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題名 企業社會責任認知及企業志工參與對組織公民行為之影響
The influence of perceived corporate social responsibility and voluntary participation on employees’ organizational citizenship behavior
作者 張妤禎
Chang, Yu Chen
貢獻者 張愛華
Chang, Aihwa
張妤禎
Chang, Yu Chen
關鍵詞 企業社會責任
企業志工
知覺外部聲望
組織認同
顧客導向
組織公民行為
corporate social responsibility
employee volunteer program
perceived external prestige
organizational identification
customer orientation
organizational citizenship behavior
日期 2011
上傳時間 30-Oct-2012 10:10:04 (UTC+8)
摘要 　　企業社會責任(corporate social responsibility，簡稱CSR)的概念與實務發展在近年來已成為一門企業永續經營的顯學。本研究認為，有別於一般組織外部利害關係人的觀點，身為內部觀察者的員工身分具有特殊性，不僅較外部利害關係人更接近公司核心，亦有機會參與公司的企業社會責任政策制定與活動。因此，本研究旨在建構一研究模型，以員工觀點了解企業社會責任認知及企業志工參與對組織公民行為之影響過程與結果，包含探究員工對企業社會責任認知與企業志工參與程度是否與組織認同有正向影響？員工企業社會責任認知與組織認同是否為知覺外部聲望所中介？當員工組織認同提高時，是否增進其工作滿足、組織承諾、顧客導向？

　　本研究以Kim et al.(2010)所提出的企業社會責任影響員工企業認同模型概念為基礎，並拓展員工可能展現的反應及工作態度構念，以便利抽樣法回收有效紙本問卷201份、有效網路問卷115份，共計獲得316份樣本。經由驗證性因素分析與結構方程模式(Structural Equation Modeling, SEM)分析後得出研究結論如下：
1.知覺外部聲望確實為企業社會責任認知程度與組織認同之中介變數，員工的企業社會責任認知程度對知覺外部聲望有正向的影響，而更進一步影響組織認同。
2.企業志工參與和組織認同具有正向關係，佐證當企業的社會責任相關活動能滿足員工的心理需求時，員工將會傾向認同該企業。
3.組織認同與顧客導向、工作滿足及組織承諾皆存有正向的影響關係。
4.顧客導向、工作滿足和組織承諾皆與組織公民行為有正向的影響關係，其中顧客導向和組織承諾的影響力皆大於工作滿足。
　　The increasing development of corporate social responsibility has become a prevalent concern for business sustainability practices. In comparison to the viewpoint of outside stakeholders, employees play unique roles for their company for two reasons: (1) employees are closer to corporate core business (2) employees participate more easily in CSR activities and policy formulation. Therefore, this study aims to establish a model to understand how employees’ perceived CSR and participation in employee volunteer program (EVP) relate to their organizational citizenship behavior. This study also investigates whether perceived CSR and EVP participation has positive effects on organizational identification; whether perceived external prestige mediates the relationship between perceived CSR and organizational identification; and whether organizational identification acts as the antecedent of job satisfaction, organizational commitment and customer orientation.
The model concept is based on the model of CSR and employee-company identification established by Kim et al. (2010), and modified by adding some employees’ attitude constructs. The survey, conducted by convenience sampling, consists of a total of 316 participants whose companies have EVP. Utilizing confirmatory factor analysis (CFA) and structural equation modeling (SEM), the results are as follows:
1.Perceived external prestige is a partial mediator between perceived CSR and organizational identification. Meanwhile, perceived CSR positively affects perceived external prestige, and perceived external prestige has positive relationship with organizational identification.
2.The relationship between EVP participation and organizational identification is positive, which means employees tend to identify with their company when they are mentally satisfied by CSR activities.
3.Organizational identification positively affects variables, such as customer orientation, organizational commitment and job satisfaction.
4.The attitude factors that positively affect employees’ organizational citizenship behavior include customer orientation, organizational commitment and job satisfaction. Further, the impact of customer orientation and organizational commitment are greater than job satisfaction.
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描述 碩士
國立政治大學
企業管理研究所
98355020
100
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0098355020
資料類型 thesis
dc.contributor.advisor 張愛華zh_TW
dc.contributor.advisor Chang, Aihwaen_US
dc.contributor.author (Authors) 張妤禎zh_TW
dc.contributor.author (Authors) Chang, Yu Chenen_US
dc.creator (作者) 張妤禎zh_TW
dc.creator (作者) Chang, Yu Chenen_US
dc.date (日期) 2011en_US
dc.date.accessioned 30-Oct-2012 10:10:04 (UTC+8)-
dc.date.available 30-Oct-2012 10:10:04 (UTC+8)-
dc.date.issued (上傳時間) 30-Oct-2012 10:10:04 (UTC+8)-
dc.identifier (Other Identifiers) G0098355020en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/54149-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所zh_TW
dc.description (描述) 98355020zh_TW
dc.description (描述) 100zh_TW
dc.description.abstract (摘要) 　　企業社會責任(corporate social responsibility，簡稱CSR)的概念與實務發展在近年來已成為一門企業永續經營的顯學。本研究認為，有別於一般組織外部利害關係人的觀點，身為內部觀察者的員工身分具有特殊性，不僅較外部利害關係人更接近公司核心，亦有機會參與公司的企業社會責任政策制定與活動。因此，本研究旨在建構一研究模型，以員工觀點了解企業社會責任認知及企業志工參與對組織公民行為之影響過程與結果，包含探究員工對企業社會責任認知與企業志工參與程度是否與組織認同有正向影響？員工企業社會責任認知與組織認同是否為知覺外部聲望所中介？當員工組織認同提高時，是否增進其工作滿足、組織承諾、顧客導向？

