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題名 建立行動服務的組織轉變能力: 以展覽規劃者為個案研究
Building organization change capability for the adoption of the mobile service: a case study of the exhibition organizer
作者 羅介壕
Lo, Chieh Hao
貢獻者 張欣綠
Chang, Hsin Lu
羅介壕
Lo, Chieh Hao
關鍵詞 行動服務
組織變革
會展產業
Organizational Transformation
Mobile Service
Change-readiness IT Capability
MICE
日期 2010
上傳時間 5-Oct-2011 14:32:43 (UTC+8)
摘要 行動科技越來越廣泛地應用在我們的日常生活。不僅使用於溝通方面,對企業活動也有了很大的改變。隨著無線傳輸技術的進步,商業資訊可以立即傳遞到每一個人的手持設備,而不受時間地點的限制。許多公司試著採用這種方便的技術,作為他們新的服務策略。本篇基於Star Model架構的背景,研究公司採用行動服務為一種新的策略時,所應該具備的能力。根據個案研究的結果,我們發現了展覽組織者在採用行動服務應注重的一些關鍵因素:一個良好的IT環境、全組織學習、對市場的快速反應、靈活的結構、彈性流程、良好的訓練體系,以及一個適當的獎勵制度。
The mobile technology is applied in more and more aspects in our daily life. It is used not only in communication, but also business activities. With the great progress of wireless transmission, commercial information can be delivered to one’s handheld devices immediately, no matter where he or she is. Many companies attempt to introduce such convenient technology as their new strategy to perform their real-time services. Individual-oriented information delivery is also a beneficial function for these companies. This research examined the star-model framework in the context of mobile service as a new strategy. With a case study, we found some critical factors that an exhibition organizer should focus on when implementing a mobile IT project: a good IT environment, company-wide learning, quick response, flexible structure, elastic processes, a good training system, and an appropriate performance-based reward system.
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描述 碩士
國立政治大學
資訊管理研究所
97356023
99
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0097356023
資料類型 thesis
dc.contributor.advisor 張欣綠zh_TW
dc.contributor.advisor Chang, Hsin Luen_US
dc.contributor.author (Authors) 羅介壕zh_TW
dc.contributor.author (Authors) Lo, Chieh Haoen_US
dc.creator (作者) 羅介壕zh_TW
dc.creator (作者) Lo, Chieh Haoen_US
dc.date (日期) 2010en_US
dc.date.accessioned 5-Oct-2011 14:32:43 (UTC+8)-
dc.date.available 5-Oct-2011 14:32:43 (UTC+8)-
dc.date.issued (上傳時間) 5-Oct-2011 14:32:43 (UTC+8)-
dc.identifier (Other Identifiers) G0097356023en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/51211-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理研究所zh_TW
dc.description (描述) 97356023zh_TW
dc.description (描述) 99zh_TW
dc.description.abstract (摘要) 行動科技越來越廣泛地應用在我們的日常生活。不僅使用於溝通方面,對企業活動也有了很大的改變。隨著無線傳輸技術的進步,商業資訊可以立即傳遞到每一個人的手持設備,而不受時間地點的限制。許多公司試著採用這種方便的技術,作為他們新的服務策略。本篇基於Star Model架構的背景,研究公司採用行動服務為一種新的策略時,所應該具備的能力。根據個案研究的結果,我們發現了展覽組織者在採用行動服務應注重的一些關鍵因素:一個良好的IT環境、全組織學習、對市場的快速反應、靈活的結構、彈性流程、良好的訓練體系,以及一個適當的獎勵制度。zh_TW
dc.description.abstract (摘要) The mobile technology is applied in more and more aspects in our daily life. It is used not only in communication, but also business activities. With the great progress of wireless transmission, commercial information can be delivered to one’s handheld devices immediately, no matter where he or she is. Many companies attempt to introduce such convenient technology as their new strategy to perform their real-time services. Individual-oriented information delivery is also a beneficial function for these companies. This research examined the star-model framework in the context of mobile service as a new strategy. With a case study, we found some critical factors that an exhibition organizer should focus on when implementing a mobile IT project: a good IT environment, company-wide learning, quick response, flexible structure, elastic processes, a good training system, and an appropriate performance-based reward system.en_US
