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題名 連結強度與關係對Facebook台灣使用者的資訊交換行為之影響
Tie strength and guanxi on Taiwan Facebook users’ information exchange behavior
作者 張翠芬
Chong, Chui Fen
貢獻者 汪琪
Wang, Georgette
張翠芬
Chong, Chui Fen
關鍵詞 連結
社會網路理論
關係
華人人際關係
臉書
社交網站
tie strength
social network theory
guanxi
Chinese interpersonal relationships
Facebook
social media
日期 2009
上傳時間 11-十月-2011 16:58:54 (UTC+8)
摘要 Granovetter proposed that weak ties connect different sections of social networks, thus function as the channel for individuals to gain access to useful information unavailable at existing social circles. The first motivation of this study is to explore to what extent strength of ties theory explains information exchange behaviour of Taiwanese Facebook users. According to past research, Chinese rely on those with close guanxi, such as family members and close friends to satisfy individual’s needs. This leads us to ask if guanxi would also play an important role in satisfying individual’s needs for information. Thus the second motive of this study is to explore the significance of guanxi for Chinese Facebook users in selecting the counterpart for information exchange. It is hoped that the results of this investigation will contribute to social networks, guanxi, information behaviour research and social network sites users’ study, especially in Taiwan. Based the data collected via online survey, this study found that respondents tend to rely on strong ties as their primary sources of information. If their strong ties were not able to provide the information, respondents would rely on the connections of these strong ties, rather than the weak ties in their network, to find the information they needed. Thus strong ties are the key to information exchange in a social network.
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Chow, I. H.-S., & Ng, I. (2004). The Characteristics of Chinese Personal Ties (Guanxi): Evidence from Hong Kong. Organization Studies, 25, 1075-1093.
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organizational fields. American Sociological Review(48), 147-160.
Dodds, P. S., Muhamad, R., & Watts, D. J. (2003). An Experimental Study of Search in Global Social Networks. Science, 301(5634), 827-829.
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描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
96461013
98
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0096461013
資料類型 thesis
dc.contributor.advisor 汪琪zh_TW
dc.contributor.advisor Wang, Georgetteen_US
dc.contributor.author (作者) 張翠芬zh_TW
dc.contributor.author (作者) Chong, Chui Fenen_US
dc.creator (作者) 張翠芬zh_TW
dc.creator (作者) Chong, Chui Fenen_US
dc.date (日期) 2009en_US
dc.date.accessioned 11-十月-2011 16:58:54 (UTC+8)-
dc.date.available 11-十月-2011 16:58:54 (UTC+8)-
dc.date.issued (上傳時間) 11-十月-2011 16:58:54 (UTC+8)-
dc.identifier (其他 識別碼) G0096461013en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/51600-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學位學程(IMICS)zh_TW
dc.description (描述) 96461013zh_TW
dc.description (描述) 98zh_TW
dc.description.abstract (摘要) Granovetter proposed that weak ties connect different sections of social networks, thus function as the channel for individuals to gain access to useful information unavailable at existing social circles. The first motivation of this study is to explore to what extent strength of ties theory explains information exchange behaviour of Taiwanese Facebook users. According to past research, Chinese rely on those with close guanxi, such as family members and close friends to satisfy individual’s needs. This leads us to ask if guanxi would also play an important role in satisfying individual’s needs for information. Thus the second motive of this study is to explore the significance of guanxi for Chinese Facebook users in selecting the counterpart for information exchange. It is hoped that the results of this investigation will contribute to social networks, guanxi, information behaviour research and social network sites users’ study, especially in Taiwan. Based the data collected via online survey, this study found that respondents tend to rely on strong ties as their primary sources of information. If their strong ties were not able to provide the information, respondents would rely on the connections of these strong ties, rather than the weak ties in their network, to find the information they needed. Thus strong ties are the key to information exchange in a social network.en_US
