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題名 系統家具廠商垂直整合營運模式分析
A study on business model of system furniture - virtual vertical integration
作者 林其泉
Lin, Chi Chuan
貢獻者 邱奕嘉
林其泉
Lin, Chi Chuan
關鍵詞 傢俱業
虛擬垂直整合
商業模式
價值鏈
Furniture
Virtual vertical integration
Business mode
Value chain
日期 2012
上傳時間 2-Jan-2013 13:22:30 (UTC+8)
摘要 過去傢俱業的產業價值鏈，大多採取專業分工模式。近年來，傢俱業整體產業經營環境開始產生轉變，導致國內傢俱業的外銷市場受到嚴重威脅，更重要的是，隨傢俱產業逐漸走向高級化、精緻化及多樣化，傳統廉價大量生產模式的傢俱業，已漸漸被取代。因此，台灣傢俱業者已逐漸體認到技術整合與技術升級的重要性。近來許多傢俱業者開始紛紛從專業分工模式，轉為朝向上、下游整合的經營模式，從專注少樣多量轉為多樣少量的生產模式。個案公司在本身資源相對不足的情況下，再加上為了加速回應市場變化的速度，以及提高對消費者的服務價值，即藉由虛擬垂直整合模式，間接減少消費者交易成本，策略性的採取上、下游虛擬整合模式，提供全方位的整合性服務。本研究即探討個案公司如何架構更具彈性的新興商業模式，有效進行產業價值鏈的整合，架構一個整合各方資源的虛擬平台，維持經營彈性，同時探討虛擬垂直整合模式的可行性及成功要素。
The value chain of furniture mostly appears professional job assignment in the past years. Recently, furniture industry changes in operating environment caused export market to be seriously threatened. Furniture industry had transferred mass production mode into sophistication and diversity. Therefore, Managers with furniture industry have become conscious that technology integration and upgrades are very importance. Besides, many managers transferred specialization mode into up-and downstream integrated business model. In this paper, the case company which is relative shortage of resources adopts up-and downstream integrated business model to provide total solution services in order to response to changes in the market. The paper discusses the issue of how to build up a new business model, integrate value chain and creative a resources pool of virtual platform. Finally, the feasibility and success factors of virtual vertical integration are also discussed.
參考文獻 中文部份
林晉寬及劉明華(2006)，「台灣TFT-LCD面板產業關鍵零組件統治決策之研究」，科技管理學刊，第十一卷第一期，頁95-136。
王生和，(2010)，手機代工產業之垂直整合研究—以C公司為例，國立高雄大學國際高階經營管理碩士在職專班未出刊碩士論文，高雄。

英文部份
Amit, R., and C. Zott. 2001. Value creation in e-business. Strategic Management Journal, 22, 493-520.
Brynjolfsson, E. and L. Hitt. (2004). Intangible assets and the economic impact of computers. W. Dutton, B. Kahin, R. O’Callaghan, A. Wyckoff, eds. Transforming Enterprise. MIT Press, Boston, MA, 27-48.
Brandenburger, A.M. & Nalebuff, B.J. 1996. Co-opetition. Doubleday: New York.
Coase, R. H. (1937) “The Nature of the Firm,” Economica, 4: 386-405.
Dahlstrom, R. and Nygaard, A. (1999). “A Enmirical Investigation of Ex-post Transaction Costs in Franchised Distribution Channels,” Journal of Marketing Research, 36(2): 160-170.
Douma, S. and Schreuder, H. (1992). Economic Approaches to Organizations. Prentice-Hall : New York.
Ellison, L. A. (1991). Vertical integration driving urge to merge. Computer Industry, 71-74.
Heide, J. B. and John, G. (1990). Alliances in Industrial Purchasing：The Determinants of Joi. Journal of Marketing Research, Vol.27(1), pp.24-36.
Hill, C. L., & Jones, G. (2004). Strategic management theory. New York: Houghton Mifflin Company.
Hite, J. M., and Hesterly, W. S. (2001). The evolution of firm networks: From emergence to early growth of the firm. Strategic Management Journal, 22, 275-286.
Ireland, R. D., M. A. Hitt, M. Camp, and Sexton, D. L. (2001). Integrating entrepreneurship and strategic management actions to create firm wealth. Academy Management Executive, 15, 49-63.
