1. NCCU Academic Hub
  2. 學術產出
  3. 傳播學院
  4. 學位論文
  5. Item

學術產出-學位論文

文章檢視/開啟

書目匯出

Google ScholarTM

政大圖書館

引文資訊

TAIR相關學術產出

題名 社群網絡與線上社會運動之初探研究
Action online – a preliminary study on social media activism on facebook
作者 簡銘佐
Chen, Mingtso
貢獻者 吳筱玫
簡銘佐
Chen, Mingtso
關鍵詞 社群媒體
政治運動
政治知識
政治效應
社會連結
社群網絡
social media
political activism
political knowledge
political efficacy
social ties
social networks
日期 2009
上傳時間 11-十月-2011 16:58:55 (UTC+8)
摘要 This study posits that there is a connection between political action online and activism in the real life. In addition, social ties and networks as well as political knowledge and efficacy play an important role in this connection. Causes, an application on Facebook, was selected for analyzed. A mixed method study was conducted, consisting of two stages. In the first stage (quantitative), a survey was utilized to investigate the correlation between activities on Causes and conventional political engagement. A total of 45 responses were gathered using convenience sampling. It was found that there is a strong correlation between action on Causes and conventional political engagement. For example, information retrieval activities are correlated with conventional activism (r=.418, p<.05), and social networking activities are also correlated with conventional activism (r=.661, p<.05). In addition to the survey, intensive interviews (N = 5) were conducted in the second stage (qualitative) to elaborate and clarify the results from the survey as well as to explore new grounds on the significance of ties and networks. Some themes have emerged from the interviews, including motivations for the use of Causes, Causes as an information channel, potential and problems of Causes, online versus offline activism, affiliation and involvement, political knowledge and efficacy as well as ties and networks. Interview findings concluded that the high correlation between online and offline activism is further specified by the interviewees to be an extension of each form of activism, meaning they are complementary rather than identical.
參考文獻 Bimber, B. (2000). The study of information technology and civic engagement. Political Communication, 17, 329-333
boyd, d., & Ellison, N. B. (2008). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13, 210-230.
boyd, d. (2008). Facebook’s privacy trainwreck: exposure, invasion, and social convergence. Convergence, 14(1), 13-20
Campbell, A., Gurin, G., & Miller, W. E. (1954). The voter decides. Evanston, IL: Row, Peterson.
Castells, M. (1996). The Information Age. Vol. I: The Rise of Network Society. Oxford/Cambridge, MA: Blackwell.
Cerulo, K. (1997). Reframing sociological concepts for a brave new (virtual?) world. Sociological Inquiry, 67, 48-58.
Delli Carpini, M. X., & Keeter, S. (1996). What Americans know about politics and why it matters. New Haven, CT: Yale University Press.
Delli Carpini, M. X., & Keeter, S. (1993). Measuring political knowledge: Putting first things first. American Journal of Political Science, 37(4), 1179-1206.
Diani, M. (2000). Social movement networks virtual and real. Information, Communication and Society, 3, 386-401.
Fiorna, M. (1990), Information and rationality in election. In J. A. Ferejohn & J. H. Kuklinski (Eds.), Information and democratic processes (pp. 329-342). Urbana, IL: University of Illinois Press.
Granovetter, M. S. (1973). The strength of weak ties. American Journal of Sociology, 78, 1360-1380.
Hampton, K. N. (2003). Grieving for a lost network: Collective action in a wired suburb. The Information Society, 19, 417-428.
Haythornthwaite, C. (2002). Strong, weak, and latent ties and the impact of new media. The Information Society, 18(5), 385-401.
Hollander, B. A. (1997). Fuel to fire: Talk radio and the Gamson Hypothesis. Political Communication, 14, 355-369.
Kenski, K., & Stroud, N. J. (1996). Connections between Internet use and political efficacy, knowledge, and participation. Journal of Broadcasting & Electronic Media, 50(2), 173-192.
La Due Lake, R., & Huckfeldt, R. (1998). Social capital, social networks, and political participation. Journal of Political Psychology, 19(3), 567-584.
Ma, L. (2009). Slacktivism: Can social media actually cause social change? The big chair. Retrieved October 13, 2009, from http://thebigchair.com.au/news/water-cooler/rise-of-slacktivism.
McAdam, D. (1986). Recruitment to high risk activism: The case of Freedom Summer. American Journal of Sociology, 92, 64-90.
McAdam, D., & Paulsen, R. (1993). Specifying the relationship between social ties and activism. The American Journal of Sociology, 99(3), 640-667.
McAllister, I. (2001). Civic education and political knowledge in Australia. Paper presented as a lecture in the Department of the Senate Occasional Lecture Series at Parliament House on 23 March 2001.
