| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chester | en_US |
| dc.contributor.author (Authors) | 張博凱 | zh_TW |
| dc.contributor.author (Authors) | Chang, Allen | en_US |
| dc.creator (作者) | 張博凱 | zh_TW |
| dc.creator (作者) | Chang, Allen | en_US |
| dc.date (日期) | 2011 | en_US |
| dc.date.accessioned | 12-Apr-2012 14:02:10 (UTC+8) | - |
| dc.date.available | 12-Apr-2012 14:02:10 (UTC+8) | - |
| dc.date.issued (上傳時間) | 12-Apr-2012 14:02:10 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0097933027 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/52616 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 97933027 | zh_TW |
| dc.description (描述) | 100 | zh_TW |
| dc.description.abstract (摘要) | CMOS module house, which still enjoys the double digit gross margin in component supply chain, is one of the reasons facilitating the idea of start-up. We think this idea is practical and also profitable as we have solid network in high-tech industry, as well as comprehensive knowledge and relatively easier than others to find talent for the team up and to be one of key suppliers in the supply chain in the future. In order to make the business plan more structural, we explain the industry, product itself, market trend, market size and potential value we can earn, as well as the key names in the supply chain, including names of suppliers, competitors, and customers. Regarding to the business target, we are not aiming the goal too high to be reached. Instead, we set 3-5% of total market share (in Notebook PCs, Tablet PCs, and Smartphones) after 1-2 years business operations. We think this is practical and also profitable as the size of PC and consumer electronics (CE products) are huge, and the earnings is usually surprising even the gross margin is low, as long as the volume is huge enough. | en_US |
| dc.description.abstract (摘要) | Acknowledgements ii Tables of Contents iii 1. Executive Summary 1 2. Business Idea Background 2 3. Business Idea 4 4. The Industry 6 5. Map of Offices and Manufacturing 8 6. Market Outlook 9 6.1. Market Trend - Promising Products and Promising Bundle Rate 9 7. Opportunity Identification 11 8. Business Model 13 9. Company Structure and Ownership 15 10. Goals and Objectives 18 11. Products 19 12. Project Design and Development 22 13. Offered Services 24 14. Pricing Strategy 26 14.1. Frameworks for Internal and External Situational Analysis 27 14.1.1. CamTek’s CMOS module house SWOT analysis 27 14.1.2. Porter’s 5 Force Analysis 29 15. Suppliers 31 16. Customers 33 17. Competitors 34 18. Financials 35 18.1. Start-Up Expenses 35 19. Projected Income Statement 37 20. Projected Cash Flow Statement 38 21. Projected Balance Sheet 39 22. References 40 | - |
| dc.description.tableofcontents | Acknowledgements ii Tables of Contents iii 1. Executive Summary 1 2. Business Idea Background 2 3. Business Idea 4 4. The Industry 6 5. Map of Offices and Manufacturing 8 6. Market Outlook 9 6.1. Market Trend - Promising Products and Promising Bundle Rate 9 7. Opportunity Identification 11 8. Business Model 13 9. Company Structure and Ownership 15 10. Goals and Objectives 18 11. Products 19 12. Project Design and Development 22 13. Offered Services 24 14. Pricing Strategy 26 14.1. Frameworks for Internal and External Situational Analysis 27 14.1.1. CamTek’s CMOS module house SWOT analysis 27 14.1.2. Porter’s 5 Force Analysis 29 15. Suppliers 31 16. Customers 33 17. Competitors 34 18. Financials 35 18.1. Start-Up Expenses 35 19. Projected Income Statement 37 20. Projected Cash Flow Statement 38 21. Projected Balance Sheet 39 22. References 40 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0097933027 | en_US |
| dc.subject (關鍵詞) | 創業計劃 | zh_TW |
| dc.subject (關鍵詞) | 內建相機模組 | zh_TW |
| dc.subject (關鍵詞) | Business Plan | en_US |
| dc.subject (關鍵詞) | Camera module house | en_US |
| dc.title (題名) | 創業計劃 內建相機模組 | zh_TW |
| dc.title (題名) | Business Plan – Camera module house | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 1) CMOS vs. CCD: http://en.wikipedia.org/wiki/Image_sensor | zh_TW |
