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題名 液晶顯示面板產業新策略聯盟之研究
The study of new strategic alliance in TFT-LCD industry
作者 朴景模
Allen Park
貢獻者 何小台
Ho, Chester
朴景模
Allen Park
關鍵詞 液晶顯示面板
策略聯盟
TFT-LCD
Strategic Alliance
日期 2011
上傳時間 30-Oct-2012 10:16:50 (UTC+8)
摘要 Taiwan and Korean are in fierce competition in the LCD panel industry and together dominate over 70% of the international market share. Business strategies in Taiwan rely on Original Equipment Manufacturers (OEMs) whereas Korea focuses principally on vertical integration, including development of its own international brand architecture.
     Taiwan is one of the world’s largest providers of LCD panel. In 1998, Taiwan accounted for only 1% of market share worldwide, but by 2002 its market share was over 30%. This study examines the causes behind Taiwanese LCD makers, CMI, AUO, growth and analysis their competitors (Korean makers). TFT-LCD manufactures’ strategies and activities help to develop a greater understanding. With respects to the Taiwanese LCD industry, many previous studies have concluded that the Taiwanese government played a major role in the initial stages of development.
     - Government support, Tax incentive
     - LCD manufacturer’s activities on marketing and cost effectiveness
     With regard to recent business movement between LCD manufacturers, strategic alliance is to be a popular way to enhance their competitiveness. But common alliance among same business fields is not good enough to be a market leader. Based on supply chain analysis and case study, intimate cooperation with other business field is proved as more powerful competitive strategic alliance. This new alliance will lead more efficient development lead time and productivity.
1. Introduction 1
     1.1. Scope of study 2
     2. Overview of TFT - LCD industry 2
     2.1. Introduction of major LCD manufacturer 3
     2.1.1. Taiwan LCD manufacturers 3
     2.1.2. Korea LCD manufacturers 6
     2.1.3. China LCD manufacturers 7
     2.2. Market situation overview 8
     3. Analysis of TFT-LCD and maker’s activities 9
     3.1. Customer diversification through Open-cell business 11
     3.2. Marketing Strategy in LCD panel 12
     4. Research of business alliance model 15
     4.1. Current movement of LCD business alliances 15
     4.2. New approach of strategic alliance in LCD TV market 16
     4.3. Case Study 22
     4.3.1. Current situation of Korea Company 22
     4.3.2. Apple touch-screen development with material supplier 24
     5. Conclusion 26
     Reference 27
     AppendixⅠ: TFT-TV shipment by makers 28
     Appendix II : Market share by shipment 28
     Appendix Ⅲ: Shipment of Monitor and TV (2011. 4Q) 29
     Appendix IV: Annual Sales by TFD Technology 29
參考文獻 1. http://en.wikipedia.org/wiki/TFT-LCD
     2. http://www.investkorea.org/investKoreaWar/work/ik/eng/
     3. http://www.samsung.co.kr/main.do
     4. http://www.auo.com/?sn=101&lang=en-US
     5. http://www.lge.co.kr/cokr/main/MainCmd.laf
     6. Chang,S.C. (2005).”The TFT-LCD industry in Taiwan: Competitive advantages and future development”, Technology in Society, Vol.27, pp. 199-215
     7. http://www.bloomberg.com/news/
     8. D.Y.Sha, P.K.Chen, Yung-Hsin Chen, “The Strategic fit of supply chain integration in the TFT-LCD industry” (http://web.cc.chu.edu.tw/sha/files/honor/SCMAIJ.pdf).
     9. http://eng.itsoc.or.kr/webzine/jiyoun/silicontimes120214-1.pdf
     10. Semiconductor & FPD Monthly 2012.01
     11. Jau-Shin Hon, Song-Jwu Chu “Performance assessment between Taiwan and Korea TFT-LCD panel industry from a risk and return perspective before and after global financial crisis” International Journal of Electronic Business Management, Vol.9, No.2(2011)
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
99933037
100
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0099933037
資料類型 thesis
dc.contributor.advisor 何小台zh_TW
dc.contributor.advisor Ho, Chesteren_US
dc.contributor.author (Authors) 朴景模zh_TW
dc.contributor.author (Authors) Allen Parken_US
dc.creator (作者) 朴景模zh_TW
dc.creator (作者) Allen Parken_US
dc.date (日期) 2011en_US
dc.date.accessioned 30-Oct-2012 10:16:50 (UTC+8)-
dc.date.available 30-Oct-2012 10:16:50 (UTC+8)-
dc.date.issued (上傳時間) 30-Oct-2012 10:16:50 (UTC+8)-
dc.identifier (Other Identifiers) G0099933037en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/54212-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 99933037zh_TW
dc.description (描述) 100zh_TW
dc.description.abstract (摘要) Taiwan and Korean are in fierce competition in the LCD panel industry and together dominate over 70% of the international market share. Business strategies in Taiwan rely on Original Equipment Manufacturers (OEMs) whereas Korea focuses principally on vertical integration, including development of its own international brand architecture.