Porter, M. E. (1980). Competitive strategy. Free Press, New York.
Simon, H. (1957). "A Behavioral Model of Rational Choice", in Models of Man, Social and Rational: Mathematical Essays on Rational Human Behavior in a Social Setting. New York: Wiley.
Williamson, O. E., (1996). Economic Organization：The Case for Candor. Academy of Management Review, Vol.21(1), pp.48-57.
Williamson O.E. (1991)"Comparative economic organization: the analysis of discrete structural alternatives" Administrative Science Quarterly, Vol. 36.
Williamson, O. E. (1985) “The Economic Institutions of Capitalism: Firms, Markets, Relational Contracting,” NY: The Free Press.
Williamson, O. E., (1975) “Markets and Hierarchies,” New York: The Free Press.
Yin, R.K. 1981. The Case Study Crisis: Some Answers, Administrative Science Quarterly, 26(1): 58-65.
Zott, C. and Amit, R. (2008). The fit between product market strategy and business model: Implications for firm performance. Strategic Management Journal, 29, 1-26.
Zott, C. and Amit, R. (2007). Business model design and the performance of entrepreneurial firms. Organization Science, 18(2), 181-199.
描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
100932040
101
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0100932040
資料類型 thesis
dc.contributor.advisor 邱奕嘉zh_TW
dc.contributor.author (Authors) 林其泉zh_TW
dc.contributor.author (Authors) Lin, Chi Chuanen_US
dc.creator (作者) 林其泉zh_TW
dc.creator (作者) Lin, Chi Chuanen_US
dc.date (日期) 2012en_US
dc.date.accessioned 2-Jan-2013 13:22:30 (UTC+8)-
dc.date.available 2-Jan-2013 13:22:30 (UTC+8)-
dc.date.issued (上傳時間) 2-Jan-2013 13:22:30 (UTC+8)-
dc.identifier (Other Identifiers) G0100932040en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/56511-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 100932040zh_TW
dc.description (描述) 101zh_TW
dc.description.abstract (摘要) 過去傢俱業的產業價值鏈，大多採取專業分工模式。近年來，傢俱業整體產業經營環境開始產生轉變，導致國內傢俱業的外銷市場受到嚴重威脅，更重要的是，隨傢俱產業逐漸走向高級化、精緻化及多樣化，傳統廉價大量生產模式的傢俱業，已漸漸被取代。因此，台灣傢俱業者已逐漸體認到技術整合與技術升級的重要性。近來許多傢俱業者開始紛紛從專業分工模式，轉為朝向上、下游整合的經營模式，從專注少樣多量轉為多樣少量的生產模式。個案公司在本身資源相對不足的情況下，再加上為了加速回應市場變化的速度，以及提高對消費者的服務價值，即藉由虛擬垂直整合模式，間接減少消費者交易成本，策略性的採取上、下游虛擬整合模式，提供全方位的整合性服務。本研究即探討個案公司如何架構更具彈性的新興商業模式，有效進行產業價值鏈的整合，架構一個整合各方資源的虛擬平台，維持經營彈性，同時探討虛擬垂直整合模式的可行性及成功要素。zh_TW
dc.description.abstract (摘要) The value chain of furniture mostly appears professional job assignment in the past years. Recently, furniture industry changes in operating environment caused export market to be seriously threatened. Furniture industry had transferred mass production mode into sophistication and diversity. Therefore, Managers with furniture industry have become conscious that technology integration and upgrades are very importance. Besides, many managers transferred specialization mode into up-and downstream integrated business model. In this paper, the case company which is relative shortage of resources adopts up-and downstream integrated business model to provide total solution services in order to response to changes in the market. The paper discusses the issue of how to build up a new business model, integrate value chain and creative a resources pool of virtual platform. Finally, the feasibility and success factors of virtual vertical integration are also discussed.en_US
dc.description.tableofcontents 第壹章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題 2
第三節 研究目的 4
第四節 研究流程 5
第二章 文獻回顧 6
第一節 交易成本理論 6
第二節 垂直整合 13
第三節 創新商業模式 21
第三章 研究方法 26
