dc.contributor.advisor | 郭炳伸 | zh_TW |
dc.contributor.author (Authors) | 許芳誠 | zh_TW |
dc.contributor.author (Authors) | Rick Shue | en_US |
dc.creator (作者) | 許芳誠 | zh_TW |
dc.creator (作者) | Rick Shue | en_US |
dc.date (日期) | 2011 | en_US |
dc.date.accessioned | 17-Apr-2012 09:12:34 (UTC+8) | - |
dc.date.available | 17-Apr-2012 09:12:34 (UTC+8) | - |
dc.date.issued (上傳時間) | 17-Apr-2012 09:12:34 (UTC+8) | - |
dc.identifier (Other Identifiers) | G0098932425 | en_US |
dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/52747 | - |
dc.description (描述) | 碩士 | zh_TW |
dc.description (描述) | 國立政治大學 | zh_TW |
dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
dc.description (描述) | 98932425 | zh_TW |
dc.description (描述) | 100 | zh_TW |
dc.description.abstract (摘要) | 資訊軟體產業為知識密集的產業,在台灣已發展了許多年。由於科技不斷創新以及市場激烈的競爭下,資訊軟體產業從早期為個別客戶量身訂作的系統專案開發,一直發展到今日以套裝軟體或中介軟體標準產品的銷售方式。因軟體產品具有功能習慣性,客戶一旦使用後就不會隨意更換。各資訊軟體廠商為了推廣各式各樣的軟體產品以搶攻市場,紛紛提出了各種激勵業務人員的激勵制度以擴大市場佔有率。從企業的角度來說,企業組織應以獲取最大合法利潤為主要目標。因此在其經營管理權限內,必然會以各類管理策略和激勵措施來提升員工之工作效率和品質,績效激勵與評估制度即屬最被廣泛實施之方法。本文研究之核心為:資訊軟體產業之激勵與評估制度有那些特性,評估制度是否公平,針對不同產品生命週期的銷售策略有何差異,以及不同的工作類型與不同職掌之員工對於不同的激勵與評估制度之效益反應。本研究將透過與從業人員深度訪談程序,收集資訊軟體產業內不同公司之各種績效激勵與評估制度加以分析比較。針對上述議題,深入研究各種不同的制度對業務人員的激勵效益與合理性。其研究成果,一方面可提供給資訊軟體廠商作為未來規劃制定績效激勵與評估制度的參考;另一方面,亦可作為員工評估公司獎勵制度合理運用模式的對照,讓各界瞭解其精神並加以應用。 | zh_TW |
dc.description.abstract (摘要) | IT Software Industry is unique and knowledge-intensive industry in Taiwan. It have been developed with special functions to keep customer loyalty once used. Promotion with a wide range of programs in order to gain market share is the most important factor of success. But which is company really do last longer for success, and is the product life cycle impacted by effective sales incentive plan? This studied looks at which performance incentive program can best motivate employees. The incentive programs were studied by interviewed with different companies within IT software industry and try to understand the effectiveness of evaluation strategies vs. sales performance. The results supported my hypothesis by showing that the employees under attractive incentive plan performs with productivity increasing superiority. The results also showed that fairness evaluation strategies does improve sales performance by enlarging the coverage. In additional of the benefits, my research also provided some suggestions for employees who was hired by relative industry. I hope it can be more valuable when employees assess the system for understand and apply the spirit of incentive programs. | en_US |
dc.description.tableofcontents | 謝 辭.................................i摘 要.................................iiAbstract.............................iii表目錄................................vi圖目錄................................vii第一章 緒論............................1第一節 研究背景與動機...................1第二節 研究目的.........................3第三節 研究流程.........................4第二章 文獻探討.........................6第一節 激勵理論.........................6第二節 薪資策略.........................11第三節 影響組織績效之相關研究.............12第三章 台灣資訊軟體產業概況...............15第一節 台灣資訊軟體產業產品分類............15第二節 台灣資訊軟體產業市場現況與趨勢.......17第三節 台灣資訊軟體產業競爭力分析...........20第四章 研究方法與激勵制度..................24第一節 研究架構...........................24第二節 研究設計與資料蒐集..................25第三節 研究訪談對象 .......................26第四節 各類型業績激勵制度..................28第五章 研究分析與發現.....................38第一節 各類型業績激勵制度特質分析..........38第二節 產品生產週期與激勵制度之關係.........42第三節 影響組織績效之分析研究..............46第六章 結論與建議.........................51第一節 研究結論...........................51第二節 建議與未來研究方向..................55參考文獻.................................57附錄 訪談內容設計.........................61 | zh_TW |
dc.language.iso | en_US | - |
dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0098932425 | en_US |
dc.subject (關鍵詞) | 資訊軟體產業 | zh_TW |
dc.subject (關鍵詞) | 激勵制度 | zh_TW |
dc.subject (關鍵詞) | 績效激勵與評估 | zh_TW |
dc.subject (關鍵詞) | Information Technology Software | en_US |
dc.subject (關鍵詞) | Incentive Program | en_US |
dc.subject (關鍵詞) | Performance Incentive and Evaluation System | en_US |
dc.title (題名) | 台灣資訊軟體產業之業績激勵制度比較 | zh_TW |
dc.title (題名) | A performance-based comparison among various sales incentive schemes in Taiwanese IT software industry | en_US |
dc.type (資料類型) | thesis | en |
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