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題名 互動公平性與互惠性對策略聯盟夥伴關係資本的影響─不確定性的干擾效果
The relationship among justice, reciprocity and strategic alliance partners` relational capital: the moderating effects of uncertainty
作者 林德怡
貢獻者 譚丹琪<br>林月雲
林德怡
關鍵詞 策略聯盟
關係資本
公平性
互惠性
不確定性
日期 2012
上傳時間 3-Dec-2012 11:19:16 (UTC+8)
摘要 策略聯盟已被視為廠商兼顧快速成長與獲取核心競爭力的重要方式之一，因此策略聯盟逐漸成為常見的廠商投資方式之一，但策略聯盟卻有極高的失敗率，策略聯盟的成功因素成為學者研究的重點，其中聯盟夥伴間的關係也被視為策略聯盟能否成功的重要因素，因此許多學者開始探討聯盟關係資本的前置因素。
然而過去探討策略聯盟夥伴關係資本前置因素的研究，大多以社會資本理論與關係治理觀點為主，探討聯盟夥伴間互賴程度、合作頻率與互相了解的程度對雙方關係資本的影響。但雙方互動過程中的行為或態度，也會對其關係資本有所影響，因此本研究乃採取社會交換理論的觀點，探討雙方在互動過程中的互動公平性與互惠性對雙方關係資本的影響。此外，本研究並嘗試從聯盟治理的角度，探討聯盟的治理對聯盟雙方關係資本的影響，希望能透過不同角度的探討，更有助於了解社會交換理論對關係資本的重要性。最後由於本研究強調廠商在互動過程中對彼此的正面看法或評價，而廠商對彼此的評價並非在獨立的環境下所進行的，而是在各種不確定情況下評估，因此本研究加入不確定性的干擾效果，試圖更精確了解互動公平性與互惠性對聯盟雙方關係資本的影響。
本研究針對台灣三大科學園區執行策略聯盟的廠商為樣本，分別針對廠商與其聯盟夥伴發放問卷，共回收129組配對問卷，採用階層迴歸驗證假設，並針對達顯著水準的交乘項繪製交互作用圖。研究結果顯示，互動公平性與互惠性對策略聯盟廠商的關係資本有正向影響，而廠商在不確定性的情況下，所表現出來的互動公平性與互惠性也有正向加強作用，顯示聯盟廠商在合作過程中，所表現出的公平性與互惠性有助於雙方關係資本的增長；而在不確定性較高的情況下，此種增長的程度也將會有大幅提升。
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葉肅科(2007)。社會心理學，台北：洪葉文化。
林鉦棽、蕭淑月、何慧清(2005)。社會交換理論觀點下組織支持、組織知識分享行為與組織公民行為相關因素之研究：以信任與關係為分析切入點。人力資源管理學報，第五卷第一期，77頁至110頁。
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描述 博士
國立政治大學
企業管理研究所
95355507
101
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0095355507
資料類型 thesis
dc.contributor.advisor 譚丹琪<br>林月雲zh_TW
dc.contributor.author (Authors) 林德怡zh_TW
dc.creator (作者) 林德怡zh_TW
dc.date (日期) 2012en_US
dc.date.accessioned 3-Dec-2012 11:19:16 (UTC+8)-
dc.date.available 3-Dec-2012 11:19:16 (UTC+8)-
dc.date.issued (上傳時間) 3-Dec-2012 11:19:16 (UTC+8)-
dc.identifier (Other Identifiers) G0095355507en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/56296-
dc.description (描述) 博士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所zh_TW
dc.description (描述) 95355507zh_TW
dc.description (描述) 101zh_TW
dc.description.abstract (摘要) 策略聯盟已被視為廠商兼顧快速成長與獲取核心競爭力的重要方式之一，因此策略聯盟逐漸成為常見的廠商投資方式之一，但策略聯盟卻有極高的失敗率，策略聯盟的成功因素成為學者研究的重點，其中聯盟夥伴間的關係也被視為策略聯盟能否成功的重要因素，因此許多學者開始探討聯盟關係資本的前置因素。
然而過去探討策略聯盟夥伴關係資本前置因素的研究，大多以社會資本理論與關係治理觀點為主，探討聯盟夥伴間互賴程度、合作頻率與互相了解的程度對雙方關係資本的影響。但雙方互動過程中的行為或態度，也會對其關係資本有所影響，因此本研究乃採取社會交換理論的觀點，探討雙方在互動過程中的互動公平性與互惠性對雙方關係資本的影響。此外，本研究並嘗試從聯盟治理的角度，探討聯盟的治理對聯盟雙方關係資本的影響，希望能透過不同角度的探討，更有助於了解社會交換理論對關係資本的重要性。最後由於本研究強調廠商在互動過程中對彼此的正面看法或評價，而廠商對彼此的評價並非在獨立的環境下所進行的，而是在各種不確定情況下評估，因此本研究加入不確定性的干擾效果，試圖更精確了解互動公平性與互惠性對聯盟雙方關係資本的影響。
本研究針對台灣三大科學園區執行策略聯盟的廠商為樣本，分別針對廠商與其聯盟夥伴發放問卷，共回收129組配對問卷，採用階層迴歸驗證假設，並針對達顯著水準的交乘項繪製交互作用圖。研究結果顯示，互動公平性與互惠性對策略聯盟廠商的關係資本有正向影響，而廠商在不確定性的情況下，所表現出來的互動公平性與互惠性也有正向加強作用，顯示聯盟廠商在合作過程中，所表現出的公平性與互惠性有助於雙方關係資本的增長；而在不確定性較高的情況下，此種增長的程度也將會有大幅提升。		zh_TW
dc.description.tableofcontents 第壹章 緒論 1
一、 研究背景 1
二、 研究動機與目的 2
第貳章 文獻探討與假說推論 9
一、 社會交換理論 9
二、 關係資本之定義 11
三、 關係資本的前置因素 13
四、 不同情境之干擾效果 29
第參章 研究方法 35
一、 研究架構與研究問題 35
二、 研究對象與程序 36
三、 研究變數與衡量工具 38
四、 統計分析 42
第肆章 研究結果 44
一、 無回卷誤差、敘述統計與相關係數分析 44
二、 階層式迴歸分析結果 46
第伍章 結論與建議 53
一、 理論與實務意涵 53
二、 研究限制與未來研究建議 60
三、 結論 62		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0095355507en_US
dc.subject (關鍵詞) 策略聯盟zh_TW
dc.subject (關鍵詞) 關係資本zh_TW
dc.subject (關鍵詞) 公平性zh_TW
dc.subject (關鍵詞) 互惠性zh_TW
