| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 古法蕾 | zh_TW |
| dc.contributor.author (Authors) | Valeria de los Angeles Guzman Romero | en_US |
| dc.creator (作者) | 古法蕾 | zh_TW |
| dc.creator (作者) | Valeria de los Angeles Guzman Romero | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 5-Oct-2011 14:34:37 (UTC+8) | - |
| dc.date.available | 5-Oct-2011 14:34:37 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-Oct-2011 14:34:37 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0098933056 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/51249 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 98933056 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | The Goodies Booth will be a local, innovative and new concept inside one of the most prestigious universities in Managua, Nicaragua that will provide high quality beverage like the famous Bubble Milk Tea Juice which is based on tea and milk in an Asian style. We will use the recipes and syrups from Taiwan/ China for the preparation of our drinks. Our booth will be located inside the university campus, which will help to attract different segments from the variety of programs offered at the University and targeting people with a medium to high level of income. The target market is estimated at 6,400 people at this University. Our pricing strategy will be implemented by setting standard prices so that people get to know our product, our high quality beverages, and service and most important our penetration strategy the “ready to go or take away drinks”. The initial investment and working capital to start the business will be US$15,000; which will be funded from the owner’s capital and a bank loan.The Goodies Booth has a positive NPV of US $77,393.66 which indicates that the project is possible and can be a very profitable project in Nicaragua with a great chance of expansion. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 11.1 The company 11.2 Objectives 11.3 Mission Statement 11.4 Business Model 21.5 The Proposal 32. Company Overview 42.1 History and Background 42.2 Booth Name 62.3 Product Offerings 62.4 Staff 82.4.1 Positions 82.4.2 Positions Available to the date 92.4.3 Organizational Chart 102.4.4 Salary structure 102.5 Entry and Growth Strategy 112.6 Location 122.7 Sourcing 132.8 Pricing Strategy 132.9 Sales Strategy 152.10 Promotion and Advertising Strategy 153. Industry 173.1 Overall Industry 173.1.1 Nicaragua’ s Economic Overview 173.1.2 Tea consumption in Nicaragua 173.2 Industry Structure 193.2.1 New entrants 193.2.2 Bargaining Power of Suppliers and Buyers 203.2.3 Competitive Rivalry 213.2.4 Substitutes 214. Market 244.1 Market Overview 244.2 Target Market 264.2.1 Segment 274.2.2 Size 274.3 Demand Forecast 304.4 Product Trends 325. Potential Risks 345.1 Increased Competition 345.2 Loss of a Key Employee 345.3 Consumers fail to adapt or rejection toward the product 345.4 Stereotype 345.5 Substitutes 355.6 Currency Risk 355.7 Regulatory Changes 356. Financial Projection 356.1 Variable Costs 356.2 Fixed Costs 366.3 Initial Investment 376.4 Funding 386.5 Break Even Analysis 396.5.1 Unit Contribution Margin (CM) 396.5.2 Break Even 396.6 Income Statement 416.7 Cash Flow and Net Present Value Analysis 426.7.1 Cash Flows 426.7.2 Net Present Value Analysis 436.8 Recovery Period of Investment (Payback) 447. Conclusions 458. References 469. Appendixes 47Appendix #1 Goodies Booth: Maximum Demand Forecast 47Appendix #2 Preview of the Booth Infrastructure 48Appendix #3 Other booth styles 48Appendix #4 The drink style 49 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0098933056 | en_US |
| dc.subject (關鍵詞) | 尼加拉瓜 | zh_TW |
| dc.subject (關鍵詞) | 泡沫紅茶 | zh_TW |
| dc.title (題名) | 在尼加拉瓜成立泡沫紅茶店 | zh_TW |
| dc.title (題名) | Business plan: “bubble tea in Nicaragua” | en_US |
| dc.type (資料類型) | thesis | en |
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| dc.relation.reference (參考文獻) | 9. “Nicaraguan Tourism Board: Preliminary Report 1st Semester 2010”. Available at: www.intur.gob.ni 18 April 2011. | zh_TW |
| dc.relation.reference (參考文獻) | 10. “Embassy of Taiwan in Nicaragua”. Available at: http://www.taiwanembassy.org/mp.asp?mp=337 18 April 2011. | zh_TW |
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| dc.relation.reference (參考文獻) | 12. Moore, Petty, Palich, Longenecker. Managing Small Business An Entrepreneurial Emphasis. South Western, a part of Cengage Learning. 2010. | zh_TW |
