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題名 由企業角度研究碳足跡標籤的導入:以宏碁與泰山為例
Implementing carbon footprint labelling scheme from a business perspective: company Acer and Taisun, Taiwan-based companies as examples
作者 吳思頤
Wu, Szu-I (Sandy)
貢獻者 李易諭
Lee, Yih-yuh
吳思頤
Wu, Szu-I (Sandy)
關鍵詞 碳足跡
低碳
碳標籤
carbon footprint labelling
low carboncarbon
product carbon footprint label
neutral
environmental impact
green choice
日期 2010
上傳時間 30-Oct-2012 10:10:07 (UTC+8)
摘要 隨著消費者開始意識到自身的購買行為對於環境的影響,環境友善的產品也越來越受歡迎.碳足跡標籤,也就是在標籤上註明一件產品的生命週期所產生的所有碳排放,而其過程就包括了從原料取得到最後被丟棄的整個產品生命週期.產品碳足跡標籤讓消費者了解產品的環境友善程度,也幫助消費者做對環境友善的購買決策.碳足跡標籤也讓消費者成為帶動更永續的未來的主要推力,並激勵企業製造碳足跡較低的產品來維持競爭力.

碳足跡標籤已在全球成為一個越來越普遍的行為,而台灣也正開始推動碳足跡標籤方案.此論文深入研究已發展國家包括英國,美國,法國,日本以及跨國公司包括Walkers,Walmart和Casion Group如何導入碳足跡標籤方案.
接下來將探討台灣以及台灣企業是如何將碳足跡標籤導入到公司以及過程中所碰到的問題與機會.

在台灣企業的部分,宏碁以及泰山為研究對象,由於這兩家企業都是在碳足跡標籤方案的先驅者,並且為不同的產業背景,因此挑選了這兩家深入研究,並探討不同產業導入碳標籤方案的作法.
As consumers become conscious of the impacts of their purchase decision on the environment, environmental friendly products become increasingly popular. By indicating the amount of carbon dioxide produced and emitted throughout a product’s life cycle, from material acquisition to manufacturing to consumption, carbon footprint label give consumers the information to make earth-friendly purchase decisions. Carbon footprint label also makes consumers the driver of a more sustainable future by incentivizing businesses to make lower GHG-content products to increase the competitiveness of products.

Carbon footprint label is becoming a popular practice around the world. Taiwan is also learning and doing carbon footprint labelling. This dissertation investigates how carbon footprint labelling is done in advanced countries including the United Kingdom, the United States, France, and Japan and multinational companies including Walkers, Walmart and Casino Group. Then it investigates how carbon footprint labelling is done in Taiwan and how Taiwan businesses approach carbon footprint labelling.

Two companies of different industry were interviewed to gain an in-depth understanding of how and why Taiwan businesses implement carbon footprint labelling. From the interviews, insights of the motivation, project planning, execution and questions encountered during the implementation of carbon footprint labelling were revealed. The dissertation then concludes by discussing the limitations that happened during the research and the suggestions for the development of Taiwan’s carbon footprint label.
參考文獻 Bibliography
English Reference

1. 2009 Global Sustainability Report (2010), Source from: Wal-Mart, Access date: 18 July 2011, Website: http://walmartstores.com/sites/sustainabilityreport/2009/letterMikeDuke.html

2. Bashmakov, I. et al. (2001). "6.2.2.2.1 Collection Point and Tax Base. In: Policies, Measures, and Instruments". In B. Metz et al. Climate Change 2001: Mitigation. Contribution of Working Group III to the Third Assessment Report of the Intergovernmental Panel on Climate Change. Print version: Cambridge University Press, Cambridge, UK, and New York, N.Y., U.S.A. Access date: 26 July 2011, website GRID-Arendal.

