dc.contributor.advisor | 吳文傑 | zh_TW |
dc.contributor.advisor | Wu, Jack | en_US |
dc.contributor.author (作者) | 阿斯特麗 | zh_TW |
dc.contributor.author (作者) | Astrid Fabiola Mejia Sanchez | en_US |
dc.creator (作者) | 阿斯特麗 | zh_TW |
dc.creator (作者) | Astrid Fabiola Mejia Sanchez | en_US |
dc.date (日期) | 2010 | en_US |
dc.date.accessioned | 5-十月-2011 14:34:36 (UTC+8) | - |
dc.date.available | 5-十月-2011 14:34:36 (UTC+8) | - |
dc.date.issued (上傳時間) | 5-十月-2011 14:34:36 (UTC+8) | - |
dc.identifier (其他 識別碼) | G0098933045 | en_US |
dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/51247 | - |
dc.description (描述) | 碩士 | zh_TW |
dc.description (描述) | 國立政治大學 | zh_TW |
dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
dc.description (描述) | 98933045 | zh_TW |
dc.description (描述) | 99 | zh_TW |
dc.description.abstract (摘要) | Japan’s sogo shosha institutions and South Korea’s chonghap sangsa are among the top trading companies in the world. Along with other players in the international market, they have significantly contributed to the expansion of trade and to the economic development of their countries.In countries like Taiwan, Japan and Korea, trading companies were part of the driving force that propelled their global economic effort and they were an integral part of the economic miracles that transformed their economies forever. International trade benefits countries by improving the living standard of the population, lower prices for consumers, improved efficiency in production and a greater variety of goods.This business plan is focused on analyzing the feasibility of Guanxi Trading LLC, an export trading (ETC) company based in Honduras, with efforts oriented toward boosting the Honduran economy by trading with Taiwan. In doing so, it intends to replicate the success of trading companies worldwide in improving the economies of their nations.By trading with Taiwan, Guanxi Trading LLC also aims to enter the rising Asian market and increase its global presence in hope of helping in the development of the Honduran economy. | en_US |
dc.description.tableofcontents | ACKNOWLEDGEMENTS iiABSTRACT iiiCHAPTER I.- EXECUTIVE SUMMARY 11.1 Statement of Purpose 11.2 Background 11.3 Business Model 21.4 Target Market 41.5 Financial Forecasts 4CHAPTER II.- COMPANY OVERVIEW 62.1 Company Introduction 62.2 Business/Revenue model 72.3 Service Description 102.4 Team 172.5 Location 192.6 The Opportunity 202.6.1 SWOT Analysis 212.7 Entry and Growth Strategy 222.8 Competitive Advantages 242.9 Promotion Strategy 252.10 Pricing 252.11 Logistics 262.11.1 Importing/Exporting Process to Honduras 262.11.2 Importing/Exporting Process to Taiwan 302.11.3 Customs, Transportation, Insurance and Payment Issues 33CHAPTER III.- MARKET ANALYSIS AND POTENTIAL 363.1 Industry Overview 363.2 Market Analysis and Potential 373.3 Role of Small and Medium Sized ETC’s in Taiwan’s Economic Transition 423.4 Overview of FTA between Honduras, El Salvador and Taiwan 443.5 Background on Commercial Relations between Honduras and Taiwan 453.6 Competitive Environment 503.7 Target Market/Product Scope 513.7.1 Initial Target field: Honduran Exports to Taiwan 513.7.2 Initial Target field: Taiwan Exports to Honduras 60CHAPTER IV.- FINANCIAL PROJECTIONS 684.1 Initial Capital Requirements 684.2 Projected Income Statement 704.3 Projected Balance Sheet 764.4 Projected Cash Flow 784.5 Business Ratios 79CHAPTER V. – RISK ASSESSMENT 82CHAPTER VI.- CONCLUSION 85CHAPTER VII.- BIBLIOGRAPHY 86CHAPTER VIII.- APPENDIX 90 | zh_TW |
dc.language.iso | en_US | - |
dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0098933045 | en_US |
dc.subject (關鍵詞) | Guanxi | zh_TW |
dc.subject (關鍵詞) | 商業企劃書 | zh_TW |
dc.title (題名) | Guanxi 貿易公司商業企劃書 | zh_TW |
dc.title (題名) | Guanxi trading LLC business plan | en_US |
dc.type (資料類型) | thesis | en |
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