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題名 自然的美—創業企劃
Organic & Beautiful—Business Plan
作者 束道慈
Linda Shu
貢獻者 何小台
Chester Ho
束道慈
Linda Shu
關鍵詞 創業企劃
Business Plan
日期 2011
上傳時間 30-Oct-2012 10:16:49 (UTC+8)
摘要 Organic & Beautiful has developed a fully inclusive marketing campaign that will strategically reach its intended customer base. The company will create a powerful Internet presence using search engine optimization, social networking, and newsletter e-mail blasts. Additionally, Organic & Beautiful ’s management team has connections to various media outlets that will help it create awareness of not only the ecommerce portal, but also the green living cause – a cause that is increasingly embraced nationwide. Further, as customers see the Company’s top quality product offerings and its distribution of reliable and highly educational information, they will tell their friends and family members. Ultimately, this will allow Organic & Beautiful to increase its service offerings and expand its marketing avenues to reach an even greater target customer base.
1. Executive Summary 1
     2. General Company Description 4
     3. Products and Services 6
     4. Marketing Plan 9
     5. Management Team 24
     6. Financial Plan 26
     7. Appendices 38
     8. References 45
參考文獻 1. IBISWorld Industry Report. “Cosmetics & Beauty Products Manufacturing in the US” February 2012
     2. Fidelman, Charlie. The Gazette. “Beware of cosmetics, author says.” July 12, 2009. Obtained at http://tinyurl.com/kwdcdl.
     3. LOHAS. “LOHAS background.” Obtained at: http://www.lohas.com/about.htm
     4. Shin, Annys. Washington Post. “Green-Living Firms Try For Mainstream Balance.” June 6, 2006. Obtained at: http://www.washingtonpost.com/wp-dyn/content/article/2006/06/05/AR2006060501341.html
     5. Ibid.
     6. IBISWorld. “E-Commerce and Online Auctions in the U.S.” March 11, 2010.
     7. Cloud, John. Time Magazine. Obtained at: http://www.time.com/time/magazine/article/0,9171,1595245,00.html
     8. London Daily Telegraph. “Healthy, Wealthy and Wise Inc.” March 25, 2006. Obtained at: http://Tinyurl.com/ct9lz8
     9. LOHAS Background. Obtained at: http://www.lohas.com/about.htm
     10. Dun & Bradstreet, Industry Data for SIC 2844-0000; obtained in April 2010.
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
99933018
100
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0099933018
資料類型 thesis
dc.contributor.advisor 何小台zh_TW
dc.contributor.advisor Chester Hoen_US
dc.contributor.author (Authors) 束道慈zh_TW
dc.contributor.author (Authors) Linda Shuen_US
dc.creator (作者) 束道慈zh_TW
dc.creator (作者) Linda Shuen_US
dc.date (日期) 2011en_US
dc.date.accessioned 30-Oct-2012 10:16:49 (UTC+8)-
dc.date.available 30-Oct-2012 10:16:49 (UTC+8)-
dc.date.issued (上傳時間) 30-Oct-2012 10:16:49 (UTC+8)-
dc.identifier (Other Identifiers) G0099933018en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/54211-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 99933018zh_TW
dc.description (描述) 100zh_TW
dc.description.abstract (摘要) Organic & Beautiful has developed a fully inclusive marketing campaign that will strategically reach its intended customer base. The company will create a powerful Internet presence using search engine optimization, social networking, and newsletter e-mail blasts. Additionally, Organic & Beautiful ’s management team has connections to various media outlets that will help it create awareness of not only the ecommerce portal, but also the green living cause – a cause that is increasingly embraced nationwide. Further, as customers see the Company’s top quality product offerings and its distribution of reliable and highly educational information, they will tell their friends and family members. Ultimately, this will allow Organic & Beautiful to increase its service offerings and expand its marketing avenues to reach an even greater target customer base.en_US
dc.description.abstract (摘要) 1. Executive Summary 1
     2. General Company Description 4
     3. Products and Services 6
     4. Marketing Plan 9
     5. Management Team 24
     6. Financial Plan 26
     7. Appendices 38
     8. References 45		-
dc.description.tableofcontents 1. Executive Summary 1
     2. General Company Description 4
     3. Products and Services 6
     4. Marketing Plan 9
     5. Management Team 24
     6. Financial Plan 26
     7. Appendices 38
     8. References 45		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0099933018en_US
dc.subject (關鍵詞) 創業企劃zh_TW
dc.subject (關鍵詞) Business Planen_US
dc.title (題名) 自然的美—創業企劃zh_TW
dc.title (題名) Organic & Beautiful—Business Planen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1. IBISWorld Industry Report. “Cosmetics & Beauty Products Manufacturing in the US” February 2012
     2. Fidelman, Charlie. The Gazette. “Beware of cosmetics, author says.” July 12, 2009. Obtained at http://tinyurl.com/kwdcdl.
     3. LOHAS. “LOHAS background.” Obtained at: http://www.lohas.com/about.htm
     4. Shin, Annys. Washington Post. “Green-Living Firms Try For Mainstream Balance.” June 6, 2006. Obtained at: http://www.washingtonpost.com/wp-dyn/content/article/2006/06/05/AR2006060501341.html
     5. Ibid.
     6. IBISWorld. “E-Commerce and Online Auctions in the U.S.” March 11, 2010.
     7. Cloud, John. Time Magazine. Obtained at: http://www.time.com/time/magazine/article/0,9171,1595245,00.html
     8. London Daily Telegraph. “Healthy, Wealthy and Wise Inc.” March 25, 2006. Obtained at: http://Tinyurl.com/ct9lz8
     9. LOHAS Background. Obtained at: http://www.lohas.com/about.htm
     10. Dun & Bradstreet, Industry Data for SIC 2844-0000; obtained in April 2010.		zh_TW