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題名 數位時代博物館經營模式探討－國立故宮博物院個案研究
The Study of Museum Business Models in Digital Era -A Case of National Palace Museum
作者 郭鎮武
Kuo, Chen Wo
貢獻者 周宣光
Chou , Shrane Koung
郭鎮武
Kuo, Chen Wo
關鍵詞 無線射頻識別
U化資訊應用
博物館
Ｕ化博物館
故宮博物院
RFID
Ubiquitous Information Application
Museum
Ｕ-Museum
NPM
日期 2011
上傳時間 30-Oct-2012 11:21:13 (UTC+8)
摘要 國立故宮博物院（以下簡稱故宮）文物典藏是中國藝術與工藝中的菁華，也是歷史研究的重寶。故宮在Ｕ-Taiwan計畫下，期望透過建置故宮U化（提供行動載具、無線射頻、無線感知網路等）的基礎建設、數位內容及使用介面等關鍵資通訊技術，建置隨手可得網絡服務系統，配合故宮文物ID感知上網應用，普及故宮相關加值產品之電子標籤應用，健全故宮U化產品與服務的安全與信賴機制，推動故宮感知網路設備與應用服務產業，並發展博物館U化關鍵技術，促進U化故宮數位內容及加值產品之生活應用普及率，藉以協助強化博物館運用資訊科技之競爭力。未來打造U化故宮優質示範園區，使故宮精美的文物以U化技術貼近人群，走向世界，向國內外人士展現台灣的博物館在U化科技與應用的成就。
     「Ubiquitous」象徵一個概念，意思是「神無所不在」。在資訊科技時代，這個字代表藉由各種資訊產品與網路，可以實現資訊無所不在的理想世界。配合u-Taiwan計畫，我國的U化建設主要是以無線感知、RFID為主的技術來進行。
     RFID 運用於博物館館務作業，不但可節省人力、時間，還可以將資料做妥善的應用，增加擴大博物館的服務範圍層面。本研究就應用 RFID 全方略導入博物館經營模式，建議基本上可分為下列五項：門禁管理、自動導覽、典藏管理、盤點管理及出版發行管理。研究指出 RFID 應用於博物館的魅力在於協助導覽、增進學習效果、加速盤點作業與安全管理上，皆充分的展現出其優異之特性。因之，博物館業界，當應善加運用 RFID技術，並融合資訊科技，設計出適合博物館各自的經營模式與功能需求，以嶄新且多面向的展示，呈現予觀眾。
The cultural relic preservation at National Palace Museum (herein referred to as NPM) is the essence of Chinese arts and crafts and the critical treasury of historical research. Under the U-Taiwan project, by establishing the basic equipment of a u-NPM (providing mobile appliances, RFID, wireless sensor networks and etc.,), digital contents and critical information and communication technology related to graphical user interface, NPM expects to: set readily available network service systems, cooperate with the application of NPM cultural ID sensor internet access, popularize the tag application of NPM-related value-adding products, construct the u-NPM products and the mechanism of service safety and trust, advance the equipment of wireless sensor networks in NPM and the application service industries, develop the key u-technologies, promote the digital contents of u-NPM and the daily applying penetration of value-added products to assist in reinforcing the competition of how museums making use of information technologies.
     The high quality demonstrative park of u-NPM will be created in the coming future so that the exquisite cultural relics with u-technologies in NPM will be closer to people and seen by the world. The achievements of u-technologies and applications in museums in Taiwan will be shown to the people in Taiwan and abroad.
     “Ubiquitous” represents a concept which means “God exists everywhere”. At the era of information technology, by using all kinds of information products and networks, the word represents that the ubiquitous information ideal world can be realized. To harmony with the U-Taiwan project, the u-construction in Taiwan is mainly based on the technologies of wireless sensor and RFID. With RFID being applied in the management at museums, manpower and time can be saved and the data can be properly used to increase and enlarge the service ranges of museums. The research introduces the full application of RFID into museum management models. Five basic suggestions are listed: entrance guard management, tour guide, preservation management, inventory management and publication management.
     Indicated by the research, the amazing parts of RFID application in museums are assisting tours, enhancing learning effects, and accelerating the inventory and safety management which all fully represents its outstanding characteristics. Therefore, the industry of museums should take a good use of the RFID technology and integrate information technology into RFID to design the management models and function needs fit for museums respectfully and display with new and multi-dimensions for audience.
