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題名 台灣精品養生會館之商業企劃書
MassageLuxe Taiwan: A Spa Revolution
作者 林珍玉
Jennifer Lynn Biondo
貢獻者 何小台
Chester Ho
林珍玉
Jennifer Lynn Biondo
關鍵詞 台灣精品養生會館之商業企劃書
精品
養生
會館
商業企劃書
精品養生會館
MassageLuxe Taiwan: A Spa Revolution
MassageLuxe Taiwan
MassageLuxe
A Spa Revolution
Spa
Revolution
日期 2011
上傳時間 30-Oct-2012 11:44:47 (UTC+8)
摘要 MassageLuxe Taiwan (MLT) is a franchise of MassageLuxe International (MLI). MassageLuxe Taiwan plans to open its first location in Taipei in 2012. The first location will be the flagship salon and serve as a model to franchises to be sold throughout Taiwan. MassageLuxe Taiwan will acquire area developers in prominent cities such as Taichung, Tainan, and Kaohsiung. MassageLuxe Taiwan also has first rights to China and Singapore and plans to expand into these areas within the next 3 years.
     Jennifer Biondo is the Master Franchisor of MassageLuxe Taiwan. This business plan outlines the strategy for entering the Taiwan market and acquiring investors for the flagship location.
1. EXECUTIVE SUMMARY - 1 -
     1.1. Missions - 1 -
     1.2. Company Objectives - 1 -
     1.3. Investment Highlights - 2 -
     2. COMPANY SUMMARY - 4 -
     2.1. Business Overview - 4 -
     2.2. The Opportunity - 4 -
     2.3. Service Offering - 6 -
     3. MARKET OVERVIEW - 7 -
     3.1. Objectives - 8 -
     3.2. Market Analysis - 8 -
     3.3. Strategy - 10 -
     3.4. Tactics - 11 -
     3.5. Branding - 13 -
     4. Business Strategy - 15 -
     4.1. Franchising - 15 -
     4.2. Strategic Partnerships - 16 -
     4.3. Revenue Model - 16 -
     4.4. Growth Model - 17 -
     5. Organizational Structure - 17 -
     6. Financial Plan - 18 -
     6.1. Important Assumptions - 18 -
     6.2. Break Even Analysis - 19 -
     6.3. Projected Income Statement and Cash Flow - 20 -
     6.4. Sales Forecast and Assumptions - 28 -
     6.5. Investment Requirements - 29 -
     REFERENCE - 30 -
參考文獻 Intelligent Spas Pte, Ltd, Singapore (2007); Spa Industry Profile Taiwan 2006-2008
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
93933039
100
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0098933039
資料類型 thesis
dc.contributor.advisor 何小台zh_TW
dc.contributor.advisor Chester Hoen_US
dc.contributor.author (Authors) 林珍玉zh_TW
dc.contributor.author (Authors) Jennifer Lynn Biondoen_US
dc.creator (作者) 林珍玉zh_TW
dc.creator (作者) Jennifer Lynn Biondoen_US
dc.date (日期) 2011en_US
dc.date.accessioned 30-Oct-2012 11:44:47 (UTC+8)-
dc.date.available 30-Oct-2012 11:44:47 (UTC+8)-
dc.date.issued (上傳時間) 30-Oct-2012 11:44:47 (UTC+8)-
dc.identifier (Other Identifiers) G0098933039en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/54786-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 93933039zh_TW
dc.description (描述) 100zh_TW
dc.description.abstract (摘要) MassageLuxe Taiwan (MLT) is a franchise of MassageLuxe International (MLI). MassageLuxe Taiwan plans to open its first location in Taipei in 2012. The first location will be the flagship salon and serve as a model to franchises to be sold throughout Taiwan. MassageLuxe Taiwan will acquire area developers in prominent cities such as Taichung, Tainan, and Kaohsiung. MassageLuxe Taiwan also has first rights to China and Singapore and plans to expand into these areas within the next 3 years.
     Jennifer Biondo is the Master Franchisor of MassageLuxe Taiwan. This business plan outlines the strategy for entering the Taiwan market and acquiring investors for the flagship location.
en_US
dc.description.abstract (摘要) 1. EXECUTIVE SUMMARY - 1 -
     1.1. Missions - 1 -
     1.2. Company Objectives - 1 -
     1.3. Investment Highlights - 2 -
     2. COMPANY SUMMARY - 4 -
     2.1. Business Overview - 4 -
     2.2. The Opportunity - 4 -
     2.3. Service Offering - 6 -
     3. MARKET OVERVIEW - 7 -
     3.1. Objectives - 8 -
     3.2. Market Analysis - 8 -
     3.3. Strategy - 10 -
     3.4. Tactics - 11 -
     3.5. Branding - 13 -
     4. Business Strategy - 15 -
     4.1. Franchising - 15 -
     4.2. Strategic Partnerships - 16 -
     4.3. Revenue Model - 16 -
     4.4. Growth Model - 17 -
     5. Organizational Structure - 17 -
     6. Financial Plan - 18 -
     6.1. Important Assumptions - 18 -
     6.2. Break Even Analysis - 19 -
     6.3. Projected Income Statement and Cash Flow - 20 -
     6.4. Sales Forecast and Assumptions - 28 -
     6.5. Investment Requirements - 29 -
     REFERENCE - 30 -
-
dc.description.tableofcontents 1. EXECUTIVE SUMMARY - 1 -
     1.1. Missions - 1 -
     1.2. Company Objectives - 1 -
     1.3. Investment Highlights - 2 -
     2. COMPANY SUMMARY - 4 -
     2.1. Business Overview - 4 -
     2.2. The Opportunity - 4 -
     2.3. Service Offering - 6 -
     3. MARKET OVERVIEW - 7 -
     3.1. Objectives - 8 -
     3.2. Market Analysis - 8 -
     3.3. Strategy - 10 -
     3.4. Tactics - 11 -
     3.5. Branding - 13 -
     4. Business Strategy - 15 -
     4.1. Franchising - 15 -
     4.2. Strategic Partnerships - 16 -
     4.3. Revenue Model - 16 -
     4.4. Growth Model - 17 -
     5. Organizational Structure - 17 -
     6. Financial Plan - 18 -
     6.1. Important Assumptions - 18 -
     6.2. Break Even Analysis - 19 -
     6.3. Projected Income Statement and Cash Flow - 20 -
     6.4. Sales Forecast and Assumptions - 28 -
     6.5. Investment Requirements - 29 -
     REFERENCE - 30 -
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0098933039en_US
dc.subject (關鍵詞) 台灣精品養生會館之商業企劃書zh_TW
dc.subject (關鍵詞) 精品zh_TW
dc.subject (關鍵詞) 養生zh_TW
dc.subject (關鍵詞) 會館zh_TW
dc.subject (關鍵詞) 商業企劃書zh_TW
dc.subject (關鍵詞) 精品養生會館zh_TW
dc.subject (關鍵詞) MassageLuxe Taiwan: A Spa Revolutionen_US
dc.subject (關鍵詞) MassageLuxe Taiwanen_US
dc.subject (關鍵詞) MassageLuxeen_US
dc.subject (關鍵詞) A Spa Revolutionen_US
dc.subject (關鍵詞) Spaen_US
dc.subject (關鍵詞) Revolutionen_US
dc.title (題名) 台灣精品養生會館之商業企劃書zh_TW
dc.title (題名) MassageLuxe Taiwan: A Spa Revolutionen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Intelligent Spas Pte, Ltd, Singapore (2007); Spa Industry Profile Taiwan 2006-2008zh_TW