Mendez, R. P. (2007). Intersecting gender and sexual orientation: an analysis of sexuality and citizenship in gender equality policies in Spain. Critical Review of International Social and Political Philosophy, 10 (4), 575-597.
Morozov, E. (2009). The brave new world of slacktivism. Foreign Policy. Retrieved October 5, 2009, from http://neteffect.foreignpolicy.com/posts/2009/05/19/the_brave_new_world_of_slacktivism
Morozov, E. (2009, June 29). It feels like activism. Newsweek. Retrieved September 18, 2009, from http://www.newsweek.com/id/206579
Nepstad, S. E., & Smith, C. (1999). Rethinking recruitment to high-risk/cost activism: The case of Nicaragua exchange. Mobilization, 4, 25-40.
Oliver, P. (1984). “If You Don’t Do It, Nobody Else Will”: Active and token contributors to local collective action. American Sociological Review, 49, 601-610.
Pini, B., Brown, K., & Previte, J. (2004). Politics and Identity in Cyberspace. A Case Study of Australian Women in Agriculture Online. In van de Donk, W., Loader, B., Nixon, P., & Rucht, D. (eds.), Cyberprotest: New Media, citizens and Social Movements. London: Routledge, 259-75
Porta, D. D., & Diani, M. (2006). Social movements: An introduction. Oxford/Cambridge, MA: Blackwell.
Putnam, R. D. (2000). Bowling alone: The collapse and revival of American community. New York: Simon & Shuster.
Rheingold, H. (1993). The Virtual Community. New York: Harper.
Sherif, M. (1988). The robbers cave experiment: Intergroup conflict and cooperation. Scranton, PA: Wesleyan University Press.
Uhrmacher, A. (2008). How to find statistics on social media? Mashable. Retrieved November 8, 2009, from http://mashable.com/2008/08/28/how-to-find-statistics-on-social-media/
Verloo, M. (2006). Multiple inequalities, intersectionality and the European Union. European Journal of Women’s Stuides, 13 (3), 211-228
Walsh, M. (2010). Facebook starts 2010 with strong U.S. growth. Media Post. Retrieved February 12, 2010, from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121679
Wellman, B., Salaff, J., Dimitrova, D., Garton, L., & Haythornthwaite, C. (1996). Computer networks as social networks: Collaborative work, telework, and virtual community. Annual Review of Sociology, 22, 213-238.
Williams, D. (2006). On and off the Net: Scales for social capital in and online era. Journal of Computer-Mediated Communication, 11, 593-628.
Zhang, W., & Chia, S. C. (2006). The effects of mass media use and social capital on civic and political participation. Communication Studies, 57(3), 277-297.
描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
95461008
98
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0954610081
資料類型 thesis
dc.contributor.advisor 吳筱玫zh_TW
dc.contributor.author (作者) 簡銘佐zh_TW
dc.contributor.author (作者) Chen, Mingtsoen_US
dc.creator (作者) 簡銘佐zh_TW
dc.creator (作者) Chen, Mingtsoen_US
dc.date (日期) 2009en_US
dc.date.accessioned 11-十月-2011 16:58:55 (UTC+8)-
dc.date.available 11-十月-2011 16:58:55 (UTC+8)-
dc.date.issued (上傳時間) 11-十月-2011 16:58:55 (UTC+8)-
dc.identifier (其他 識別碼) G0954610081en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/51601-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學位學程(IMICS)zh_TW
dc.description (描述) 95461008zh_TW
dc.description (描述) 98zh_TW
dc.description.abstract (摘要) This study posits that there is a connection between political action online and activism in the real life. In addition, social ties and networks as well as political knowledge and efficacy play an important role in this connection. Causes, an application on Facebook, was selected for analyzed. A mixed method study was conducted, consisting of two stages. In the first stage (quantitative), a survey was utilized to investigate the correlation between activities on Causes and conventional political engagement. A total of 45 responses were gathered using convenience sampling. It was found that there is a strong correlation between action on Causes and conventional political engagement. For example, information retrieval activities are correlated with conventional activism (r=.418, p<.05), and social networking activities are also correlated with conventional activism (r=.661, p<.05). In addition to the survey, intensive interviews (N = 5) were conducted in the second stage (qualitative) to elaborate and clarify the results from the survey as well as to explore new grounds on the significance of ties and networks. Some themes have emerged from the interviews, including motivations for the use of Causes, Causes as an information channel, potential and problems of Causes, online versus offline activism, affiliation and involvement, political knowledge and efficacy as well as ties and networks. Interview findings concluded that the high correlation between online and offline activism is further specified by the interviewees to be an extension of each form of activism, meaning they are complementary rather than identical.en_US
dc.description.tableofcontents Acknowledgements ii
Abstract iii
Table of Contents iv
List of Tables and Figures vii

