| dc.contributor.advisor | 張欣綠 | zh_TW |
| dc.contributor.advisor | Chang, Hsin Lu | en_US |
| dc.contributor.author (Authors) | 林嘉仁 | zh_TW |
| dc.contributor.author (Authors) | Lin, Jia Ren | en_US |
| dc.creator (作者) | 林嘉仁 | zh_TW |
| dc.creator (作者) | Lin, Jia Ren | en_US |
| dc.date (日期) | 2009 | en_US |
| dc.date.accessioned | 11-Oct-2011 16:50:25 (UTC+8) | - |
| dc.date.available | 11-Oct-2011 16:50:25 (UTC+8) | - |
| dc.date.issued (上傳時間) | 11-Oct-2011 16:50:25 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0097356001 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/51557 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 資訊管理研究所 | zh_TW |
| dc.description (描述) | 97356001 | zh_TW |
| dc.description (描述) | 98 | zh_TW |
| dc.description.abstract (摘要) | In the service economy, as markets change from offering physical products to offering service products, organizations across many industries must embrace this transformation to remain competitive. Mobile technology plays an important role in this transformation because of characteristics such as mobility. According to customer variability in service encounters, we identify several individual differences that affect the quality of the service encounter and try to determine how these factors moderate the effect of mobility in the design of the mobile service. Therefore, we argue that a fit exists between mobile service design and individual difference that increases service performance. The results of this inquiry can guide service providers in developing more attractive mobile services through mobile technology. | en_US |
| dc.description.tableofcontents | CONTENT iTABLES & FIGURES iiCHAPTER 1 - INTRODUCTION 1CHAPTER 2 – LITERATURE REVIEW 42.1 Mobile Service Design 42.2 Customer Expectations in the Context of Service 72.3 The Fit Concept 9CHAPTER 3 - DEVELOPMENT OF RESEARCH FRAMEWORK 113.1 Research Model 113.2 Mobile Service Mobility Design 123.1.1 Spatial Mobility 123.1.2 Temporal Mobility 133.1.3 Contextual Mobility 133.3 Individual Difference 133.2.1 Personal Innovativeness 143.2.2 Need for Interaction 143.2.3 Self-Efficacy 153.2.4 Previous Experience 15CHAPTER 4 – RESEARCH METHODOLOGY 164.1 Proposed Research Methodology 164.1.1 Measurement 164.1.2 Data Collection 184.2 Measurement Model Analysis 21CHAPTER 5 – RESULTS AND DISCUSSION 235.1 Structure Model Analysis 235.2 Findings 26CHAPTER 6 – CONCLUSION 296.1 Summary 296.2 Contribution 306.3 Limitations and Implications of Future Research 30REFERENCE 30Appendix A: Complete Questionnaire for the Mobile Service “Orbi” (English Version) 38Appendix B: Complete Questionnaire for the Mobile Service “Orbi” (Chinese Version) 41Appendix C: Examples of Orbi Mobility Classification 43 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0097356001 | en_US |
| dc.subject (關鍵詞) | 行動科技 | zh_TW |
| dc.subject (關鍵詞) | 行動服務 | zh_TW |
| dc.subject (關鍵詞) | 會展產業 | zh_TW |
| dc.subject (關鍵詞) | 個人特質 | zh_TW |
| dc.subject (關鍵詞) | 服務設計 | zh_TW |
| dc.subject (關鍵詞) | Mobile Technology | en_US |
| dc.subject (關鍵詞) | Mobile Service | en_US |
| dc.subject (關鍵詞) | Exhibition Industry | en_US |
| dc.subject (關鍵詞) | Individual Difference | en_US |
| dc.subject (關鍵詞) | Service Design | en_US |
| dc.title (題名) | 行動服務設計與個人特質配適度評量 | zh_TW |
| dc.title (題名) | Accessing the fit between mobile service design and individual difference | en_US |
| dc.type (資料類型) | thesis | en |
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