| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chester | en_US |
| dc.contributor.author (Authors) | 何蘇埃 | zh_TW |
| dc.contributor.author (Authors) | Josue Daniel Herrera Mayen | en_US |
| dc.creator (作者) | 何蘇埃 | zh_TW |
| dc.creator (作者) | Josue Daniel Herrera Mayen | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 5-Oct-2011 14:34:40 (UTC+8) | - |
| dc.date.available | 5-Oct-2011 14:34:40 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-Oct-2011 14:34:40 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0989330541 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/51252 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 98933054 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | It has been said that the XXI century is the century of people; social media, web2.0 applications and other technology breakthroughs have made the world every single day a smaller place.iChina forum takes advantage of all available existing technology to provide seasoned China experts with a platform that help them share their knowledge with the world. Our purpose is to enhance the mutual understanding between east and west towards and harmonic future.This business plan explains how through the use of open source development tools, a network of partnerships and social media marketing a low cost internet startup is possible. | en_US |
| dc.description.tableofcontents | I. Introduction 1II. Company Description 2III. Marketing Plan 53.1 Market Analysis 53.2 Our Strategy 63.3 Political, Economic, Social and Technological (PEST) Analysis 83.4 Competitor Analysis 93.5 Positioning 133.6 SWOT Analysis 15IV. Business Model Analysis 164.1 Stakeholders 174.2 Value Delivery 204.3 Revenue Generation 23V. Operative Plan 265.1 Phase One-Prototype-Progress-98% 265.2 Phase Two-Launch Promotion 275.3 Phase Three: Post-Launch Ongoing Activities 275.4 Phase Four: Future Activities (To Be Prioritized and Scheduled) 28VI. Resources Needed by Activity 296.1 Content Production 296.2 Website Management 306.3 Administrative 30VII. Financial Plan 317.1 Cost Structure 317.2 Income Statements until Horizon 327.3 NPV Analysis 337.4 Exit Strategy 33Organizational Structure 34 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0989330541 | en_US |
| dc.subject (關鍵詞) | 網路 | zh_TW |
| dc.subject (關鍵詞) | 企業計畫 | zh_TW |
| dc.subject (關鍵詞) | Web2.0 | zh_TW |
| dc.subject (關鍵詞) | Internet | en_US |
| dc.subject (關鍵詞) | China | en_US |
| dc.subject (關鍵詞) | Experts | en_US |
| dc.subject (關鍵詞) | Web2.0 | en_US |
| dc.subject (關鍵詞) | Social Network | en_US |
| dc.subject (關鍵詞) | Video Streaming | en_US |
| dc.title (題名) | iChina Forum 企業計畫 | zh_TW |
| dc.title (題名) | iChina Forum Business Plan | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 1. Beijing (AFP), Foreign investment in China hits record in 2010, http://www.google.com/hostednews/afp/article/ALeqM5h6kb_udj1QYwHMCAsl2g7Q1mxsWg?docId=CNG.55c507d303160fbb5de1b214b3d1c635.1e1, (Feb 17, 2011) | zh_TW |
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| dc.relation.reference (參考文獻) | 4. Chen Jia and Lu Chang (China Daily), American students chase China dream, http://www.chinadaily.com.cn/china/2011huvisistsus/2011-01/21/content_11892607.htm, (Jan 21, 2011) | zh_TW |
| dc.relation.reference (參考文獻) | 5. The Blog Herald, History of Online Video, http://www.blogherald.com/2010/10/27/history-of-online-video/ (Oct 27, 2010) | zh_TW |
| dc.relation.reference (參考文獻) | 6. www.internetworldstats.com, top 20 countries with the highest number of internet users, http://www.internetworldstats.com/top20.htm, (Jun 30, 2010) | zh_TW |
| dc.relation.reference (參考文獻) | 7. www.techpluto.com, Core Characteristics of Web 2.0 Services, http://www.techpluto.com/web-20-services/, (Jun 10, 2009) | zh_TW |
| dc.relation.reference (參考文獻) | 8. Thomas Crampton, Social Media in China and across Asia, http://www.thomascrampton.com/china/china-social-media-evolution/, (Mar 03, 2011) | zh_TW |
| dc.relation.reference (參考文獻) | 9. Yahoo finance, Youku.com statistics, http://finance.yahoo.com/q/ks?s=YOKU, (May 18, 2011) | zh_TW |
