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題名 台北市觀光巴士商業企劃
Taipei Hop-on Hop-off sightseeing tour作者 貝彤寧
Barragan, Daniela貢獻者 蔡政憲
Tsai, Jason
貝彤寧
Barragan, Daniela關鍵詞 台北市觀光巴士商業企劃
台北市
觀光巴士
觀光
巴士
Taipei Hop-on Hop-off Sightseeing Tour
Taipei
Hop-on Hop-off Sightseeing Tour
Sightseeing Tour日期 2011 上傳時間 30-Oct-2012 11:01:21 (UTC+8) 參考文獻 [1] World Travel & Tourism Council, “Travel and Tourism. Economic Impact. 2012 World” [Online] Available: http://www.wttc.org/site_media/uploads/downloads/world2012.pdf[2] Tourism Bureau, M.O.T.C. Repubic of China, “Annual Survey Report on Visitors Expenditure and Trends in Taiwan” [Online] Available:http://admin.taiwan.net.tw/statistics/market_en.aspx?no=16[3] Tourism Bureau, M.O.T.C. Repubic of China, “2010 Survey of Travel by R.O.C. citizens” [Online] Available:http://admin.taiwan.net.tw/statistics/market_en.aspx?no=16[4] “Taipei Tour Bus,” Taiwan Fun Magazine, September 2002 [Online] Available: http://www.taiwanfun.com/north/taipei/shopping/0209/0209wnTourBus.htm[5] “Severe Acute Respiratory System---Taiwan 2003,” MMWR, 23 May 2003 [Online] Available: http://www.cdc.gov/mmwr/preview/mmwrhtml/mm5220a1.htm[6] Taiwan Panorama, “Taiwan’s service industries come into their own” 01 April 2012 [Online] Available: http://taiwanindepth.tw/ct.asp?xItem=189296&CtNode=1916[7] Office of the President Republic of China (Taiwan) “Visions of Governance,” 16 July 2012 [Online] Available: http://english.president.gov.tw/Default.aspx?tabid=1138[8] “Taiwan lifts historic ban on Chinese solo tourists,” Channel Asia.com, 22 June 2011 [Online] Available: http://www.channelnewsasia.com/stories/afp_asiapacific/view/1136531/1/.html[9] Invest in Taiwan, “Project Vanguard for Excellence in Tourism,” 24 April 2012 [Online] Available: http://investtaiwan.nat.gov.tw/matter/show_eng.jsp?ID=999993[10] Council for Economic Planning and Development “ROC Plan for National Development in 2012,” 15 December 2011 [11] “Taiwan doubles quota for solo Chinese tourists,” Inquirer News, 1 April 2012 [Online] Available: http://newsinfo.inquirer.net/170605/taiwan-doubles-quota-for-solo-chinese- tourists[12] “Demographics of Taiwan” [Online] Available: http://en.wikipedia.org/wiki/Demographics_of_Taiwan[13] Central Intelligency Agency “The World Factbook. Taiwan” [Online] Available: https://www.cia.gov/library/publications/the-world-factbook/geos/tw.html[14] Taiwan, International Taiwan Service Portal, “Tour Taxi- Your friendly local tour guide,” 01 April 2008 [Online] Available: http://www.i-taiwan.nat.gov.tw/en/index.php?option=com_content&view=article&id=342:tour-taxiyour-friendly-local-tour-guide&catid=18:news-a-events&Itemid=69[15] Cámara de Turismo de Pichincha, Estadísticas Turísticas - CAPTUR, “Boletín Estadístico Mayo 2012” [Online] Available: http://www.captur.travel/web2011/estadisticas_turisticas/estadistica.html[16] World Travel & Tourism Council, “Travel and Tourism Economic Impact 2011,” 14 February 2011 [Online] Available: http://www.wttc.org/site_media/uploads/downloads/taiwan.pdf[17] “Travel and tourism industry” [Online] Available: http://www.pearsonschoolsandfecolleges.co.uk/FEAndVocational/TravelAndTourism/ALevel/ASGCETravelAndTourism/Samples/Sampleunit/ASTTDoubleEdexcelUnit1.pdf[18] UNTWO World Tourism Barometer “International tourism off to a strong start in 2012,” Travel Daily News, 11 May 2012 [Online] Available: