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題名 A Multilevel Model of Risk and Benefit Perception
作者 Shih, Tsung-Jen
Scheufele, Dietram
Corley, Elizabeth
施琮仁
貢獻者 政大國際傳播英語碩士學程
日期 2010-06
上傳時間 13-Dec-2012 15:39:58 (UTC+8)
摘要 Using nanotechnology as a case study, this study proposes a multilevel model for the examination of public assessment of benefits and risks. Specifically, this study focuses on the impact of values, including religiosity and trust at the micro level and cultural worldviews at the macro level. Based on data collected from 21 countries, including the US and 20 European countries, the results suggested that aggregate cultural worldviews and values not only exerted a direct impact on public perception of benefits and risks, they also moderated the influence of value predispositions at the individual level. The fact that survey respondents were nested within different cultures makes this research an ideal example to illustrate the value of multilevel modeling.
關聯 Annual Meeting of International Communication Association, Suntec City, Singapore
資料類型 conference
dc.contributor 政大國際傳播英語碩士學程en
dc.creator (作者) Shih, Tsung-Jenen
dc.creator (作者) Scheufele, Dietramen
dc.creator (作者) Corley, Elizabethen
dc.creator (作者) 施琮仁zh_TW
dc.date (日期) 2010-06-
dc.date.accessioned 13-Dec-2012 15:39:58 (UTC+8)-
dc.date.available 13-Dec-2012 15:39:58 (UTC+8)-
dc.date.issued (上傳時間) 13-Dec-2012 15:39:58 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/56434-
dc.description.abstract (摘要) Using nanotechnology as a case study, this study proposes a multilevel model for the examination of public assessment of benefits and risks. Specifically, this study focuses on the impact of values, including religiosity and trust at the micro level and cultural worldviews at the macro level. Based on data collected from 21 countries, including the US and 20 European countries, the results suggested that aggregate cultural worldviews and values not only exerted a direct impact on public perception of benefits and risks, they also moderated the influence of value predispositions at the individual level. The fact that survey respondents were nested within different cultures makes this research an ideal example to illustrate the value of multilevel modeling.en
dc.format.extent 955196 bytes-
dc.format.mimetype application/pdf-
dc.language zh_TWen
dc.language.iso en_US-
dc.relation (關聯) Annual Meeting of International Communication Association, Suntec City, Singaporeen
dc.title (題名) A Multilevel Model of Risk and Benefit Perceptionen
dc.type (資料類型) conferenceen