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題名 以開放式群組支援為基礎之服務創新意象共創
Co-Developing Service Innovation Imagery through an Open Group Support System
作者 謝靜芳
Hsieh, Ching Fang
貢獻者 苑守慈
Yuan, Soe Tsyr
謝靜芳
Hsieh, Ching Fang
關鍵詞 Service Innovation Imagery
Co-creation
Value Network
Group Support System
Service Innovation Imagery
Co-creation
Value Network
Group Support System
日期 2011
上傳時間 30-Oct-2012 11:21:27 (UTC+8)
摘要 This research presents a co-developing service innovation imagery system that considers the service innovation imagery can be designed and created with their customers and appropriate collaborators in co-creation network. Default imagery reasoned by analyzing SMEs information, interaction pattern and cultural behavior so as to represent current status quo of the service to co-develop toward service innovation. In addition, we use metaphor statement as the representation of different kinds of user value (i.e., emotional, social-cultural environmental value) so as to build a knowledge based imagery bank for the co-developing process. The mechanism of the open group support system facilitates the interactions between different interpreters that derive and imply a set of value, such as emotional, social-cultural-environmental dimensional consumption values for the SME’s customers.
     In this research, our main goal is to propose an IT-based systematic approach for SMEs to co-developing their service innovation imagery with other actors and interpreters. The co-developing journey would facilitate SMEs to derive the service innovation imagery for service innovation.
參考文獻 REFERENCES
     [1] Aaker, D. A. 1991. "Managing brand equity: capitalizing on the value of a brand name," Free Press
     [2] Anderson, J. C., H\\aakansson, H., & Johanson, J. 1994. "Dyadic business relationships within a business network context," The Journal of Marketing, pp. 1–15.
     [3] Baudrillard, J. 2005. The system of objects (J. Benedict, Trans.). New York: Verso.
     [4] Berthon, P., Ewing, M. T., & Napoli, J. 2008. "Brand Management in Small to Medium-Sized Enterprises," Journal of Small Business Management, (46:1), pp. 27–45.
     [5] Boztepe, S. 2007. "User value: Competing theories and models," International Journal of Design, (1:2), p. 55–63.
     [6] Brandenburger, A. M., & Stuart Jr, H. W. 1996. "Value-based Business Strategy," Journal of Economics & Management Strategy, (5:1), pp. 5–24.
     [7] Busquets, J. 2010. "Orchestrating Network Behavior for Innovation," Copenhagen Business School , Institut for Informatik Department of Informatics.
     [8] Christopher, M. 1996. "From brand values to customer value," Journal of Marketing Practice: Applied Marketing Science, (2:1), pp. 55–66.
     [9] Cook, K. S. 1981. "Network structures from an exchange perspective," State University of New York, Department of Sociology.
     [10] DeSanctis, G., & Gallupe, R. B. 1987. "A Foundation for the Study of Group Decision Support Systems," Management Science, (33:5), pp. 589-609.
     [11] Dutta, S., & Segev, A. 1999. "Business transformation on the Internet," European Management Journal, (17:5), pp. 466–476.
     [12] Dutta, Soumitra, Kwan, S., & Segev, A. 1998. "Business transformation in electronic commerce: A study of sectoral and regional trends," European Management Journal, (16:5), pp. 540-551.
     [13] Dwyer, F. R., Schurr, P. H., & Oh, S. 1987. "Developing buyer-seller relationships," The Journal of marketing, pp. 11–27.
     [14] F\\üller, J. 2010. "Refining virtual co-creation from a consumer perspective," California management review, (52:2), pp. 98–123.
     [15] Feindt, S., Jeffcoate, J., & Chappell, C. 2002. "Identifying success factors for rapid growth in SME e-commerce," Small Business Economics, (19:1), pp. 51–62.
     [16] Fredrickson, B. 2003. "The Value of Positive Emotions The emerging science of positive psychology is coming to understand why it’s good to feel good," American scientist, (91:4), pp. 330–335.
     [17] Gardner, B. B., & Levy, S. J. 1955. "The product and the brand," Harvard Business Review, (33:2), pp. 33–39.
     [18] Gloor, P. A. 2000. Making the e-business transformation. Springer-Verlag New York, Inc.
     [19] H\\aakansson, H., & Snehota, I. 1989. "No business is an island: the network concept of business strategy," Scandinavian Journal of Management, (5:3), pp. 187–200.
     [20] Hevner, A. R., March, S. T., Park, J., & Ram, S. 2004. "Design science in information systems research," Mis Quarterly, pp. 75–105.