http://www.traveldailynews.com/pages/show_page/49313-International-tourism-off-to-a-strong-start-in-2012[19] Taipei Economic and Trade Office, Jakarta Indonesia, “Taiwan Tourism Industry Delegation Headed to Indonesia to Explore and Develop Business Opportunities,” 15 March 2012 [Online] Available: http://www.roc-taiwan.org/ID/ct.asp?xItem=262539&ctNode=4827&mp=292[20] Tzu-Kuang Hsu, Yi-Fan Tsai, Herg-Huey Wu, “The preference analysis for tourists choice of destination: A case study of Taiwan,” 11 September 2008 [Online] Available: http://www.sciencedirect.com/science/article/pii/S0261517708001192[21] Kuomintang Official Website “A commentary, Quality of Tourism Industry cannot be allowed to deteriorate,” Taipei Newspapers, 11 May 2012 [Online] Available: http://www.kmt.org.tw/english/page.aspx?type=article&mnum=112&anum=11265[22] “Taiwan Tourism Growth Tops Asia on China boom: report,” APF, 29 January 2010 [Online] Available: http://www.google.com/hostednews/afp/article/ALeqM5hiVpSzVuDs37iIKHtDhWNsgby7Sw[23] “Taiwan to see more Mainland individual tourists,” China Daily.com.cn, 01 March 2012 [Online] Available: http://www.chinadaily.com.cn/bizchina/2012-04/01/content_14965888.htm[24] Chow How Ban, “Double-decker buses for tourists in KL,” 30 November 2005 [Online] Available: http://www.skyscrapercity.com/showthread.php?t=332152[25] Alibaba.com [Online] Available: http://www.alibaba.com/product-free/121970600/gps_multi_languages_tour_bus_guide.html[26] Cigku, “KL Hop-on Hop-off – Visit Kuala Lumpur in a day,” 05 January 2010 [Online] Available: http://mykembara.blogspot.com/2010/01/kl-hop-on-hop-off-visit-kuala-lumpur-in.html 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
99933042
100資料來源 http://thesis.lib.nccu.edu.tw/record/#G0099933042 資料類型 thesis dc.contributor.advisor 蔡政憲 zh_TW dc.contributor.advisor Tsai, Jason en_US dc.contributor.author (Authors) 貝彤寧 zh_TW dc.contributor.author (Authors) Barragan, Daniela en_US dc.creator (作者) 貝彤寧 zh_TW dc.creator (作者) Barragan, Daniela en_US dc.date (日期) 2011 en_US dc.date.accessioned 30-Oct-2012 11:01:21 (UTC+8) - dc.date.available 30-Oct-2012 11:01:21 (UTC+8) - dc.date.issued (上傳時間) 30-Oct-2012 11:01:21 (UTC+8) - dc.identifier (Other Identifiers) G0099933042 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/54443 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 99933042 zh_TW dc.description (描述) 100 zh_TW dc.description.tableofcontents 1. Executive Summary …………………………………………………….11.1 Objectives ………………………………………………………………................2 1.2 Mission Statement ………………………………………………………................2 1.3 Keys to Success …………………………………………………………………....2 1.4 Motivation ………………………………………………………………................3 2. Market Analysis ………………………………………………………...42.1 The Tourism Industry ……………………………………………………………..4 2.1.1 The tourism Industry in Taiwan …………………………………………………..52.1.2 Similar Services …………………………………………………………………...72.1.3 Trends and Future Growth ………………………………………………………...72.2 Business Opportunities ……………………………………………………………92.3 Target Market Segmentation Strategy ..………………………………………….102.4 Industry Current Participants in City Tours ……………………………………...122.4.1 Participants Distribution Patterns ………………………………………………..132.4.2 Main Competitors …..……………………………………………………………143. The Company ….……………………………………………………....163.1 Company Ownership ….…………………………………………………………173.2 Company Locations and Facilities ….