| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chester | en_US |
| dc.contributor.author (Authors) | 吳晨瑜 | zh_TW |
| dc.contributor.author (Authors) | Wu, Chen Yu | en_US |
| dc.creator (作者) | 吳晨瑜 | zh_TW |
| dc.creator (作者) | Wu, Chen Yu | en_US |
| dc.date (日期) | 2011 | en_US |
| dc.date.accessioned | 30-Oct-2012 11:01:19 (UTC+8) | - |
| dc.date.available | 30-Oct-2012 11:01:19 (UTC+8) | - |
| dc.date.issued (上傳時間) | 30-Oct-2012 11:01:19 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0099933019 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/54441 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 99933019 | zh_TW |
| dc.description (描述) | 100 | zh_TW |
| dc.description.abstract (摘要) | 荷塘月色餐廳商業計畫書 | zh_TW |
| dc.description.abstract (摘要) | Lotus Pond Vegetarian Restaurant Business Plan | en_US |
| dc.description.abstract (摘要) | 1 Executive Summary 1 1.1 Mission 2 1.2 Company Management 2 1.3 Key to Success 3 2 Product Overview 4 3 Market Analysis 6 3.1 Overall Industry 6 3.2 SWOT Analysis 8 3.3 Competitor Analysis 9 3.4 Market Segmentation 11 3.5 Target Audiences 12 3.6 Market Survey 14 4 Product Strategy 19 5 Pricing Strategy 20 6 Promotion and Advertising Strategy 22 7 Place Strategy 23 8 Sales Objectives 25 9 Financial Projections 26 9.1 Financial Statements 29 9.2 Ratio Analysis 31 Appendix 33 Exhibit 1 Lotus Pond Vegetarian Restaurant Menu 33 Exhibit 2 Motivations for vegetarianism 37 Exhibit 3 Lotus Pond Vegetarian Restaurant interior design 38 References 39 | - |
| dc.description.tableofcontents | 1 Executive Summary 1 1.1 Mission 2 1.2 Company Management 2 1.3 Key to Success 3 2 Product Overview 4 3 Market Analysis 6 3.1 Overall Industry 6 3.2 SWOT Analysis 8 3.3 Competitor Analysis 9 3.4 Market Segmentation 11 3.5 Target Audiences 12 3.6 Market Survey 14 4 Product Strategy 19 5 Pricing Strategy 20 6 Promotion and Advertising Strategy 22 7 Place Strategy 23 8 Sales Objectives 25 9 Financial Projections 26 9.1 Financial Statements 29 9.2 Ratio Analysis 31 Appendix 33 Exhibit 1 Lotus Pond Vegetarian Restaurant Menu 33 Exhibit 2 Motivations for vegetarianism 37 Exhibit 3 Lotus Pond Vegetarian Restaurant interior design 38 References 39 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0099933019 | en_US |
| dc.subject (關鍵詞) | 荷塘月色餐廳商業計畫書 | zh_TW |
| dc.subject (關鍵詞) | 荷塘月色餐廳 | zh_TW |
| dc.subject (關鍵詞) | Lotus Pond Vegetarian Restaurant Business Plan | en_US |
| dc.subject (關鍵詞) | Lotus Pond Vegetarian Restaurant | en_US |
| dc.subject (關鍵詞) | Lotus Pond | en_US |
| dc.subject (關鍵詞) | Business Plan | en_US |
| dc.title (題名) | 荷塘月色餐廳商業計畫書 | zh_TW |
| dc.title (題名) | Lotus Pond vegetarian restaurant business plan | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | Survey conducted by China times in 1990. http://www.taiwan-panorama.com/en/show_issue.php?id=199728602018E.TXT&table1=2&h1=Travel%20and%20Leisure&h2=Food%20and%20Drink http://www.c-pon.com/gourmet/user/shop/show/7207 西門食房 http://www.civil.taichung.gov.tw/ http://media.cw.com.tw/cw/cwdata/pdf/2011cityvote.pdf Table turnover rate: how fast tables empty and fill during a shift. | zh_TW |
