| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 阿斯特麗 | zh_TW |
| dc.contributor.author (Authors) | Astrid Fabiola Mejia Sanchez | en_US |
| dc.creator (作者) | 阿斯特麗 | zh_TW |
| dc.creator (作者) | Astrid Fabiola Mejia Sanchez | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 5-Oct-2011 14:34:36 (UTC+8) | - |
| dc.date.available | 5-Oct-2011 14:34:36 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-Oct-2011 14:34:36 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0098933045 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/51247 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 98933045 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | Japan’s sogo shosha institutions and South Korea’s chonghap sangsa are among the top trading companies in the world. Along with other players in the international market, they have significantly contributed to the expansion of trade and to the economic development of their countries.In countries like Taiwan, Japan and Korea, trading companies were part of the driving force that propelled their global economic effort and they were an integral part of the economic miracles that transformed their economies forever. International trade benefits countries by improving the living standard of the population, lower prices for consumers, improved efficiency in production and a greater variety of goods.This business plan is focused on analyzing the feasibility of Guanxi Trading LLC, an export trading (ETC) company based in Honduras, with efforts oriented toward boosting the Honduran economy by trading with Taiwan. In doing so, it intends to replicate the success of trading companies worldwide in improving the economies of their nations.By trading with Taiwan, Guanxi Trading LLC also aims to enter the rising Asian market and increase its global presence in hope of helping in the development of the Honduran economy. | en_US |
| dc.description.tableofcontents | ACKNOWLEDGEMENTS iiABSTRACT iiiCHAPTER I.- EXECUTIVE SUMMARY 11.1 Statement of Purpose 11.2 Background 11.3 Business Model 21.4 Target Market 41.5 Financial Forecasts 4CHAPTER II.- COMPANY OVERVIEW 62.1 Company Introduction 62.2 Business/Revenue model 72.3 Service Description 102.4 Team 172.5 Location 192.6 The Opportunity 202.6.1 SWOT Analysis 212.7 Entry and Growth Strategy 222.8 Competitive Advantages 242.9 Promotion Strategy 252.10 Pricing 252.11 Logistics 262.11.1 Importing/Exporting Process to Honduras 262.11.2 Importing/Exporting Process to Taiwan 302.11.3 Customs, Transportation, Insurance and Payment Issues 33CHAPTER III.- MARKET ANALYSIS AND POTENTIAL 363.1 Industry Overview 363.2 Market Analysis and Potential 373.3 Role of Small and Medium Sized ETC’s in Taiwan’s Economic Transition 423.4 Overview of FTA between Honduras, El Salvador and Taiwan 443.5 Background on Commercial Relations between Honduras and Taiwan 453.6 Competitive Environment 503.7 Target Market/Product Scope 513.7.1 Initial Target field: Honduran Exports to Taiwan 513.7.2 Initial Target field: Taiwan Exports to Honduras 60CHAPTER IV.- FINANCIAL PROJECTIONS 684.1 Initial Capital Requirements 684.2 Projected Income Statement 704.3 Projected Balance Sheet 764.4 Projected Cash Flow 784.5 Business Ratios 79CHAPTER V. – RISK ASSESSMENT 82CHAPTER VI.- CONCLUSION 85CHAPTER VII.- BIBLIOGRAPHY 86CHAPTER VIII.- APPENDIX 90 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0098933045 | en_US |
| dc.subject (關鍵詞) | Guanxi | zh_TW |