…………………………………...............17 3.3 Hours of Operation ………………………………………………………………183.4 Start-Up Summary ……………………………………………………………….184. Service Description ……………………………………………………194.1 Competitive Comparison ………………………………………………...............204.2 Sales Literature …………………………………………………………………..214.3 Sourcing and Fulfillment ………………………………………………...............224.4 Technology ……………………………………………………………................234.5 Further Services ………………………………………………………………….245. Strategy Implementation and Summary ………………………….....24 5.1 Value Proposition ………………………………………………………………...255.2 Competitive Edge ………………………………………………………………...255.3 Marketing Strategy ……………………………………………………………….265.3.1 Positioning Statement ……………………………………………………………275.3.2 Pricing Strategy ………………………………………………………………….275.3.3 Promotion Strategy ………………………………………………………………295.4 Sales and Distribution Strategy ………………………………………………….305.4.1 Sales Forecast …………………………………………………………................315.5 Strategic Alliances ……………………………………………………………….326. Management Summary ……………………………………………….346.1 Organizational Structure …………………………………………….…………...346.2 Management Team ……………………………………………………………….346.3 Personnel Plan (Chart)…………………………………………………................367. Financial Plan .………………………………………………………...367.1 Break - Even Analysis …………………………………………………...............377.2 Projected Profit and Loss ………………………………………………………..387.3 Projected Balance Sheet …………………………………………………………397.4 Projected Cash Flows …………………………………………………................40Appendixes ……………………………………………………...................41 References …………………………………………………………………50 zh_TW dc.language.iso en_US - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0099933042 en_US dc.subject (關鍵詞) 台北市觀光巴士商業企劃 zh_TW dc.subject (關鍵詞) 台北市 zh_TW dc.subject (關鍵詞) 觀光巴士 zh_TW dc.subject (關鍵詞) 觀光 zh_TW dc.subject (關鍵詞) 巴士 zh_TW dc.subject (關鍵詞) Taipei Hop-on Hop-off Sightseeing Tour en_US dc.subject (關鍵詞) Taipei en_US dc.subject (關鍵詞) Hop-on Hop-off Sightseeing Tour en_US dc.subject (關鍵詞) Sightseeing Tour en_US dc.title (題名) 台北市觀光巴士商業企劃 zh_TW dc.title (題名) Taipei Hop-on Hop-off sightseeing tour en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) [1] World Travel & Tourism Council, “Travel and Tourism. Economic Impact. 2012 World” [Online] Available: http://www.wttc.org/site_media/uploads/downloads/world2012.pdf[2] Tourism Bureau, M.O.T.C. Repubic of China, “Annual Survey Report on Visitors Expenditure and Trends in Taiwan” [Online] Available:http://admin.taiwan.net.tw/statistics/market_en.aspx?no=16[3] Tourism Bureau, M.O.T.C. Repubic of China, “2010 Survey of Travel by R.O.C. citizens” [Online] Available:http://admin.taiwan.net.tw/statistics/market_en.aspx?no=16[4] “Taipei Tour Bus,” Taiwan Fun Magazine, September 2002 [Online] Available: http://www.taiwanfun.com/north/taipei/shopping/0209/0209wnTourBus.htm[5] “Severe Acute Respiratory System---Taiwan 2003,” MMWR, 23 May 2003 [Online] Available: http://www.cdc.gov/mmwr/preview/mmwrhtml/mm5220a1.htm[6] Taiwan Panorama, “Taiwan’s service industries come into their own” 01 April 2012 [Online] Available: http://taiwanindepth.tw/ct.asp?xItem=189296&CtNode=1916[7] Office of the President Republic of China (Taiwan) “Visions of Governance,” 16 July 2012 [Online] Available: http://english.president.gov.tw/Default.aspx?tabid=1138[8] “Taiwan lifts historic ban on Chinese solo tourists,” Channel Asia.com, 22 June 2011 [Online] Available: http://www.channelnewsasia.com/stories/afp_asiapacific/view/1136531/1/.html[9] Invest