| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Chester Ho | en_US |
| dc.contributor.author (Authors) | 束道慈 | zh_TW |
| dc.contributor.author (Authors) | Linda Shu | en_US |
| dc.creator (作者) | 束道慈 | zh_TW |
| dc.creator (作者) | Linda Shu | en_US |
| dc.date (日期) | 2011 | en_US |
| dc.date.accessioned | 30-Oct-2012 10:16:49 (UTC+8) | - |
| dc.date.available | 30-Oct-2012 10:16:49 (UTC+8) | - |
| dc.date.issued (上傳時間) | 30-Oct-2012 10:16:49 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0099933018 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/54211 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 99933018 | zh_TW |
| dc.description (描述) | 100 | zh_TW |
| dc.description.abstract (摘要) | Organic & Beautiful has developed a fully inclusive marketing campaign that will strategically reach its intended customer base. The company will create a powerful Internet presence using search engine optimization, social networking, and newsletter e-mail blasts. Additionally, Organic & Beautiful âs management team has connections to various media outlets that will help it create awareness of not only the ecommerce portal, but also the green living cause â a cause that is increasingly embraced nationwide. Further, as customers see the Companyâs top quality product offerings and its distribution of reliable and highly educational information, they will tell their friends and family members. Ultimately, this will allow Organic & Beautiful to increase its service offerings and expand its marketing avenues to reach an even greater target customer base. | en_US |
| dc.description.abstract (摘要) | 1. Executive Summary 1 2. General Company Description 4 3. Products and Services 6 4. Marketing Plan 9 5. Management Team 24 6. Financial Plan 26 7. Appendices 38 8. References 45 | - |
| dc.description.tableofcontents | 1. Executive Summary 1 2. General Company Description 4 3. Products and Services 6 4. Marketing Plan 9 5. Management Team 24 6. Financial Plan 26 7. Appendices 38 8. References 45 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0099933018 | en_US |
| dc.subject (關鍵詞) | 創業企劃 | zh_TW |
| dc.subject (關鍵詞) | Business Plan | en_US |
| dc.title (題名) | 自然的美—創業企劃 | zh_TW |
| dc.title (題名) | Organic & BeautifulâBusiness Plan | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 1. IBISWorld Industry Report. âCosmetics & Beauty Products Manufacturing in the USâ February 2012 2. Fidelman, Charlie. The Gazette. âBeware of cosmetics, author says.â July 12, 2009. Obtained at http://tinyurl.com/kwdcdl. 3. LOHAS. âLOHAS background.â Obtained at: http://www.lohas.com/about.htm 4. Shin, Annys. Washington Post. âGreen-Living Firms Try For Mainstream Balance.â June 6, 2006. Obtained at: http://www.washingtonpost.com/wp-dyn/content/article/2006/06/05/AR2006060501341.html 5. Ibid. 6. IBISWorld. âE-Commerce and Online Auctions in the U.S.â March 11, 2010. 7. Cloud, John. Time Magazine. Obtained at: http://www.time.com/time/magazine/article/0,9171,1595245,00.html 8. London Daily Telegraph. âHealthy, Wealthy and Wise Inc.â March 25, 2006. Obtained at: http://Tinyurl.com/ct9lz8 9. LOHAS Background. Obtained at: http://www.lohas.com/about.htm 10. Dun & Bradstreet, Industry Data for SIC 2844-0000; obtained in April 2010. | zh_TW |