| dc.subject (關鍵詞) | 商業企劃書 | zh_TW |
| dc.title (題名) | Guanxi 貿易公司商業企劃書 | zh_TW |
| dc.title (題名) | Guanxi trading LLC business plan | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 1. Daniels, John D.; Radebaugh, Lee; Sullivan, Daniel P. International Business: Environments and Operations. Pearson Education, Inc. 13th Edition. 2009. | zh_TW |
| dc.relation.reference (參考文獻) | 2. A Lesson of Import. The Wall Street Journal. April 1, 2011. [online] Available: http://online.wsj.com/article/SB10001424052748703712504576234071473542268.html | zh_TW |
| dc.relation.reference (參考文獻) | 3. Honduras Trades Less With Taiwan. Central American Data Portal. November 2009. [online] Available: http://en.centralamericadata.com/en/article/home/Honduras_Trades _Less With_Taiwan | zh_TW |
| dc.relation.reference (參考文獻) | 4. FTA Between El Salvador, Honduras and Taiwan. CNN Expansion Portal. May 2007. [online] Available: http://www.cnnexpansion.com/actualidad/2007/5/7/tlc-entre-el-salvador-honduras-y-taiwan | zh_TW |
| dc.relation.reference (參考文獻) | 5. Trading Houses: A Practical Guide. Ontario Association of Trading Houses. [online] Available: http://www.inweb.ca/OATH/publications/PDF_En/EN_TradingHouses Practical.pdf | zh_TW |
| dc.relation.reference (參考文獻) | 6. Trade Statistics. Taiwan Bureau of Foreign Trade Portal. [online] Available: http://eweb.trade.gov.tw/mp.asp?mp=2 | zh_TW |
| dc.relation.reference (參考文獻) | 7. Taiwan Miracle. Wikipedia Online Portal. [online] Available: http://en.wikipedia.org/wiki/Taiwan_Miracle | zh_TW |
| dc.relation.reference (參考文獻) | 8. Tsai, Pan-Long. Explaining Taiwan’s Economic Miracle: Are the Revisionists Right? Agenda: A Journal of Policy Analysis and Reform from Australian National University College of Business and Economics. Volume 6, Number 1. 1999. [online] Available: http://epress.anu.edu.au/agenda/006/01/6-1-A-7.pdf | zh_TW |
| dc.relation.reference (參考文獻) | 9. Tsao, Juliana. The Role of Small and Medium Sized Export Trading Companies in Taiwan’s Economic Transition 1950-1990. Thesis submitted for the Faculty of International Business and Asian Studies in Griffith University. December 2004. [online] Available: http://www4.gu.edu.au:8080/adt-root/uploads/approved/adt-QGU20060203.1 32326/ public/01Front.pdf | zh_TW |
| dc.relation.reference (參考文獻) | 10. Bellamy, Mike. China Trading Companies: What They Don’t Want You to Know. Smart China Sourcing Online Portal. October 2007. [online] Available: http://www.smartchinasourcing.com/supplier-evaluation/china-trading-companies-what-they-dont-want-you-to.html | zh_TW |
| dc.relation.reference (參考文獻) | 11. Meng, Zimin. An Analysis on the Reengineering of Sogo Shosha’s Functions. December 2006. [online] Available: http://dspace.lib.niigata-u.ac.jp:8080/dspace/bitstream /10191/6377/1/01_0031.pdf | zh_TW |
| dc.relation.reference (參考文獻) | 12. Foreign Trade and Foreign Direct Investment in Honduras. Central Bank of Honduras online portal. [online] Available: https://see.bch.hn/sice-ied/Login.aspx?ReturnUrl =%2fsice -ied% 2fIndex.aspx | zh_TW |
| dc.relation.reference (參考文獻) | 13. Secretary of Economic Integration of Central America (SIECA). Economic, Commercial and Cooperation Relations Between Central America and the Republic of Taiwan. May 2007. [online] Available: http://www.sieca.int/site/Cache/17990000000749/ 17990000000749.pdf | zh_TW |
