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題名 在墨西哥成立健康中心-針對患肥胖及飲食失調的年輕女性
Comprehensive clinic for young girl with obesity and eating disorders in Mexico
作者 盧依仁
Eréndira Serrano Luna
貢獻者 吳文傑
Jack Wu
盧依仁
Eréndira Serrano Luna
關鍵詞 在墨西哥成立健康中心-針對患肥胖及飲食失調的年輕女性
墨西哥
健康中心
肥胖
飲食失調
年輕女性
Comprehensive Clinic for Young Girl with obesity and eating disorders in Mexico
Comprehensive Clinic
Young Girl
obesity
eating disorders
Mexico
日期 2011
上傳時間 30-Oct-2012 11:44:46 (UTC+8)
摘要 This business plan aims to develop a premium holistic service for girls who suffer from obesity, overweight and/or eating disorders, using new approaches to these existing problems. Our mission is to provide an innovative approach that can make a difference for young women with obesity, overweight and/or eating disorders.
參考文獻 http://en.wikipedia.org/wiki/Socratic_method
http://www.medterms.com/script/main/art.asp?articlekey=5468
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2077351/
http://es.wikipedia.org/wiki/Municipio_de_Carmen_(Campeche)
https://apps.who.int/infobase/CountryProfiles.aspx
http://www.inegi.org.mx/
http://www.who.int/en/
http://www.imss.gob.mx/Pages/default.aspx
http://www.who.int/nmh/countries/mex_en.pdf
http://es.wikipedia.org/wiki/Anexo:Ciudades_de_Am%C3%A9rica_Latina_por_PIB_(PPA)
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
98933037
100
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0098933037
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Jack Wuen_US
dc.contributor.author (Authors) 盧依仁zh_TW
dc.contributor.author (Authors) Eréndira Serrano Lunaen_US
dc.creator (作者) 盧依仁zh_TW
dc.creator (作者) Eréndira Serrano Lunaen_US
dc.date (日期) 2011en_US
dc.date.accessioned 30-Oct-2012 11:44:46 (UTC+8)-
dc.date.available 30-Oct-2012 11:44:46 (UTC+8)-
dc.date.issued (上傳時間) 30-Oct-2012 11:44:46 (UTC+8)-
dc.identifier (Other Identifiers) G0098933037en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/54785-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 98933037zh_TW
dc.description (描述) 100zh_TW
dc.description.abstract (摘要) This business plan aims to develop a premium holistic service for girls who suffer from obesity, overweight and/or eating disorders, using new approaches to these existing problems. Our mission is to provide an innovative approach that can make a difference for young women with obesity, overweight and/or eating disorders.en_US
dc.description.tableofcontents PART I: ORGANIZATIONAL PLAN …………………………..…………......1

SECTION 1: SUMMARY OF THE BUSINESS………………………………...…….1
1.1. Business Concept…………………………………………………………....………....1
1.2. Mission…………………………………………………………………………….…...2
1.3. Business Model………………………………………………………………..…….…2
1.4. Strategy………………………………………………………………………….….…..3
1.5. Strategic Relationships………………………………………………………………....4
1.6. SWOT Analysis………………………………………………………………………...6

SECTION 2: SERVICES…………………………………………………………...….6

SECTION 3: ADMINIRATIVE PLAN………………………………….....……...…11
3.1. Location……………………………………………………………………………….11
3.2. Legal Structure…………………………………………………………………......…12
3.3. Management and Personnel…………………………………………………...……...14

PART II: MARKETING PLAN……………………………………….……….17

SECTION 1: OVERVIEWS AND GOALS OF THE MARKETING
STRATEGY… ………………………………………………..........….17

SECTION 2: MARKET ANALYSIS……………………………………………...…19
2.1. Demographics…………………………………………………………..………...…..19
2.2. Psychographics…………………………………………………………..……………23
2.3. Niche markets…………………………………………………………………..……..24
2.4. Competitors………………………………………………………………….....……..25

SECTION 3: CONTENTS OF THE MARKETING STRATEGY………………......28
3.1. Method of sales and sales strategy…………………………………………………....28
3.2. Pricing policy…………………………………………………………………………28
3.3. Branding………………………………………………………………………...….…28
3.4. Advertising strategy………………………………………………….……………….29

PART III: FINANCIAL DOCUMENT……………………………..………….31

SECTION 1: CASH FLOW STATEMENT……………………………... Attachment A

SECTION 2: THREE-YEAR INCOME PROJECTION………………………….… 31

SECTION 3: BREAK EVEN ANALYSIS……………………………………..…….32		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0098933037en_US
dc.subject (關鍵詞) 在墨西哥成立健康中心-針對患肥胖及飲食失調的年輕女性zh_TW
dc.subject (關鍵詞) 墨西哥zh_TW
dc.subject (關鍵詞) 健康中心zh_TW
dc.subject (關鍵詞) 肥胖zh_TW
dc.subject (關鍵詞) 飲食失調zh_TW
dc.subject (關鍵詞) 年輕女性zh_TW
dc.subject (關鍵詞) Comprehensive Clinic for Young Girl with obesity and eating disorders in Mexicoen_US
dc.subject (關鍵詞) Comprehensive Clinicen_US
dc.subject (關鍵詞) Young Girlen_US
dc.subject (關鍵詞) obesityen_US
dc.subject (關鍵詞) eating disordersen_US
dc.subject (關鍵詞) Mexicoen_US
dc.title (題名) 在墨西哥成立健康中心-針對患肥胖及飲食失調的年輕女性zh_TW
dc.title (題名) Comprehensive clinic for young girl with obesity and eating disorders in Mexicoen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) http://en.wikipedia.org/wiki/Socratic_method
http://www.medterms.com/script/main/art.asp?articlekey=5468
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2077351/
http://es.wikipedia.org/wiki/Municipio_de_Carmen_(Campeche)
https://apps.who.int/infobase/CountryProfiles.aspx
http://www.inegi.org.mx/
http://www.who.int/en/
http://www.imss.gob.mx/Pages/default.aspx
http://www.who.int/nmh/countries/mex_en.pdf
http://es.wikipedia.org/wiki/Anexo:Ciudades_de_Am%C3%A9rica_Latina_por_PIB_(PPA)		zh_TW