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描述 博士
國立政治大學
資訊管理研究所
97356508
100
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0097356508
資料類型 thesis
dc.contributor.advisor 周宣光zh_TW
dc.contributor.advisor Chou , Shrane Koungen_US
dc.contributor.author (Authors) 郭鎮武zh_TW
dc.contributor.author (Authors) Kuo, Chen Woen_US
dc.creator (作者) 郭鎮武zh_TW
dc.creator (作者) Kuo, Chen Woen_US
dc.date (日期) 2011en_US
dc.date.accessioned 30-Oct-2012 11:21:13 (UTC+8)-
dc.date.available 30-Oct-2012 11:21:13 (UTC+8)-
dc.date.issued (上傳時間) 30-Oct-2012 11:21:13 (UTC+8)-
dc.identifier (Other Identifiers) G0097356508en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/54558-
dc.description (描述) 博士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理研究所zh_TW
dc.description (描述) 97356508zh_TW
dc.description (描述) 100zh_TW
dc.description.abstract (摘要) 國立故宮博物院（以下簡稱故宮）文物典藏是中國藝術與工藝中的菁華，也是歷史研究的重寶。故宮在Ｕ-Taiwan計畫下，期望透過建置故宮U化（提供行動載具、無線射頻、無線感知網路等）的基礎建設、數位內容及使用介面等關鍵資通訊技術，建置隨手可得網絡服務系統，配合故宮文物ID感知上網應用，普及故宮相關加值產品之電子標籤應用，健全故宮U化產品與服務的安全與信賴機制，推動故宮感知網路設備與應用服務產業，並發展博物館U化關鍵技術，促進U化故宮數位內容及加值產品之生活應用普及率，藉以協助強化博物館運用資訊科技之競爭力。未來打造U化故宮優質示範園區，使故宮精美的文物以U化技術貼近人群，走向世界，向國內外人士展現台灣的博物館在U化科技與應用的成就。
     「Ubiquitous」象徵一個概念，意思是「神無所不在」。在資訊科技時代，這個字代表藉由各種資訊產品與網路，可以實現資訊無所不在的理想世界。配合u-Taiwan計畫，我國的U化建設主要是以無線感知、RFID為主的技術來進行。
     RFID 運用於博物館館務作業，不但可節省人力、時間，還可以將資料做妥善的應用，增加擴大博物館的服務範圍層面。本研究就應用 RFID 全方略導入博物館經營模式，建議基本上可分為下列五項：門禁管理、自動導覽、典藏管理、盤點管理及出版發行管理。研究指出 RFID 應用於博物館的魅力在於協助導覽、增進學習效果、加速盤點作業與安全管理上，皆充分的展現出其優異之特性。因之，博物館業界，當應善加運用 RFID技術，並融合資訊科技，設計出適合博物館各自的經營模式與功能需求，以嶄新且多面向的展示，呈現予觀眾。		zh_TW
dc.description.abstract (摘要) The cultural relic preservation at National Palace Museum (herein referred to as NPM) is the essence of Chinese arts and crafts and the critical treasury of historical research. Under the U-Taiwan project, by establishing the basic equipment of a u-NPM (providing mobile appliances, RFID, wireless sensor networks and etc.,), digital contents and critical information and communication technology related to graphical user interface, NPM expects to: set readily available network service systems, cooperate with the application of NPM cultural ID sensor internet access, popularize the tag application of NPM-related value-adding products, construct the u-NPM products and the mechanism of service safety and trust, advance the equipment of wireless sensor networks in NPM and the application service industries, develop the key u-technologies, promote the digital contents of u-NPM and the daily applying penetration of value-added products to assist in reinforcing the competition of how museums making use of information technologies.
     The high quality demonstrative park of u-NPM will be created in the coming future so that the exquisite cultural relics with u-technologies in NPM will be closer to people and seen by the world. The achievements of u-technologies and applications in museums in Taiwan will be shown to the people in Taiwan and abroad.
     “Ubiquitous” represents a concept which means “God exists everywhere”. At the era of information technology, by using all kinds of information products and networks, the word represents that the ubiquitous information ideal world can be realized. To harmony with the U-Taiwan project, the u-construction in Taiwan is mainly based on the technologies of wireless sensor and RFID. With RFID being applied in the management at museums, manpower and time can be saved and the data can be properly used to increase and enlarge the service ranges of museums. The research introduces the full application of RFID into museum management models. Five basic suggestions are listed: entrance guard management, tour guide, preservation management, inventory management and publication management.