| dc.relation.reference (參考文獻) | 14. INFOCENTREX. Import Requirements for Central American Countries. September 2007. [online] Available: http://www.centrex.gob.sv/scx_html/INFOCENTREX% 20julio%20sep.2007.pdf | zh_TW |
| dc.relation.reference (參考文獻) | 15. ProChile online portal. Strategic Information for Exporting to Honduras: Import Process to Honduras. [online] Available: http://www.prochile.cl/ficha_pais/honduras/ proceso_imp_exp.php | zh_TW |
| dc.relation.reference (參考文獻) | 16. Free Trade Agreement between the Republic of China (Taiwan), the Republic of El Salvador and the Republic of Honduras. [online] Available: http://ekm92.trade.gov.tw/BOFT/OpenFileService?file_id=e1fff23e44f526c760eeca334d531bd6&context=83ee4cf785ad25a257533d1ac7c3b82f | zh_TW |
| dc.relation.reference (參考文獻) | 17. Report on Export Procedures. Faculty of Economic, Administrative and Social Sciences from UNAH. Department of International Commerce. October 2009. [online] Available: http://www.sici-unah.org/Descargas/Tramites%20Generales%20de%20 exportacion.pdf | zh_TW |
| dc.relation.reference (參考文獻) | 18. Tanyi, Fred Besong. BEFCO Trading LTD Business Plan. Master thesis in Entrepreneurial Management. Jönköping International Business School. June 2007. | zh_TW |
| dc.relation.reference (參考文獻) | 19. 2011 Investment Climate Statement – Honduras. U.S. Bureau of Economic, Energy and Business Affairs. March 2011. [online] Available: http://www.state.gov/e/ eeb/rls/othr/ics/ 2011/157290.htm | zh_TW |
| dc.relation.reference (參考文獻) | 20. Practical Guide for Exporting from Honduras. Support Program for Organic Markets (PROAMO). [online] Available: www.proamo.org/proamo/manuales/manual%20exp%20 Honduras.doc | zh_TW |
| dc.relation.reference (參考文獻) | 21. Sánchez, Erika. Honduras Exporter Guide. USDA Foreign Agricultural Service. December 2010. [online] Available: http://gain.fas.usda.gov/Recent%20GAIN%20 Publications/Exporter%20Guide_Tegucigalpa_Honduras_12-30-2010.pdf | zh_TW |
| dc.relation.reference (參考文獻) | 22. Yangtze CPA’s & Co, Accountants & Business Advisers. Doing Business in Taiwan. CPA Associates International. January 2010. [online] Available: http://www.cpaai.com/asiapacific/Doing%20Business%20Guide%20Taiwan%202010%20FINAL.pdf | zh_TW |
| dc.relation.reference (參考文獻) | 23. Introduction of Investment Registration. Invest in Taiwan. [online] Available: http://investintaiwan.nat.gov.tw | zh_TW |
| dc.relation.reference (參考文獻) | 24. Procedures and Required Documents for Setting-Up a Branch of a Foreign Company. Invest in Taiwan. [online] Available: http://investintaiwan.nat.gov.tw | zh_TW |
| dc.relation.reference (參考文獻) | 25. Aguilar, José Adolfo. Honduras as a Center of Commerce in Central America. Master Thesis, International MBA, National Chengchi University. Taipei, Taiwan. July 2005. | zh_TW |
| dc.relation.reference (參考文獻) | 26. Directorate General of Customs. [online] Available: http://eweb.customs.gov.tw/ | zh_TW |
| dc.relation.reference (參考文獻) | 27. Honduras Investment Pact. Noticias – Newsletter about Taiwan. May 2011. [online] Available: http://noticias.nat.gov.tw/ct.asp?xItem=163926&ctNode=1721&mp=12 | zh_TW |
| dc.relation.reference (參考文獻) | 28. López García, Eduardo. Swiss Chocolates After Honduran Cocoa. El Financierocr.com. Edition 708. March 2009. [online] Available: http://www.elfinancierocr.com/ef_archivo/2009/marzo/08/istmo1885262.html | zh_TW |
| dc.relation.reference (參考文獻) | 29. Disputes by Country/Territory. World Trade Organization. [online] Available: http://www.wto.org/english/tratop_e/dispu_e/dispu_by_country_e.htm | zh_TW |
