| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chester | en_US |
| dc.contributor.author (Authors) | 周禎洋 | zh_TW |
| dc.contributor.author (Authors) | Chow, Victor J. | en_US |
| dc.creator (作者) | 周禎洋 | zh_TW |
| dc.creator (作者) | Chow, Victor J. | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 5-Oct-2011 14:34:34 (UTC+8) | - |
| dc.date.available | 5-Oct-2011 14:34:34 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-Oct-2011 14:34:34 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0098933001 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/51245 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 98933001 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | This business plan has been prepared to provide the reader with information about IMBA Motors Limited (IML), including business structure, company goals, projected growth, venture capital requirements, start-up costs, an investment analysis and the industry trends.IMBA Motors Limited has identified eco-friendly two-wheeled transportation as its primary interest and to that end the company has focused its efforts on the establishment of an importership that will import a complete line of hybrid scooters and develop retailer, sales and marketing, and after-sales service functions. We want to provide quality transportation for all socially responsible and environmentally conscious parties.Focused on a quality, eco-friendly lifestyle, IMBA Motors Limited is a company primed to take advantage of an expanding and profitable scooter industry in Taiwan.IMBA Motors Limited is seeking seed capital of NT$ 60 million for initial company operations. IMBA Motors Limited projects gross sales of NT$ 1.3 billion and a net income of NT$78 million in year 3, with an NPV of NT$ 50 million, a payback within 34 months and an IRR of 33%. The initial investor will receive an equity stake in the company and preferential rights to invest in subsequent equity rounds. | en_US |
| dc.description.tableofcontents | 1.0 Executive Summary 21.1Mission 41.2 Company Management 41.3 Keys to Success 52.0 Product Overview 63.0 External Market Analysis 93.1 Taiwan Scooter Market 93.2 Government Support 103.3 SWOT Analysis 103.4 Competitor Analysis 113.5 Market Segmentation 123.6 Target Audience 144.0 Price Strategy 155.0 Product Strategy 176.0 Promotion Strategy 177.0 Place/ Channel Strategy 187.1 Distribution Strategy 208.0 Sales Objectives by Market Segment 209.0 Financial Strategy 219.1 Financial Statements 239.2 Financial Assumptions 239.3 Ratio Analysis 23 Appendix 25 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0098933001 | en_US |
| dc.subject (關鍵詞) | 油電混合機車 | zh_TW |
| dc.subject (關鍵詞) | Hybrid Scooter | en_US |
| dc.title (題名) | 油電混合機車代理商業計畫書 | zh_TW |
| dc.title (題名) | Hybrid Scooter Importership Business Plan | en_US |
| dc.type (資料類型) | thesis | en |
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| dc.relation.reference (參考文獻) | 8. Official Web Portal, National Statistics Republic of China: Report on The Survey of Family Income and Expenditure. 2009. Retrieved March 7, 2011, from National Chengchi University: http://eng.stat.gov.tw/ct.asp?xItem=3417&CtNode=1596&mp=5 | zh_TW |
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