     Taiwan is one of the world’s largest providers of LCD panel. In 1998, Taiwan accounted for only 1% of market share worldwide, but by 2002 its market share was over 30%. This study examines the causes behind Taiwanese LCD makers, CMI, AUO, growth and analysis their competitors (Korean makers). TFT-LCD manufactures’ strategies and activities help to develop a greater understanding. With respects to the Taiwanese LCD industry, many previous studies have concluded that the Taiwanese government played a major role in the initial stages of development.
     - Government support, Tax incentive
     - LCD manufacturer’s activities on marketing and cost effectiveness
     With regard to recent business movement between LCD manufacturers, strategic alliance is to be a popular way to enhance their competitiveness. But common alliance among same business fields is not good enough to be a market leader. Based on supply chain analysis and case study, intimate cooperation with other business field is proved as more powerful competitive strategic alliance. This new alliance will lead more efficient development lead time and productivity.
en_US
dc.description.abstract (摘要) 1. Introduction 1
     1.1. Scope of study 2
     2. Overview of TFT - LCD industry 2
     2.1. Introduction of major LCD manufacturer 3
     2.1.1. Taiwan LCD manufacturers 3
     2.1.2. Korea LCD manufacturers 6
     2.1.3. China LCD manufacturers 7
     2.2. Market situation overview 8
     3. Analysis of TFT-LCD and maker’s activities 9
     3.1. Customer diversification through Open-cell business 11
     3.2. Marketing Strategy in LCD panel 12
     4. Research of business alliance model 15
     4.1. Current movement of LCD business alliances 15
     4.2. New approach of strategic alliance in LCD TV market 16
     4.3. Case Study 22
     4.3.1. Current situation of Korea Company 22
     4.3.2. Apple touch-screen development with material supplier 24
     5. Conclusion 26
     Reference 27
     AppendixⅠ: TFT-TV shipment by makers 28
     Appendix II : Market share by shipment 28
     Appendix Ⅲ: Shipment of Monitor and TV (2011. 4Q) 29
     Appendix IV: Annual Sales by TFD Technology 29
-
dc.description.tableofcontents 1. Introduction 1
     1.1. Scope of study 2
     2. Overview of TFT - LCD industry 2
     2.1. Introduction of major LCD manufacturer 3
     2.1.1. Taiwan LCD manufacturers 3
     2.1.2. Korea LCD manufacturers 6
     2.1.3. China LCD manufacturers 7
     2.2. Market situation overview 8
     3. Analysis of TFT-LCD and maker’s activities 9
     3.1. Customer diversification through Open-cell business 11
     3.2. Marketing Strategy in LCD panel 12
     4. Research of business alliance model 15
     4.1. Current movement of LCD business alliances 15
     4.2. New approach of strategic alliance in LCD TV market 16
     4.3. Case Study 22
     4.3.1. Current situation of Korea Company 22
     4.3.2. Apple touch-screen development with material supplier 24
     5. Conclusion 26
     Reference 27
     AppendixⅠ: TFT-TV shipment by makers 28
     Appendix II : Market share by shipment 28
     Appendix Ⅲ: Shipment of Monitor and TV (2011. 4Q) 29
     Appendix IV: Annual Sales by TFD Technology 29
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0099933037en_US
dc.subject (關鍵詞) 液晶顯示面板zh_TW
dc.subject (關鍵詞) 策略聯盟zh_TW
dc.subject (關鍵詞) TFT-LCDen_US
dc.subject (關鍵詞) Strategic Allianceen_US
dc.title (題名) 液晶顯示面板產業新策略聯盟之研究zh_TW
dc.title (題名) The study of new strategic alliance in TFT-LCD industryen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1. http://en.wikipedia.org/wiki/TFT-LCD
     2. http://www.investkorea.org/investKoreaWar/work/ik/eng/
     3. http://www.samsung.co.kr/main.do
     4. http://www.auo.com/?sn=101&lang=en-US
     5. http://www.lge.co.kr/cokr/main/MainCmd.laf
     6. Chang,S.C. (2005).”The TFT-LCD industry in Taiwan: Competitive advantages and future development”, Technology in Society, Vol.27, pp. 199-215
     7. http://www.bloomberg.com/news/
     8. D.Y.Sha, P.K.Chen, Yung-Hsin Chen, “The Strategic fit of supply chain integration in the TFT-LCD industry” (http://web.cc.chu.edu.tw/sha/files/honor/SCMAIJ.pdf).
     9. http://eng.itsoc.or.kr/webzine/jiyoun/silicontimes120214-1.pdf
     10. Semiconductor & FPD Monthly 2012.01
     11. Jau-Shin Hon, Song-Jwu Chu “Performance assessment between Taiwan and Korea TFT-LCD panel industry from a risk and return perspective before and after global financial crisis” International Journal of Electronic Business Management, Vol.9, No.2(2011)
zh_TW