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題名 中國大型企業的國際化策略-以華潤微電子集團為例
Internationalization of China`s Large Microelectronics Companies: An Empirical Study of China Resources Microelectronics Group
作者 林欣杰
Lin, Hsin Chieh
貢獻者 陳建維
Chen, Chien Wei
林欣杰
Lin, Hsin Chieh
關鍵詞 國際化策略
微電子產業
華潤集團
華潤微電子
積體電路
Internationalization Strategy
Microelectronics Industry
China Resources Group
China Resources MIcroelectronics
Integrated Circuits
日期 2011
上傳時間 30-Oct-2012 15:19:56 (UTC+8)
摘要 中國是近幾年來表現最亮麗的新興經濟體，自1979年實施改革開放以來，經濟快速發展，幾乎每年都以將近兩位數的成長速度往前發展。[中國崛起]已在全球帶起中國熱，也帶起歐美學習中文的風潮。中國的經濟成長，讓鄰近的台灣的各項產業產生巨大的變化，無不受到大陸廣大市場與廉價勞工的吸引。以近年在大陸蓬勃發展的電子業而言，中國微電子產業的發展歷程大致可分成以下幾個階段:
1.1956-1980:發展模式摸索時期
2.1980-1995:建立五大骨幹企業與「九０八工程」
3.1996-2000:外資介入下中國半導體產業
4.2000-2005:十八號文頒布與中國半導體產業快速發展時期
5.20005以後:穩定成長期

而台灣的電子業，紛紛將生產的工廠遷往大陸。台商前仆後繼的進入大陸，蔚為風潮。但近年來可以發現，開始有大陸的企業考慮來台投資，不光是一般認為的房地產而已，也開始有電子業相關的投資案在考慮中。於是乎，一般常探討的「如何進入大陸市場？」，漸漸也轉變成其反向的思考：「大陸企業如何國際化？」！這就成為一個非常值得探討的題目。而近年來電子業的發展，逐漸走向垂直整合及資金密集的競爭，能運用整合資源的企業將較有可能在競爭中勝出。所以，本研究針對大陸大型微電子企業做個案分析，並以大陸華潤集團所屬之華潤微電子集團為研究對象，分別探討以下兩點：
1.大陸大型電子企業(以華潤微電子集團為例)的國際化歷程的現況與遭遇的問題。
2.大陸大型電子企業(以華潤微電子集團為例)國際化的策略。

本研究得到的主要結論如下:
1.華潤微電子集團在外部受到國際經濟情勢、市場現況和國內政治情勢的影響。
2.華潤微電子集團在內部受到母集團優勢與技術能力的影響。
3.華潤微電子集團除了順應政府政策與結合母集團外，國際化可同時解決取得技術和拓展市場兩大問題。
4.本研究對大陸大型微電子企業之國際化策略提出一套含A.確定目標、 B.選擇市場、C.選擇地點、D.選擇進入模式、E.檢視進入程序及F.跨國技術管理的流程。
本研究除針對大陸大型微電子企業給予建議外，也希望能藉由對大陸企業的了解，作為兩岸更多合作可能的基礎。而大陸政府對電子業的扶持，也可提供政府科技政策上的參考與借鏡。
China is the best-performing emerging economy in recent years. Since the implementation of the reform and opening up in 1979, China had rapid economic development every year, almost in nearly double-digit growth rate. [The Rise of China] has brought up China fever in the world, and also brought up the wave of learning Chinese in western world. China`s economic growth makes a huge change in Taiwan’s every industry. All are attracted by the mainland China`s vast market and cheap labor. Booming electronics industry in mainland China in recent years, the development history of China microelectronics industry can be broadly divided into the following phases:
Phase I: 1956-1980: Developing model period
Phase II:1980-1995 : Establishing five major backbone enterprises with the "908 Project"
Phase III:1996-2000: Foreign investment intervention in China`s semiconductor Industry
Phase IV:2000-2005: Promulgating the 18th of the text and the period of rapid
development
Phase V:After 20005: Stable growth

Many Taiwan`s companies of electronics industry have moved factories to mainland China. Taiwan businessmen fought to enter the mainland. It has become an unmistakable trend. But in recent years, mainland enterprises begin to consider investing in Taiwan. It not only happens in real estate, but also in the electronics industry. Consequently, the commonly discussed subject [How to enter the mainland market?] has become gradually into the reverse thinking: [How can the mainland enterprises internationalize?] and it becomes one worth-exploring subject. The development of the electronics industry in recent years gradually moves towards vertical integration and capital-intensive competition. The enterprise which is able to use the integration of resources of the enterprises will be most likely able to win the competition. Therefore, the China Resources Microelectronics Group which belongs to the China Resource Group is chosen as the target of this work. The subjects of this work are:
1. Current status of the internationalization process and the problems encountered by a large mainland microelectronics companies (China Resources Microelectronics Group, for example).
2. Internationalization of the China’s large microelectronics companies (China Resources Microelectronics Group, for example).

