dc.contributor.advisor | 尚孝純 | zh_TW |
dc.contributor.advisor | Shang, Shari S.C. | en_US |
dc.contributor.author (Authors) | 陳健鈞 | zh_TW |
dc.contributor.author (Authors) | Chen, Chien Chun | en_US |
dc.creator (作者) | 陳健鈞 | zh_TW |
dc.creator (作者) | Chen, Chien Chun | en_US |
dc.date (日期) | 2009 | en_US |
dc.date.accessioned | 11-Oct-2011 16:50:29 (UTC+8) | - |
dc.date.available | 11-Oct-2011 16:50:29 (UTC+8) | - |
dc.date.issued (上傳時間) | 11-Oct-2011 16:50:29 (UTC+8) | - |
dc.identifier (Other Identifiers) | G0097356025 | en_US |
dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/51560 | - |
dc.description (描述) | 碩士 | zh_TW |
dc.description (描述) | 國立政治大學 | zh_TW |
dc.description (描述) | 資訊管理研究所 | zh_TW |
dc.description (描述) | 97356025 | zh_TW |
dc.description (描述) | 98 | zh_TW |
dc.description.abstract (摘要) | | zh_TW |
dc.description.abstract (摘要) | Many studies have explored service innovations regarding the use of information technologies, yet few have addressed the strategic leveraging in IT investment for sustaining competitiveness. The objective of this paper is to examine different strategies that firms have applied in leveraging advanced information technologies for service innovation in highly competitive market. The analysis of strategy is developed based on two dimensions: (1) IT capability, referring to a firm’s ability to deploy IT-based resources, combined with (2) the firm’s complementary resources including customer and supplier relationships, financial capital. We investigate the convenience-store industry and telecommunication industry in Taiwan, are observed to be in the intensive competitive market in terms of the reduced sales growth, intensively innovations undertaken. The case analysis reveals that there are four types of strategies firms apply in leveraging IT for competitiveness: predator, inventor, follower, and hedger. We also found the transition of strategies for IT-enabled service innovation with resource reconfigurated as market evolved. We further identify the resource reconfiguration mechanism occur in the achievement of their sourcing approaches. Generally, this research explains firms’ continuous strategic changes and resource reconfiguration to sustain the advantages of IT-enabled service innovation in competitive market. We suggest a strategy model that includes the issues of the strategy content, path of strategy transitions, resource reconfiguration mechanisms, and resource sourcing approaches. This model provides a guideline for firms to decide their strategies towards different IT-enabled service innovations with the strategic resource configuration changes. | en_US |
dc.description.tableofcontents | CHAPTER 1 INTRODUCTION 11.1 Research Background 11.2 Research Motivation and Research Question 2CHAPTER 2 LITERATURE REVIEW 32.1 IT-enabled Service Innovation 32.2 Strategic Resources for IT-enabled Service Innovation 52.3 Dynamic Capability 11CHAPTER 3 RESEARCH METHODOLOGY 143.1 Case Study 143.2 Data Collection 163.3 Data Analysis 16CHAPTER 4 CASE STUDIES 184.1 Convenience Store Industry 184.1.1 Company A 204.1.2 Company B 254.1.3 Company C 304.1.4 Company D 354.2 Telecommunication Industry 384.2.1 Company E 404.2.2 Company F 444.2.3 Company G 47CHAPTER 5 FINDINGS AND DISCUSSION 515.1 Four Strategies and Two-way Resource Sourcing 515.2 Strategy Transition Verse Strategy Remain 625.3 Resource Reconfiguration Mechanism 695.4 Divers, Advantages, and Disadvantages of Pioneer in Service Industry 73CHAPTER 6 CONCLUSION 786.1 Managerial Implication and Academic Contribution 786.2 Limitation and Future Research 80REFERENCE 81APPENDIX 88 | zh_TW |
dc.language.iso | en_US | - |
dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0097356025 | en_US |
dc.subject (關鍵詞) | 資訊科技促進服務創新 | zh_TW |
dc.subject (關鍵詞) | 資訊科技競爭策略 | zh_TW |
dc.subject (關鍵詞) | 資訊科技能力 | zh_TW |
dc.subject (關鍵詞) | 互補性資源 | zh_TW |
dc.subject (關鍵詞) | 資源重整 | zh_TW |
dc.subject (關鍵詞) | IT-enabled Service Innovation | en_US |
dc.subject (關鍵詞) | Competitive IT Strategy | en_US |
dc.subject (關鍵詞) | IT capability | en_US |
dc.subject (關鍵詞) | Complementary Resource | en_US |
dc.subject (關鍵詞) | Resource Reconfiguration | en_US |
dc.title (題名) | 競爭市場中資訊科技促進服務創新策略 | zh_TW |
dc.title (題名) | Strategy for IT-enabled service innovation in competitive market | en_US |
dc.type (資料類型) | thesis | en |
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