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題名 運用現金流管理的企業擴張策略- 以港商和記黃埔為例
Incorporating cash flow management in the corporate expansion strategy -a case study on a Hutchison-whampoa limited
作者 梁偉祺
Liang, Charles
貢獻者 劉助
Liu, James
梁偉祺
Liang, Charles
關鍵詞 現金流
企業擴張
cash flow
corporate expansion
日期 2010
上傳時間 5-Oct-2011 14:34:31 (UTC+8)
摘要 To most companies, making profits is the ultimate goal for its management. It"s inevitable for any corporations to pursue next expansion when the current business is matured or looking for another opportunity, which may bring in more profits or revenue growth. However, in the case of BenQ merging Siemens, it showed us how hard for a smaller enterprise trying to purchase a big business, which might burn thousands of its capitals, without sufficient cash flow support.
Likewise, the prestigious Hutchison Whampoa Limited (HWL) Group owned by the most fortuned person in Asia, Li Ka-shing, started form a small company running for Ports and related Service, but now has become the conglomerate with multiple core business ,comprising Ports, Retails, Hotels, Infrastructure, Energy and Telecommunication within only 33years since 1977.This achievement came from a company , which being considered as very conservative on its financial strategy by having low debt ratio and leverage and keep high cash reserved. Especially, the HWL kept loss money in the past eight years since it decided to jump into the 3G telecommunication, which required a lot of initial capital expenditure before profits in the year 2002. On the surface, the market downgraded its performance and none were optimistic to its dared investment. However, the HWL not only just survive, meanwhile its global business on Retails and telecommunication has drastic growth and expansion in these years. In other words, this heavy burden didn"t embroil HWL like what Siemens cell phone business to BenQ. On the contrary, after this test, the HWL became the global 3G leader and build up a barrier that other competitor hard to cross.
In this paper, I am going to analysis and elaborate the cash flow management strategy of the HWL by dissecting its financial statements through the profit model method. To realize its unique philosophy by using the strategy of multiple business diversification, globalization, flexibility of financial action to boost the liquidity of cash flow and generate more free cash flow (FCF) afterwards. Now, this past conservative corporate has turned out to be the furious merger expertise and being considered as the icon of the business expansion by setting up a new model, which can be referenced. Recently, the famous Taiwan finance corporate –Fubon group has taken the similar strategy as HWL and gains a bright result. Hence, it proves that its business model on incorporating cash flow on expansion is worthy to have more attentions and could be a good path for more Taiwan industries to follow.
參考文獻 Reference
1. 屈臣氏凶猛扩网 和记黄埔现金流探秘【21世纪网】http://www.21cbh.com/HTML/2010-3-19/169317.html
2. 南仁投資札記
http://amafile.blogspot.com/2010/01/0013.html3.
3. 雅仕网 2010年08月10日 来源:华尔街日报
http://www.my6699.com/GlobalFinance/TabId/17914/%E5%92%8C%E8%AE%B0%E9%BB%84%E5%9F%94%E8%8B%A6%E5%B0%BD%E7%94%98%E6%9D%A5.aspx
4. 李嘉誠管理日誌 一窺華人首富李嘉誠的商業視界http://big5.ifeng.com/gate/big5/book.ifeng.com/lianzai/detail_2010_09/21/2601484_0.shtml
5. 如何才能有效掌控企业的现金流 希通
http://fm.manaren.com/zjgl/show-4830-1/
6. 自由現金流MBA Lib
http://wiki.mbalib.com/wiki/%E8%87%AA%E7%94%B1%E7%8E%B0%E9%87%91%E6%B5%81
7. 和黃磨劍十年 今浪乘勢出 http://finance.hkbloggers.net/%E6%88%91%E6%98%AF%E5%B7%A8%E9%9D%88%E7%A5%9E/2010/09/14/%E5%92%8C%E9%BB%83%E7%A3%A8%E5%8A%8D%E5%8D%81%E5%B9%B4_%E4%BB%8A%E6%B5%AA%E4%B9%98%E5%8B%A2%E5%87%BA%E9%9E%98
8. 李嘉誠和楊國強的謀略PK ,國際日報 http://www.chinesetoday.com/news/show/id/328908
9. 中国总经理网 - CEO人物 http://www.chinaceo.com:17280/webcontent/cnceo/person/fangtan/20070105/751220070105115425.shtml
10. 和記香港與電信盈科合組公司推4G業務
http://big5.xinhuanet.com/gate/big5/www.cs.com.cn/gg/03/201003/t20100309_2360101.htm
11. 屈臣氏每日开一家新店 和记黄埔零售现金流充裕
http://business.sohu.com/20100319/n270938723.shtml
12. 中國產業金融研究 劉小兵
