| dc.contributor.advisor | 汪琪 | zh_TW |
| dc.contributor.advisor | Wang, Georgette | en_US |
| dc.contributor.author (Authors) | 張翠芬 | zh_TW |
| dc.contributor.author (Authors) | Chong, Chui Fen | en_US |
| dc.creator (作者) | 張翠芬 | zh_TW |
| dc.creator (作者) | Chong, Chui Fen | en_US |
| dc.date (日期) | 2009 | en_US |
| dc.date.accessioned | 11-Oct-2011 16:58:54 (UTC+8) | - |
| dc.date.available | 11-Oct-2011 16:58:54 (UTC+8) | - |
| dc.date.issued (上傳時間) | 11-Oct-2011 16:58:54 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0096461013 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/51600 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際傳播英語碩士學位學程(IMICS) | zh_TW |
| dc.description (描述) | 96461013 | zh_TW |
| dc.description (描述) | 98 | zh_TW |
| dc.description.abstract (摘要) | Granovetter proposed that weak ties connect different sections of social networks, thus function as the channel for individuals to gain access to useful information unavailable at existing social circles. The first motivation of this study is to explore to what extent strength of ties theory explains information exchange behaviour of Taiwanese Facebook users. According to past research, Chinese rely on those with close guanxi, such as family members and close friends to satisfy individual’s needs. This leads us to ask if guanxi would also play an important role in satisfying individual’s needs for information. Thus the second motive of this study is to explore the significance of guanxi for Chinese Facebook users in selecting the counterpart for information exchange. It is hoped that the results of this investigation will contribute to social networks, guanxi, information behaviour research and social network sites users’ study, especially in Taiwan. Based the data collected via online survey, this study found that respondents tend to rely on strong ties as their primary sources of information. If their strong ties were not able to provide the information, respondents would rely on the connections of these strong ties, rather than the weak ties in their network, to find the information they needed. Thus strong ties are the key to information exchange in a social network. | en_US |
| dc.description.tableofcontents | Acknowledgement 1Abstract 2TABLE OF CONTENTS 3LIST OF TABLES AND FIGURES 5Chapter 1 Introduction 11.1 General background 11.2 Development of Social Network Sites 21.3 The usage of social network sites 31.4 Information behavior 41.5 Research Motive and Aim 5Chapter 2 Literature Review 72.1 Information exchange 72.2 Social network analysis 92.3 Social network theories 112.5 Interpersonal relationship in Chinese societies 182.6 Strength of ties and guanxi 23Chapter 3 Research Method 253.1 Research framework 253.2 Operational definition of key concepts 273.3 Questionnaire design 303.4 Data collection 32Chapter 4 Results 334.1 Description of sample 334.2 Comparison of strong and weak ties 354.3 Data analysis 37Chapter 5 Discussion 425.1 Implications on research 425.2 Implications on social media marketing 445.3 Conclusion 455.4 Limitations and further research 46References 47Appendix 1 54Appendix 2 55Appendix 3 56Appendix 4 Taiwanese Facebook users’ using behaviour survey 2010 58Appendix 5台灣Facebook用戶者使用行爲問卷調查2010 63 LIST OF TABLES AND FIGURESTable 1 Comparison of tie strength and guanxi 23Table 2 Demographics distribution of the sample 34Table 3 Paired sample t-test results on information source and tie strength 37Table 4 Paired sample t-test results on information types and tie strength 38Table 5 Paired sample t-test results of guanxi and ties 39Table 6 Multiple linear regression analysis results of demographics, Facebook usage, and guanxi on information source 40Table 7 The background of strong and weak ties 54Table 8 Frequency tabulation of guanxi items and tie strength 55Table 9 Respondents’ attitude on information exchange in view of tie strength 56Figure 1 Forbidden triad Figure 2 Possible information route 26 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0096461013 | en_US |
| dc.subject (關鍵詞) | 連結 | zh_TW |
| dc.subject (關鍵詞) | 社會網路理論 | zh_TW |
| dc.subject (關鍵詞) | 關係 | zh_TW |
| dc.subject (關鍵詞) | 華人人際關係 | zh_TW |
| dc.subject (關鍵詞) | 臉書 | zh_TW |
| dc.subject (關鍵詞) | 社交網站 | zh_TW |
| dc.subject (關鍵詞) | tie strength | en_US |
| dc.subject (關鍵詞) | social network theory | en_US |
| dc.subject (關鍵詞) | guanxi | en_US |
| dc.subject (關鍵詞) | Chinese interpersonal relationships | en_US |
| dc.subject (關鍵詞) | Facebook | en_US |
| dc.subject (關鍵詞) | social media | en_US |
| dc.title (題名) | 連結強度與關係對Facebook台灣使用者的資訊交換行為之影響 | zh_TW |
| dc.title (題名) | Tie strength and guanxi on Taiwan Facebook users’ information exchange behavior | en_US |
| dc.type (資料類型) | thesis | en |
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