     [21] Hofstede, G., & McCrae, R. R. 2004. "Personality and culture revisited: Linking traits and dimensions of culture," Cross-cultural research, (38:1), pp. 52.
     [22] Keller, K. L. 1993. "Conceptualizing, measuring, and managing customer-based brand equity," The Journal of Marketing, pp. 1–22.
     [23] Kim, P. 1990. "A perspective on brands," Journal of Consumer Marketing, (7:4), pp. 63–67.
     [24] Kobayashi, S. 1991. Color image scale, New York, Kodansha international.
     [25] Kolb, P. 2008. "DISCO: A Multilingual Database of Distributionally Similar Words," Tagungsband der 9. Konferenz zur Verarbeitung natürlicher Sprache–KONVENS 2008.
     [26] Krake, F. B. G. J. M. 2005. "Successful brand management in SMEs: a new theory and practical hints," Journal of Product & Brand Management, (14), pp. 228-238.
     [27] Lusch, R. F., Vargo, S. L., & Wessels, G. 2008. "Toward a conceptual foundation for service science: Contributions from service-dominant logic," IBM Systems Journal, (47:1), pp. 5–14.
     [28] Merrilees, B. 2007. "A theory of brand-led SME new venture development," Qualitative Market Research: An International Journal, (10), pp. 403-415.
     [29] Miller, J. G. 1999. "Cultural psychology: Implications for basic psychological theory," Psychological Science, (10:2), pp. 85.
     [30] Muzyka, D., De Koning, A., & Churchill, N. 1995. "On transformation and adaptation: Building the entrepreneurial corporation," European Management Journal, (13:4), pp. 346-362.
     [31] Oxenfeldt, A. R., & Swan, C. J. 1964. Management of the advertising function. Wadsworth Pub. Co.
     [32] Peppard, J., & Rylander, A. 2006. "From Value Chain to Value Network: Insights for Mobile Operators," European Management Journal, (24:2-3), pp. 128–141.
     [33] Raggio, R. D., & Leone, R. P. 2009. "Chasing brand value: Fully leveraging brand equity to maximise brand value," Journal of Brand Management, (16:4), pp. 248-263.
     [34] Rips, L. J. 2001. "Two kinds of reasoning," Psychological Science, (12:2), pp. 129.
     [35] Spohrer, J., Vargo, S. L., Caswell, N., & Maglio, P. P. 2008. "The service system is the basic abstraction of service science" Hawaii International Conference on System Sciences, Proceedings of the 41st Annual, pp. 104–104.
     [36] Street, C. T., & Cameron, A. F. 2007. "External Relationships and the Small Business: A Review of Small Business Alliance and Network Research," Journal of Small Business Management, (45:2), pp. 239–266.
     [37] Strijbos, S. 1995. "How can systems thinking help us in bridging the gap between science and wisdom?" Systemic Practice and Action Research, (8:4), pp. 361–376.
     [38] Taylor, M., & Murphy, A. 2004. "SMEs and e-business," Journal of Small Business and Enterprise Development, (11:3), pp. 280-289.
     [39] Tessier, C., Chaudron, L., & M\\üller, H. J. 2001. Conflicting agents: conflict management in multi-agent systems (Vol. 1). Springer Netherlands.
     [40] Tilley, C. Y. 1999. Metaphor and material culture. Wiley-Blackwell.
     [41] Valente, T. W. 1996. "Network models of the diffusion of innovations," Computational & Mathematical Organization Theory, (2:2), pp. 163–164.
     [42] Valerdi, R., & Nightingale, D. 2011. "An Introduction to the Journal of Enterprise Transformation," Journal of Enterprise Transformation, (1:1),pp. 1–6.
     [43] Vargo, S. L., & Lusch, R. F. 2008. "Service-dominant logic: continuing the evolution," Journal of the Academy of Marketing Science, (36:1), pp. 1–10.
     [44] Vargo, S. L., & Lush, R. F. 2004. "Evolving a services dominant logic," Journal of marketing, (68:1), pp. 1–17.
     [45] Veale, T., & Hao, Y. 2007. "Comprehending and generating apt metaphors: a web-driven, case-based approach to figurative language, Proceedings of the National Conference on Artificial Intelligence (Vol. 22, pp. 1471).
     [46] Venkatraman, N. 2005. "14 IT-enabled Business Transformation: From Automation to Business Scope Redefinition," Operations management: a strategic approach, pp. 145.
     [47] Verganti, R. 2009. "Design-driven innovation: Changing the rules of competition by radically innovating what things mean," Harvard Business School Pr.