http://big5.ce.cn/gate/big5/industryfinance.blog.ce.cn/
13. 李嘉誠的過冬策略 百度文庫
http://wenku.baidu.com/view/bfc461d5360cba1aa811dab0.html
14. 和記黃埔 有限公司官方網站
http://www.hutchison-whampoa.com/chi/
15.WiKi 維基百科
http://zh.wikipedia.org/zh/%E5%92%8C%E8%A8%98%E9%BB%83%E5%9F%94
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
97933023
99
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0097933023
資料類型 thesis
dc.contributor.advisor 劉助zh_TW
dc.contributor.advisor Liu, Jamesen_US
dc.contributor.author (Authors) 梁偉祺zh_TW
dc.contributor.author (Authors) Liang, Charlesen_US
dc.creator (作者) 梁偉祺zh_TW
dc.creator (作者) Liang, Charlesen_US
dc.date (日期) 2010en_US
dc.date.accessioned 5-Oct-2011 14:34:31 (UTC+8)-
dc.date.available 5-Oct-2011 14:34:31 (UTC+8)-
dc.date.issued (上傳時間) 5-Oct-2011 14:34:31 (UTC+8)-
dc.identifier (Other Identifiers) G0097933023en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/51242-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 97933023zh_TW
dc.description (描述) 99zh_TW
dc.description.abstract (摘要) To most companies, making profits is the ultimate goal for its management. It"s inevitable for any corporations to pursue next expansion when the current business is matured or looking for another opportunity, which may bring in more profits or revenue growth. However, in the case of BenQ merging Siemens, it showed us how hard for a smaller enterprise trying to purchase a big business, which might burn thousands of its capitals, without sufficient cash flow support.
Likewise, the prestigious Hutchison Whampoa Limited (HWL) Group owned by the most fortuned person in Asia, Li Ka-shing, started form a small company running for Ports and related Service, but now has become the conglomerate with multiple core business ,comprising Ports, Retails, Hotels, Infrastructure, Energy and Telecommunication within only 33years since 1977.This achievement came from a company , which being considered as very conservative on its financial strategy by having low debt ratio and leverage and keep high cash reserved. Especially, the HWL kept loss money in the past eight years since it decided to jump into the 3G telecommunication, which required a lot of initial capital expenditure before profits in the year 2002. On the surface, the market downgraded its performance and none were optimistic to its dared investment. However, the HWL not only just survive, meanwhile its global business on Retails and telecommunication has drastic growth and expansion in these years. In other words, this heavy burden didn"t embroil HWL like what Siemens cell phone business to BenQ. On the contrary, after this test, the HWL became the global 3G leader and build up a barrier that other competitor hard to cross.
In this paper, I am going to analysis and elaborate the cash flow management strategy of the HWL by dissecting its financial statements through the profit model method. To realize its unique philosophy by using the strategy of multiple business diversification, globalization, flexibility of financial action to boost the liquidity of cash flow and generate more free cash flow (FCF) afterwards. Now, this past conservative corporate has turned out to be the furious merger expertise and being considered as the icon of the business expansion by setting up a new model, which can be referenced. Recently, the famous Taiwan finance corporate –Fubon group has taken the similar strategy as HWL and gains a bright result. Hence, it proves that its business model on incorporating cash flow on expansion is worthy to have more attentions and could be a good path for more Taiwan industries to follow.
en_US
dc.description.tableofcontents Chapter 1 Introduction -The Cash Flow Management.........………….1
1.1 The meaning and importance of Free Cash flow (FCF) to Corporate Expansion …………………………………....................................2
1.2 The approaches of generating the positive and free cash flow....................................................................................................3
1.3 Incorporating cash flow management in the corporate expansion strategy …….……………………………………………………….4
