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題名 行為財務基金在台灣的可行性研究
The feasibility of behavioral finance mutual fund in Taiwan
作者 湯晉維
Tang, Chin Wei
貢獻者 周冠男
Chou, Robin K
湯晉維
Tang, Chin Wei
關鍵詞 行為財務學
Behavioral Finance
日期 2011
上傳時間 24-Oct-2012 16:11:14 (UTC+8)
摘要 效率市場一直是傳統財務理論的核心,然而現實的投資環境中卻一再發現傳統財務學無法解釋的不效率現象,例如小公司效應(small firm effect)、本益比效應(price/earnings effect)、面值市值比效應(book value/market value effect)、元月效應(January effect)、週末效應(weekend effect)等。行為財務學認為投資人的行為偏誤是造成市場不效率的原因之一,而這些偏誤是會一再重複而有機可循的,因此發展出動能策略(momentum strategy)、反向策略(contrarian strategy)等,藉由研究投資人的行為對股票市場進行預測並投資。
台灣市場一直是散戶居多,而且又是屬於淺碟型的小市場,理論上投資人的行為偏誤將會更加顯著,也意味著行為財務學將有更多的發展空間,雖然行為財務學的理論已經被廣泛的實證研究,但是因為投資人的行為往往會因為不同地域、不同情境、不同時空等因素而有所差別,鑒於目前台灣市場尚未有相關的投資方式,因此希望藉由本研究促進國內產學界更深入探討行為財務學在投資方面的應用,進而促使台灣投資市場的更加效率。
Efficient market has been the core of traditional financial theory. However, in real world, unexplainable phenomenon of inefficiency has been discovered, e.g., small firm effect, price/earnings effect, book value/market value effect, January effect, weekend effect, etc. According to behavioral finance, investors’ behavior biases are one of the main causes, and these biases will repeat themselves. Therefore, momentum strategy and contrarian strategy are performed in investment to try to forecast the market.
Taiwan stock market is small and has been full of undisciplined individual investors. Theoretically, investors’ behavior biases are more easily to find, which means behavioral finance should apply better in Taiwan. Although the theory of behavioral finance has been widely testified, the outcomes are always different from areas, scenarios, times etc. Considered that, behavioral finance has not been applied in Taiwan stock market. This study focuses on application of behavioral finance in Taiwan. Hope that through this study to promote domestic industry and academy to deeply explore the application of behavioral finance in investment, thereby promoting more efficiency of the investment market in Taiwan.
參考文獻 一、中文部分
1.史凱琳,「過度反應假說在台灣股票市場之實證研究」,中央大學企業管理研究所未出版碩士論文,2000
2.佚名,「主題式基金的發展現況與未來展望」,金融研訓院:財務金融個案四,2009
3.李香瑩,「散戶交易行為與投資績效」,輔仁大學金融研究所碩士論文,2002
4.林美珍,「股票價格過度反應之方向、幅度與密度」,台灣大學財務金融研究碩士論文,1992
5.邱俞華,「中長期動能策略之研究:以台灣股市為例」,政治大學財務管理研究所碩士論文,2006
6.吳珍萍,「醫學及健康護理股票基金績效及持續性之研究」,國立交通大學管理學院碩士在職專班論文,2008
7.洪胤傑,「台灣股票市場個股與產業動量投資策略之實證研究」,政治大學企業管理研究所碩士論文,2000
8.陳虹霖,「國內共同基金投資人過度自信行為之研究」,台灣大學財務金融研究所碩士論文,2002
9.許良榮,「國內主題式基金績效實證研究」,國立台灣大學管理學院碩士在職專班財務金融組,2010
10.許勝吉,「台灣股市追漲殺跌策略與反向策略之實證分析比較」,輔仁大學管理研究所碩士論文,1999
11.陳正佑,「台股動量策略與反向策略投資績效之研究」,中山大學財務管理研究所博士論文,2002
12.陳正榮,「以濾嘴法則檢驗台灣股票市場弱式效率性之研究」,高雄第一科技大學財務管理系碩士論文,2001
13.陳光華,「台灣股市動能生命週期之再探討」,銘傳大學金融研究所碩士論文,2000
14.費文尚,「石油價格與金、銀、藍、綠基金之相關性分析」,淡江大學企業管理學系碩士論文,2008
15.游奕琪,「台灣股市產業與價格動能策略關聯性之實證研究」,政治大學財務管理研究所碩士論文,2000
16.楊朝成、陳勝源,「投資學」,華泰文化,2006
17.詹家昌,「臺灣股市過度反應之實證研究」,東海大學企業管理研究所碩士論文,1991
18.劉秉龍,「成長型與價值型投資策略之實證分析-以台灣股票市場為例」,靜宜大學企業管理研究所碩士學位論文,2002
19.蔡尚儒,「台灣店頭市場技術分析的實證研究」,中正大學財務金融研究所碩士論文,2000
20.蔣東益,「海外黃金基金與高科技基金國際投資組合之投資績效分析」,大葉大學管理學院碩士在職專班論文,2009

