dc.contributor.advisor | 張欣綠 | zh_TW |
dc.contributor.advisor | Chang, Hsin Lu | en_US |
dc.contributor.author (作者) | 曾淑玲 | zh_TW |
dc.contributor.author (作者) | Tseng, Shu Ling | en_US |
dc.creator (作者) | 曾淑玲 | zh_TW |
dc.creator (作者) | Tseng, Shu Ling | en_US |
dc.date (日期) | 2009 | en_US |
dc.date.accessioned | 11-十月-2011 16:50:27 (UTC+8) | - |
dc.date.available | 11-十月-2011 16:50:27 (UTC+8) | - |
dc.date.issued (上傳時間) | 11-十月-2011 16:50:27 (UTC+8) | - |
dc.identifier (其他 識別碼) | G0097356010 | en_US |
dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/51558 | - |
dc.description (描述) | 碩士 | zh_TW |
dc.description (描述) | 國立政治大學 | zh_TW |
dc.description (描述) | 資訊管理研究所 | zh_TW |
dc.description (描述) | 97356010 | zh_TW |
dc.description (描述) | 98 | zh_TW |
dc.description.abstract (摘要) | The development of mobile services in the exhibition industry has become a popular issue in a mature internet environment. To successfully implement mobile services in the exhibition industry, exhibitors must be adequately involved in the unprecedented innovation activities. However, for exhibitors to buy into the service, it is essential for them to perceive the value of the service and actually achieve that level of value. With this in mind, this research aims to explore the value of mobile service investment and related value barriers from the perspective of exhibitors. We use the limit-to-value framework to examine the valuation process for mobile services in the context of the exhibition industry and focus on exhibitors in particular. This study can help us to understand the critical value-discounting factors and the valuation process for exhibitors as they consider adopting and using innovative mobile services in the exhibition industry. | en_US |
dc.description.tableofcontents | CONTENT iTABLES & FIGURES iiiCHAPTER 1: INTRODUCTION 1CHAPTER 2: LITERATURE REVIEW 42.1 Valuation Process 42.2 Conversion Process 62.2.1 Resource barriers 62.2.2 Knowledge barriers 92.2.3 Usage barriers 10CHAPTER 3: RESEARCH MODEL AND HYPOTHESES 163.1 Value of Mobile Services 173.2 Valuation Barriers with Mobile Services 183.2.1 Industry barriers 183.2.2 Organizational barriers 203.3 Conversion Barriers with Mobile Service 213.3.1 Resource barriers 223.3.2 Knowledge barriers 233.3.3 Usage barriers 24CHAPTER 4: RESEARCH METHODOLOGY 254.1 Research Method 254.2 Industry and Case Background: Orbi Service 264.2.1 The MICE Industry 264.2.2 Orbi service 264.3 Measurement 274.4 Data Collection 294.5 Measurement Model Analysis and Results 31CHAPTER 5: RESULTS AND DISCUSSION 355.1 Structure Model Analysis 355.2 Findings 38CHAPTER 6: CONCLUSION 436.1 Summary 436.2 Contribution 436.3 Limitations and Implications of Future Research 44REFERENCE 45Appendix A: Complete Questionnaire for the mobile service “Orbi” before the exhibition (English Version) 54Appendix B: Complete Questionnaire for the mobile service “Orbi” in the exhibition (English Version) 55 | zh_TW |
dc.language.iso | en_US | - |
dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0097356010 | en_US |
dc.subject (關鍵詞) | 行動服務 | zh_TW |
dc.subject (關鍵詞) | 潛在價值 | zh_TW |
dc.subject (關鍵詞) | 實際價值 | zh_TW |
dc.subject (關鍵詞) | 評價障礙 | zh_TW |
dc.subject (關鍵詞) | 轉換障礙 | zh_TW |
dc.subject (關鍵詞) | Mobile Service | en_US |
dc.subject (關鍵詞) | Potential Value | en_US |
dc.subject (關鍵詞) | Realized Value | en_US |
dc.subject (關鍵詞) | Valuation Barriers | en_US |
dc.subject (關鍵詞) | Conversion Barriers | en_US |
dc.title (題名) | 行動服務價值之研究--"價值限制"架構之驗證 | zh_TW |
dc.title (題名) | Realizing the value of mobile services —the verification of “limit-to-value” framework | en_US |
dc.type (資料類型) | thesis | en |
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