| dc.contributor.advisor | 張逸民 | zh_TW |
| dc.contributor.advisor | Chang, Yi Ming | en_US |
| dc.contributor.author (作者) | 李建璁 | zh_TW |
| dc.contributor.author (作者) | Lee, Jian Cong | en_US |
| dc.creator (作者) | 李建璁 | zh_TW |
| dc.creator (作者) | Lee, Jian Cong | en_US |
| dc.date (日期) | 2012 | en_US |
| dc.date.accessioned | 2-一月-2013 13:20:54 (UTC+8) | - |
| dc.date.available | 2-一月-2013 13:20:54 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-一月-2013 13:20:54 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0099355053 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/56497 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 企業管理研究所 | zh_TW |
| dc.description (描述) | 99355053 | zh_TW |
| dc.description (描述) | 101 | zh_TW |
| dc.description.abstract (摘要) | 新產品開發向來是企業維持成長之重要條件，特別在現今全球化及網際網路快速發展衝擊下，即使是跨國企業也難以個別力量即時、快速回應瞬息萬變的顧客需求、市場結構及技術競爭等挑戰；近年來企業紛紛透過協同開發模式，將部分、甚至全部的設計、研發、製造、運籌等功能委外，以求縮短開發時間、降低成本、甚至提高品質、提升競爭力，使企業得以不斷多樣化且快速在市場上推出新商品、新服務行銷全球；因此，協同開發已成為現今企業經營發展之重要議題，唯有透過即時、有效的協同運作，企業才能快速整合產品生命週期各階段的資源分配、組織變動及資訊溝通等作業，以創造協作網絡成員間最大利益。 | zh_TW |
| dc.description.abstract (摘要) | New Product Development has always been critical for company growth, facing the impact of mega speed from globalization and technology, even multinational enterprises could hardly respond to the intimidating challenge of various customer needs, market change and new technology competition individually. For the past decades, enterprises have been pushing forward outsourcing either partially or completely their design, R&D , logistics and many else to shorten lead time, to even make out better cost down and quality assurance that leads to stronger competitiveness in a way that the enterprises would be able to accelerate various new product launch and also fulfill the needs of global customer service. Collaborative product development is the key to activate all this and has been an important issue in modern business management. Through only instantly, effectively collaborative cooperation could enable enterprises to generate the maximum benefits via fast integration of resources allocation, organization transformation and information exchange from each stage of product life cycle. The existing research references referring to collaborative development are mostly generic evaluation, specific industry or detail case studies are rarely presented, especially the consumer health care industry that has been fast growing through recent years. This research reviews the new product development and commercialization process of 3M Consumer Health Care products in 2008. Through reference researches, stack holder interviewing and detailed information analysis, it points out key success factors of this collaborative development from the case study, and also uses it to review and discuss how it would affect in each stage of the new product commercialization with perspectives from both internal and external angles, and mostly to bring out the advice of new product collaborative development for consumer health care with best optimization of better effectiveness, quick-respond vendor collaboration and shorten lead time as a reference for industry.Keywords: Consumer Health care, Collaborative development, New Product commercialization. | en_US |
| dc.description.tableofcontents | 摘 要…………………………………………………………………………I目 錄…………………………………………………………………………Ⅲ圖目錄…………………………………………………………………………Ⅴ表目錄…………………………………………………………………………Ⅵ第壹章 緒論 ……………………………………………………………………1 第一節 研究背景與動機…………………………………………………1 第二節 研究問題…………………………………………………………4 第三節 研究目的…………………………………………………………5 第四節 章節架構…………………………………………………………6第貳章 文獻探討 …………………………………………………………… 8第一節 新產品開發概念生成 …………………………………………8 第二節 新產品開發形式 ………………………………………………12 第三節 協同開發……………………………………………………15 第四節 協同開發關鍵成功要素………………………………………21 第五節 協同開發效益…………………………………………………26第参章 研究方法………………………………………………………………30 第一節 研究方法與限制………………………………………………31 第二節 資料蒐集方法…………………………………………………32 第三節 個案說明………………………………………………………32 第四節 研究步驟與方向………………………………………………35第肆章 個案……………………………………………………………………36 第一節 個案公司介紹…………………………………………………36 第二節 個案產品開發模式……………………………………………42 第三節 個案協同開發作業情境………………………………………43 第四節 個案新產品商業化流程………………………………………68第伍章 個案協同開發相關商業化流程關鍵要素探討………………………74 第一節 協同產品規格制定……………………………………………75第二節 協同包材規格制定……………………………………………82第三節 協同包裝標準制定……………………………………………89第陸章 結論與建議……………………………………………………………95第一節 研究發現與結論………………………………………………95 第二節 未來研究建議…………………………………………………99參考文獻 ……………………………………………………………………100 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0099355053 | en_US |
| dc.subject (關鍵詞) | 協同開發 | zh_TW |
| dc.subject (關鍵詞) | 產品設計 | zh_TW |
| dc.subject (關鍵詞) | Collaborative Development | en_US |
| dc.subject (關鍵詞) | Product Design | en_US |
| dc.title (題名) | 協同開發在新產品商業化過程中之影響-以美商3M消費性醫療保健產品為例 | zh_TW |
| dc.title (題名) | The influence of collaborative product development in new product commercialization process: a case study of 3M | en_US |
| dc.type (資料類型) | thesis | en |
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