dc.description.tableofcontents Acknowledgement 1
Abstract 2
TABLE OF CONTENTS 3
LIST OF TABLES AND FIGURES 5
Chapter 1 Introduction 1
1.1 General background 1
1.2 Development of Social Network Sites 2
1.3 The usage of social network sites 3
1.4 Information behavior 4
1.5 Research Motive and Aim 5
Chapter 2 Literature Review 7
2.1 Information exchange 7
2.2 Social network analysis 9
2.3 Social network theories 11
2.5 Interpersonal relationship in Chinese societies 18
2.6 Strength of ties and guanxi 23
Chapter 3 Research Method 25
3.1 Research framework 25
3.2 Operational definition of key concepts 27
3.3 Questionnaire design 30
3.4 Data collection 32
Chapter 4 Results 33
4.1 Description of sample 33
4.2 Comparison of strong and weak ties 35
4.3 Data analysis 37
Chapter 5 Discussion 42
5.1 Implications on research 42
5.2 Implications on social media marketing 44
5.3 Conclusion 45
5.4 Limitations and further research 46
References 47
Appendix 1 54
Appendix 2 55
Appendix 3 56
Appendix 4 Taiwanese Facebook users’ using behaviour survey 2010 58
Appendix 5台灣Facebook用戶者使用行爲問卷調查2010 63


LIST OF TABLES AND FIGURES

Table 1 Comparison of tie strength and guanxi 23
Table 2 Demographics distribution of the sample 34
Table 3 Paired sample t-test results on information source and tie strength 37
Table 4 Paired sample t-test results on information types and tie strength 38
Table 5 Paired sample t-test results of guanxi and ties 39
Table 6 Multiple linear regression analysis results of demographics, Facebook usage, and guanxi on information source 40
Table 7 The background of strong and weak ties 54
Table 8 Frequency tabulation of guanxi items and tie strength 55
Table 9 Respondents’ attitude on information exchange in view of tie strength 56

Figure 1 Forbidden triad Figure 2 Possible information route 26		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0096461013en_US
dc.subject (關鍵詞) 連結zh_TW
dc.subject (關鍵詞) 社會網路理論zh_TW
dc.subject (關鍵詞) 關係zh_TW
dc.subject (關鍵詞) 華人人際關係zh_TW
dc.subject (關鍵詞) 臉書zh_TW
dc.subject (關鍵詞) 社交網站zh_TW
dc.subject (關鍵詞) tie strengthen_US
dc.subject (關鍵詞) social network theoryen_US
dc.subject (關鍵詞) guanxien_US
dc.subject (關鍵詞) Chinese interpersonal relationshipsen_US
dc.subject (關鍵詞) Facebooken_US
dc.subject (關鍵詞) social mediaen_US
dc.title (題名) 連結強度與關係對Facebook台灣使用者的資訊交換行為之影響zh_TW
dc.title (題名) Tie strength and guanxi on Taiwan Facebook users’ information exchange behavioren_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Blanchard, A., & Horan, T. (2000). Virtual communities and social capital. In G. D. Garson (Ed.), Social dimensions of information technology: issues for the new millennium (pp. 6-21). Hershey, PA: Idea Group Publishing.zh_TW
dc.relation.reference (參考文獻) Blau, P. (1964). Exchange and Power in Social Life. New York: Wiley.zh_TW
dc.relation.reference (參考文獻) Borgatti, S. P., & Foster, P. C. ( 2003). The Network Paradigm in Organizational Research: A Review and Typology. Journal of Management, 29(6), 991-1013.zh_TW
dc.relation.reference (參考文獻) Boyd, D. M., & Ellison, N. B. (2007). Social Network Sites:Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230.zh_TW
dc.relation.reference (參考文獻) Brass, D. J. (1995). A Social Network Perspective On Human Resources Management Research in Personnel and Human Resources Management 13, 39-79.zh_TW
dc.relation.reference (參考文獻) Burnett, G. (2000). Information exchange in virtual communities: a typology Information Research, 5(4).zh_TW