二、外文部分
1.Barber, Brad M., and Lee, Yi-Tsung, and Liu, Yu-Jane, and Odean, Terrance, “Just how much do individual investors lose by trading,” The review of financial studies, vol. 22, no. 2, 2009
2.Barber, Brad M., and Odean, Terrance, “Trading is hazardous to your wealth: The common stock investment performance of individual investors,” The Journal of Finance, vol. 55, no. 2, pp. 773-805, 2000
3.Barber, Brad M., and Odean, Terrance, “Boys will be boys: Gender, overconfidence, and common stock investment,” The quarterly Journal of Economics, vol. 116, no. 1, pp. 261-292, 2001
4.Barberis, Nicholas and Huang, Ming and Santos, Tano, “Prospect theory and asset prices,” NBER Working Paper, No. 7220, 1999
5.Benou, Georgina and Richie, Nivine, “The reversal of large stock price declines: The case of large firms,” Journal of Economics and Finance, vol. 27, no. 1, Spring 2003
6.Brown, Stephen J. and Goetzmann, William N., “Performance persistence,” Journal of Finance, vol. 50, pp. 679~698, 1995
7.Chan, Louis K. C. and Jegadeesh, Narasimhan and Lakonishok, Josef, “Momentum strategies,” The Journal of Finance, vol. 51, no. 5, pp. 1681~1713, 1996
8.Chopra, N., Lakonishok, J. and Ritter, J. R., “Measuring abnormal performance: Do stocks overreact?” Journal of Financial Economics, vol. 31, pp. 235~268, 1992
9.Coutts, J. A. and Cheung, K. C., "Trading rules and stock returns: Some preliminary short run evidence from the Hang Seng 1985-1997," Applied Financial Economics, vol. 10, pp. 579~586, 2000
10.Conrad, Jennifer and Kaul, Gautam, "An anatomy of trading strategies," Review of Financial Studies, Oxford University Press for Society for Financial Studies, vol. 11(3), pp. 489~519, 1998
11.Daniel, Kent and Hirshleifer, David and Subrahmanyam, Avanidhar, "Investor psychology and security market under- and overreactions," The Journal of Finance, vol. 53(6), pp. 1839~1885, 1998
12.Daniel, Kent and Titman, Sheridan, “Market efficiency in an irrational world,” Financial Analysts’ Journal, vol. 55(6), pp. 28~40, 1999
13.De Bondt, Werner F. M. and Thaler, Richard, “Does the stock market overreact,” The Journal of Finance, vol. 40, pp. 795~805, 1985
14.De Bondt, Werner F.M. and Thaler, Richard, “Further evidence on investor overreaction and stock market seasonality,” The Journal of Finance, vol. 42, no. 3, pp. 557~581, 1987
15.Elton, Edwin J. and Gruber, Martin J. and Blake, Christopher R., “The persistence of risk-adjusted mutual fund performance,” Journal of Business, vol.69, pp. 133~157, 1996
16.Fama, E. F., “Efficient capital markets: A review of theory and empirical work,” Journal of Finance, vol. 25, pp. 383~417, 1970
17.Fama, E. F. and Blume, M. E., “Filter rules and stock market trading,” Journal of Business, vol. 39, pp. 226~241, 1966
18.Festinger, L., “A Theory of Cognitive Dissonance, Stanford,” CA, Stanford University Press, 1957
19.Goetzmann, W. N. and Peles, N., “Cognitive dissonance and mutual fund investors,” reproduce, Yale School of Management, 1993