3. Do Energy-Saving LED Lamps Save Energy? (13 Feb 2009) Source from: BITS, Access Date: 18 July 2011, Website: http://bits.blogs.nytimes.com/2009/02/13/do-energy-saving-led-lamps-save-energy

4. Euan Murray (Jan 2008), Product carbon footprinting & labelling: VZBV: Federation of German Consumer Organisations, Source from: Carbon Trust, Access date:18 July 2011, Website: http://www.vzbv.de/mediapics/praesentation_murray_carbon_trust.pdf

5. Following the footprints (2nd June 2011), Source from: The Economist, Access Date:18 July 2011, Website: http://www.economist.com/node/18750670

6. Half of consumers shun brands that don’t label carbon footprint (28 June 2011), Source from: Marketing Week, Access Date: 19 July 2011, Website: http://www.marketingweek.co.uk/sectors/sustainability/half-of-consumers-shun-brands-that-don%E2%80%99t-label-carbon-footprint/3027881.article

7. Hurricane Katrina victims to sue greenhouse gas emitters (4 March 2010), Source from: News.com.au: Business, Access Date: 18 July 2011, Website: http://www.news.com.au/business/hurricane-katrina-victims-to-sue-greenhouse-gas-emitters-afp/story-e6frfm1i-1225837005620

8. IDC: Apple passes Acer in Q1 2011 U.S. market share, Source from: Mac Daily News, Access date: 26 July 2011, Website:
http://macdailynews.com/2011/04/13/idc-apple-passes-acer-in-q1-2011-u-s-market-share/

9. List of Approved Product Category Rules (2010), Source From: Carbon Footprints of Products, Access Date: 18 July 2011, Website: http://www.cfp-japan.jp/english/pcr/pcrs.html

10. Look for the label (2010), Source From: Reducing with the Carbon Trust, Access Date: 18 July 2011, Website: http://www.carbon-label.com/take-action/look-for-the-label

11. Product Category Rules (PCR) for Uncompounded Polymer Resins, or Reactive Polymer Precursors (2005), Source From: PlasticsEurope

12. Reforestation & Avoided Deforestation (2010), Source from: Carbonfund.org, Access Date: 18 July 2011, Website: http://www.carbonfund.org/site/projects/reforestation

13. The LEK Consulting Carbon Footprint Report (2007), Source from: Food Climate Research Network, Access Date: 18 July 2011, Website: http://www.fcrn.org.uk/research-library/consumption/behaviour/lek-consulting-carbon-footprint-report-2007

14. Why do we need carbon labelling (2010), Source From: Carbon Trust, Access Date: 18 July 2011, Website: http://www.carbon-label.com/the-label/why-do-we-need-carbon-labelling

15. Working with PepsiCo and Walkers: Product carbon footprinting in practice (Oct 2008), Source from: Carbon Trust, Access date: 18 July 2011, Website: http://www.rapelle.com.au/media/pdfs/CaseStudy-Final-Walkers.pdf

Chinese Reference

1. Twist Water和樂活主張扭扭看!,Source from:Nancy Chu’s Blog,31 March 2010,Accessed on 19 July 2011,Website: http://nagoo.info/nc/?p=779

2. 台灣綠色消費大調查八成民眾願多付錢買環保商品,Source from:天下雜誌,7 July 2010.,Accessed on 18 July 2011,Website: http://magazines.sina.com.tw/magazine/article/5960-1.html

3. 台灣瓶裝水市場激烈,如何搶得商機吸引媒體關注?,Source from:行銷商機網,Accessed on 19 July 2011,Website: http://www.brainsearch.com.tw/PartnerProductDe?mem=bravopr&detail=1292

4. 全家便利商店股份有限公司,Source from: 財經知識庫,Money DJ 理財網,Access date: 26 July 2011, Website: http://www.moneydj.com/KMDJ/Wiki/WikiViewer.aspx?keyid=7f7da092-9be1-4dbc-8ccd-a4299567c2ca

5. 泰山企業股份有限公司,Source from: Money DJ,19 July 2011,Accessed 19 July 2011,Website: http://www.moneydj.com/KMDJ/Wiki/WikiViewer.aspx?keyid=5280f6b1-c6e4-4778-9a2c-3f262c3a85ad