CHAPTER 1 INTRODUCTION 1
1.1 An overview 1
1.2 What motivates this study? 3
1.2.1 Positive opinions 4
1.2.2 Negative opinions 4
1.3 Conceptual organization 5
1.4 Problem statement 7
1.5 Background 8
1.5.1 Social networking sites 8
1.5.2 Causes and Facebook 10

CHAPTER 2 LITERATURE REVIEW 14
2.1 Social networking sites 14
2.2 Social network analysis 16
2.2.1 Significance of network analysis 17
2.2.2 Networks & ties 18
2.2.3 Strength of ties and mobilization 20
2.3 Issue information and political knowledge 21
2.4 Issue related political efficacy 23
2.5 Networking, knowledge, efficacy and participation 23
2.6 Theoretical structure 25
2.7 Research questions 26

CHAPTER 3 METHODOLOGY & RESULTS (SURVEY) 27
3.1 Research subjects 27
3.1.1 Proposition 8, its proponents and opponents 27
3.1.2 Selection of subjects 28
3.2 Sampling and questionnaire design 30
3.3 Variables 31
3.3.1 Independent variables 31
3.3.2 Dependent variables 36
3.4 Data analysis 37
3.5 Survey results 37
3.5.1 Demographic data 37
3.5.2 Independent variables vs. dependent variables 40

CHAPTER 4 METHODOLOGY & RESULTS (INTERVIEW) 48
4.1 Background information and new research questions 48
4.2 Results 49
4.2.1 The interviewees 49
4.2.2 Activism on Causes 49
4.2.3 Online vs. offline activism 56
4.2.4 Political knowledge 59
4.2.5 Political efficacy 60
4.2.6 Ties and networks 61

CHAPTER 5 DISCUSSION 67
5.1 Action online and activism in the real life, any differences? 67
5.2 Social media activism, any good? 70
5.3 Knowledge and efficacy 71
5.4 What really influences the level of activism? 74
5.4.1 Personal identity 74
5.4.2 Personal ties, organizational affiliations and political participation 76
5.5 Connection between the quantitative and qualitative results 77

CHAPTER 6 CONCLUSION 79
6.1 Summary of the study 79
6.2 Limitations of the current study 81
6.3 Research potentials 83

REFERENCES 85
APPENDIX A: Questionnaire 90
APPENDIX B: Operationalization of independent variables 96
APPENDIX C: Interview questions 98
LIST OF TABLES

TABLE 1-1 Growth of Social Media 9
TABLE 3-1 Correspondence between Variables and Questionnaire Items 37
TABLE 3-2 Demographic Frequency Distribution 39
TABLE 3-3 Frequency Distribution of General Uses 41
TABLE 3-4 Frequency Distribution of Information Retrieval Activities 43
TABLE 3-5 Frequency Distribution of Social Networking Activities 42
TABLE 3-6 Frequency Distribution of Conventional Activism 45
TABLE 3-7 Correlation Analysis of Variables 47
TABLE 4-1 Basic Information about the Interviewees 49