20.Grether, David M, "Bayes rule as a descriptive model: “The representativeness heuristic," The Quarterly Journal of Economics, MIT Press, vol. 95(3), pp. 537~557, November, 1980
21.Gunasekarage, A. and Power, D.M., “The profitability of moving average trading rules in South Asian stock markets,” Emerging Markets Review, vol. 2 (1), pp. 17~33, 2001
22.Hendricks, Darryll and Patel, Jayendu and Zeckhauser, Richard, “Hot hands in mutual funds: Short-run persistence of relative performance, 1974-1988,” Journal of Finance, vol. 48, 1993
23.Hsu, P. H. and Kuan, C. M., “Reexamining the profitability of technical analysis with data snooping checks,” Journal of Financial Econometrics, vol. 3(4), pp. 606~628, 2005
24.Jegadeesh, Narasimhan and Titman, Sheridan, “Returns to buying winners and selling losers: Implications for stock market efficiency,” Journal of Finance, vol. 48, pp. 65~91, 1993
25.Jensen, M.J., “The performance of mutual fund in the period 1945~1964,” Journal of Finance, vol. 23(2), pp. 389~416, 1968
26.Jensen, M.J. and Bennington, G., “Random walks and technical theories: Some additional evidence,” Journal of Finance, vol. 25, pp. 469~482, 1970
27.Kahneman ,Daniel and Riepe, Mark W.,“Aspects of investor psychology,” Journal of Portfolio Management (summer), pp.52~65, 1998
28.Kahneman, Daniel and Tversky, Amos, “Prospect theory: An analysis of decision under risk,” Econometrica, vol.47 no. 2(March), pp. 263~91, 1979
29.Kahneman, Daniel and Tversky, Amos, “Judgment under uncertainty: heuristics and biases,” New York, Cambridge University Press, 1982
30.Lakonishok, Josef and Shleifer, Andrei and Vishny, Robert W., “Contrarian investment, extrapolation and risk,” The Journal of Finance, vol. 49, no.5, pp. 1541~1578, 1994
31.Malkiel, Burton G., “Rerturns from investing in equity mutual funds 1971 to 1991,” Journal of Finance, vol. 50, pp. 549~572, 1995
32.Marshall, B.R. and Young, M.R. and Rose, L.C., “Candlestick technical trading strategies: Can they create value for investors,” Journal of Banking & Finance, vol. 30, pp. 2303~2323, 2006
33.Nofsinger, John R, “The Psychology of Investing,” New Jersey, Prentice Hall, 2002
34.Pettengill, Glenn N. and Jordan, Bradford D., “The overreaction hypothesis, firm size, and stock market seasonality, Journal of Portfolio Management, vol. 16, no. 3, pp. 60~64, 1990
35.Sharpe, W. F., “Mutual fund performance,” Journal of Business, vol. 39(1), pp.119~138, 1966
36.Shefrin, Hersh, “Beyond greed and fear: Understanding behavioral finance and the psychology of investing,” Oxford, Oxford University Press, 2000
37.Shefrin, H., and Statman, M., “The disposition to sell winners too early and ride losers too long: theory and evidence,” Journal of Finance, pp. 777-790, 1985
38.Skypala, Pauline, “Variations on a theme,” FT Business, 1998
39.Solt, Michael E., and Statman, Meir, “Good companies, bad companies,” Journal of Portfolio Management, vol. 15 no. 4, pp. 39~44, 1989