     [48] Wong, H. Y., & Merrilees, B. 2005. "A brand orientation typology for SMEs: a case research approach," Journal of Product & Brand Management, (14), pp. 155-162.
     [49] Yang, C. Y., & Yuan, S. T. 2010. "Color Imagery for Destination Recommendation in Regional Tourism," PACIS 2010 Proceedings.
     [50] Yuan, S.-T. D. 2011. "Service System Design : A Sign-Value-Based Approach,"
     [51] Zigurs, I., & Buckland, B. K. 1998. "A theory of task/technology fit and group support systems effectiveness," MIS quarterly, pp. 313–334.
描述 碩士
國立政治大學
資訊管理研究所
99356031
100
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0099356031
資料類型 thesis
dc.contributor.advisor 苑守慈zh_TW
dc.contributor.advisor Yuan, Soe Tsyren_US
dc.contributor.author (Authors) 謝靜芳zh_TW
dc.contributor.author (Authors) Hsieh, Ching Fangen_US
dc.creator (作者) 謝靜芳zh_TW
dc.creator (作者) Hsieh, Ching Fangen_US
dc.date (日期) 2011en_US
dc.date.accessioned 30-Oct-2012 11:21:27 (UTC+8)-
dc.date.available 30-Oct-2012 11:21:27 (UTC+8)-
dc.date.issued (上傳時間) 30-Oct-2012 11:21:27 (UTC+8)-
dc.identifier (Other Identifiers) G0099356031en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/54574-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理研究所zh_TW
dc.description (描述) 99356031zh_TW
dc.description (描述) 100zh_TW
dc.description.abstract (摘要) This research presents a co-developing service innovation imagery system that considers the service innovation imagery can be designed and created with their customers and appropriate collaborators in co-creation network. Default imagery reasoned by analyzing SMEs information, interaction pattern and cultural behavior so as to represent current status quo of the service to co-develop toward service innovation. In addition, we use metaphor statement as the representation of different kinds of user value (i.e., emotional, social-cultural environmental value) so as to build a knowledge based imagery bank for the co-developing process. The mechanism of the open group support system facilitates the interactions between different interpreters that derive and imply a set of value, such as emotional, social-cultural-environmental dimensional consumption values for the SME’s customers.
     In this research, our main goal is to propose an IT-based systematic approach for SMEs to co-developing their service innovation imagery with other actors and interpreters. The co-developing journey would facilitate SMEs to derive the service innovation imagery for service innovation.		en_US
dc.description.tableofcontents CHAPTER 1. INTRODUCTION 1
     1.1 RESEARCH BACKGROUND AND MOTIVATION 1
     1.2 RESEARCH QUESTIONS 3
     1.3 PURPOSE AND CONTRIBUTIONS 5
     1.4 RESEARCH METHODS 5
     1.5 CONTENT ORGANIZATION 6
     CHAPTER 2. LITERATURE REVIEW 10
     2.1 BRAND IMAGE 10
     2.2 VALUE TYPES 13
     2.3 BUSINESS NETWORK & SERVICE VALUE NETWORK 16
     2.4 GROUP SUPPORT SYSTEM 17
     CHAPTER 3. MOTIVATION APPLICATION 20
     3.1 THE RESEARCH FINDING AND PROBLEMS IN UVOYAGE 20
     3.2 THE CONCEPTUAL FRAMEWORK OF IMAGECONS 21
     3.3 THE SYSTEM ARCHITECTURE OF IMAGECONS 22
     CHAPTER4. CO-DEVELOPING IMAGERY MECHANISM 25
     4.1 CONCEPTUAL FRAMEWORK 25
     4.2 SYSTEM ARCHITECTURE 30
     4.3 IMAGERY BANK MODELING 34
     4.4 DEFAULT IMAGERY REASONING MODULE 42
     4.5 NETWORK BOUNDARY MODULE 45
     4.6 CO-DEVELOPING MODULE 48
     CHAPTER5. APPLICATION SCENARIO 56
     5.1 AN APPLICATION SCENARIO 56
     5.2 SERVICE BLUEPRINT 60
     CHAPTER 6. EVALUATION 61
     6.1 PROPOSITIONS 61
     6.2 ASSUMPTIONS 64
     6.3 FIELDS, EXPERIMENTS AND RESULTS 65
     6.4 DISCUSSION OF FINDINGS 93
     CHAPTER 7. CONCLUSION 95
     7.1 CONTRIBUTIONS 95
     7.2 MANAGERIAL IMPLICATIONS 96
     7.3 LIMITATIONS AND FUTURE WORKS 97
     7.4 CONCLUSION REMARKS 98		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0099356031en_US
dc.subject (關鍵詞) Service Innovation Imageryzh_TW
dc.subject (關鍵詞) Co-creationzh_TW
dc.subject (關鍵詞) Value Networkzh_TW
dc.subject (關鍵詞) Group Support Systemzh_TW
dc.subject (關鍵詞) Service Innovation Imageryen_US
dc.subject (關鍵詞) Co-creationen_US
dc.subject (關鍵詞) Value Networken_US
dc.subject (關鍵詞) Group Support Systemen_US
dc.title (題名) 以開放式群組支援為基礎之服務創新意象共創zh_TW
dc.title (題名) Co-Developing Service Innovation Imagery through an Open Group Support Systemen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) REFERENCES
     [1] Aaker, D. A. 1991. "Managing brand equity: capitalizing on the value of a brand name," Free Press
     [2] Anderson, J. C., H\\aakansson, H., & Johanson, J. 1994. "Dyadic business relationships within a business network context," The Journal of Marketing, pp. 1–15.
