| dc.contributor.advisor | 郭炳伸 | zh_TW |
| dc.contributor.advisor | Kuo, Biing Shen | en_US |
| dc.contributor.author (Authors) | 曹英堃 | zh_TW |
| dc.creator (作者) | 曹英堃 | zh_TW |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 17-Apr-2012 09:12:31 (UTC+8) | - |
| dc.date.available | 17-Apr-2012 09:12:31 (UTC+8) | - |
| dc.date.issued (上傳時間) | 17-Apr-2012 09:12:31 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0098932086 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/52744 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 98932086 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | 自iPad於2010年發表了以來、創造了一個介於智慧型手機與上網型小筆記型電腦的之間的平板電腦產品。這樣的新產品與新市場，對於智慧型手機與個人筆記型電腦廠商似乎是一個新的藍海。吸引兩方面的原有廠商宣布相繼投入。本文以波特的五力分析模型對此產業結構進行分析，解構平板電腦產業中廠商與上游的軟體與硬體商、下游的電信運營商與消費者、競爭的個人電腦廠商與幾種替代性新興電子產品等五種產業影響力量的討論。由於此產品的硬體結構與產業結構都與智慧型手機產業有很大的相似性。依據現有的智慧型手機領導廠商的現況，分別依照波特的成本領導、差異化與聚焦策略，討論Samsung、HTC、Motorola的可能策略。歸納發現， HTC, Motorola與Samsung可以運用差異化策略拉近與蘋果成本領導策略的差距。Samsung還可以運用成本領導策略與蘋果競爭。 | zh_TW |
| dc.description.abstract (摘要) | The birth of Apple iPad gives rise to not only a product segment between Smart Phone and Netbook PC, but also the tablet industry. The tablet industry attracts both smart phone makers and PC companies for good reasons. This thesis attempts to analyze the tablet industry by using the framework of five-force analysis of Porter (1979). We analyze the OEM relationship with chip makers, software vendors, Telcomm operators and end users, barriers of entry and competitions of the industry, and threats from substitute products. Feasible strategies for 3 leading smart phone companies (HTC, Motorola and Samsung) to enter the industry are analyzed and given as well. A close investigation suggests that to compete with Apple, Samsung may be the only one which is capable of adopting a cost leadership strategy for the time being. On the other hand, differentiation can apply to all the 3 smart phone makers. | en_US |
| dc.description.tableofcontents | 第一章 緒論 8第一節 研究動機 8第二節 研究目的 10第三節 研究流程 10第二章 平板電腦市場新機會 12第一節 平板電腦的定義 12第二節 平板電腦的區隔與定位 13第三節 蘋果 iPad 平板電腦 14第四節 iPad使用者習慣 17第五節 平板電腦的市場預估 19第三章 平板電腦上下游產業分析 22第一節 波特五力分析模型 22第二節 現有廠商的競爭強度 24第三節 供應商分析-作業系統與應用程式市集 27一、 作業系統 28二、 應用程式市集 29第四節 供應商分析-處理器與通訊晶片 33一、 應用程式處理器 33二、 3G/4G行動通訊晶片 34第五節 購買者分析-銷售通路與使用者 38第六節 潛在進入者分析 43一、 產業的進入障礙 43二、 硬體潛在進入者 45三、 軟體潛在進入者 46第七節 替代性產品分析 47一、 上網筆記型電腦(Netbook) 47二、 智慧型手機(Smartphone) 48三、 電子書閱讀器(E-Reader) 48第四章 蘋果與手機廠商進入平板電腦的策略 52第一節 進入市場的三種策略 52第二節 蘋果的策略 53第三節 Motorola/Samsung/HTC的策略建議 56成本領導策略 57差異化策略 58聚焦策略 62第五章 結論 65附錄 蘋果與其他公司新發表平板電腦規格比較表 67參考文獻 69 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0098932086 | en_US |
| dc.subject (關鍵詞) | 平版電腦 | zh_TW |
| dc.subject (關鍵詞) | 智慧型手機 | zh_TW |
| dc.subject (關鍵詞) | iPad | zh_TW |
| dc.subject (關鍵詞) | Tablet | en_US |
| dc.subject (關鍵詞) | Smart Phone | en_US |
| dc.subject (關鍵詞) | iPad | en_US |
| dc.title (題名) | 智慧型手機廠商進入平板電腦產業的策略分析 | zh_TW |
| dc.title (題名) | Tablet industry entry strategies for smart phone makers | en_US |
| dc.type (資料類型) | thesis | en |
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