6. 泰山2008財務報告,Source from:公開資訊觀測站,2008,Accessed on 19 July 2011,Website: http://www.taisun.com.tw/pdf/taisun_annual_2009.pdf

7. Greenwash and Twist Water,Source from: Jay’s Blog, 9 April 2010, Accessed on 19 July 2011,Website: http://www.wretch.cc/blog/jay820219/16427408
描述 碩士
國立政治大學
企業管理研究所
98355064
99
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0098355064
資料類型 thesis
dc.contributor.advisor 李易諭zh_TW
dc.contributor.advisor Lee, Yih-yuhen_US
dc.contributor.author (Authors) 吳思頤zh_TW
dc.contributor.author (Authors) Wu, Szu-I (Sandy)en_US
dc.creator (作者) 吳思頤zh_TW
dc.creator (作者) Wu, Szu-I (Sandy)en_US
dc.date (日期) 2010en_US
dc.date.accessioned 30-Oct-2012 10:10:07 (UTC+8)-
dc.date.available 30-Oct-2012 10:10:07 (UTC+8)-
dc.date.issued (上傳時間) 30-Oct-2012 10:10:07 (UTC+8)-
dc.identifier (Other Identifiers) G0098355064en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/54151-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所zh_TW
dc.description (描述) 98355064zh_TW
dc.description (描述) 99zh_TW
dc.description.abstract (摘要) 隨著消費者開始意識到自身的購買行為對於環境的影響,環境友善的產品也越來越受歡迎.碳足跡標籤,也就是在標籤上註明一件產品的生命週期所產生的所有碳排放,而其過程就包括了從原料取得到最後被丟棄的整個產品生命週期.產品碳足跡標籤讓消費者了解產品的環境友善程度,也幫助消費者做對環境友善的購買決策.碳足跡標籤也讓消費者成為帶動更永續的未來的主要推力,並激勵企業製造碳足跡較低的產品來維持競爭力.

碳足跡標籤已在全球成為一個越來越普遍的行為,而台灣也正開始推動碳足跡標籤方案.此論文深入研究已發展國家包括英國,美國,法國,日本以及跨國公司包括Walkers,Walmart和Casion Group如何導入碳足跡標籤方案.
接下來將探討台灣以及台灣企業是如何將碳足跡標籤導入到公司以及過程中所碰到的問題與機會.

在台灣企業的部分,宏碁以及泰山為研究對象,由於這兩家企業都是在碳足跡標籤方案的先驅者,並且為不同的產業背景,因此挑選了這兩家深入研究,並探討不同產業導入碳標籤方案的作法.
zh_TW
dc.description.abstract (摘要) As consumers become conscious of the impacts of their purchase decision on the environment, environmental friendly products become increasingly popular. By indicating the amount of carbon dioxide produced and emitted throughout a product’s life cycle, from material acquisition to manufacturing to consumption, carbon footprint label give consumers the information to make earth-friendly purchase decisions. Carbon footprint label also makes consumers the driver of a more sustainable future by incentivizing businesses to make lower GHG-content products to increase the competitiveness of products.

Carbon footprint label is becoming a popular practice around the world. Taiwan is also learning and doing carbon footprint labelling. This dissertation investigates how carbon footprint labelling is done in advanced countries including the United Kingdom, the United States, France, and Japan and multinational companies including Walkers, Walmart and Casino Group. Then it investigates how carbon footprint labelling is done in Taiwan and how Taiwan businesses approach carbon footprint labelling.

