| dc.contributor | 政大廣告系 | en |
| dc.creator (作者) | Lee, Seow Ting | en |
| dc.creator (作者) | Cheng, I-Huei | en |
| dc.creator (作者) | 鄭怡卉 | zh_TW |
| dc.date (日期) | 2012-08 | - |
| dc.date.accessioned | 8-Mar-2013 15:12:42 (UTC+8) | - |
| dc.date.available | 8-Mar-2013 15:12:42 (UTC+8) | - |
| dc.date.issued (上傳時間) | 8-Mar-2013 15:12:42 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/57102 | - |
| dc.description.abstract (摘要) | Little is known and understood about ethics management or the development of formal, systematic, and goal-directed initiatives to improve ethics in the public relations workplace. This study found little ethics training and written guidelines in the public relations workplace. Organizational ethics initiatives are poorly communicated to practitioners and rely mostly on punitive restraints with little reward for ethical behavior. For many practitioners, ethics is not learned through workplace ethics initiatives but rather is mostly informed by external influences including personal values, family upbringing, and professional work experiences. | en |
| dc.format.extent | 195144 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language | zh_TW | en |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | Journal of Mass Media Ethics, 27(2), 80-96 | en |
| dc.title (題名) | Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and Compliance | en |
| dc.type (資料類型) | article | en |
| dc.identifier.doi (DOI) | 10.1080/08900523.2012.694317 | en_US |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1080/08900523.2012.694317 | en_US |
