| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chester | en_US |
| dc.contributor.author (Authors) | 丘梓謙 | zh_TW |
| dc.contributor.author (Authors) | Timothy Yau Tsz Him | en_US |
| dc.creator (作者) | 丘梓謙 | zh_TW |
| dc.creator (作者) | Timothy Yau Tsz Him | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 5-Oct-2011 14:34:37 (UTC+8) | - |
| dc.date.available | 5-Oct-2011 14:34:37 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-Oct-2011 14:34:37 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0098933048 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/51248 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 98933048 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | The main aim of this thesis is to develop a framework that allows an equipment manufacturer to forecast the demand of its aftermarket user-replaceable parts and prepare the challenges it may face from third party manufacturers. Some business practices ensuring the performance against third party part manufacturers are suggested in this thesis as a reference for a manufacturer to retain its customer and optimize its performance in aftermarket. The first part of this thesis focuses on the framework of a forecasting model for an equipment manufacturer which needs to provide aftermarket consumers to end users through the service or sales channels of the manufacturer. The forecasting model is carried out using the data from annual sales quantity of one model of equipments(known as install base) during the product life cycle. Each year during the product life cycle would have a different Rate of Replacement. The forecasting model aggregates the data from the install base and the rate of replacement to come up with an annual demand of the aftermarket replacement parts needed for the equipment. The second part of this thesis focuses on some practical business practices for the manufacture to ensure its performance in aftermarket. The designs of the products, logistics arrangement and selection of channels are also curial to its performance. | en_US |
| dc.description.tableofcontents | Abstract……………………………………………………………………….…iAcknowledgements……………………..…………………………………….…iiTable Of Contents……………………..………………………………………..iiiChapter 1 Introduction………………………………………………..…11.1 Current Situation of Aftermarket………………………………………….....11.2 Common Terminology……………………………………………………....7Chapter 2 Applicable Industries…………………………………….…102.1 Automobile Business……...…………………………………….…….……112.2 Printer Business………………………………………………….……....…112.3 Projector Business……………………………………………….……....…112.4 Rear Projection TV Business…………………………………….……...…12Chapter 3 The Framework of the Forecasting Model…………….….133.1 Forecasting Factors……………………………………………….……...…143.2 Forecasting Formula…………………………………….………….…...…16Chapter 4 Industry Practices of Product Design……………………..164.1 Intellectual Property Rights…………………………….………….….....…174.2 Built-in Protection Mechanism……………………….……...…….….....…184.3 Packaging…………………………………………….……...…….…......…194.4 Warranty Extension….…………………………….……...…….…........…20Chapter 5 Marketing Tactics in Aftermarket Replacement Parts...…225.1 Bundling Deals……………………………….……...…….………….....…225.2 Redemption Coupons……………….……...…….……………………...…235.3 Trade-in Rebate……………….…….……...…….……………………...…23Chapter 6 Distribution Channels of Replacement Parts………......…256.1 Service Channel……………….…….……...…….……………………...…256.2 Part Channel……………….…….……...…….…………………….…...…266.3 Point-Of-Sale Channel…….…….……...…….…………………….…...…266.4 Direct Channel…….…….……...…….……………………………..…...…27Chapter 7 Conclusion.……...…….……………………………..…...…28Chapter 8 Future Research.……...…….……………………….…...…29Appendix……...…….………………………………………………….…...…30i. References….………………………………………………...…….…...…30 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0098933048 | en_US |
| dc.subject (關鍵詞) | 替換零件及耗材 | zh_TW |
| dc.subject (關鍵詞) | Aftermarket Replacement Parts | en_US |
| dc.title (題名) | 替換零件及耗材之實務商務行銷計畫和需求預估模式 | zh_TW |
| dc.title (題名) | Practical business approaches with a simple forecasting model for aftermarket replacement parts | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | i. References | zh_TW |
| dc.relation.reference (參考文獻) | [1] National Center for Remanufacturing and Resource Recovery, “Remanufactured Toner & Inkjet Cartridge Business Climate Sample Survey Report”, Rochester Institute of Technology, pp. 17, 2004. | zh_TW |
| dc.relation.reference (參考文獻) | [2] Capgemini Consulting, Institute of Technology Management, University of St. Gallen. 2010. The Aftermarket in the Automotive Industry, pp. 13-14, 2010. | zh_TW |
| dc.relation.reference (參考文獻) | [3] Wikipedia, “Aftermarket (merchandise)”, March 2011, http://en.wikipedia.org/wiki/Aftermarket_(merchandise) | zh_TW |
| dc.relation.reference (參考文獻) | [4] Wikipedia, “Install Base”, March 2011, http://en.wikipedia.org/wiki/Installed_base | zh_TW |
| dc.relation.reference (參考文獻) | [5] Capgemini Consulting, Institute of Technology Management, University of St. Gallen. 2010. The Aftermarket in the Automotive Industry, pp. 7, 2010. | zh_TW |
| dc.relation.reference (參考文獻) | [6] Tricia Judge, “Finding on Remanufactured Cartrdige” in Imaging Spectrum Magazine, Int’l ITC, 2004 | zh_TW |
| dc.relation.reference (參考文獻) | [7] “The 2004 Projection Lamp Supply Chain Report”, Insight Media, LLC, pp 35, 2004 | zh_TW |
| dc.relation.reference (參考文獻) | [8] “Global TV Report”, NPD, Intelect, Q1’10, 2010 | zh_TW |
| dc.relation.reference (參考文獻) | John Shane, “USA OEM and Aftermarket Trends”, InfoTrends / CAP Ventures, pp. 7, 2010. | zh_TW |
| dc.relation.reference (參考文獻) | [9] Department of Investment Services, “Automobile Components & Auto Electronics Industry：Analysis & Investment Opportunities”, Ministry of Economic Affairs of Taiwan ROC, pp5, 2007, | zh_TW |
| dc.relation.reference (參考文獻) | [10] Catherine Cresswell, “W European OEM & Aftermarket, Toner & Inkjet Cartridge, Market 2004-2009”, InfoTrends, 2010 | zh_TW |
| dc.relation.reference (參考文獻) | [11] John Shane, “USA OEM and Aftermarket Trends”, InfoTrends, 2006 | zh_TW |
