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題名 日光快餐車加盟商業企劃
Business plan for sunlight food truck franchise
作者 方豪
Fang, Hao (Howard)
貢獻者 吳文傑
Wu, Jack
方豪
Fang, Hao (Howard)
關鍵詞 日光快餐車加盟商業企劃
日光
快餐車
加盟
日光快餐車
Business Plan for Sunlight Food Truck Franchise
Franchise
Sunlight
Sunlight Food Truck
Food Truck
日期 2011
上傳時間 30-Oct-2012 11:01:20 (UTC+8)
摘要 1. Executive Summary 1
     1.1. Mission 2
     1.2. Objective 2
     2. Company Summary 3
     2.1. Company Ownership 3
     2.2. Start-up Summary 3
     2.3. Business Concept 3
     2.3.1. Product 4
     2.3.2. Channel 4
     2.3.3. Franchise 5
     3. Market Analysis Summary 5
     3.1. Competitor Analysis 7
     3.2. Target market segment and strategy 7
     4. Strategy and Implementation Summary 12
     4.1. Business model 14
     4.2. Marketing Strategy 16
     4.2.1. Strengths 17
     4.2.2. Weaknesses 17
     4.2.3. Opportunity 17
     4.2.4. Threats 17
     4.3. Sales Strategy 18
     4.3.1. Appearance 18
     4.3.2. Location 22
     4.3.3. Time of doing Business 27
     4.3.4. Price 27
     4.4. Supply Centralized - Kitchen 27
     4.5. Operation (Franchise) 28
     4.6. Timeline 28
     5. Management 28
     5.1. Human Resource Structure 29
     5.2. Personnel 29
     6. Financial Plan 30
     6.1. Start-up Funding 30
     6.2. Sales Forecast 30
     6.3. Break-Even Analysis 30
     6.4. Projected Profit & Loss 31
     7. Reference 32
     Appendix
     Table: Milestone ……………………………………………………………...............33
     Table: Start-up Funding ………………………………………………………………34
     Table: Sales Forecast …………………………………………………………………35
     Table: Profit & Loss ………………………………………………………………….36
參考文獻  Tsai, Chang-Ching, and Hsu, Shu-Fen. “A study of the relationship between experienced value and brand performance of gourmet restaurant customers in metro area of Taiwan” Journal of Commercial Modernization, Vol.6, No.2 (2011): 43 – 58
     
      財團法人商業發展研究院/經濟部商業司, 2010年商業服務業年鑑 (2010): 113 – 142
     
      http://homeni.pixnet.net/blog/post/17473834-%E7%94%9F%E5%91%BD%E4%B8%AD%E7%9A%84%E4%BB%96%E9%84%89%E7%88%B6%E6%AF%8D source of picture on page (Page 21- 一般餐車)
     
      http://140.136.114.206/blog3/archives/000751.html source of picture on page (Page 21- 一般餐車_2)
     
      http://travel.udn.com/mag/travel/storypage.jsp?f_ART_ID=31516 (Page 23 -改裝餐車_1)
     
      http://mobile.autonet.com.tw/cgi-bin/file_view.cgi?b2010746120201 (Page 23 - 改裝餐車_2)
     
      http://www.travelclassroom.net/2011/03/taipei-hotels-recommendation-part-4.html (Page 27 - 忠孝)
     
