| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chester S. | en_US |
| dc.contributor.author (Authors) | 李旭峯 | zh_TW |
| dc.contributor.author (Authors) | Li, Chris H. F. | en_US |
| dc.creator (作者) | 李旭峯 | zh_TW |
| dc.creator (作者) | Li, Chris H. F. | en_US |
| dc.date (日期) | 2011 | en_US |
| dc.date.accessioned | 30-Oct-2012 11:44:45 (UTC+8) | - |
| dc.date.available | 30-Oct-2012 11:44:45 (UTC+8) | - |
| dc.date.issued (上傳時間) | 30-Oct-2012 11:44:45 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0098933018 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/54784 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 98933018 | zh_TW |
| dc.description (描述) | 100 | zh_TW |
| dc.description.abstract (摘要) | This thesis report presents the process which has been followed to develop an incorporation of wine restaurant project in Chinese market, and it will start the projection in Taiwan first. The goal of the thesis is to provide investors with clear information and concept of the development of this innovated business model in China in the respect of the wine culture. Bacchus is the god of the grape harvest, winemaking and wine, and also the god of ritual madness and ecstasy in Greek mythology. In western society, wine culture already existed for thousands of years and has become a daily common consumption. However, it is still in an infant era in Asian market, especially the Chinese market.Focused on wine culture and developing a new wine consumption experience, BWC Inc. will be the first restaurant to offer wine set in different themes, and meanwhile offer the matched food (tapas) set. Our value curve will be close to yet different from the existing premium western restaurant. It will also offer the function of lounge bar, which is friendly for the mass consumers. Through the business model, wine culture can be widely spread instead of being just an expensive entertainment for premium customers. | en_US |
| dc.description.tableofcontents | TABLE OF CONTENTS1. Executive Summary 12. General Company Description 32.1.Vision 32.2.Mission 32.3.Business Philosophy 32.4.Industry Background 43. Products and Services 83.1.Product 83.2.Service 83.3.Key Success Factors 94. Marketing Plan 124.1.Marketing Environment Analysis 124.2.Competitor Analysis 144.3.Product Positioning – Blue Ocean Strategy 164.4.Market Segmentation & Target Consumers 194.5.Product Strategy 214.6.Pricing Strategy 214.7.Channel Strategy 254.8.Promotion Strategy 285. Management & Organization 315.1.Company Management 315.2.Company Organization 326. Operations Plan 336.1.Production 336.2.Location 336.3.Personnel 356.4.Inventory 366.5.Suppliers 377. Startup Expenses and Capitalization 388. Financial Plan 398.1.Sales Forecast 398.2.Financial Statement (4 years projection) – Income Statement 428.3.Financial Statement (4 years projection) – Pro Forma Balance Sheet 438.4.Financial Statement (4 years projection) – Cash Flow Statement 448.5.Break-Even Analysis 449. Appendices 47 1. | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0098933018 | en_US |
| dc.subject (關鍵詞) | 克斯紅酒餐飲集團營運企劃書＿ | zh_TW |
| dc.subject (關鍵詞) | 巴克斯 | zh_TW |
| dc.subject (關鍵詞) | 紅酒餐飲集團 | zh_TW |
| dc.subject (關鍵詞) | 紅酒 | zh_TW |
| dc.subject (關鍵詞) | 營運企劃書 | zh_TW |
| dc.subject (關鍵詞) | Bacchus Winery & Cuisine Incorporation Business Plan | en_US |
| dc.subject (關鍵詞) | Bacchus | en_US |
| dc.subject (關鍵詞) | Winery & Cuisine Incorporation | en_US |
| dc.subject (關鍵詞) | Business Plan | en_US |
| dc.subject (關鍵詞) | Winery | en_US |
| dc.subject (關鍵詞) | Cuisine | en_US |
| dc.title (題名) | 巴克斯紅酒餐飲集團營運企劃書 | zh_TW |
| dc.title (題名) | Bacchus Winery & Cuisine incorporation business plan | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | Web page and information on the internet:http://money.chinatimes.com/news/news-content.aspx?id=20120226000178&cid=1208http://www.adelaide.edu.au/wine-econ/papers/GWM_SC_charts_043011.pdfhttp://www.mygonews.com/news/detail/news_id/5904 Statistics and Research Report ResourceGDP per capita of R.O.C. (Republic of China National Statistics, 2012; cf. 5)The sensitivity of consumption to transitory income (Hall & Mishkin, 1982; cf. 34).Firm Environment (Beijing Sinomonitor International, 2007; cf. 3)(New Zealand Trade & Enterprise, 2010; cf. 3)(Beijing Sinomonitor International, 2007; cf. 27)(New Zealand Trade & Enterprise, 2010; cf. 7)(Beijing Sinomonitor International, 2007; cf. 31)(Australian Trade Commission, 2008; cf. 15)(New Zealand Trade & Enterprise 2010; cf. 4)(Thorpe 2009, cf. 3)(Auger et. al, 2012; cf. 2)(Marsh 2012; cf. 1)(Ministry of Interior 2012; cf. Introduction)(New Zealand Trade & Enterprise, 2010; cf. 9)(Ministry of Interior 2012; cf. 18) Other Related Resourcehttp://www.iwsr.co.uk/pages/news/pressreleases/TheIWSRChinaWineReport2011-PressRelease.pdfhttp://www.nzte.govt.nz/explore-export-markets/market-research-by-industry/Food-and-beverage/Documents/Wine-in-Taiwan-market-profile.pdfhttp://www.nzte.govt.nz/explore-export-markets/market-research-by-industry/Food-and-beverage/Documents/Wine-market-in-China.pdfhttp://www.nzte.govt.nz/explore-export-markets/market-research-by-industry/Food-and-beverage/Documents/Wine-market-in-China-May-2010.pdfhttp://www.cnwinenews.com/html/201002/28/20100228101901.htmhttp://www.austrade.gov.au/Wine-to-Taiwan/default.aspxhttp://www.cnwinenews.com/html/201002/28/20100228101901.htm | zh_TW |