第一節 研究方法的選擇 26
第二節 研究對象及資料收集方法 27
第三節 概念性架構圖 30
第四章 創新營運模式的可行性分析 31
第一節 傢俱業的發展概況及商業模式 31
第二節 傢俱業之產業結構分析及個案公司介紹 36
第三節 個案公司創新營運模式建構及可行性分析 45
第四節 未來創新營運模式可能面臨的挑戰 52
第五章 結論與建議 55
第一節 研究結論 55
第二節 研究建議 58
第三節 研究限制 59
參考文獻 61
中文部份 61
英文部份 61		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0100932040en_US
dc.subject (關鍵詞) 傢俱業zh_TW
dc.subject (關鍵詞) 虛擬垂直整合zh_TW
dc.subject (關鍵詞) 商業模式zh_TW
dc.subject (關鍵詞) 價值鏈zh_TW
dc.subject (關鍵詞) Furnitureen_US
dc.subject (關鍵詞) Virtual vertical integrationen_US
dc.subject (關鍵詞) Business modeen_US
dc.subject (關鍵詞) Value chainen_US
dc.title (題名) 系統家具廠商垂直整合營運模式分析zh_TW
dc.title (題名) A study on business model of system furniture - virtual vertical integrationen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 中文部份
林晉寬及劉明華(2006)，「台灣TFT-LCD面板產業關鍵零組件統治決策之研究」，科技管理學刊，第十一卷第一期，頁95-136。
王生和，(2010)，手機代工產業之垂直整合研究—以C公司為例，國立高雄大學國際高階經營管理碩士在職專班未出刊碩士論文，高雄。

英文部份
Amit, R., and C. Zott. 2001. Value creation in e-business. Strategic Management Journal, 22, 493-520.
Brynjolfsson, E. and L. Hitt. (2004). Intangible assets and the economic impact of computers. W. Dutton, B. Kahin, R. O’Callaghan, A. Wyckoff, eds. Transforming Enterprise. MIT Press, Boston, MA, 27-48.
Brandenburger, A.M. & Nalebuff, B.J. 1996. Co-opetition. Doubleday: New York.
Coase, R. H. (1937) “The Nature of the Firm,” Economica, 4: 386-405.
Dahlstrom, R. and Nygaard, A. (1999). “A Enmirical Investigation of Ex-post Transaction Costs in Franchised Distribution Channels,” Journal of Marketing Research, 36(2): 160-170.
Douma, S. and Schreuder, H. (1992). Economic Approaches to Organizations. Prentice-Hall : New York.
Ellison, L. A. (1991). Vertical integration driving urge to merge. Computer Industry, 71-74.
Heide, J. B. and John, G. (1990). Alliances in Industrial Purchasing：The Determinants of Joi. Journal of Marketing Research, Vol.27(1), pp.24-36.
Hill, C. L., & Jones, G. (2004). Strategic management theory. New York: Houghton Mifflin Company.
Hite, J. M., and Hesterly, W. S. (2001). The evolution of firm networks: From emergence to early growth of the firm. Strategic Management Journal, 22, 275-286.
Ireland, R. D., M. A. Hitt, M. Camp, and Sexton, D. L. (2001). Integrating entrepreneurship and strategic management actions to create firm wealth. Academy Management Executive, 15, 49-63.
Porter, M. E. (1980). Competitive strategy. Free Press, New York.
Simon, H. (1957). "A Behavioral Model of Rational Choice", in Models of Man, Social and Rational: Mathematical Essays on Rational Human Behavior in a Social Setting. New York: Wiley.
Williamson, O. E., (1996). Economic Organization：The Case for Candor. Academy of Management Review, Vol.21(1), pp.48-57.
Williamson O.E. (1991)"Comparative economic organization: the analysis of discrete structural alternatives" Administrative Science Quarterly, Vol. 36.
Williamson, O. E. (1985) “The Economic Institutions of Capitalism: Firms, Markets, Relational Contracting,” NY: The Free Press.
Williamson, O. E., (1975) “Markets and Hierarchies,” New York: The Free Press.
Yin, R.K. 1981. The Case Study Crisis: Some Answers, Administrative Science Quarterly, 26(1): 58-65.
Zott, C. and Amit, R. (2008). The fit between product market strategy and business model: Implications for firm performance. Strategic Management Journal, 29, 1-26.
Zott, C. and Amit, R. (2007). Business model design and the performance of entrepreneurial firms. Organization Science, 18(2), 181-199.		zh_TW