dc.description.tableofcontents CHAPTER ONE: INTRODUCTION 1
1.1 Research Motivations 1
1.2 Research Objectives 3
1.3 Research Question 4
1.4 Research Arrangement 4
CHAPTER TWO: LITERATURE REVIEW 5
2.1 Star Model 5
2.2 Change-Readiness IT Capability 7
2.3 Flexible Structure 9
2.4 Process Design 9
2.5 People Skills 10
2.6 Reward System 11
CHAPTER THREE: RESEARCH FRAMEWORK 12
3.1 Strategy 13
3.1.1 Change-Readiness IT Capability 13
3.1.2 Organizational Learning 13
3.1.3 Quick Response to the Market 14
3.2 Structure 14
3.2.1 Skill Center 15
3.2.2 Business House 15
3.2.3 Relationship Management Center 15
3.2.4 Project Management Pool 16
3.3 Process 16
3.4 People 17
3.4.1 New Employee Recruiting 17
3.4.2 Training 17
3.4.3 Leadership 18
3.5 Reward System 18
CHAPTER FOUR: RESEARCH METHODOLOGY 20
4.1 Research Plan 20
4.2 Case Background 21
4.2.1 Taiwan External Trade Development Council 22
4.2.2 Service Science Research Center in National Chengchi University 23
4.3 System Background in the Case 23
4.4 Data Collection 25
CHAPTER FIVE: RESULTS AND DISCUSSION 27
5.1 Case Analysis 27
5.1.1 Strategy 27
5.1.2 Structure 28
5.1.3 Process 29
5.1.4 People 29
5.1.5 Reward System 30
5.2 Findings 30
5.2.1 Strategy 31
5.2.2 Structure 31
5.2.3 Process 32
5.2.4 People 32
5.2.5 Reward System 32
CHAPTER SIX: CONCLUSION 33
6.1 Summary 33
6.2 Limitations and Implications for Future Research 33
REFERENCE 35
Appendix A: Question List of the Interview (Chinese) 41
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0097356023en_US
dc.subject (關鍵詞) 行動服務zh_TW
dc.subject (關鍵詞) 組織變革zh_TW
dc.subject (關鍵詞) 會展產業zh_TW
dc.subject (關鍵詞) Organizational Transformationen_US
dc.subject (關鍵詞) Mobile Serviceen_US
dc.subject (關鍵詞) Change-readiness IT Capabilityen_US
dc.subject (關鍵詞) MICEen_US
dc.title (題名) 建立行動服務的組織轉變能力: 以展覽規劃者為個案研究zh_TW
dc.title (題名) Building organization change capability for the adoption of the mobile service: a case study of the exhibition organizeren_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Agarwal, R. and Sambamurthy, V., Principles and Models for Organizing the IT Function, MIS Quarterly, March 2002, Vol. 1 Issue 1, pp. 1-16.zh_TW
dc.relation.reference (參考文獻) Applegate, L. M. and Elam, J. J., New Information Systems Leaders: A Changing Role in a Changing World, MIS Quarterly, 1992, pp. 469-490.zh_TW
dc.relation.reference (參考文獻) Bahrami, H., The Emerging Flexible Organization: Perspectives from Silicon Valley, California Management Review, Summer 1992, pp. 33-52.zh_TW
dc.relation.reference (參考文獻) Barley, S. R., The Alignment of Technology and Structure through Roles and Networks, Administrative Science Quarterly, March 1990, Vol. 35 Issue 1, p61-103.zh_TW
dc.relation.reference (參考文獻) Bass, B. M., Transformational Leadership: Industrial, Military, and Educational Impact, Mahwah, NJ: Lawrence Erlbaum Associates, 1997.zh_TW
dc.relation.reference (參考文獻) Bass, B. M. & Avolio, B. J. eds., Improving Organizational Effectiveness through Transformational Leadership, New York: Sage, 1994.zh_TW
dc.relation.reference (參考文獻) Bharadwaj, A. S., A Resource-Based Perspective on Information Technology Capability and Firm Performance: An Empirical Investigation, MIS Quarterly, March 2000, Vol. 24 Issue 1, pp. 169-196.zh_TW
dc.relation.reference (參考文獻) Bhatt, G. and Grover, V., Types of Information Technology Capabilities and Their Role in Competitive Advantage: An Empirical Study, Journal of Management Information Systems, Vol. 22, No. 2, Fall 2005, pp. 253-277.zh_TW
dc.relation.reference (參考文獻) Bititci, U.S. and Muir, D., Business Process Definition: A Bottom-Up Approach, International Journal of Operations & Production Management, 1997, Vol. 17 Issue 4, pp. 365-374.zh_TW
