| dc.contributor | 政大廣告系 | en |
| dc.creator (作者) | Chang, Chingching | en |
| dc.creator (作者) | 張卿卿 | zh_TW |
| dc.date (日期) | 2011-12 | - |
| dc.date.accessioned | 25-Feb-2013 09:41:36 (UTC+8) | - |
| dc.date.available | 25-Feb-2013 09:41:36 (UTC+8) | - |
| dc.date.issued (上傳時間) | 25-Feb-2013 09:41:36 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/56981 | - |
| dc.description.abstract (摘要) | Public concerns about the environment keep increasing and going global. Polls in the United States, Europe, and East Asia all demonstrate a significant increase in environmental awareness throu ... | en |
| dc.format.extent | 276184 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language | zh_TW | en |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | Journal of Advertising, 40, 19-31 | en |
| dc.subject (關鍵詞) | Environmentally friendly product; Werbung; Advertising; Konsumentenverhalten; Consumer Behaviour; USA; United States | en |
| dc.title (題名) | Feeling Ambivalent about Going Green: Implications for Green Advertising Processing | en |
| dc.type (資料類型) | article | en |
| dc.identifier.doi (DOI) | 10.2753/JOA0091-3367400402 | en_US |
| dc.doi.uri (DOI) | http://dx.doi.org/10.2753/JOA0091-3367400402 | en_US |
