| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Jack Wu | en_US |
| dc.contributor.author (Authors) | 吳德光 | zh_TW |
| dc.contributor.author (Authors) | Alex Wu | en_US |
| dc.creator (作者) | 吳德光 | zh_TW |
| dc.creator (作者) | Alex Wu | en_US |
| dc.date (日期) | 2011 | en_US |
| dc.date.accessioned | 30-Oct-2012 15:20:23 (UTC+8) | - |
| dc.date.available | 30-Oct-2012 15:20:23 (UTC+8) | - |
| dc.date.issued (上傳時間) | 30-Oct-2012 15:20:23 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0999330111 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/55020 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 99933011 | zh_TW |
| dc.description (描述) | 100 | zh_TW |
| dc.description.abstract (摘要) | 德式簡約輕食吧在台灣營運企劃書 | zh_TW |
| dc.description.abstract (摘要) | TABLE OF CONTENTS 1 EXECUTIVE SUMMARY 1 1.1 THE SERVICES 1 1.2 FINANCING 1 1.3 MISSION STATEMENT 2 1.4 MANAGEMENT TEAM 2 1.5 SALES FORECASTS 2 1.6 EXPANSION PLAN 4 2 COMPANY AND FINANCING SUMMARY 5 2.1 REGISTERED NAME AND CORPORATE STRUCTURE 5 2.2 REQUIRED FUNDS 5 2.3 INVESTOR EQUITY 6 2.4 MANAGEMENT EQUITY 6 2.5 EXPAND STRATEGY—CHAIN STORE 7 3 PRODUCTS AND SERVICES 8 3.1 PRODUCT ITEMS 8 3.2 SERVICE DIFFERENTIATION 10 3.3 SUPPLY CHAIN 11 4 STRATEGIC AND MARKET ANALYSIS 11 4.1 ECONOMIC OUTLOOK 11 4.2 INDUSTRY ANALYSIS 12 4.3 CUSTOMER PROFILE 15 4.4 COMPETITION 16 5 MARKETING PLAN 17 5.1 MARKETING OBJECTIVES 17 5.2 MARKETING STRATEGIES 17 5.3 PLACING 18 5.4 PRICING 19 5.5 SWOT 21 6 ORGANIZATIONAL PLAN AND PERSONNEL SUMMARY 23 6.1 CORPORATE & CHAIN STORE ORGANIZATION 23 6.2 STORE BUDGET 24 7 FINANCIAL PLAN 26 7.1 UNDERLYING ASSUMPTIONS 26 7.2 SENSITIVITY ANALYSIS 26 7.3 SOURCE OF FUNDS 26 7.4 GENERAL ASSUMPTIONS 27 7.5 PROFIT AND LOSS STATEMENTS 27 7.6 CASH FLOW ANALYSIS 28 7.8 BREAKEVEN ANALYSIS 31 7.9 BUSINESS RATIOS 32 8 APPENDIX 33 APPENDIX 1. A&A GERMAN LIGHT LOGO 33 APPENDIX 2. PRETZEL KNOWN AS BREZEL IN GERMAN 33 APPENDIX 3. LEGERKASE KNOWN AS LEBERKÄSE IN GERMAN 34 APPENDIX 4. WEISSWURST KNOWN AS WEIßWURST IN GERMAN 34 APPENDIX 5. SPEZI 35 APPENDIX 6. BANANA BEER 35 APPENDIX 7. FRESH AND VARIETY 36 APPENDIX 8. KITCHEN FOR EVERYBODY 36 APPENDIX 9. WAYS TO EAT LIKE GERMAN 37 10 REFERENCES 38 | - |
| dc.description.tableofcontents | TABLE OF CONTENTS 1 EXECUTIVE SUMMARY 1 1.1 THE SERVICES 1 1.2 FINANCING 1 1.3 MISSION STATEMENT 2 1.4 MANAGEMENT TEAM 2 1.5 SALES FORECASTS 2 1.6 EXPANSION PLAN 4 2 COMPANY AND FINANCING SUMMARY 5 2.1 REGISTERED NAME AND CORPORATE STRUCTURE 5 2.2 REQUIRED FUNDS 5 2.3 INVESTOR EQUITY 6 2.4 MANAGEMENT EQUITY 6 2.5 EXPAND STRATEGY—CHAIN STORE 7 3 PRODUCTS AND SERVICES 8 3.1 PRODUCT ITEMS 8 3.2 SERVICE DIFFERENTIATION 10 3.3 SUPPLY CHAIN 11 4 STRATEGIC