     Indicated by the research, the amazing parts of RFID application in museums are assisting tours, enhancing learning effects, and accelerating the inventory and safety management which all fully represents its outstanding characteristics. Therefore, the industry of museums should take a good use of the RFID technology and integrate information technology into RFID to design the management models and function needs fit for museums respectfully and display with new and multi-dimensions for audience.		en_US
dc.description.tableofcontents 謝 詞 I
     摘 要 II
     ABSTRACT III
     TABLE OF CONTENTS IV
     LIST OF FIGURES VI
     LIST OF TABLES VIII
     CHAPTER I INTRODUCTION 1
     1.1 RESEARCH BACKGROUND AND MOTIVATIONS 1
     1.2 PURPOSES FOR RESEARCH 4
     1.3 PROCESSES OF RESEARCH 5
     CHAPTER II LITERATURE REVIEW 6
     2.1 MUSEUM BUSINESS MODELS 7
     2.1.1 Definitions of Museum 7
     2.1.2 The Traditional and Modern Functions of Museums 8
     2.1.3 The Tendency of Museum Management 12
     2.1.4 The Evolution Trend of Technology Application in Museums 14
     2.2 THE EVOLUTION OF DIGITAL MUSEUMS 15
     2.2.1 The Evolution Trend of Digital Application in Museums 16
     2.2.2 The Development of U-Project and the Policy of Countries 17
     2.2.3 The Applications in Asia Museum 23
     2.3 THE MANAGEMENT IMPLICATION OF U (UBIQUITOUS) 24
     2.3.1 Ubiquitous Computing 24
     2.3.2 The Structure of Ubiquitous Computing 26
     2.3.3 Related Technology Development 28
     2.4 RADIO FREQUENCY IDENTIFICATION (RFID) 32
     2.4.1 RFID Introduction 32
     2.4.2 RFID system 33
     2.4.3 RFID-Related Standards 37
     2.4.4 RFID Standards 42
     2.4.5 RFID Features and Advantages 43
     2.4.6 RFID Applications 46
     2.5 BUSINESS MODEL 47
     CHAPTER III THE RESEARCH METHOD 56
     3.1 RESEARCH DESIGN 56
     3.1.1 Case Study Methodology 57
     3.1.2 Secondary Data Analysis 57
     3.1.3 In-depth Interview 58
     3.1.4 Research Structure 59
     3.2 RESEARCH SCOPES AND LIMITATIONS 62
     3.3 EXPECTED RESULTS 62
     CHAPTER IV CASE STUDY OF NPM 64
     4.1 THE OUTLINE 64
     4.2 U-MUSEUM PROJECT IN NPM 64
     4.2.1 Introduction 65
     4.2.2 The Vision of U-museum Project 66
     4.2.3 The Infrastructure of U-museum Project 67
     4.2.4 Applications of Digital Value-Added Application in Marketing and Licensing Department 72
     4.2.5 Methodology of Implementation 74
     4.2.6 Applications of Ubi-temperature and Relative Humidity Monitoring System 78
     4.2.7 Applications of the U-educational Media System 82
     4.2.8 Advantages of U-museum Project 86
     4.2.9 Summery 87
     4.3 INTERVIEW SUMMERY 88
     4.4 CASE STUDY RESULT AND BUSINESS MODEL 103
     4.5 NPM INNOVATIVE BUSINESS MODEL 104
     CHAPTER V CONCLUSION AND SUGGESTIONS 107
     5.1 CONCLUSION 107
     5.2 SUGGESTIONS 108
     REFERENCES 110
     APPENDIX I 121
     1 The Brief Chronology of National Palace Museum 121
     2 Current Organization and Tasks 122
     3 Lists of Categories in the Collection 126
     APPENDIX II 128		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0097356508en_US
dc.subject (關鍵詞) 無線射頻識別zh_TW
dc.subject (關鍵詞) U化資訊應用zh_TW
dc.subject (關鍵詞) 博物館zh_TW
dc.subject (關鍵詞) Ｕ化博物館zh_TW
dc.subject (關鍵詞) 故宮博物院zh_TW
dc.subject (關鍵詞) RFIDen_US
dc.subject (關鍵詞) Ubiquitous Information Applicationen_US
dc.subject (關鍵詞) Museumen_US
dc.subject (關鍵詞) Ｕ-Museumen_US
dc.subject (關鍵詞) NPMen_US
dc.title (題名) 數位時代博物館經營模式探討－國立故宮博物院個案研究zh_TW
dc.title (題名) The Study of Museum Business Models in Digital Era -A Case of National Palace Museumen_US
dc.type (資料類型) thesisen
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