The main conclusions of this study are as follows:
1. China Resources Microelectronics Group is externally affected by the international
economic situation, current market conditions and the impact of the domestic political situation.
2. China Resources Microelectronics Group is internally affected by the strengths of the parent group (China Resources Group) and technical capabilities.
3. In addition to conforming to the Government policy and the combination of the parent group, the internationalization of China Resources Microelectronics Group can at the same time solve the problems of access to technology and expanding the market.
4. This study submits one set of the internationalization to the China’s large microelectronics companies. It contains:
A. Identification of the target
B. Choice of Market
C. Choice of Location
D. Choice of Entry Mode
E. Review Entry Process
F. Global Technology Management

In this work, in addition to giving advice to the large mainland microelectronics companies, this work hopes to provide more possible basis for cooperation to mainland China and Taiwan by the understanding of the enterprises in China. And the mainland government`s support of the electronics industry can also provide the reference and learn to the science and technology policy of our government.
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三. 相關網站

http://www.crmicro.com.cn/ 華潤微電子有限公司
http://www.crc.com.hk/ 華潤集團
http://www.imf.org/ 國際貨幣基金組織
http://www.wto.org/ 世界貿易組織
http://www.worldbank.org/ 世界銀行
https://wsts.tsia.org.tw/ 世界半導體貿易統計組織
描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
98932011
100
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0098932011
資料類型 thesis
dc.contributor.advisor 陳建維zh_TW
dc.contributor.advisor Chen, Chien Weien_US
dc.contributor.author (Authors) 林欣杰zh_TW
dc.contributor.author (Authors) Lin, Hsin Chiehen_US
dc.creator (作者) 林欣杰zh_TW
dc.creator (作者) Lin, Hsin Chiehen_US
dc.date (日期) 2011en_US
dc.date.accessioned 30-Oct-2012 15:19:56 (UTC+8)-
dc.date.available 30-Oct-2012 15:19:56 (UTC+8)-
dc.date.issued (上傳時間) 30-Oct-2012 15:19:56 (UTC+8)-
dc.identifier (Other Identifiers) G0098932011en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/55010-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 98932011zh_TW
dc.description (描述) 100zh_TW
dc.description.abstract (摘要) 中國是近幾年來表現最亮麗的新興經濟體，自1979年實施改革開放以來，經濟快速發展，幾乎每年都以將近兩位數的成長速度往前發展。[中國崛起]已在全球帶起中國熱，也帶起歐美學習中文的風潮。中國的經濟成長，讓鄰近的台灣的各項產業產生巨大的變化，無不受到大陸廣大市場與廉價勞工的吸引。以近年在大陸蓬勃發展的電子業而言，中國微電子產業的發展歷程大致可分成以下幾個階段:
1.1956-1980:發展模式摸索時期
2.1980-1995:建立五大骨幹企業與「九０八工程」
3.1996-2000:外資介入下中國半導體產業
4.2000-2005:十八號文頒布與中國半導體產業快速發展時期
5.20005以後:穩定成長期

而台灣的電子業，紛紛將生產的工廠遷往大陸。台商前仆後繼的進入大陸，蔚為風潮。但近年來可以發現，開始有大陸的企業考慮來台投資，不光是一般認為的房地產而已，也開始有電子業相關的投資案在考慮中。於是乎，一般常探討的「如何進入大陸市場？」，漸漸也轉變成其反向的思考：「大陸企業如何國際化？」！這就成為一個非常值得探討的題目。而近年來電子業的發展，逐漸走向垂直整合及資金密集的競爭，能運用整合資源的企業將較有可能在競爭中勝出。所以，本研究針對大陸大型微電子企業做個案分析，並以大陸華潤集團所屬之華潤微電子集團為研究對象，分別探討以下兩點：
1.大陸大型電子企業(以華潤微電子集團為例)的國際化歷程的現況與遭遇的問題。
2.大陸大型電子企業(以華潤微電子集團為例)國際化的策略。

本研究得到的主要結論如下:
1.華潤微電子集團在外部受到國際經濟情勢、市場現況和國內政治情勢的影響。
2.華潤微電子集團在內部受到母集團優勢與技術能力的影響。
3.華潤微電子集團除了順應政府政策與結合母集團外，國際化可同時解決取得技術和拓展市場兩大問題。
4.本研究對大陸大型微電子企業之國際化策略提出一套含A.確定目標、 B.選擇市場、C.選擇地點、D.選擇進入模式、E.檢視進入程序及F.跨國技術管理的流程。
本研究除針對大陸大型微電子企業給予建議外，也希望能藉由對大陸企業的了解，作為兩岸更多合作可能的基礎。而大陸政府對電子業的扶持，也可提供政府科技政策上的參考與借鏡。		zh_TW
dc.description.abstract (摘要) China is the best-performing emerging economy in recent years. Since the implementation of the reform and opening up in 1979, China had rapid economic development every year, almost in nearly double-digit growth rate. [The Rise of China] has brought up China fever in the world, and also brought up the wave of learning Chinese in western world. China`s economic growth makes a huge change in Taiwan’s every industry. All are attracted by the mainland China`s vast market and cheap labor. Booming electronics industry in mainland China in recent years, the development history of China microelectronics industry can be broadly divided into the following phases:
Phase I: 1956-1980: Developing model period
Phase II:1980-1995 : Establishing five major backbone enterprises with the "908 Project"
Phase III:1996-2000: Foreign investment intervention in China`s semiconductor Industry
Phase IV:2000-2005: Promulgating the 18th of the text and the period of rapid
development
Phase V:After 20005: Stable growth