dc.relation.reference (參考文獻) Bowen, D. E., Ledford, G. E. and Nathan, B. R., Hiring for the Organization, Not the Job, Academy of Management Executive, November 1991, Vol. 5 Issue 4, pp. 35-51.zh_TW
dc.relation.reference (參考文獻) Brady, T., and Targett, D., Strategic Information Systems in the Banking Sector: Holy Grail or Poison Chalice, Technology Analysis & Strategic Management (7:4), 1995, pp. 387-406.zh_TW
dc.relation.reference (參考文獻) Brown, A., Organizational Culture, Pitman Publishing, 1995.zh_TW
dc.relation.reference (參考文獻) Burns, J. M., Leadership, Harper & Row: New York, 1978.zh_TW
dc.relation.reference (參考文獻) Byrd, T. A., Turner, D. E., Measuring the Flexibility of Information Technology Infrastructure: Exploratory Analysis of a Construct, Journal of Management Information Systems, Summer 2000, Vol. 17 Issue 1, pp. 167-208.zh_TW
dc.relation.reference (參考文獻) Chen, C. K. and Tsai, C. H., Developing a Process Re-Engineering-Oriented Organizational Change Exploratory Simulation System (PROCESS), International Journal of Production Research, 2008, Vol. 46, No. 16, pp. 4463-4482.zh_TW
dc.relation.reference (參考文獻) Chen, D. Q., Mocker, M., Preston, D. S. and Teubner, A., Information Systems Strategy: Reconceptualization, Measurement, and Implications, MIS Quarterly, June 2010, Vol. 34 Issue 2, p233-A8zh_TW
dc.relation.reference (參考文獻) Clark, C. E., Cavanaugh, N. C., Brown, C. V., and Sambamurthy, V., Building Change-Readiness Capabilities in the IS Organization: Insights From the Bell Atlantic Experience, MIS Quarterly, December 1997, Vol. 21 Issue 4, pp. 425-455.zh_TW
dc.relation.reference (參考文獻) Clarke III, I., Emerging Value Propositions for M-commerce, Journal of Business Strategies, Fall 2008, Vol. 25 Issue 2, pp. 41-57.zh_TW
dc.relation.reference (參考文獻) Claudio, C. and R. Manzur, Information technology, international marketing and foreign subsidiaries market share, Multinational Business Review 6(1), Spring 1998, pp. 36-45.zh_TW
dc.relation.reference (參考文獻) Daft, R. L., Understanding the Theory and Design of Organizations, Mason: Thomson, South-Western, 2007.zh_TW
dc.relation.reference (參考文獻) De Cock, C. and Hipkin, I., TQM and BPR: beyond the beyond myth,Journal of Management Studies, September 1997, Vol. 34 Issue 5, pp. 659-675.zh_TW
dc.relation.reference (參考文獻) Duhan, S., Levy, M., and Powell, P., Information Systems Strategies in Knowledge-Based SME’s: The Role of Core Competencies, European Journal of Information Systems (10:1), 2001, pp. 25-40.zh_TW
dc.relation.reference (參考文獻) Dyer, J. H., Nobeoka, K., Creating and Managing a High-Performance Knowledge-Sharing Network: The Toyota Case, Strategic Management Journal, March 2000, Vol. 21 Issue 3, pp. 345-367.zh_TW
dc.relation.reference (參考文獻) Earl, M. J., Management Strategies for Information Technology, London: Prentice Hall, 1989.zh_TW
dc.relation.reference (參考文獻) Earl, M. J. and Feeny, D. F., Is Your CIO Adding Value? Sloan Management Review, Spring 1994, pp. 11-20.zh_TW
dc.relation.reference (參考文獻) Eisenhardt, K. M. and Martin, J. A., Dynamic Capabilities: What Are They? Strategic Management Journal, October/November 2000, pp. 1105-1121.zh_TW
dc.relation.reference (參考文獻) Feeny, D. F. and Willcocks, L. P., Core IS Capabilities for Exploiting Information Technology, Sloan Management Review, Spring 1998, pp. 9-21.zh_TW
dc.relation.reference (參考文獻) Galbraith, J. R., Designing Organizations: An Executive Briefing on Strategy, Structure, and Process, Jossey-Bass Publishers, San Francisco, 1995.zh_TW
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