　　本研究以Kim et al.(2010)所提出的企業社會責任影響員工企業認同模型概念為基礎，並拓展員工可能展現的反應及工作態度構念，以便利抽樣法回收有效紙本問卷201份、有效網路問卷115份，共計獲得316份樣本。經由驗證性因素分析與結構方程模式(Structural Equation Modeling, SEM)分析後得出研究結論如下：
1.知覺外部聲望確實為企業社會責任認知程度與組織認同之中介變數，員工的企業社會責任認知程度對知覺外部聲望有正向的影響，而更進一步影響組織認同。
2.企業志工參與和組織認同具有正向關係，佐證當企業的社會責任相關活動能滿足員工的心理需求時，員工將會傾向認同該企業。
3.組織認同與顧客導向、工作滿足及組織承諾皆存有正向的影響關係。
4.顧客導向、工作滿足和組織承諾皆與組織公民行為有正向的影響關係，其中顧客導向和組織承諾的影響力皆大於工作滿足。		zh_TW
dc.description.abstract (摘要) 　　The increasing development of corporate social responsibility has become a prevalent concern for business sustainability practices. In comparison to the viewpoint of outside stakeholders, employees play unique roles for their company for two reasons: (1) employees are closer to corporate core business (2) employees participate more easily in CSR activities and policy formulation. Therefore, this study aims to establish a model to understand how employees’ perceived CSR and participation in employee volunteer program (EVP) relate to their organizational citizenship behavior. This study also investigates whether perceived CSR and EVP participation has positive effects on organizational identification; whether perceived external prestige mediates the relationship between perceived CSR and organizational identification; and whether organizational identification acts as the antecedent of job satisfaction, organizational commitment and customer orientation.
The model concept is based on the model of CSR and employee-company identification established by Kim et al. (2010), and modified by adding some employees’ attitude constructs. The survey, conducted by convenience sampling, consists of a total of 316 participants whose companies have EVP. Utilizing confirmatory factor analysis (CFA) and structural equation modeling (SEM), the results are as follows:
1.Perceived external prestige is a partial mediator between perceived CSR and organizational identification. Meanwhile, perceived CSR positively affects perceived external prestige, and perceived external prestige has positive relationship with organizational identification.
2.The relationship between EVP participation and organizational identification is positive, which means employees tend to identify with their company when they are mentally satisfied by CSR activities.
3.Organizational identification positively affects variables, such as customer orientation, organizational commitment and job satisfaction.
4.The attitude factors that positively affect employees’ organizational citizenship behavior include customer orientation, organizational commitment and job satisfaction. Further, the impact of customer orientation and organizational commitment are greater than job satisfaction.		en_US
dc.description.tableofcontents 第一章　緒論 1
第一節　　研究背景與動機 1
第二節　　研究目的與範圍 5
第三節　　研究流程 6

第二章　文獻探討 8
第一節 企業社會責任與企業志工 8
第二節 知覺外部聲望 18
第三節 組織認同與組織承諾 22
第四節 顧客導向 27
第五節 工作滿足 30
第六節 組織公民行為 32

第三章　研究方法 38
第一節 研究架構 38
第二節 研究假設 39
第三節 變數定義與衡量 43
第四節 問卷發展過程 50
第五節 研究對象與資料蒐集 52
第六節 資料分析與統計方法 53

第四章　資料分析 57
第一節 樣本敘述統計分析 57
第二節 信度與效度分析 61
第三節 驗證性因素分析 62
第四節 結構方程式路徑分析 75

第五章　結論與建議 81
第一節 研究結論 81
第二節 實務意涵 84
第三節 研究貢獻 85
第四節 研究限制 86
第五節 未來研究方向 87
參考文獻 89
附錄 103		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0098355020en_US
dc.subject (關鍵詞) 企業社會責任zh_TW
dc.subject (關鍵詞) 企業志工zh_TW
dc.subject (關鍵詞) 知覺外部聲望zh_TW
dc.subject (關鍵詞) 組織認同zh_TW
dc.subject (關鍵詞) 顧客導向zh_TW
dc.subject (關鍵詞) 組織公民行為zh_TW
dc.subject (關鍵詞) corporate social responsibilityen_US
dc.subject (關鍵詞) employee volunteer programen_US
dc.subject (關鍵詞) perceived external prestigeen_US
dc.subject (關鍵詞) organizational identificationen_US
dc.subject (關鍵詞) customer orientationen_US
dc.subject (關鍵詞) organizational citizenship behavioren_US
dc.title (題名) 企業社會責任認知及企業志工參與對組織公民行為之影響zh_TW
dc.title (題名) The influence of perceived corporate social responsibility and voluntary participation on employees’ organizational citizenship behavioren_US
dc.type (資料類型) thesisen
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