Two companies of different industry were interviewed to gain an in-depth understanding of how and why Taiwan businesses implement carbon footprint labelling. From the interviews, insights of the motivation, project planning, execution and questions encountered during the implementation of carbon footprint labelling were revealed. The dissertation then concludes by discussing the limitations that happened during the research and the suggestions for the development of Taiwan’s carbon footprint label.
en_US
dc.description.tableofcontents Table of Contents

DEDICATION 2
ABSTRACT 4
TABLE OF CONTENTS 5
LIST OF FIGURES 6
LIST OF TABLES 7
CHAPTER 1: INTRODUCTION 8
1.1 RESEARCH MOTIVATION 8
1.2 VALUE OF CARBON FOOTPRINT 11
1.3 RESEARCH PURPOSE 21
1.4 RESEARCH PROCESS FLOW CHART 22
CHAPTER 2: A REVIEW OF THE LITERATURE 23
2.1.1 Carbon footprint label 23
2.1.2 Life Cycle Assessment (LCA) 24
CHAPTER 3: RESEARCH METHODOLOGY 65
3.1 RESEARCH METHODOLOGY 65
3.2 INTERVIEW OUTLINE 66
CHAPTER 4: INDUSTRY REVIEW 68
CHAPTER 5: CASE 73
5.1 ACER 73
5.1.1 Introduction 73
5.1.2 Stage 1: Motivation 74
5.1.3 Stage 2: Project Planning 76
5.1.4 Stage 3: Execution 79
5.1.5 Stage 4: Difficulties 81
5.1.6 Stage 5: Achievement 86
5.1.7 Opportunities 87
5.2 TAISUN 90
5.2.1 Introduction 90
5.2.2 Stage 1: Motivation 91
5.2.3 Stage 2: Project Planning 92
5.2.4 Stage 3: Execution 96
5.2.5 Stage 4: Difficulties 99
5.2.6 Stage 5: Achievement 104
5.2.7 Future Plan 106
5.3 CASE CONCLUSION 108
CHAPTER 6 CONCLUSION 112
BIBLIOGRAPHY 120
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0098355064en_US
dc.subject (關鍵詞) 碳足跡zh_TW
dc.subject (關鍵詞) 低碳zh_TW
dc.subject (關鍵詞) 碳標籤zh_TW
dc.subject (關鍵詞) carbon footprint labellingen_US
dc.subject (關鍵詞) low carboncarbonen_US
dc.subject (關鍵詞) product carbon footprint labelen_US
dc.subject (關鍵詞) neutralen_US
dc.subject (關鍵詞) environmental impacten_US
dc.subject (關鍵詞) green choiceen_US
dc.title (題名) 由企業角度研究碳足跡標籤的導入:以宏碁與泰山為例zh_TW
dc.title (題名) Implementing carbon footprint labelling scheme from a business perspective: company Acer and Taisun, Taiwan-based companies as examplesen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Bibliography
English Reference

1. 2009 Global Sustainability Report (2010), Source from: Wal-Mart, Access date: 18 July 2011, Website: http://walmartstores.com/sites/sustainabilityreport/2009/letterMikeDuke.html

2. Bashmakov, I. et al. (2001). "6.2.2.2.1 Collection Point and Tax Base. In: Policies, Measures, and Instruments". In B. Metz et al. Climate Change 2001: Mitigation. Contribution of Working Group III to the Third Assessment Report of the Intergovernmental Panel on Climate Change. Print version: Cambridge University Press, Cambridge, UK, and New York, N.Y., U.S.A. Access date: 26 July 2011, website GRID-Arendal.

3. Do Energy-Saving LED Lamps Save Energy? (13 Feb 2009) Source from: BITS, Access Date: 18 July 2011, Website: http://bits.blogs.nytimes.com/2009/02/13/do-energy-saving-led-lamps-save-energy

4. Euan Murray (Jan 2008), Product carbon footprinting & labelling: VZBV: Federation of German Consumer Organisations, Source from: Carbon Trust, Access date:18 July 2011, Website: http://www.vzbv.de/mediapics/praesentation_murray_carbon_trust.pdf

5. Following the footprints (2nd June 2011), Source from: The Economist, Access Date:18 July 2011, Website: http://www.economist.com/node/18750670