40.Thaler, R., and Johnson, E. J., “Gambling with the house money and trying to break even: The effects of prior outcomes on risky choice,” Management Science, vol. 36, pp. 643-660, 1990
41.Treynor, J. L., “How to rate management investment funds,” Harvard Business Review, vol. 43(1), pp.63~75, 1965
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描述 碩士
國立政治大學
商管專業學院碩士學位學程(AMBA)
99380039
100
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0099380039
資料類型 thesis
dc.contributor.advisor 周冠男zh_TW
dc.contributor.advisor Chou, Robin Ken_US
dc.contributor.author (Authors) 湯晉維zh_TW
dc.contributor.author (Authors) Tang, Chin Weien_US
dc.creator (作者) 湯晉維zh_TW
dc.creator (作者) Tang, Chin Weien_US
dc.date (日期) 2011en_US
dc.date.accessioned 24-Oct-2012 16:11:14 (UTC+8)-
dc.date.available 24-Oct-2012 16:11:14 (UTC+8)-
dc.date.issued (上傳時間) 24-Oct-2012 16:11:14 (UTC+8)-
dc.identifier (Other Identifiers) G0099380039en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/54023-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 商管專業學院碩士學位學程(AMBA)zh_TW
dc.description (描述) 99380039zh_TW
dc.description (描述) 100zh_TW
dc.description.abstract (摘要) 效率市場一直是傳統財務理論的核心,然而現實的投資環境中卻一再發現傳統財務學無法解釋的不效率現象,例如小公司效應(small firm effect)、本益比效應(price/earnings effect)、面值市值比效應(book value/market value effect)、元月效應(January effect)、週末效應(weekend effect)等。行為財務學認為投資人的行為偏誤是造成市場不效率的原因之一,而這些偏誤是會一再重複而有機可循的,因此發展出動能策略(momentum strategy)、反向策略(contrarian strategy)等,藉由研究投資人的行為對股票市場進行預測並投資。
台灣市場一直是散戶居多,而且又是屬於淺碟型的小市場,理論上投資人的行為偏誤將會更加顯著,也意味著行為財務學將有更多的發展空間,雖然行為財務學的理論已經被廣泛的實證研究,但是因為投資人的行為往往會因為不同地域、不同情境、不同時空等因素而有所差別,鑒於目前台灣市場尚未有相關的投資方式,因此希望藉由本研究促進國內產學界更深入探討行為財務學在投資方面的應用,進而促使台灣投資市場的更加效率。
zh_TW
dc.description.abstract (摘要) Efficient market has been the core of traditional financial theory. However, in real world, unexplainable phenomenon of inefficiency has been discovered, e.g., small firm effect, price/earnings effect, book value/market value effect, January effect, weekend effect, etc. According to behavioral finance, investors’ behavior biases are one of the main causes, and these biases will repeat themselves. Therefore, momentum strategy and contrarian strategy are performed in investment to try to forecast the market.
Taiwan stock market is small and has been full of undisciplined individual investors. Theoretically, investors’ behavior biases are more easily to find, which means behavioral finance should apply better in Taiwan. Although the theory of behavioral finance has been widely testified, the outcomes are always different from areas, scenarios, times etc. Considered that, behavioral finance has not been applied in Taiwan stock market. This study focuses on application of behavioral finance in Taiwan. Hope that through this study to promote domestic industry and academy to deeply explore the application of behavioral finance in investment, thereby promoting more efficiency of the investment market in Taiwan.
