| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chester | en_US |
| dc.contributor.author (Authors) | 邱佳昇 | zh_TW |
| dc.contributor.author (Authors) | Chiu, Steven | en_US |
| dc.creator (作者) | 邱佳昇 | zh_TW |
| dc.creator (作者) | Chiu, Steven | en_US |
| dc.date (日期) | 2011 | en_US |
| dc.date.accessioned | 30-Oct-2012 11:25:24 (UTC+8) | - |
| dc.date.available | 30-Oct-2012 11:25:24 (UTC+8) | - |
| dc.date.issued (上傳時間) | 30-Oct-2012 11:25:24 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0094933002 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/54614 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 94933002 | zh_TW |
| dc.description (描述) | 100 | zh_TW |
| dc.description.abstract (摘要) | The most skilled seafaring sailors in recorded human history came from Taiwan, known as the ancient Polynesians. Ilha Formosa, Taiwan’s former name given by the Portuguese in the 17th century signified its magnificent coastline and abundant ocean resources. During the 20th century, through political turmoil and warfare, Taiwan’s maritime accolades rested on its yacht building sector, achieving a place in the world’s top five rankings. However, Taiwan’s martial law and the lack of reform prohibited leisure marine activities, an industry creating valuable socioeconomic impact. By comparison, maritime regulation in Taiwan is far behind that of both developed and developing nations around the world today. With gradual lifting of restrictions and growing public demand, a leisure marine industry will hopefully thrive to enrich the lives of people living in Taiwan. This research provides an overview of marinas and its market opportunities in Taiwan through various revenue models. It concludes with a financial model to assess the viability of such an investment. | en_US |
| dc.description.abstract (摘要) | TABLE OF CONTENTS 1. INTRODUCTION 1 1.1 Research Objectives and Contribution 1 1.2 Research Methodology 1 2. TAIWAN’S YACHT INDUSTRY AND LEISURE BOATING 2 2.1 History 2 2.2 Laws and Regulations, Impediments to Boating 4 2.3 Current State and Macro Environment Today 7 3. ABOUT TACHOU SHIPBUILDING COMPANY 8 3.1 Background and History 8 3.2 Current Facilities and Environment 9 3.3 The Consideration for a Leisure Marina 11 4. BUSINESS MODELS 13 4.1 Business Model Canvas 13 5. A FULLY INTEGRATED LEISURE MARINA 14 5.1 Mooring and Berthing 15 5.2 Dry Stack Storage 17 5.3 Maintenance & Repair Services 19 5.4 Superyacht refit and overhaul services 19 5.5 Utilities and Fuel Sales 20 5.6 Restaurants /Café 20 5.7 Dealership: Sales of New/Used Boats 23 5.8 Managed Boat Syndication (Boat Share) 23 5.9 Superyacht Crew Sharing Services 25 6. YACHT CLUB MEMBERSHIP 25 6.1 Chartering, Boat Hire, and Day Tours 26 6.2 Sailing and Boating Education 27 6.3 Marine Chandlery and Retail Tenancy 27 7. COMPETITIVE ASSESSMENT – S.W.O.T. ANALYSIS 29 7.1 Strengths 29 7.2 Weaknesses 30 7.3 Opportunities 30 7.4 Threats 30 8. MARKETING PLAN 31 8.1 Marketing Mix 5P Analysis 31 8.2 Product 31 8.3 Price 32 8.4 Place 32 8.5 Promotion 33 8.6 People 34 8.7 Other Promotional Activities 35 9. RECOMMENDATIONS FOR A TRANSITION PLAN 36 9.1 A Phased Approach 36 9.2 Development Phase: Introduction of Services Amenities (4-8years) 38 9.3 Towards Maturity Phase: A Club Marina Village (8 years and beyond) 38 10. FINANCIAL PLAN 39 11. REFERENCES 57 | - |
| dc.description.tableofcontents | TABLE OF CONTENTS 1. INTRODUCTION 1 1.1 Research Objectives and Contribution 1 1.2 Research Methodology 1 2. TAIWAN’S YACHT INDUSTRY AND LEISURE BOATING 2 2.1 History 2 2.2 Laws and Regulations, Impediments to Boating 4 2.3 Current State and Macro Environment Today 7 3. ABOUT TACHOU SHIPBUILDING COMPANY 8 3.1 Background and History 8 3.2 Current Facilities and Environment 9 3.3 The Consideration for a Leisure Marina 11 4. BUSINESS MODELS 13 4.1 Business Model Canvas 13 5. A FULLY INTEGRATED LEISURE MARINA 14 5.1 Mooring and Berthing 15 5.2 Dry Stack Storage 17 5.3 Maintenance & Repair Services 19 5.4 Superyacht refit and overhaul services 19 5.5 Utilities and Fuel Sales 20 5.6 Restaurants /Café 20 5.7 Dealership: Sales of New/Used Boats 23 5.8 Managed Boat Syndication (Boat Share) 23 5.9 Superyacht Crew Sharing Services 25 6. YACHT CLUB MEMBERSHIP 25 6.1 Chartering, Boat Hire, and Day Tours 26 6.2 Sailing and Boating Education 27 6.3 Marine Chandlery and Retail Tenancy 27 7. COMPETITIVE ASSESSMENT – S.W.O.T. ANALYSIS 29 7.1 Strengths 29 7.2 Weaknesses 30 7.3 Opportunities 30 7.4 Threats 30 8. MARKETING PLAN 31 8.1 Marketing Mix 5P Analysis 31 8.2 Product 31 8.3 Price 32 8.4 Place 32 8.5 Promotion 33 8.6 People 34 8.7 Other Promotional Activities 35 9. RECOMMENDATIONS FOR A TRANSITION PLAN 36 9.1 A Phased Approach 36 9.2 Development Phase: Introduction of Services Amenities (4-8years) 38 9.3 Towards Maturity Phase: A Club Marina Village (8 years and beyond) 38 10. FINANCIAL PLAN 39 11. REFERENCES 57 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0094933002 | en_US |
| dc.subject (關鍵詞) | 台灣休閒遊艇之展望: 遊艇基地企劃書 | zh_TW |
| dc.subject (關鍵詞) | 休閒遊艇 | zh_TW |
| dc.subject (關鍵詞) | 遊艇 | zh_TW |
| dc.subject (關鍵詞) | 遊艇基地 | zh_TW |
| dc.subject (關鍵詞) | 遊艇基地企劃書 | zh_TW |
| dc.subject (關鍵詞) | 台灣休閒遊艇 | zh_TW |
| dc.subject (關鍵詞) | Journey to a Boating Nation: Business Plan for a Leisure Marina | en_US |
| dc.subject (關鍵詞) | Journey | en_US |
| dc.subject (關鍵詞) | Boating Nation | en_US |
| dc.subject (關鍵詞) | Leisure Marina | en_US |
| dc.title (題名) | 台灣休閒遊艇之展望: 遊艇基地企劃書 | zh_TW |
| dc.title (題名) | Journey to a Boating Nation: Business Plan for a Leisure Marina | en_US |
| dc.type (資料類型) | thesis | en |
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