dc.subject (關鍵詞) 不確定性zh_TW
dc.title (題名) 互動公平性與互惠性對策略聯盟夥伴關係資本的影響─不確定性的干擾效果zh_TW
dc.title (題名) The relationship among justice, reciprocity and strategic alliance partners` relational capital: the moderating effects of uncertaintyen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 侯玉波(2003)。社會心理學，台北：五南圖書出版公司。
葉肅科(2007)。社會心理學，台北：洪葉文化。
林鉦棽、蕭淑月、何慧清(2005)。社會交換理論觀點下組織支持、組織知識分享行為與組織公民行為相關因素之研究：以信任與關係為分析切入點。人力資源管理學報，第五卷第一期，77頁至110頁。
Adler, P. S., & Kwon, S. W. (2002). Social capital: Prospects for a new concept. Academy of Management Review, 27(1), 17-40.
Ariño, A. (2003). Measures of strategic alliance performance: an analysis of construct validity. Journal of International Business Studies, 34(1), 66-79.
Ariño, A., & Torre, J. (1998). Learning from failure: Towards an evolutionary model of collaborative ventures. Organization Science, 1998(9), 306-325.
Barden, J. QJ., Steensma, H. K., & Lyles, M. A. (2005). The influence of parent control structure on parent conflict in Vietnamese international joint ventures: An organizational justice-based contingency approach. Journal of International Business Studies, 36(2), 156-175.
Blatt, R. (2009). Tough love: How communal schemas and contracting practices build relational capital in entrepreneurial teams. Academy of Management Review, 34(3), 533-551.
Blau, P. (1964). Exchange and Power in Social Life. New York: John Wiley & Sons.
Brockner, J., & Siegel, P. (1995). Understanding the interaction between procedural and distributive justice: the role of trust. In Trust in Organizations: Frontiers of Theory and Research, Kramer, R. M., & Tyler, T. R. (eds). Sage: Thousand Oaks, CA.
Brown, J. R., Dev, C. S., & Lee, D. J. (2000). Managing marketing channel oppoerunism: the efficacy of alternative governance mechanisms. Journal of Marketing, 64(2), 51-65.
Carmeli, A., & Azerual, B. (2009). How relational capital and knowledge combination capability enhance the performance of knowledge work units in a high-technology industry. Strategic Entrepreneurship Journal, 3(1), 85–103.
Casciaro, T. (2003). Determinants of gobernance structure in alliances: the role of strategic, task and partner uncertainties. Industrial and Corporate Change, 12(6), 1223-1251.
Chen, G., & Tjosvold, D. (2002). Conflict management and team effectiveness in China: The mediating role of justice. Asia Pacific Journal of Management, 19(4), 557-572.
Christoffersen, J. (2012). A revies of antecedents of international strategic alliance performance: Synthesized evidence and new directions for core constructs. International Journal of Management Reviews, forthcoming.
De Clercq, D., & Sapienza, H. J. (2006). Effects of relational capital and commitment on venture capitalists` perception of portfolio company performance. Journal of Business Venturing, 21(3), 326-347.
Coleman, J. S. (1990). Foundations of Social Theory. Cambridge, MA: Belknap Press of Harvard University Press.
Colquitt J. A. (2001). On the dimensionality of organizational justice: A construct validation of a measure. Journal of Applied Psychology, 86(3), 386-400.
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