      http://blog.chinatimes.com/dunway999/archive/2012/03/01/877397.html (Page 28 - 忠孝2)
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
99933027
100
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0099933027
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (Authors) 方豪zh_TW
dc.contributor.author (Authors) Fang, Hao (Howard)en_US
dc.creator (作者) 方豪zh_TW
dc.creator (作者) Fang, Hao (Howard)en_US
dc.date (日期) 2011en_US
dc.date.accessioned 30-Oct-2012 11:01:20 (UTC+8)-
dc.date.available 30-Oct-2012 11:01:20 (UTC+8)-
dc.date.issued (上傳時間) 30-Oct-2012 11:01:20 (UTC+8)-
dc.identifier (Other Identifiers) G0099933027en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/54442-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 99933027zh_TW
dc.description (描述) 100zh_TW
dc.description.abstract (摘要) 1. Executive Summary 1
     1.1. Mission 2
     1.2. Objective 2
     2. Company Summary 3
     2.1. Company Ownership 3
     2.2. Start-up Summary 3
     2.3. Business Concept 3
     2.3.1. Product 4
     2.3.2. Channel 4
     2.3.3. Franchise 5
     3. Market Analysis Summary 5
     3.1. Competitor Analysis 7
     3.2. Target market segment and strategy 7
     4. Strategy and Implementation Summary 12
     4.1. Business model 14
     4.2. Marketing Strategy 16
     4.2.1. Strengths 17
     4.2.2. Weaknesses 17
     4.2.3. Opportunity 17
     4.2.4. Threats 17
     4.3. Sales Strategy 18
     4.3.1. Appearance 18
     4.3.2. Location 22
     4.3.3. Time of doing Business 27
     4.3.4. Price 27
     4.4. Supply Centralized - Kitchen 27
     4.5. Operation (Franchise) 28
     4.6. Timeline 28
     5. Management 28
     5.1. Human Resource Structure 29
     5.2. Personnel 29
     6. Financial Plan 30
     6.1. Start-up Funding 30
     6.2. Sales Forecast 30
     6.3. Break-Even Analysis 30
     6.4. Projected Profit & Loss 31
     7. Reference 32
     Appendix
     Table: Milestone ……………………………………………………………...............33
     Table: Start-up Funding ………………………………………………………………34
     Table: Sales Forecast …………………………………………………………………35
     Table: Profit & Loss ………………………………………………………………….36		-
dc.description.tableofcontents 1. Executive Summary 1
     1.1. Mission 2
     1.2. Objective 2
     2. Company Summary 3
     2.1. Company Ownership 3
     2.2. Start-up Summary 3
     2.3. Business Concept 3
     2.3.1. Product 4
     2.3.2. Channel 4
     2.3.3. Franchise 5
     3. Market Analysis Summary 5
     3.1. Competitor Analysis 7
     3.2. Target market segment and strategy 7
     4. Strategy and Implementation Summary 12
     4.1. Business model 14
     4.2. Marketing Strategy 16
     4.2.1. Strengths 17
     4.2.2. Weaknesses 17
     4.2.3. Opportunity 17
     4.2.4. Threats 17
     4.3. Sales Strategy 18
     4.3.1. Appearance 18
     4.3.2. Location 22
     4.3.3. Time of doing Business 27
     4.3.4. Price 27
     4.4. Supply Centralized - Kitchen 27
     4.5. Operation (Franchise) 28
     4.6. Timeline 28
     5. Management 28
     5.1. Human Resource Structure 29
     5.2. Personnel 29
     6. Financial Plan 30
     6.1. Start-up Funding 30
     6.2. Sales Forecast 30
     6.3. Break-Even Analysis 30
     6.4. Projected Profit & Loss 31
     7. Reference 32
     Appendix
     Table: Milestone ……………………………………………………………...............33
     Table: Start-up Funding ………………………………………………………………34
     Table: Sales Forecast …………………………………………………………………35
     Table: Profit & Loss ………………………………………………………………….36		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0099933027en_US
dc.subject (關鍵詞) 日光快餐車加盟商業企劃zh_TW
dc.subject (關鍵詞) 日光zh_TW
dc.subject (關鍵詞) 快餐車zh_TW
dc.subject (關鍵詞) 加盟zh_TW
dc.subject (關鍵詞) 日光快餐車zh_TW
dc.subject (關鍵詞) Business Plan for Sunlight Food Truck Franchiseen_US
dc.subject (關鍵詞) Franchiseen_US
dc.subject (關鍵詞) Sunlighten_US
dc.subject (關鍵詞) Sunlight Food Trucken_US
dc.subject (關鍵詞) Food Trucken_US
dc.title (題名) 日光快餐車加盟商業企劃zh_TW
dc.title (題名) Business plan for sunlight food truck franchiseen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻)  Tsai, Chang-Ching, and Hsu, Shu-Fen. “A study of the relationship between experienced value and brand performance of gourmet restaurant customers in metro area of Taiwan” Journal of Commercial Modernization, Vol.6, No.2 (2011): 43 – 58
     
      財團法人商業發展研究院/經濟部商業司, 2010年商業服務業年鑑 (2010): 113 – 142
     
      http://homeni.pixnet.net/blog/post/17473834-%E7%94%9F%E5%91%BD%E4%B8%AD%E7%9A%84%E4%BB%96%E9%84%89%E7%88%B6%E6%AF%8D source of picture on page (Page 21- 一般餐車)
     
      http://140.136.114.206/blog3/archives/000751.html source of picture on page (Page 21- 一般餐車_2)
     
      http://travel.udn.com/mag/travel/storypage.jsp?f_ART_ID=31516 (Page 23 -改裝餐車_1)
     
      http://mobile.autonet.com.tw/cgi-bin/file_view.cgi?b2010746120201 (Page 23 - 改裝餐車_2)
     
      http://www.travelclassroom.net/2011/03/taipei-hotels-recommendation-part-4.html (Page 27 - 忠孝)
     
      http://blog.chinatimes.com/dunway999/archive/2012/03/01/877397.html (Page 28 - 忠孝2)		zh_TW