQM and BPR: beyond the beyond myth,Journal of Management Studies, September 1997, Vol. 34 Issue 5, pp. 659-675. zh_TW dc.relation.reference (參考文獻) Duhan, S., Levy, M., and Powell, P., Information Systems Strategies in Knowledge-Based SME’s: The Role of Core Competencies, European Journal of Information Systems (10:1), 2001, pp. 25-40. zh_TW dc.relation.reference (參考文獻) Dyer, J. H., Nobeoka, K., Creating and Managing a High-Performance Knowledge-Sharing Network: The Toyota Case, Strategic Management Journal, March 2000, Vol. 21 Issue 3, pp. 345-367. zh_TW dc.relation.reference (參考文獻) Earl, M. 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