| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 王詠晴 | zh_TW |
| dc.contributor.author (Authors) | Wang, Sally | en_US |
| dc.creator (作者) | 王詠晴 | zh_TW |
| dc.creator (作者) | Wang, Sally | en_US |
| dc.date (日期) | 2011 | en_US |
| dc.date.accessioned | 30-Oct-2012 11:01:22 (UTC+8) | - |
| dc.date.available | 30-Oct-2012 11:01:22 (UTC+8) | - |
| dc.date.issued (上傳時間) | 30-Oct-2012 11:01:22 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0969330111 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/54444 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 96933011 | zh_TW |
| dc.description (描述) | 100 | zh_TW |
| dc.description.abstract (摘要) | (無) | zh_TW |
| dc.description.abstract (摘要) | This is a business plan outlining the necessary measures taken to create a specialty bagel sandwich shop. JM Bagels intends to provide the residents of Jingmei, as well as visitors to the area, with a quick, healthy alternative to not only breakfast, but lunch and dinner at an affordable price. JM Bagels is envisioned as a provider of high quality, delicious bagel sandwiches and smoothies, and is to be located near the Jingmei night market region. JM Bagels will fill an open niche in this area, providing a new dining alternative for Jingmei residents and visitors, and offering a special culinary experience to both. JM Bagels will differ from the other restaurants because it will serve healthy western style bagel sandwiches made with fresh ingredients. Fresh fruit smoothies that will enable possibilities of meal combinations will also be featured. Also, the comfortable environment the restaurant offers will attract potential customers as yet unfamiliar with our offerings. | en_US |
| dc.description.abstract (摘要) | 1. Executive Summary - 1 - 1.1. The Market - 1 - 1.2. The Company - 1 - 1.3. Objectives - 2 - 1.4. JM Bagels Mission Statement - 2 - 1.5. The Proposal - 3 - 2. Company Overview and Strategy - 3 - 2.1. Background - 3 - 2.2. Product Offering - 4 - 2.3. Entry Strategy (Overview) - 8 - 2.4. Proposed Organization .- 8 - 2.5. Initial Location .- 9 - 2.6. Service Setting .- 9 - 2.7. Sourcing ..- 10 - 2.8. Pricing Strategy ……...……………………………………..- 11 - 2.9. Sales Strategy ………………………………………………- 11 - 2.10. Promotional and Advertising Strategy ..- 12 - 3. Market Review ..- 13 - 3.1. Overall Industry ..- 13 - 3.2. Target Market ..- 14 - 3.3. Consumer Buying Behavior ..- 14 - 3.4. Competitive Environment …………………………………...- 15 - 3.5. Profitability by Product ..- 16 - 3.6. SWOT Analysis ……………………………………………..- 17 - 4. Potential Risks ..- 18 - 5. Financial Projections ..- 19 - 5.1. Projected Income and Expenses ..- 19 - 5.2. Annual Earnings …………………………………………...- 22 - 5.3. Return on Investment ..- 22 - 5.4. Breakeven Analysis ..- 23 - 6. Appendix I ..- 24 - 7. Appendix II ..- 25 - | - |
| dc.description.tableofcontents | 1. Executive Summary - 1 - 1.1. The Market - 1 - 1.2. The Company - 1 - 1.3. Objectives - 2 - 1.4. JM Bagels Mission Statement - 2 - 1.5. The Proposal - 3 - 2. Company Overview and Strategy - 3 - 2.1. Background - 3 - 2.2. Product Offering - 4 - 2.3. Entry Strategy (Overview) - 8 - 2.4. Proposed Organization .- 8 - 2.5. Initial Location .- 9 - 2.6. Service Setting .- 9 - 2.7. Sourcing ..- 10 - 2.8. Pricing Strategy ……...……………………………………..- 11 - 2.9. Sales Strategy ………………………………………………- 11 - 2.10. Promotional and Advertising Strategy ..- 12 - 3. Market Review ..- 13 - 3.1. Overall Industry ..- 13 - 3.2. Target Market ..- 14 - 3.3. Consumer Buying Behavior ..- 14 - 3.4. Competitive Environment …………………………………...- 15 - 3.5. Profitability by Product ..- 16 - 3.6. SWOT Analysis ……………………………………………..- 17 - 4. Potential Risks ..- 18 - 5. Financial Projections ..- 19 - 5.1. Projected Income and Expenses ..- 19 - 5.2. Annual Earnings …………………………………………...- 22 - 5.3. Return on Investment ..- 22 - 5.4. Breakeven Analysis ..- 23 - 6. Appendix I ..- 24 - 7. Appendix II ..- 25 - | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0969330111 | en_US |
| dc.subject (關鍵詞) | 景美貝果輕食 | zh_TW |
| dc.subject (關鍵詞) | 景美 | zh_TW |
| dc.subject (關鍵詞) | 貝果 | zh_TW |
| dc.subject (關鍵詞) | 輕食 | zh_TW |
| dc.subject (關鍵詞) | JM Bagels | en_US |
| dc.subject (關鍵詞) | Bagels | en_US |
| dc.subject (關鍵詞) | JM | en_US |
| dc.title (題名) | 景美貝果輕食 | zh_TW |
| dc.title (題名) | JM Bagels | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | (無) | zh_TW |