     [3] Baudrillard, J. 2005. The system of objects (J. Benedict, Trans.). New York: Verso.
     [4] Berthon, P., Ewing, M. T., & Napoli, J. 2008. "Brand Management in Small to Medium-Sized Enterprises," Journal of Small Business Management, (46:1), pp. 27–45.
     [5] Boztepe, S. 2007. "User value: Competing theories and models," International Journal of Design, (1:2), p. 55–63.
     [6] Brandenburger, A. M., & Stuart Jr, H. W. 1996. "Value-based Business Strategy," Journal of Economics & Management Strategy, (5:1), pp. 5–24.
     [7] Busquets, J. 2010. "Orchestrating Network Behavior for Innovation," Copenhagen Business School , Institut for Informatik Department of Informatics.
     [8] Christopher, M. 1996. "From brand values to customer value," Journal of Marketing Practice: Applied Marketing Science, (2:1), pp. 55–66.
     [9] Cook, K. S. 1981. "Network structures from an exchange perspective," State University of New York, Department of Sociology.
     [10] DeSanctis, G., & Gallupe, R. B. 1987. "A Foundation for the Study of Group Decision Support Systems," Management Science, (33:5), pp. 589-609.
     [11] Dutta, S., & Segev, A. 1999. "Business transformation on the Internet," European Management Journal, (17:5), pp. 466–476.
     [12] Dutta, Soumitra, Kwan, S., & Segev, A. 1998. "Business transformation in electronic commerce: A study of sectoral and regional trends," European Management Journal, (16:5), pp. 540-551.
     [13] Dwyer, F. R., Schurr, P. H., & Oh, S. 1987. "Developing buyer-seller relationships," The Journal of marketing, pp. 11–27.
     [14] F\\üller, J. 2010. "Refining virtual co-creation from a consumer perspective," California management review, (52:2), pp. 98–123.
     [15] Feindt, S., Jeffcoate, J., & Chappell, C. 2002. "Identifying success factors for rapid growth in SME e-commerce," Small Business Economics, (19:1), pp. 51–62.
     [16] Fredrickson, B. 2003. "The Value of Positive Emotions The emerging science of positive psychology is coming to understand why it’s good to feel good," American scientist, (91:4), pp. 330–335.
     [17] Gardner, B. B., & Levy, S. J. 1955. "The product and the brand," Harvard Business Review, (33:2), pp. 33–39.
     [18] Gloor, P. A. 2000. Making the e-business transformation. Springer-Verlag New York, Inc.
     [19] H\\aakansson, H., & Snehota, I. 1989. "No business is an island: the network concept of business strategy," Scandinavian Journal of Management, (5:3), pp. 187–200.
     [20] Hevner, A. R., March, S. T., Park, J., & Ram, S. 2004. "Design science in information systems research," Mis Quarterly, pp. 75–105.
     [21] Hofstede, G., & McCrae, R. R. 2004. "Personality and culture revisited: Linking traits and dimensions of culture," Cross-cultural research, (38:1), pp. 52.
     [22] Keller, K. L. 1993. "Conceptualizing, measuring, and managing customer-based brand equity," The Journal of Marketing, pp. 1–22.
     [23] Kim, P. 1990. "A perspective on brands," Journal of Consumer Marketing, (7:4), pp. 63–67.
     [24] Kobayashi, S. 1991. Color image scale, New York, Kodansha international.