dc.relation.reference (參考文獻) Burt, R. (1992). Structural holes: The social structure of competition. Cambridge: Harvard University Press.zh_TW
dc.relation.reference (參考文獻) Case, D. O. (2002). Looking for Infomation: A Survey of Research on Information Seeking, Needs and Behavior. San Diego: Academic Press.zh_TW
dc.relation.reference (參考文獻) Case, D. O. (2005). Principle of Least Effort. In K. E. Fisher, S. Erdelez & L. E. F. McKechnie (Eds.), Theories of Information Behavior. Medford, New Jersey: Information Today, Inc.zh_TW
dc.relation.reference (參考文獻) Chen, I. C. L., & Easterby-Smith, M. (2008). Is Guanxi still working, while Chinese MNCs go global? The case of Taiwanese MNCs in the UK. Human Systems Management, 27 131-142.zh_TW
dc.relation.reference (參考文獻) Chen, X. P., & Chen, C. C. (2004). On the Intricacies of the Chinese Guanxi: A Process Model of Guanxi Development. Asia Pacific Journal of Management, 21, 305-324.zh_TW
dc.relation.reference (參考文獻) Chiu, C. C., Hong, C. H., Zhu, D. S., & Chih, W. (2007). The Development of a Multiple-Item Scale for measuring Perceived Guanxi. Management Review, 26(1), 47-70 (In Chinese language).zh_TW
dc.relation.reference (參考文獻) Chow, I. H.-S., & Ng, I. (2004). The Characteristics of Chinese Personal Ties (Guanxi): Evidence from Hong Kong. Organization Studies, 25, 1075-1093.zh_TW
dc.relation.reference (參考文獻) Coleman, J. (1990). Foundations of social theory. Cambridge, MA: Belknap Press.zh_TW
dc.relation.reference (參考文獻) Coleman, J. S. (1988). Social Capital in the Creation of Human Capital. American Journal of Sociology, 94(s1), 95-120.zh_TW
dc.relation.reference (參考文獻) Constant, D., Kiesler, S., & Sproull, L. (1996). The Kindness of Strengers: The Usefulness of Electronic Weak Ties for Technical Advice. Organization Science, 7(2), 119-135.zh_TW
dc.relation.reference (參考文獻) Cook, K. S., & Whitmeyer, J. M. (1992). Two Approaches to Social Structure: Exchange Theory and Network Analysis Annual Review of Sociology, 18, 109-127.zh_TW
dc.relation.reference (參考文獻) DiMaggio, P., & Powell, W. (1983). The iron cage revisited: Institutional isomorphism and collective rationality inzh_TW
dc.relation.reference (參考文獻) organizational fields. American Sociological Review(48), 147-160.zh_TW
dc.relation.reference (參考文獻) Dodds, P. S., Muhamad, R., & Watts, D. J. (2003). An Experimental Study of Search in Global Social Networks. Science, 301(5634), 827-829.zh_TW
dc.relation.reference (參考文獻) Donald, J., & Boyd, D. (2004). Public Displays of Connection. BT Technology Journal, 22(4).zh_TW
dc.relation.reference (參考文獻) Emerson, R. M. (1976). Social Exchange Theory Annual Review of Sociology, 2, 336-362.zh_TW
dc.relation.reference (參考文獻) Facebook marketing statistics, demographics, reports and news. (2010). Retrieved June 21, 2010, from http://www.checkfacebook.com/zh_TW
dc.relation.reference (參考文獻) Facebook marketing statistics, demographics, reports and news. (November 3, 2009). Retrieved January 19, 2010, from http://www.checkfacebook.com/zh_TW
dc.relation.reference (參考文獻) Facebook.com. About facebook. Retrieved November 12, 2008, from http://www.facebook.com/press/info.php?factsheetzh_TW
dc.relation.reference (參考文獻) Fei, H. T. (1992). From the Soil, the Foundations of Chinese Society: A Translation of Fei Xiaotong`s Xiangtu Zhongguo, With an Introduction and Epilogue. Berkeley: University of California Press.zh_TW
dc.relation.reference (參考文獻) Fei, X. T. (2007). Xiang Tu Zhong Guo. Nanjing: Jiang Su Wen Yi (In Chinese).zh_TW
dc.relation.reference (參考文獻) Fox, C. J. (1983). Information and misinformation: an investigation of the notions of information, misinformation, informing, and misinforming Westport, CT: Greenwood Press.zh_TW
dc.relation.reference (參考文獻) Friedkin, N. (1982). Information Flow Through Strong and Weak Ties in Intraorganizational Social Networks. Social Networks, 3, 273-285.zh_TW
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