| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jacke | en_US |
| dc.contributor.author (Authors) | 陳怡誠 | zh_TW |
| dc.contributor.author (Authors) | Chen, Casey Yi-Chen | en_US |
| dc.creator (作者) | 陳怡誠 | zh_TW |
| dc.creator (作者) | Chen, Casey Yi-Chen | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 5-Oct-2011 14:34:30 (UTC+8) | - |
| dc.date.available | 5-Oct-2011 14:34:30 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-Oct-2011 14:34:30 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0097933018 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/51241 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 97933018 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.tableofcontents | 1) Preface-Why Traditional Market? Why Seafood ?..........................................4~7 2) Background of the industry…………………………………………………7~132.1) Traditional Market………………………………………………………7~8 2.2) Types of traditional market…………………………………………….9~12 2.3) Bei-Tou Community market and its development……………………12~13 3) Strategy and Analysis……………………………………………………...14~42 3.1) Environment Analysis………………………………………………...14~19 3.2) SWOT Analysis………………………………………………………20~23 3.3) First Phase Strategy-3.3.1) Product Differentiation…………………..24~30 3.3.2) Service Differentiation…………………...31~32 3.3.3) Cost Down Strategy……………………...33~34 3.3.4) Development of Uniqueness Strategy……35~38 3.4) Second Phase Strategy………………………………………………..39~41 3.5) Summarization of first-second phase strategy……………………………42 4) Financial Statement………………………………………………………..43~46 5) Summary and Conclusion…………………………………………………47~49 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0097933018 | en_US |
| dc.subject (關鍵詞) | 水產舖 | zh_TW |
| dc.subject (關鍵詞) | 傳統市場 | zh_TW |
| dc.subject (關鍵詞) | 北投市場 | zh_TW |
| dc.subject (關鍵詞) | seafood booth | en_US |
| dc.subject (關鍵詞) | traditional market | en_US |
| dc.subject (關鍵詞) | beitou market | en_US |
| dc.title (題名) | 台灣傳統市場之水產舖經營分析與管理策略─以北投市場為例 | zh_TW |
| dc.title (題名) | Operation of seafood booth in traditional market—BeiTou market as the model | en_US |
| dc.type (資料類型) | thesis | en |