     [25] Kolb, P. 2008. "DISCO: A Multilingual Database of Distributionally Similar Words," Tagungsband der 9. Konferenz zur Verarbeitung natürlicher Sprache–KONVENS 2008.
     [26] Krake, F. B. G. J. M. 2005. "Successful brand management in SMEs: a new theory and practical hints," Journal of Product & Brand Management, (14), pp. 228-238.
     [27] Lusch, R. F., Vargo, S. L., & Wessels, G. 2008. "Toward a conceptual foundation for service science: Contributions from service-dominant logic," IBM Systems Journal, (47:1), pp. 5–14.
     [28] Merrilees, B. 2007. "A theory of brand-led SME new venture development," Qualitative Market Research: An International Journal, (10), pp. 403-415.
     [29] Miller, J. G. 1999. "Cultural psychology: Implications for basic psychological theory," Psychological Science, (10:2), pp. 85.
     [30] Muzyka, D., De Koning, A., & Churchill, N. 1995. "On transformation and adaptation: Building the entrepreneurial corporation," European Management Journal, (13:4), pp. 346-362.
     [31] Oxenfeldt, A. R., & Swan, C. J. 1964. Management of the advertising function. Wadsworth Pub. Co.
     [32] Peppard, J., & Rylander, A. 2006. "From Value Chain to Value Network: Insights for Mobile Operators," European Management Journal, (24:2-3), pp. 128–141.
     [33] Raggio, R. D., & Leone, R. P. 2009. "Chasing brand value: Fully leveraging brand equity to maximise brand value," Journal of Brand Management, (16:4), pp. 248-263.
     [34] Rips, L. J. 2001. "Two kinds of reasoning," Psychological Science, (12:2), pp. 129.
     [35] Spohrer, J., Vargo, S. L., Caswell, N., & Maglio, P. P. 2008. "The service system is the basic abstraction of service science" Hawaii International Conference on System Sciences, Proceedings of the 41st Annual, pp. 104–104.
     [36] Street, C. T., & Cameron, A. F. 2007. "External Relationships and the Small Business: A Review of Small Business Alliance and Network Research," Journal of Small Business Management, (45:2), pp. 239–266.
     [37] Strijbos, S. 1995. "How can systems thinking help us in bridging the gap between science and wisdom?" Systemic Practice and Action Research, (8:4), pp. 361–376.
     [38] Taylor, M., & Murphy, A. 2004. "SMEs and e-business," Journal of Small Business and Enterprise Development, (11:3), pp. 280-289.
     [39] Tessier, C., Chaudron, L., & M\\üller, H. J. 2001. Conflicting agents: conflict management in multi-agent systems (Vol. 1). Springer Netherlands.
     [40] Tilley, C. Y. 1999. Metaphor and material culture. Wiley-Blackwell.
     [41] Valente, T. W. 1996. "Network models of the diffusion of innovations," Computational & Mathematical Organization Theory, (2:2), pp. 163–164.
     [42] Valerdi, R., & Nightingale, D. 2011. "An Introduction to the Journal of Enterprise Transformation," Journal of Enterprise Transformation, (1:1),pp. 1–6.
     [43] Vargo, S. L., & Lusch, R. F. 2008. "Service-dominant logic: continuing the evolution," Journal of the Academy of Marketing Science, (36:1), pp. 1–10.
     [44] Vargo, S. L., & Lush, R. F. 2004. "Evolving a services dominant logic," Journal of marketing, (68:1), pp. 1–17.
     [45] Veale, T., & Hao, Y. 2007. "Comprehending and generating apt metaphors: a web-driven, case-based approach to figurative language, Proceedings of the National Conference on Artificial Intelligence (Vol. 22, pp. 1471).
     [46] Venkatraman, N. 2005. "14 IT-enabled Business Transformation: From Automation to Business Scope Redefinition," Operations management: a strategic approach, pp. 145.
     [47] Verganti, R. 2009. "Design-driven innovation: Changing the rules of competition by radically innovating what things mean," Harvard Business School Pr.
     [48] Wong, H. Y., & Merrilees, B. 2005. "A brand orientation typology for SMEs: a case research approach," Journal of Product & Brand Management, (14), pp. 155-162.
     [49] Yang, C. Y., & Yuan, S. T. 2010. "Color Imagery for Destination Recommendation in Regional Tourism," PACIS 2010 Proceedings.
     [50] Yuan, S.-T. D. 2011. "Service System Design : A Sign-Value-Based Approach,"
     [51] Zigurs, I., & Buckland, B. K. 1998. "A theory of task/technology fit and group support systems effectiveness," MIS quarterly, pp. 313–334.		zh_TW