1.3.1 Diversify its operation by having business with different Pay-Off(Payback)periods ……………………………………….4
1.3.2 Spreading the business in different geography……………….....5
1.3.3 Setting up the Holding Company ………………………………5

Chapter2 The Analysis Target- Hutchison-Whampoa Limited……......6
2.1 The introduction of the Hutchison-Whampoa Limited ……………..6
2.2 The Performance in the Past Decade……………………………....9
2.2.1 The Stock Price Performance…………………………………..9
2.2.2 Major financial index………………………………………….12
Chapter 3 The Expansion Strategies of the HWL……………………19
3.1 Investig on Multiple business with different pay-Off Period…..19
3.1.1 The core business distribution………………………………...19
3.1.2 The fluctuation……………………………………………...…21
3.1.3 The Cash Flow Generating and the business Complementary...23
3.1.4 Reference: The rising star -Retailed business…………………24
3.1.5 Successful Business diversification …………………………..26
3.2 Globalization……………………………………………………..29
3.2.1 The global diversification…………………………………..29
3.2.2 The reference of its effectiveness…………………………...32
3.3 Capital management and financial operation…………………….36
3.3.1 Holding Company…………………………………………..36
3.3.2 The capital mobilization and financial operation…………..36

Chapter 4 Conclusions ……………………………………………..41
4.1 Reserved the Cash before Crisis coming…………………………41
4.2 Expansion on new business model through financial-operation ....43
4.3 Reference for Taiwan Industries

Reference
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0097933023en_US
dc.subject (關鍵詞) 現金流zh_TW
dc.subject (關鍵詞) 企業擴張zh_TW
dc.subject (關鍵詞) cash flowen_US
dc.subject (關鍵詞) corporate expansionen_US
dc.title (題名) 運用現金流管理的企業擴張策略- 以港商和記黃埔為例zh_TW
dc.title (題名) Incorporating cash flow management in the corporate expansion strategy -a case study on a Hutchison-whampoa limiteden_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Referencezh_TW
dc.relation.reference (參考文獻) 1. 屈臣氏凶猛扩网 和记黄埔现金流探秘【21世纪网】http://www.21cbh.com/HTML/2010-3-19/169317.htmlzh_TW
dc.relation.reference (參考文獻) 2. 南仁投資札記zh_TW
dc.relation.reference (參考文獻) http://amafile.blogspot.com/2010/01/0013.html3.zh_TW
dc.relation.reference (參考文獻) 3. 雅仕网 2010年08月10日 来源:华尔街日报zh_TW
dc.relation.reference (參考文獻) http://www.my6699.com/GlobalFinance/TabId/17914/%E5%92%8C%E8%AE%B0%E9%BB%84%E5%9F%94%E8%8B%A6%E5%B0%BD%E7%94%98%E6%9D%A5.aspxzh_TW
dc.relation.reference (參考文獻) 4. 李嘉誠管理日誌 一窺華人首富李嘉誠的商業視界http://big5.ifeng.com/gate/big5/book.ifeng.com/lianzai/detail_2010_09/21/2601484_0.shtmlzh_TW
dc.relation.reference (參考文獻) 5. 如何才能有效掌控企业的现金流 希通zh_TW
dc.relation.reference (參考文獻) http://fm.manaren.com/zjgl/show-4830-1/zh_TW
dc.relation.reference (參考文獻) 6. 自由現金流MBA Libzh_TW
dc.relation.reference (參考文獻) http://wiki.mbalib.com/wiki/%E8%87%AA%E7%94%B1%E7%8E%B0%E9%87%91%E6%B5%81zh_TW
dc.relation.reference (參考文獻) 7. 和黃磨劍十年 今浪乘勢出 http://finance.hkbloggers.net/%E6%88%91%E6%98%AF%E5%B7%A8%E9%9D%88%E7%A5%9E/2010/09/14/%E5%92%8C%E9%BB%83%E7%A3%A8%E5%8A%8D%E5%8D%81%E5%B9%B4_%E4%BB%8A%E6%B5%AA%E4%B9%98%E5%8B%A2%E5%87%BA%E9%9E%98zh_TW
dc.relation.reference (參考文獻) 8. 李嘉誠和楊國強的謀略PK ,國際日報 http://www.chinesetoday.com/news/show/id/328908zh_TW
dc.relation.reference (參考文獻) 9. 中国总经理网 - CEO人物 http://www.chinaceo.com:17280/webcontent/cnceo/person/fangtan/20070105/751220070105115425.shtmlzh_TW
dc.relation.reference (參考文獻) 10. 和記香港與電信盈科合組公司推4G業務zh_TW
dc.relation.reference (參考文獻) http://big5.xinhuanet.com/gate/big5/www.cs.com.cn/gg/03/201003/t20100309_2360101.htmzh_TW
dc.relation.reference (參考文獻) 11. 屈臣氏每日开一家新店 和记黄埔零售现金流充裕zh_TW
dc.relation.reference (參考文獻) http://business.sohu.com/20100319/n270938723.shtmlzh_TW
dc.relation.reference (參考文獻) 12. 中國產業金融研究 劉小兵zh_TW
dc.relation.reference (參考文獻) http://big5.ce.cn/gate/big5/industryfinance.blog.ce.cn/zh_TW
dc.relation.reference (參考文獻) 13. 李嘉誠的過冬策略 百度文庫zh_TW
dc.relation.reference (參考文獻) http://wenku.baidu.com/view/bfc461d5360cba1aa811dab0.htmlzh_TW
dc.relation.reference (參考文獻) 14. 和記黃埔 有限公司官方網站zh_TW
dc.relation.reference (參考文獻) http://www.hutchison-whampoa.com/chi/zh_TW
dc.relation.reference (參考文獻) 15.WiKi 維基百科zh_TW
dc.relation.reference (參考文獻) http://zh.wikipedia.org/zh/%E5%92%8C%E8%A8%98%E9%BB%83%E5%9F%94zh_TW