LIST OF FIGURES

FIGURE 2-1 Theoretical Structure 25		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0954610081en_US
dc.subject (關鍵詞) 社群媒體zh_TW
dc.subject (關鍵詞) 政治運動zh_TW
dc.subject (關鍵詞) 政治知識zh_TW
dc.subject (關鍵詞) 政治效應zh_TW
dc.subject (關鍵詞) 社會連結zh_TW
dc.subject (關鍵詞) 社群網絡zh_TW
dc.subject (關鍵詞) social mediaen_US
dc.subject (關鍵詞) political activismen_US
dc.subject (關鍵詞) political knowledgeen_US
dc.subject (關鍵詞) political efficacyen_US
dc.subject (關鍵詞) social tiesen_US
dc.subject (關鍵詞) social networksen_US
dc.title (題名) 社群網絡與線上社會運動之初探研究zh_TW
dc.title (題名) Action online – a preliminary study on social media activism on facebooken_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Bimber, B. (2000). The study of information technology and civic engagement. Political Communication, 17, 329-333zh_TW
dc.relation.reference (參考文獻) boyd, d., & Ellison, N. B. (2008). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13, 210-230.zh_TW
dc.relation.reference (參考文獻) boyd, d. (2008). Facebook’s privacy trainwreck: exposure, invasion, and social convergence. Convergence, 14(1), 13-20zh_TW
dc.relation.reference (參考文獻) Campbell, A., Gurin, G., & Miller, W. E. (1954). The voter decides. Evanston, IL: Row, Peterson.zh_TW
dc.relation.reference (參考文獻) Castells, M. (1996). The Information Age. Vol. I: The Rise of Network Society. Oxford/Cambridge, MA: Blackwell.zh_TW
dc.relation.reference (參考文獻) Cerulo, K. (1997). Reframing sociological concepts for a brave new (virtual?) world. Sociological Inquiry, 67, 48-58.zh_TW
dc.relation.reference (參考文獻) Delli Carpini, M. X., & Keeter, S. (1996). What Americans know about politics and why it matters. New Haven, CT: Yale University Press.zh_TW
dc.relation.reference (參考文獻) Delli Carpini, M. X., & Keeter, S. (1993). Measuring political knowledge: Putting first things first. American Journal of Political Science, 37(4), 1179-1206.zh_TW
dc.relation.reference (參考文獻) Diani, M. (2000). Social movement networks virtual and real. Information, Communication and Society, 3, 386-401.zh_TW
dc.relation.reference (參考文獻) Fiorna, M. (1990), Information and rationality in election. In J. A. Ferejohn & J. H. Kuklinski (Eds.), Information and democratic processes (pp. 329-342). Urbana, IL: University of Illinois Press.zh_TW
dc.relation.reference (參考文獻) Granovetter, M. S. (1973). The strength of weak ties. American Journal of Sociology, 78, 1360-1380.zh_TW
dc.relation.reference (參考文獻) Hampton, K. N. (2003). Grieving for a lost network: Collective action in a wired suburb. The Information Society, 19, 417-428.zh_TW
dc.relation.reference (參考文獻) Haythornthwaite, C. (2002). Strong, weak, and latent ties and the impact of new media. The Information Society, 18(5), 385-401.zh_TW
dc.relation.reference (參考文獻) Hollander, B. A. (1997). Fuel to fire: Talk radio and the Gamson Hypothesis. Political Communication, 14, 355-369.zh_TW
dc.relation.reference (參考文獻) Kenski, K., & Stroud, N. J. (1996). Connections between Internet use and political efficacy, knowledge, and participation. Journal of Broadcasting & Electronic Media, 50(2), 173-192.zh_TW
dc.relation.reference (參考文獻) La Due Lake, R., & Huckfeldt, R. (1998). Social capital, social networks, and political participation. Journal of Political Psychology, 19(3), 567-584.zh_TW
dc.relation.reference (參考文獻) Ma, L. (2009). Slacktivism: Can social media actually cause social change? The big chair. Retrieved October 13, 2009, from http://thebigchair.com.au/news/water-cooler/rise-of-slacktivism.zh_TW