| dc.relation.reference (參考文獻) | 30. Workman, Daniel. A Risk-Reward Analysis of the Taiwanese Business Environment. International Trade by Suite 101. May 2009. [online] Available: http://www.suite101.com /content/ evaluating-taiwan-as-a-trade-partner-a120263 | zh_TW |
| dc.relation.reference (參考文獻) | 31. Food and Beverage to Taiwan. Australian Trade Commission. November 2010. [online] Available: http://www.austrade.gov.au/Food-and-beverage-to-Taiwan/default.aspx | zh_TW |
| dc.relation.reference (參考文獻) | 32. Bureau of Animal and Plant Health Inspection and Quarantine. Council of Agriculture, Executive Yuan. [online] Available: http://www.baphiq.gov.tw/ mp.asp?mp=2 | zh_TW |
| dc.relation.reference (參考文獻) | 33. Taiwan IT Industry Claims Key Role in Global Supply Chain. Electronics News. March 2009. [online] Available: http://www.electronicsnews.com.au/news/taiwan-it-industry-claims-key-role-in-global-suppl | zh_TW |
| dc.relation.reference (參考文獻) | 34. Liu, Nancy. 2010 Taiwan Industrial Outlook: Chapter 3 Flat Panel Display Industry. Industry & Technology Intelligence Services. [online] Available: http://www.itis.org.tw/itisdata/English/2010/201000203.pdf | zh_TW |
| dc.relation.reference (參考文獻) | 35. Wei, Chris; Weng, Victor. 2010 Taiwan Industrial Outlook: Chapter 6 IT Industry. Industry & Technology Intelligence Services. [online] Available: http://www.itis.org.tw/itisdata/English/2010/201000206.pdf | zh_TW |
| dc.relation.reference (參考文獻) | 36. Trade growth to ease in 2011 but despite 2010 record surge, crisis hangover persists. WTO: 2011 Press Releases. April 2011. [online] Available: http://www.wto.org/english/news_e/ pres11_e/pr628_e.htm | zh_TW |
| dc.relation.reference (參考文獻) | 37. International Trade Statistics 2010. World Trade Organization. [online] Available: http://www.wto.org/english/res_e/statis_e/its2010_e/its10_world_trade_dev_e.pdf | zh_TW |
| dc.relation.reference (參考文獻) | 38. Maersk Line Container Dimensions. [online] Available: http://www.maerskline.com/globalfile/?path=/pdf/containerDimensions | zh_TW |
| dc.relation.reference (參考文獻) | 39. Fields, Karl J. Trading Companies in South Korea and Japan: Two Policy Approaches. Asian Survey, Vol. 29, No. 11. November 1989. [online] Available: http://www.jstor.org/stable/2644730 | zh_TW |
| dc.relation.reference (參考文獻) | 40. Gross, Ames. HR and Recruiting Trends in Taiwan. Pacific Bridge Incorporated. August 2007. [online] Available: http://www.pacificbridge.com/publication.asp?id=97 | zh_TW |
| dc.relation.reference (參考文獻) | 41. Villalobos, Silvia. Business Opportunities Generated through Free Trade Agreements with Central America. Master Thesis, International MBA, National Chengchi University. Taipei, Taiwan. December 2005. | zh_TW |
| dc.relation.reference (參考文獻) | 42. International Tax – Taiwan Highlights. Deloitte Online Portal. 2011. [online] Available: http://www.deloitte.com/assets/Dcom-Global/Local%20Assets/Documents/Tax/ Intl%20Tax%20and%20Business%20Guides/2011/dtt_tax_highlight_2011_Taiwan.pdf | zh_TW |
| dc.relation.reference (參考文獻) | 43. Williams; Haka; Bettner; Carcello. Financial & Managerial Accounting: The Basis for Business Decisions. McGraw-Hill International. 14th Edition. 2008. | zh_TW |
| dc.relation.reference (參考文獻) | 44. Moore; Petty; Palich; Longenecker. Managing a Small Business: An Entrepreneurial Emphasis. South-Western Cengage Learning. 15th Edition. 2010. | zh_TW |