en_US
dc.description.tableofcontents 摘 要 I
ABSTRACT II
誌 謝 III
目 錄 IV
表 目 錄 V

目錄
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機與目的 2
第二章 文獻探討 5
第一節 主題式基金 5
第二節 行為財務學 8
第三節 技術分析 17
第三章 研究方法 21
第一節 投資策略 21
第二節 主題式基金評估 22
第四章 行為財務學在台灣的可行性分析 26
第一節 主題式基金的績效評比 26
第二節 動能策略分析 29
第五章 結論與建議 33
參考文獻 35

表目錄
表4-1 各類主題式基金成長動力來源表 26
表4-2 傳統基金和主題式基金績效比較 27
表4-3 前10%贏家組和後10%輸家組動能檢測 30
表4-4 前30%贏家組和後30%輸家組動能檢測 31
表4-5 前50%贏家組和後50%輸家組動能檢測 31
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0099380039en_US
dc.subject (關鍵詞) 行為財務學zh_TW
dc.subject (關鍵詞) Behavioral Financeen_US
dc.title (題名) 行為財務基金在台灣的可行性研究zh_TW
dc.title (題名) The feasibility of behavioral finance mutual fund in Taiwanen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 一、中文部分
1.史凱琳,「過度反應假說在台灣股票市場之實證研究」,中央大學企業管理研究所未出版碩士論文,2000
2.佚名,「主題式基金的發展現況與未來展望」,金融研訓院:財務金融個案四,2009
3.李香瑩,「散戶交易行為與投資績效」,輔仁大學金融研究所碩士論文,2002
4.林美珍,「股票價格過度反應之方向、幅度與密度」,台灣大學財務金融研究碩士論文,1992
5.邱俞華,「中長期動能策略之研究:以台灣股市為例」,政治大學財務管理研究所碩士論文,2006
6.吳珍萍,「醫學及健康護理股票基金績效及持續性之研究」,國立交通大學管理學院碩士在職專班論文,2008
7.洪胤傑,「台灣股票市場個股與產業動量投資策略之實證研究」,政治大學企業管理研究所碩士論文,2000
8.陳虹霖,「國內共同基金投資人過度自信行為之研究」,台灣大學財務金融研究所碩士論文,2002
9.許良榮,「國內主題式基金績效實證研究」,國立台灣大學管理學院碩士在職專班財務金融組,2010
10.許勝吉,「台灣股市追漲殺跌策略與反向策略之實證分析比較」,輔仁大學管理研究所碩士論文,1999
11.陳正佑,「台股動量策略與反向策略投資績效之研究」,中山大學財務管理研究所博士論文,2002
12.陳正榮,「以濾嘴法則檢驗台灣股票市場弱式效率性之研究」,高雄第一科技大學財務管理系碩士論文,2001
13.陳光華,「台灣股市動能生命週期之再探討」,銘傳大學金融研究所碩士論文,2000
14.費文尚,「石油價格與金、銀、藍、綠基金之相關性分析」,淡江大學企業管理學系碩士論文,2008
15.游奕琪,「台灣股市產業與價格動能策略關聯性之實證研究」,政治大學財務管理研究所碩士論文,2000
16.楊朝成、陳勝源,「投資學」,華泰文化,2006
17.詹家昌,「臺灣股市過度反應之實證研究」,東海大學企業管理研究所碩士論文,1991
18.劉秉龍,「成長型與價值型投資策略之實證分析-以台灣股票市場為例」,靜宜大學企業管理研究所碩士學位論文,2002
19.蔡尚儒,「台灣店頭市場技術分析的實證研究」,中正大學財務金融研究所碩士論文,2000
20.蔣東益,「海外黃金基金與高科技基金國際投資組合之投資績效分析」,大葉大學管理學院碩士在職專班論文,2009

二、外文部分
1.Barber, Brad M., and Lee, Yi-Tsung, and Liu, Yu-Jane, and Odean, Terrance, “Just how much do individual investors lose by trading,” The review of financial studies, vol. 22, no. 2, 2009
2.Barber, Brad M., and Odean, Terrance, “Trading is hazardous to your wealth: The common stock investment performance of individual investors,” The Journal of Finance, vol. 55, no. 2, pp. 773-805, 2000
3.Barber, Brad M., and Odean, Terrance, “Boys will be boys: Gender, overconfidence, and common stock investment,” The quarterly Journal of Economics, vol. 116, no. 1, pp. 261-292, 2001
4.Barberis, Nicholas and Huang, Ming and Santos, Tano, “Prospect theory and asset prices,” NBER Working Paper, No. 7220, 1999
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