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題名 製造業服務化轉型模式之研究 -以台達集團中達電通客戶為例
Research on the transformation of servitization for a manufacturing corporate–A case study on the Customers of Delta GreenTech (a Delta Group Company)
作者 游文人
貢獻者 周宣光
游文人
關鍵詞 製造業服務化
企業轉型
結構－行為－績效
結構方程式模型
日期 2011
上傳時間 30-Oct-2012 11:21:12 (UTC+8)
摘要 2008年全球金融海嘯之後，製造業隨著產品的生產變成大批量定制方式，產品的利潤空間越來越受到擠壓，而服務價值所佔的比重需求越來越大，因此服務的增值變成傳統製造業所追求的重點，而逐漸形成製造與服務相融合的新產業形態－服務型製造。服務型製造商向客戶提供的不僅僅是產品，還包括產品的服務，或整體解決方案，也包括圍繞產品生產的各類服務。
     透過本研究所設計中國大陸製造業服務化問卷調查，收集到 205 家企業總經理或總經理指定的發言人的意見。以產業組織理論中著名的「結構－行為－績效模型（Structure－Conduct－Performance Paradigm, SCP）」理論，做為製造業服務化的模型，並以結構方程模型(SEM)作為實證工具，檢驗五個假說：
     H1：製造業環境因素影響製造業服務化需求程度
     H2：市場結構集中度愈大，製造業服務化需求程度愈小
     H3：企業愈重視製造業服務化，其品牌形象則愈高
     H4：製造業服務化程度愈高，則銷售業績會提高
     H5：企業品牌形象愈高，則銷售業績會提高
     實證結果顯示H1及H4不成立，而H2、H3及H5成立。由假說二成立顯示市場結構和製造業服務化之間存在負向關係，意即市場集中度愈小的廠商愈有傾向採行製造業服務化，而影響是否採行製造業服務化的因素。假說三及假說五的成立說明製造業服務化對銷售業績並未有直接關連，而是透過影響品牌形象後而增加銷售業績，因此存在著間接關係。
     而造成製造業服務化與經營績效的因果關係之關鍵因素，本研究實證指出產品複雜度為市場結構構面中影響最大的因素；製造業服務化構面則以品牌行銷影響力最大，至於品牌形象構面因素中以公司形象最具影響力；而業績銷售構面則以營業淨利及營業額成長同樣重要。
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描述 博士
國立政治大學
資訊管理研究所
97356507
100
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0097356507
資料類型 thesis
dc.contributor.advisor 周宣光zh_TW
dc.contributor.author (Authors) 游文人zh_TW
dc.creator (作者) 游文人zh_TW
dc.date (日期) 2011en_US
dc.date.accessioned 30-Oct-2012 11:21:12 (UTC+8)-
dc.date.available 30-Oct-2012 11:21:12 (UTC+8)-
dc.date.issued (上傳時間) 30-Oct-2012 11:21:12 (UTC+8)-
dc.identifier (Other Identifiers) G0097356507en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/54557-
dc.description (描述) 博士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理研究所zh_TW
dc.description (描述) 97356507zh_TW
dc.description (描述) 100zh_TW
dc.description.abstract (摘要) 2008年全球金融海嘯之後，製造業隨著產品的生產變成大批量定制方式，產品的利潤空間越來越受到擠壓，而服務價值所佔的比重需求越來越大，因此服務的增值變成傳統製造業所追求的重點，而逐漸形成製造與服務相融合的新產業形態－服務型製造。服務型製造商向客戶提供的不僅僅是產品，還包括產品的服務，或整體解決方案，也包括圍繞產品生產的各類服務。
