| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chester | en_US |
| dc.contributor.author (Authors) | 鄭承基 | zh_TW |
| dc.contributor.author (Authors) | Jung, Seung Ki | en_US |
| dc.creator (作者) | 鄭承基 | zh_TW |
| dc.creator (作者) | Jung, Seung Ki | en_US |
| dc.date (日期) | 2011 | en_US |
| dc.date.accessioned | 12-Apr-2012 14:02:16 (UTC+8) | - |
| dc.date.available | 12-Apr-2012 14:02:16 (UTC+8) | - |
| dc.date.issued (上傳時間) | 12-Apr-2012 14:02:16 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0099933036 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/52623 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 99933036 | zh_TW |
| dc.description (描述) | 100 | zh_TW |
| dc.description.abstract (摘要) | As people’s lifestyle is changing and the cloud computing environment is spreading into our everyday life, more people want to create their own multimedia contents. Therefore, people need connection, interaction and larger storage space. On the other hand, technology is pursuing lean and reasonable capacity of storage. Even though NAS is not a new product concept, consumer’s recognition level of NAS is still low. The most important thing for the success of NAS is to enhance the market recognition first. To do so, a new type of marketing approach is needed which is different from the conventional one. | en_US |
| dc.description.abstract (摘要) | Abstract ii TABLE OF CONTENTS iii 1. Introduction 1 1.1. Lifestyle and Technology 1 1.2. What is NAS 2 2. Environment Analysis 5 2.1. NAS Market Growth Trend 5 2.1.1. Forecast 5 2.1.2. Implication 6 2.2. Competition 6 2.2.1. Strategic Positioning of Major Competitors 6 2.2.2. Differentiation 8 2.3. Key Driving Factors 8 2.3.1. Multimedia Product 8 2.3.2. Home Network Product 9 3. Issues and Ideas for NAS Marketing 10 3.1. Issues of NAS Marketing 10 3.2. Ideas for Breakthrough 11 3.2.1. Concept of “micro-marketing” 11 3.2.2. Micro-marketing 12 3.2.3. Implementation 12 4. Segmentation, Targeting and Positioning 14 4.1. Segmentation 14 4.2. Targeting 15 4.3. Positioning 18 5. Marketing Mix 20 5.1. Product and Price 20 5.2. Promotion 24 6. Feasibility 27 7. Conclusion 29 8. Reference 31 | - |
| dc.description.tableofcontents | Abstract ii TABLE OF CONTENTS iii 1. Introduction 1 1.1. Lifestyle and Technology 1 1.2. What is NAS 2 2. Environment Analysis 5 2.1. NAS Market Growth Trend 5 2.1.1. Forecast 5 2.1.2. Implication 6 2.2. Competition 6 2.2.1. Strategic Positioning of Major Competitors 6 2.2.2. Differentiation 8 2.3. Key Driving Factors 8 2.3.1. Multimedia Product 8 2.3.2. Home Network Product 9 3. Issues and Ideas for NAS Marketing 10 3.1. Issues of NAS Marketing 10 3.2. Ideas for Breakthrough 11 3.2.1. Concept of “micro-marketing” 11 3.2.2. Micro-marketing 12 3.2.3. Implementation 12 4. Segmentation, Targeting and Positioning 14 4.1. Segmentation 14 4.2. Targeting 15 4.3. Positioning 18 5. Marketing Mix 20 5.1. Product and Price 20 5.2. Promotion 24 6. Feasibility 27 7. Conclusion 29 8. Reference 31 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0099933036 | en_US |
| dc.subject (關鍵詞) | NAS | zh_TW |
| dc.subject (關鍵詞) | 市場銷售模式 | zh_TW |
| dc.subject (關鍵詞) | Marketing Plan | en_US |
| dc.subject (關鍵詞) | Network Attached Storage | en_US |
| dc.title (題名) | NAS(Network Attached Storage)市場銷售模式 | zh_TW |
| dc.title (題名) | Marketing Plan of NAS(Network Attached Storage) | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 【1】Park Chung Hwan, Oh Se Jo. 1997. Market Oriented Marketing Management. 253-256 | zh_TW |
| dc.relation.reference (參考文獻) | 【2】Web Analytics World, www.webanalyticsworld.net | zh_TW |
| dc.relation.reference (參考文獻) | 【3】NCCU IMBA (http://imba.nccu.edu.tw) | zh_TW |
| dc.relation.reference (參考文獻) | 【4】In-Stat Report 2009, 2010 | zh_TW |
| dc.relation.reference (參考文獻) | 【5】CARAT 2008 | zh_TW |
| dc.relation.reference (參考文獻) | 【6】MSN Money (http://moneycentral.msn.com) | zh_TW |