6. Half of consumers shun brands that don’t label carbon footprint (28 June 2011), Source from: Marketing Week, Access Date: 19 July 2011, Website: http://www.marketingweek.co.uk/sectors/sustainability/half-of-consumers-shun-brands-that-don%E2%80%99t-label-carbon-footprint/3027881.article

7. Hurricane Katrina victims to sue greenhouse gas emitters (4 March 2010), Source from: News.com.au: Business, Access Date: 18 July 2011, Website: http://www.news.com.au/business/hurricane-katrina-victims-to-sue-greenhouse-gas-emitters-afp/story-e6frfm1i-1225837005620

8. IDC: Apple passes Acer in Q1 2011 U.S. market share, Source from: Mac Daily News, Access date: 26 July 2011, Website:
http://macdailynews.com/2011/04/13/idc-apple-passes-acer-in-q1-2011-u-s-market-share/

9. List of Approved Product Category Rules (2010), Source From: Carbon Footprints of Products, Access Date: 18 July 2011, Website: http://www.cfp-japan.jp/english/pcr/pcrs.html

10. Look for the label (2010), Source From: Reducing with the Carbon Trust, Access Date: 18 July 2011, Website: http://www.carbon-label.com/take-action/look-for-the-label

11. Product Category Rules (PCR) for Uncompounded Polymer Resins, or Reactive Polymer Precursors (2005), Source From: PlasticsEurope

12. Reforestation & Avoided Deforestation (2010), Source from: Carbonfund.org, Access Date: 18 July 2011, Website: http://www.carbonfund.org/site/projects/reforestation

13. The LEK Consulting Carbon Footprint Report (2007), Source from: Food Climate Research Network, Access Date: 18 July 2011, Website: http://www.fcrn.org.uk/research-library/consumption/behaviour/lek-consulting-carbon-footprint-report-2007

14. Why do we need carbon labelling (2010), Source From: Carbon Trust, Access Date: 18 July 2011, Website: http://www.carbon-label.com/the-label/why-do-we-need-carbon-labelling

15. Working with PepsiCo and Walkers: Product carbon footprinting in practice (Oct 2008), Source from: Carbon Trust, Access date: 18 July 2011, Website: http://www.rapelle.com.au/media/pdfs/CaseStudy-Final-Walkers.pdf

Chinese Reference

1. Twist Water和樂活主張扭扭看!,Source from:Nancy Chu’s Blog,31 March 2010,Accessed on 19 July 2011,Website: http://nagoo.info/nc/?p=779

2. 台灣綠色消費大調查八成民眾願多付錢買環保商品,Source from:天下雜誌,7 July 2010.,Accessed on 18 July 2011,Website: http://magazines.sina.com.tw/magazine/article/5960-1.html

3. 台灣瓶裝水市場激烈,如何搶得商機吸引媒體關注?,Source from:行銷商機網,Accessed on 19 July 2011,Website: http://www.brainsearch.com.tw/PartnerProductDe?mem=bravopr&detail=1292

4. 全家便利商店股份有限公司,Source from: 財經知識庫,Money DJ 理財網,Access date: 26 July 2011, Website: http://www.moneydj.com/KMDJ/Wiki/WikiViewer.aspx?keyid=7f7da092-9be1-4dbc-8ccd-a4299567c2ca

5. 泰山企業股份有限公司,Source from: Money DJ,19 July 2011,Accessed 19 July 2011,Website: http://www.moneydj.com/KMDJ/Wiki/WikiViewer.aspx?keyid=5280f6b1-c6e4-4778-9a2c-3f262c3a85ad

6. 泰山2008財務報告,Source from:公開資訊觀測站,2008,Accessed on 19 July 2011,Website: http://www.taisun.com.tw/pdf/taisun_annual_2009.pdf

7. Greenwash and Twist Water,Source from: Jay’s Blog, 9 April 2010, Accessed on 19 July 2011,Website: http://www.wretch.cc/blog/jay820219/16427408
zh_TW