     透過本研究所設計中國大陸製造業服務化問卷調查，收集到 205 家企業總經理或總經理指定的發言人的意見。以產業組織理論中著名的「結構－行為－績效模型（Structure－Conduct－Performance Paradigm, SCP）」理論，做為製造業服務化的模型，並以結構方程模型(SEM)作為實證工具，檢驗五個假說：
     H1：製造業環境因素影響製造業服務化需求程度
     H2：市場結構集中度愈大，製造業服務化需求程度愈小
     H3：企業愈重視製造業服務化，其品牌形象則愈高
     H4：製造業服務化程度愈高，則銷售業績會提高
     H5：企業品牌形象愈高，則銷售業績會提高
     實證結果顯示H1及H4不成立，而H2、H3及H5成立。由假說二成立顯示市場結構和製造業服務化之間存在負向關係，意即市場集中度愈小的廠商愈有傾向採行製造業服務化，而影響是否採行製造業服務化的因素。假說三及假說五的成立說明製造業服務化對銷售業績並未有直接關連，而是透過影響品牌形象後而增加銷售業績，因此存在著間接關係。
     而造成製造業服務化與經營績效的因果關係之關鍵因素，本研究實證指出產品複雜度為市場結構構面中影響最大的因素；製造業服務化構面則以品牌行銷影響力最大，至於品牌形象構面因素中以公司形象最具影響力；而業績銷售構面則以營業淨利及營業額成長同樣重要。		zh_TW
dc.description.tableofcontents 致謝詞 I
     摘要 V
     Abstract VII
     目錄 IX
     圖次 XI
     表次 XII
     第一章 緒論 1
     第一節 研究背景與動機 1
     第二節 研究目的 3
     第三節 研究步驟 4
     第二章 文獻探討 6
     第一節 製造業服務化 6
     壹、 發展趨勢 8
     貳、 製造業服務化基本內涵 10
     參、 服務型製造模式 12
     肆、 國內外製造業服務化的成功案例 15
     伍、 小結 18
     第二節 企業轉型 18
     第三節 大陸產業發展策略 21
     第四節 市場結構－企業行為－經營績效 23
     第五節 大陸製造業產業結構 29
     第六節 從經營模式觀點探討大陸製造業企業行為 32
     壹、 OEM/ODM/EMS/OBM 之意義 32
     貳、 OEM/ODM/EMS/OBM 之差異與比較 34
     參、 代工廠與原廠之間的關係 38
     第七節 大陸製造業經營績效 39
     第三章 研究設計與方法 42
     第一節 研究架構與設計 42
     第二節 研究假說 42
     第三節 問卷設計與資料收集 45
     第四節 研究工具 47
     第四章 實證結果與討論 53
     第一節 問卷受訪者統計分析 53
     壹、 中國大陸製造業基本特徵 54
     貳、 中國大陸製造業營運活動 56
     參、 中國大陸製造業服務化之調查 57
     第二節 結構－行為－績效實證結果 61
     壹、 評鑑測量模型 61
     貳、 結構模型分析 64
     第三節 研究發現與討論 68
     壹、 各變數關係之研究發現與討論 69
     貳、 各變數對顧客忠誠度之結構方程模式整體適配度之研究發現與討論 71
     第五章 結論與建議 72
     第一節 研究結論 72
     第二節 管理實務意涵與建議 73
     第三節 研究限制與未來研究之建議 74
     參考文獻 76
     壹、 英文部分 76
     貳、 中文部分 83
     附錄：中國大陸製造業服務化問卷調查 88		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0097356507en_US
dc.subject (關鍵詞) 製造業服務化zh_TW
dc.subject (關鍵詞) 企業轉型zh_TW
dc.subject (關鍵詞) 結構－行為－績效zh_TW
dc.subject (關鍵詞) 結構方程式模型zh_TW
dc.title (題名) 製造業服務化轉型模式之研究 -以台達集團中達電通客戶為例zh_TW
dc.title (題名) Research on the transformation of servitization for a manufacturing corporate–A case study on the Customers of Delta GreenTech (a Delta Group Company)en_US
dc.type (資料類型) thesisen
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