Many Taiwan`s companies of electronics industry have moved factories to mainland China. Taiwan businessmen fought to enter the mainland. It has become an unmistakable trend. But in recent years, mainland enterprises begin to consider investing in Taiwan. It not only happens in real estate, but also in the electronics industry. Consequently, the commonly discussed subject [How to enter the mainland market?] has become gradually into the reverse thinking: [How can the mainland enterprises internationalize?] and it becomes one worth-exploring subject. The development of the electronics industry in recent years gradually moves towards vertical integration and capital-intensive competition. The enterprise which is able to use the integration of resources of the enterprises will be most likely able to win the competition. Therefore, the China Resources Microelectronics Group which belongs to the China Resource Group is chosen as the target of this work. The subjects of this work are:
1. Current status of the internationalization process and the problems encountered by a large mainland microelectronics companies (China Resources Microelectronics Group, for example).
2. Internationalization of the China’s large microelectronics companies (China Resources Microelectronics Group, for example).

The main conclusions of this study are as follows:
1. China Resources Microelectronics Group is externally affected by the international
economic situation, current market conditions and the impact of the domestic political situation.
2. China Resources Microelectronics Group is internally affected by the strengths of the parent group (China Resources Group) and technical capabilities.
3. In addition to conforming to the Government policy and the combination of the parent group, the internationalization of China Resources Microelectronics Group can at the same time solve the problems of access to technology and expanding the market.
4. This study submits one set of the internationalization to the China’s large microelectronics companies. It contains:
A. Identification of the target
B. Choice of Market
C. Choice of Location
D. Choice of Entry Mode
E. Review Entry Process
F. Global Technology Management

In this work, in addition to giving advice to the large mainland microelectronics companies, this work hopes to provide more possible basis for cooperation to mainland China and Taiwan by the understanding of the enterprises in China. And the mainland government`s support of the electronics industry can also provide the reference and learn to the science and technology policy of our government.		en_US
dc.description.tableofcontents 第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 2
第二章 文獻探討 3
第一節 國際市場進入策略 3
第二節 新興經濟體 15
第三節 產業群聚 19
第四節 跨國企業之研發與技術管理 23
第三章 研究方法 28
第一節 研究架構 28
第二節 個案研究方法 29
第三節 本研究之個案研究設計 34
第四章 個案描述與分析 36
第一節 大陸微電子產業過去的發展與現況 36
第二節 華潤微電子集團介紹 39
第三節 華潤微電子集團的特性與遭遇的挑戰 44
第四節 華潤微電子集團過去與現在的成長策略 55
第五章 結論與建議 62
第一節 研究結論 62
第二節 研究限制 64
第三節 未來研究建議 65
參考文獻 66
中文部分 67
英文部分 68
相關網站 72		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0098932011en_US
dc.subject (關鍵詞) 國際化策略zh_TW
dc.subject (關鍵詞) 微電子產業zh_TW
dc.subject (關鍵詞) 華潤集團zh_TW
dc.subject (關鍵詞) 華潤微電子zh_TW
dc.subject (關鍵詞) 積體電路zh_TW
dc.subject (關鍵詞) Internationalization Strategyen_US
dc.subject (關鍵詞) Microelectronics Industryen_US
dc.subject (關鍵詞) China Resources Groupen_US
dc.subject (關鍵詞) China Resources MIcroelectronicsen_US
dc.subject (關鍵詞) Integrated Circuitsen_US
dc.title (題名) 中國大型企業的國際化策略-以華潤微電子集團為例zh_TW
dc.title (題名) Internationalization of China`s Large Microelectronics Companies: An Empirical Study of China Resources Microelectronics Groupen_US
dc.type (資料類型) thesisen
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三. 相關網站

http://www.crmicro.com.cn/ 華潤微電子有限公司
http://www.crc.com.hk/ 華潤集團
http://www.imf.org/ 國際貨幣基金組織
http://www.wto.org/ 世界貿易組織
http://www.worldbank.org/ 世界銀行
https://wsts.tsia.org.tw/ 世界半導體貿易統計組織		zh_TW