| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Chester Ho | en_US |
| dc.contributor.author (作者) | 林珍玉 | zh_TW |
| dc.contributor.author (作者) | Jennifer Lynn Biondo | en_US |
| dc.creator (作者) | 林珍玉 | zh_TW |
| dc.creator (作者) | Jennifer Lynn Biondo | en_US |
| dc.date (日期) | 2011 | en_US |
| dc.date.accessioned | 30-十月-2012 11:44:47 (UTC+8) | - |
| dc.date.available | 30-十月-2012 11:44:47 (UTC+8) | - |
| dc.date.issued (上傳時間) | 30-十月-2012 11:44:47 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0098933039 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/54786 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 93933039 | zh_TW |
| dc.description (描述) | 100 | zh_TW |
| dc.description.abstract (摘要) | MassageLuxe Taiwan (MLT) is a franchise of MassageLuxe International (MLI). MassageLuxe Taiwan plans to open its first location in Taipei in 2012. The first location will be the flagship salon and serve as a model to franchises to be sold throughout Taiwan. MassageLuxe Taiwan will acquire area developers in prominent cities such as Taichung, Tainan, and Kaohsiung. MassageLuxe Taiwan also has first rights to China and Singapore and plans to expand into these areas within the next 3 years. Jennifer Biondo is the Master Franchisor of MassageLuxe Taiwan. This business plan outlines the strategy for entering the Taiwan market and acquiring investors for the flagship location. | en_US |
| dc.description.abstract (摘要) | 1. EXECUTIVE SUMMARY - 1 - 1.1. Missions - 1 - 1.2. Company Objectives - 1 - 1.3. Investment Highlights - 2 - 2. COMPANY SUMMARY - 4 - 2.1. Business Overview - 4 - 2.2. The Opportunity - 4 - 2.3. Service Offering - 6 - 3. MARKET OVERVIEW - 7 - 3.1. Objectives - 8 - 3.2. Market Analysis - 8 - 3.3. Strategy - 10 - 3.4. Tactics - 11 - 3.5. Branding - 13 - 4. Business Strategy - 15 - 4.1. Franchising - 15 - 4.2. Strategic Partnerships - 16 - 4.3. Revenue Model - 16 - 4.4. Growth Model - 17 - 5. Organizational Structure - 17 - 6. Financial Plan - 18 - 6.1. Important Assumptions - 18 - 6.2. Break Even Analysis - 19 - 6.3. Projected Income Statement and Cash Flow - 20 - 6.4. Sales Forecast and Assumptions - 28 - 6.5. Investment Requirements - 29 - REFERENCE - 30 - | - |
| dc.description.tableofcontents | 1. EXECUTIVE SUMMARY - 1 - 1.1. Missions - 1 - 1.2. Company Objectives - 1 - 1.3. Investment Highlights - 2 - 2. COMPANY SUMMARY - 4 - 2.1. Business Overview - 4 - 2.2. The Opportunity - 4 - 2.3. Service Offering - 6 - 3. MARKET OVERVIEW - 7 - 3.1. Objectives - 8 - 3.2. Market Analysis - 8 - 3.3. Strategy - 10 - 3.4. Tactics - 11 - 3.5. Branding - 13 - 4. Business Strategy - 15 - 4.1. Franchising - 15 - 4.2. Strategic Partnerships - 16 - 4.3. Revenue Model - 16 - 4.4. Growth Model - 17 - 5. Organizational Structure - 17 - 6. Financial Plan - 18 - 6.1. Important Assumptions - 18 - 6.2. Break Even Analysis - 19 - 6.3. Projected Income Statement and Cash Flow - 20 - 6.4. Sales Forecast and Assumptions - 28 - 6.5. Investment Requirements - 29 - REFERENCE - 30 - | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0098933039 | en_US |
| dc.subject (關鍵詞) | 台灣精品養生會館之商業企劃書 | zh_TW |
| dc.subject (關鍵詞) | 精品 | zh_TW |
| dc.subject (關鍵詞) | 養生 | zh_TW |
| dc.subject (關鍵詞) | 會館 | zh_TW |
| dc.subject (關鍵詞) | 商業企劃書 | zh_TW |
| dc.subject (關鍵詞) | 精品養生會館 | zh_TW |
| dc.subject (關鍵詞) | MassageLuxe Taiwan: A Spa Revolution | en_US |
| dc.subject (關鍵詞) | MassageLuxe Taiwan | en_US |
| dc.subject (關鍵詞) | MassageLuxe | en_US |
| dc.subject (關鍵詞) | A Spa Revolution | en_US |
| dc.subject (關鍵詞) | Spa | en_US |
| dc.subject (關鍵詞) | Revolution | en_US |
| dc.title (題名) | 台灣精品養生會館之商業企劃書 | zh_TW |
| dc.title (題名) | MassageLuxe Taiwan: A Spa Revolution | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | Intelligent Spas Pte, Ltd, Singapore (2007); Spa Industry Profile Taiwan 2006-2008 | zh_TW |
