| dc.contributor.advisor | 吳筱玫 | zh_TW |
| dc.contributor.author (Authors) | 簡銘佐 | zh_TW |
| dc.contributor.author (Authors) | Chen, Mingtso | en_US |
| dc.creator (作者) | 簡銘佐 | zh_TW |
| dc.creator (作者) | Chen, Mingtso | en_US |
| dc.date (日期) | 2009 | en_US |
| dc.date.accessioned | 11-Oct-2011 16:58:55 (UTC+8) | - |
| dc.date.available | 11-Oct-2011 16:58:55 (UTC+8) | - |
| dc.date.issued (上傳時間) | 11-Oct-2011 16:58:55 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0954610081 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/51601 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際傳播英語碩士學位學程(IMICS) | zh_TW |
| dc.description (描述) | 95461008 | zh_TW |
| dc.description (描述) | 98 | zh_TW |
| dc.description.abstract (摘要) | This study posits that there is a connection between political action online and activism in the real life. In addition, social ties and networks as well as political knowledge and efficacy play an important role in this connection. Causes, an application on Facebook, was selected for analyzed. A mixed method study was conducted, consisting of two stages. In the first stage (quantitative), a survey was utilized to investigate the correlation between activities on Causes and conventional political engagement. A total of 45 responses were gathered using convenience sampling. It was found that there is a strong correlation between action on Causes and conventional political engagement. For example, information retrieval activities are correlated with conventional activism (r=.418, p<.05), and social networking activities are also correlated with conventional activism (r=.661, p<.05). In addition to the survey, intensive interviews (N = 5) were conducted in the second stage (qualitative) to elaborate and clarify the results from the survey as well as to explore new grounds on the significance of ties and networks. Some themes have emerged from the interviews, including motivations for the use of Causes, Causes as an information channel, potential and problems of Causes, online versus offline activism, affiliation and involvement, political knowledge and efficacy as well as ties and networks. Interview findings concluded that the high correlation between online and offline activism is further specified by the interviewees to be an extension of each form of activism, meaning they are complementary rather than identical. | en_US |
| dc.description.tableofcontents | Acknowledgements iiAbstract iiiTable of Contents ivList of Tables and Figures viiCHAPTER 1 INTRODUCTION 11.1 An overview 11.2 What motivates this study? 3 1.2.1 Positive opinions 4 1.2.2 Negative opinions 41.3 Conceptual organization 51.4 Problem statement 71.5 Background 8 1.5.1 Social networking sites 8 1.5.2 Causes and Facebook 10CHAPTER 2 LITERATURE REVIEW 142.1 Social networking sites 142.2 Social network analysis 16 2.2.1 Significance of network analysis 17 2.2.2 Networks & ties 18 2.2.3 Strength of ties and mobilization 202.3 Issue information and political knowledge 212.4 Issue related political efficacy 232.5 Networking, knowledge, efficacy and participation 232.6 Theoretical structure 252.7 Research questions 26CHAPTER 3 METHODOLOGY & RESULTS (SURVEY) 273.1 Research subjects 27 3.1.1 Proposition 8, its proponents and opponents 27 3.1.2 Selection of subjects 283.2 Sampling and questionnaire design 303.3 Variables 31 3.3.1 Independent variables 31 3.3.2 Dependent variables 363.4 Data analysis 373.5 Survey results 37 3.5.1 Demographic data 37 3.5.2 Independent variables vs. dependent variables 40CHAPTER 4 METHODOLOGY & RESULTS (INTERVIEW) 484.1 Background information and new research questions 484.2 Results 49 4.2.1 The interviewees 49 4.2.2 Activism on Causes 49 4.2.3 Online vs. offline activism 56 4.2.4 Political knowledge 59 4.2.5 Political efficacy 60 4.2.6 Ties and networks 61CHAPTER 5 DISCUSSION 675.1 Action online and activism in the real life, any differences? 675.2 Social media activism, any good? 705.3 Knowledge and efficacy 715.4 What really influences the level of activism? 74 5.4.1 Personal identity 74 5.4.2 Personal ties, organizational affiliations and political participation 765.5 Connection between the quantitative and qualitative results 77CHAPTER 6 CONCLUSION 796.1 Summary of the study 796.2 Limitations of the current study 816.3 Research potentials 83REFERENCES 85APPENDIX A: Questionnaire 90APPENDIX B: Operationalization of independent variables 96APPENDIX C: Interview questions 98LIST OF TABLESTABLE 1-1 Growth of Social Media 9TABLE 3-1 Correspondence between Variables and Questionnaire Items 37TABLE 3-2 Demographic Frequency Distribution 39TABLE 3-3 Frequency Distribution of General Uses 41TABLE 3-4 Frequency Distribution of Information Retrieval Activities 43TABLE 3-5 Frequency Distribution of Social Networking Activities 42TABLE 3-6 Frequency Distribution of Conventional Activism 45TABLE 3-7 Correlation Analysis of Variables 47TABLE 4-1 Basic Information about the Interviewees 49LIST OF FIGURESFIGURE 2-1 Theoretical Structure 25 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0954610081 | en_US |
| dc.subject (關鍵詞) | 社群媒體 | zh_TW |
| dc.subject (關鍵詞) | 政治運動 | zh_TW |
| dc.subject (關鍵詞) | 政治知識 | zh_TW |
| dc.subject (關鍵詞) | 政治效應 | zh_TW |
| dc.subject (關鍵詞) | 社會連結 | zh_TW |
| dc.subject (關鍵詞) | 社群網絡 | zh_TW |
| dc.subject (關鍵詞) | social media | en_US |
| dc.subject (關鍵詞) | political activism | en_US |
| dc.subject (關鍵詞) | political knowledge | en_US |
| dc.subject (關鍵詞) | political efficacy | en_US |
| dc.subject (關鍵詞) | social ties | en_US |
| dc.subject (關鍵詞) | social networks | en_US |
| dc.title (題名) | 社群網絡與線上社會運動之初探研究 | zh_TW |
| dc.title (題名) | Action online – a preliminary study on social media activism on facebook | en_US |
| dc.type (資料類型) | thesis | en |
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