in Taiwan, “Project Vanguard for Excellence in Tourism,” 24 April 2012 [Online] Available: http://investtaiwan.nat.gov.tw/matter/show_eng.jsp?ID=999993[10] Council for Economic Planning and Development “ROC Plan for National Development in 2012,” 15 December 2011 [11] “Taiwan doubles quota for solo Chinese tourists,” Inquirer News, 1 April 2012 [Online] Available: http://newsinfo.inquirer.net/170605/taiwan-doubles-quota-for-solo-chinese- tourists[12] “Demographics of Taiwan” [Online] Available: http://en.wikipedia.org/wiki/Demographics_of_Taiwan[13] Central Intelligency Agency “The World Factbook. Taiwan” [Online] Available: https://www.cia.gov/library/publications/the-world-factbook/geos/tw.html[14] Taiwan, International Taiwan Service Portal, “Tour Taxi- Your friendly local tour guide,” 01 April 2008 [Online] Available: http://www.i-taiwan.nat.gov.tw/en/index.php?option=com_content&view=article&id=342:tour-taxiyour-friendly-local-tour-guide&catid=18:news-a-events&Itemid=69[15] Cámara de Turismo de Pichincha, Estadísticas Turísticas - CAPTUR, “Boletín Estadístico Mayo 2012” [Online] Available: http://www.captur.travel/web2011/estadisticas_turisticas/estadistica.html[16] World Travel & Tourism Council, “Travel and Tourism Economic Impact 2011,” 14 February 2011 [Online] Available: http://www.wttc.org/site_media/uploads/downloads/taiwan.pdf[17] “Travel and tourism industry” [Online] Available: http://www.pearsonschoolsandfecolleges.co.uk/FEAndVocational/TravelAndTourism/ALevel/ASGCETravelAndTourism/Samples/Sampleunit/ASTTDoubleEdexcelUnit1.pdf[18] UNTWO World Tourism Barometer “International tourism off to a strong start in 2012,” Travel Daily News, 11 May 2012 [Online] Available: http://www.traveldailynews.com/pages/show_page/49313-International-tourism-off-to-a-strong-start-in-2012[19] Taipei Economic and Trade Office, Jakarta Indonesia, “Taiwan Tourism Industry Delegation Headed to Indonesia to Explore and Develop Business Opportunities,” 15 March 2012 [Online] Available: http://www.roc-taiwan.org/ID/ct.asp?xItem=262539&ctNode=4827&mp=292[20] Tzu-Kuang Hsu, Yi-Fan Tsai, Herg-Huey Wu, “The preference analysis for tourists choice of destination: A case study of Taiwan,” 11 September 2008 [Online] Available: http://www.sciencedirect.com/science/article/pii/S0261517708001192[21] Kuomintang Official Website “A commentary, Quality of Tourism Industry cannot be allowed to deteriorate,” Taipei Newspapers, 11 May 2012 [Online] Available: http://www.kmt.org.tw/english/page.aspx?type=article&mnum=112&anum=11265[22] “Taiwan Tourism Growth Tops Asia on China boom: report,” APF, 29 January 2010 [Online] Available: http://www.google.com/hostednews/afp/article/ALeqM5hiVpSzVuDs37iIKHtDhWNsgby7Sw[23] “Taiwan to see more Mainland individual tourists,” China Daily.com.cn, 01 March 2012 [Online] Available: http://www.chinadaily.com.cn/bizchina/2012-04/01/content_14965888.htm[24] Chow How Ban, “Double-decker buses for tourists in KL,” 30 November 2005 [Online] Available: http://www.skyscrapercity.com/showthread.php?t=332152[25] Alibaba.com [Online] Available: http://www.alibaba.com/product-free/121970600/gps_multi_languages_tour_bus_guide.html[26] Cigku, “KL Hop-on Hop-off – Visit Kuala Lumpur in a day,” 05 January 2010 [Online] Available: http://mykembara.blogspot.com/2010/01/kl-hop-on-hop-off-visit-kuala-lumpur-in.html zh_TW