dc.relation.reference (參考文獻) McAdam, D. (1986). Recruitment to high risk activism: The case of Freedom Summer. American Journal of Sociology, 92, 64-90.zh_TW
dc.relation.reference (參考文獻) McAdam, D., & Paulsen, R. (1993). Specifying the relationship between social ties and activism. The American Journal of Sociology, 99(3), 640-667.zh_TW
dc.relation.reference (參考文獻) McAllister, I. (2001). Civic education and political knowledge in Australia. Paper presented as a lecture in the Department of the Senate Occasional Lecture Series at Parliament House on 23 March 2001.zh_TW
dc.relation.reference (參考文獻) Mendez, R. P. (2007). Intersecting gender and sexual orientation: an analysis of sexuality and citizenship in gender equality policies in Spain. Critical Review of International Social and Political Philosophy, 10 (4), 575-597.zh_TW
dc.relation.reference (參考文獻) Morozov, E. (2009). The brave new world of slacktivism. Foreign Policy. Retrieved October 5, 2009, from http://neteffect.foreignpolicy.com/posts/2009/05/19/the_brave_new_world_of_slacktivismzh_TW
dc.relation.reference (參考文獻) Morozov, E. (2009, June 29). It feels like activism. Newsweek. Retrieved September 18, 2009, from http://www.newsweek.com/id/206579zh_TW
dc.relation.reference (參考文獻) Nepstad, S. E., & Smith, C. (1999). Rethinking recruitment to high-risk/cost activism: The case of Nicaragua exchange. Mobilization, 4, 25-40.zh_TW
dc.relation.reference (參考文獻) Oliver, P. (1984). “If You Don’t Do It, Nobody Else Will”: Active and token contributors to local collective action. American Sociological Review, 49, 601-610.zh_TW
dc.relation.reference (參考文獻) Pini, B., Brown, K., & Previte, J. (2004). Politics and Identity in Cyberspace. A Case Study of Australian Women in Agriculture Online. In van de Donk, W., Loader, B., Nixon, P., & Rucht, D. (eds.), Cyberprotest: New Media, citizens and Social Movements. London: Routledge, 259-75zh_TW
dc.relation.reference (參考文獻) Porta, D. D., & Diani, M. (2006). Social movements: An introduction. Oxford/Cambridge, MA: Blackwell.zh_TW
dc.relation.reference (參考文獻) Putnam, R. D. (2000). Bowling alone: The collapse and revival of American community. New York: Simon & Shuster.zh_TW
dc.relation.reference (參考文獻) Rheingold, H. (1993). The Virtual Community. New York: Harper.zh_TW
dc.relation.reference (參考文獻) Sherif, M. (1988). The robbers cave experiment: Intergroup conflict and cooperation. Scranton, PA: Wesleyan University Press.zh_TW
dc.relation.reference (參考文獻) Uhrmacher, A. (2008). How to find statistics on social media? Mashable. Retrieved November 8, 2009, from http://mashable.com/2008/08/28/how-to-find-statistics-on-social-media/zh_TW
dc.relation.reference (參考文獻) Verloo, M. (2006). Multiple inequalities, intersectionality and the European Union. European Journal of Women’s Stuides, 13 (3), 211-228zh_TW
dc.relation.reference (參考文獻) Walsh, M. (2010). Facebook starts 2010 with strong U.S. growth. Media Post. Retrieved February 12, 2010, from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121679zh_TW
dc.relation.reference (參考文獻) Wellman, B., Salaff, J., Dimitrova, D., Garton, L., & Haythornthwaite, C. (1996). Computer networks as social networks: Collaborative work, telework, and virtual community. Annual Review of Sociology, 22, 213-238.zh_TW
dc.relation.reference (參考文獻) Williams, D. (2006). On and off the Net: Scales for social capital in and online era. Journal of Computer-Mediated Communication, 11, 593-628.zh_TW
dc.relation.reference (參考文獻) Zhang, W., & Chia, S. C. (2006). The effects of mass media use and social capital on civic and political participation. Communication Studies, 57(3), 277-297.zh_TW