AND MARKET ANALYSIS 11 4.1 ECONOMIC OUTLOOK 11 4.2 INDUSTRY ANALYSIS 12 4.3 CUSTOMER PROFILE 15 4.4 COMPETITION 16 5 MARKETING PLAN 17 5.1 MARKETING OBJECTIVES 17 5.2 MARKETING STRATEGIES 17 5.3 PLACING 18 5.4 PRICING 19 5.5 SWOT 21 6 ORGANIZATIONAL PLAN AND PERSONNEL SUMMARY 23 6.1 CORPORATE & CHAIN STORE ORGANIZATION 23 6.2 STORE BUDGET 24 7 FINANCIAL PLAN 26 7.1 UNDERLYING ASSUMPTIONS 26 7.2 SENSITIVITY ANALYSIS 26 7.3 SOURCE OF FUNDS 26 7.4 GENERAL ASSUMPTIONS 27 7.5 PROFIT AND LOSS STATEMENTS 27 7.6 CASH FLOW ANALYSIS 28 7.8 BREAKEVEN ANALYSIS 31 7.9 BUSINESS RATIOS 32 8 APPENDIX 33 APPENDIX 1. A&A GERMAN LIGHT LOGO 33 APPENDIX 2. PRETZEL KNOWN AS BREZEL IN GERMAN 33 APPENDIX 3. LEGERKASE KNOWN AS LEBERKÄSE IN GERMAN 34 APPENDIX 4. WEISSWURST KNOWN AS WEIßWURST IN GERMAN 34 APPENDIX 5. SPEZI 35 APPENDIX 6. BANANA BEER 35 APPENDIX 7. FRESH AND VARIETY 36 APPENDIX 8. KITCHEN FOR EVERYBODY 36 APPENDIX 9. WAYS TO EAT LIKE GERMAN 37 10 REFERENCES 38 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0999330111 | en_US |
| dc.subject (關鍵詞) | 德式簡約輕食吧在台灣營運企劃書 | zh_TW |
| dc.subject (關鍵詞) | 德式 | zh_TW |
| dc.subject (關鍵詞) | 輕食吧 | zh_TW |
| dc.subject (關鍵詞) | 簡約輕食吧 | zh_TW |
| dc.subject (關鍵詞) | 在台灣 | zh_TW |
| dc.subject (關鍵詞) | 營運企劃書 | zh_TW |
| dc.subject (關鍵詞) | Business plan for German light food bar in Taiwan | en_US |
| dc.subject (關鍵詞) | Business plan | en_US |
| dc.subject (關鍵詞) | German light food bar | en_US |
| dc.subject (關鍵詞) | light food | en_US |
| dc.subject (關鍵詞) | in Taiwan | en_US |
| dc.title (題名) | 德式簡約輕食吧在台灣營運企劃書 | zh_TW |
| dc.title (題名) | Business plan for German light food bar in Taiwan | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 1. Sonnentor Café; Available : https://www.facebook.com/Sonnentor.Cafe.tw1?sk=app_11007063052 2. Ministry of Finance, R.O.C. ;Available: http://www.mof.gov.tw/mp.asp?mp=1 3. Taiwan Chain Stores and Franchise Association, TCFA; Available: http://www.tcfa.org.tw/ 4. Directorate-General of Budget, Accounting and Statistics, Executive Yuan, R.O.C. Taiwan; Available: http://www.dgbas.gov.tw/mp.asp?mp=1 5. Taiwan Environmental Information Center; Available: http://e-info.org.tw/node/33093 6. Boost your profitability in a sustainable way; Available: www.navetti.com 7. Become Taiwanese Market Developer of the Global CAR WASH Leader; Available: www.prontowash.com 8. Samples of Business Plans: There are some Free Samples of Business Plans for you to look at. Available: www.businessplan.journal.com 9. Macdonald`s Gourmet Burgers. Available: www.MacdonaldsGourmetBurgers.com 10. Great free low cost marketing resources article source: http://EzineArticles.com/?expert=Ian_Macdonald | zh_TW |
