| dc.contributor.advisor | 徐麗振 | zh_TW |
| dc.contributor.advisor | Hsu, Li Chen | en_US |
| dc.contributor.author (Authors) | 陳嘉宏 | zh_TW |
| dc.contributor.author (Authors) | Chen, Chia Hung | en_US |
| dc.creator (作者) | 陳嘉宏 | zh_TW |
| dc.creator (作者) | Chen, Chia Hung | en_US |
| dc.date (日期) | 2009 | en_US |
| dc.date.accessioned | 11-Oct-2011 17:02:57 (UTC+8) | - |
| dc.date.available | 11-Oct-2011 17:02:57 (UTC+8) | - |
| dc.date.issued (上傳時間) | 11-Oct-2011 17:02:57 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0095255021 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/51626 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 財政研究所 | zh_TW |
| dc.description (描述) | 95255021 | zh_TW |
| dc.description (描述) | 98 | zh_TW |
| dc.description.abstract (摘要) | Lucking-Reiley (2000) 提到eBay 是全世界最大消費者導向拍賣之一。Bajari and Hortacsu (2004) 指出線上拍賣存在資訊不對稱， 本研究觀察eBay 拍賣網站潛在競標者對DVD 標的的出價行為，亦即，觀察得標價如何被決定及競標者的出價策略為何。本研究結論如下：起標價格、賣方聲望回饋、出價次數對得標價為正向影響且顯著，拍賣天數對得標價為正向效果但不顯著。賣方聲望回饋愈高，愈有經驗競標者的出價策略是愈晚出價。競標者出價策略為晚出價， 採取自動出價並出價一次。 | zh_TW |
| dc.description.tableofcontents | 1. 緒論..............................................1 1.1 研究動機........................................1 1.2 研究目的........................................42. 文獻回顧...........................................6 2.1 起標價格和聲望回饋...............................6 2.2 出價次數和拍賣天數...............................8 2.3 晚出價.........................................113. 實證模型建立與結果分析..............................15 3.1 樣本資料蒐集...................................15 3.2 實證模型建立...................................19 3.3 實證結果分析...................................224. 結論與建.........................................34 4.1 結論..........................................34 4.2 建議..........................................37參考文獻............................................40 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0095255021 | en_US |
| dc.subject (關鍵詞) | eBay拍賣網站 | zh_TW |
| dc.subject (關鍵詞) | 賣方聲望回饋 | zh_TW |
| dc.subject (關鍵詞) | 晚出價 | zh_TW |
| dc.title (題名) | 拍賣機制的實證研究：由美國eBay 拍賣網站觀察得標價的決定 | zh_TW |
| dc.type (資料類型) | thesis | en |
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