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題名 台灣社會認同意識對於中國媒體在台觀感之影響
The Influence of Taiwanese Social Identity on Attitudes Toward Mainland Chinese Media
作者 韋齊修
Nicholas Vaky
貢獻者 施琮仁
T. J. Shih
韋齊修
Nicholas Vaky
關鍵詞 媒體
認同
台灣
中國
Media
Social Identity
Taiwan
China
日期 2012
上傳時間 1-Apr-2013 14:39:46 (UTC+8)
摘要 中國大陸和台灣雖然在文化上一脈相承，但是兩地在社會認同上並沒有達成共識。本論文\n以Tajfel的「社會認同理論」為骨幹，試著去了解台灣人對於來自中國大陸的媒體與跟自\n己本土產出的媒體有什麼不一樣的看法或觀感。利用設計電影海報來測試台灣民眾對於電\n影的興趣與注目焦點所在，研究結果發現， 台灣人在運動類型的電影，對於本土產出的\n作品有明顯的偏好，也就是較為認同自己本地的社會族群。但是在羅浪漫愛情類型的電影\n就沒有相對強烈的本土偏好，但還是會積極去蒐集該類型電影的相關資訊。所以本研究藉\n由證明同一個族群偏好自身的媒體產物，也強化了社會認同理論的概念。
Taiwan and China, countries whose citizens share a common ancestry, do not share a common\nsocial-identity. Using “social identity theory” (Tajfel, 1978) as a basis, this study seeks to\nunderstand how Taiwanese citizens view media from Mainland China in contrast to media from\ntheir native country. Asking questions about viewing intention and focusing on film’s in the\nromance and sports genres, this study found that sports film’s posters caused Taiwanese\nparticipant’s to record a significant viewing preference for films from their own social group of\nTaiwan. Findings from the romance genre found no viewing intention preferences but a stronger\nwillingness to engage in information seeking behaviors when films were from Taiwan. These\nfindings help strengthen social identity theory’s link to media research through showing that ingroups\nprefer their own media to the media of out-groups.
參考文獻 Abrams, J. R., and Giles, H. (2007). Ethnic Identity Gratifications Selection and Avoidance by\nAfrican Americans: A Group Vitality and Social Identity Gratifications Perspective.\nMedia Psychology, 9(1), 115-134. doi:10.1080/15213260701279598\n\nAtkinson, C. (2006). Ostroff meditates on enticing tech-savvy 18-34 demo to the CW.\nAdvertising Age, 77(11), 32.\n\nBasuroy, S., Chatterjee, S., & Ravid, S. (2003). How Critical Are Critical Reviews? The Box\nOffice Effects of Film Critics, Star Power, and Budgets. Journal Of Marketing, 67(4),\n103-117.\n\nBillings, A. C., & Angelini, J. R. (2007). Packaging the Games for Viewer Consumption:\nGender, Ethnicity, and Nationality in NBC`s Coverage of the 2004 Summer Olympics.\nCommunication Quarterly, 55(1), 95-111. doi:10.1080/01463370600998731\n\nCanterbery, E., & Marvasti, A. A. (2001). The U.S. Motion Pictures Industry: An Empirical\nApproach. Review Of Industrial Organization, 19(1), 81.\n\nChang, B-H., & Ki E-J. (2005). Devising a Practical Model for Predicting Theatrical Movie\nSuccess: Focusing on the Experience Good Property. Journal Of Media Economics,\n18(4), 247-269. doi:10.1207/s15327736me1804_2\n\nChang, C-F. (2012, May 1). The audience is back! Taiwan films enjoy a renaissance. Taiwan\nPanorama. Retrieved January 12, 2013 from http://www.taiwan-panorama.com/en/\n\nChina may up missiles aimed at Taiwan to 1,900: defense Minister. (2010, July 22). The China\nPost. Retrieved November 8th, 2010 from http://www.chinapost.com.tw/\n\nChinese Film Archive Search. 电影组合查询 (2012) Mtime. Retrieved July 23, 2012 from\nhttp://movie.mtime.com/movie/search/section/#nation=138&sortType=8&viewType=0\n\nChoon-Yin, S. (2010). The Balance of Power in the Taiwan Strait: An\nAssessment. International Journal of Asia-Pacific Studies, 6(2), 71-95. Retrieved from\nEBSCOhost.\n\nChou Ying-lung (2011). Data Collection Methodology. Important Political Attitude Trend\nDistribution. Election Study Center: National Chengchi University. Retrieved October 14,\n2011 from http://esc.nccu.edu.tw/english/modules/tinyd2/index.php?id=6\n\nCohen, Cohen, West, & Aiken. (2003). Applied multiple regression/correlation analysis\nfor the behavioral sciences. Mahwah, New Jersey: L. Erlbaum Associates.\n\nCooks, L. M., & Orbe, M. P. (1993). Beyond the satire: Selective exposure and selective\nperception in "In Living Color". Howard Journal Of Communications, 4(3), 217-233.\n\nCoonan, C. (2012, May 26). China boosts Taiwan film biz. Variety. Retrieved January 14, 2013\nfrom http://www.variety.com\n\nCraig, C., Greene, W. H., & Douglas, S. P. (2005). Culture Matters: Consumer Acceptance of\nU.S. Films in Foreign Markets. Journal Of International Marketing, 13(4), 80-103.\ndoi:10.1509/jimk.2005.13.4.80\n\nd`Astous, A., Colbert F., & Nobert V. (2007). Effects of country-genre\ncongruence on the evaluation of movies: The moderating role of critical reviews and\nmoviegoers` prior knowledge. International Journal of Arts Management, 10(1), 45-51,\n82. Retrieved from http://search.proquest.com/docview/205811195?accountid=10067\n\ndeLisle, J. (2010) Soft Power in a Hard Place: China, Taiwan, Cross-Straight Relations\nand U.S. Policy. Orbis. 54 (4), 493-524. Retrieved from http://www.fpri.org\n\nDe Vany, A. and Walls, W.D. (1999) Uncertainty in the Movie Industry: Does Star Power\nReduce the Terror of the Box Office? Journal of Cultural Economics. 23(4) 285-318,\ndoi: 10.1023/A:1007608125988\n\nDe Vany, A. and Walls, W.D. (2004) Motion picture profit, the stable Paretian hypothesis,\nand the curse of the superstar. Journal of Economic \n\nDynamics and Control. 28(6). 1035-\n1057. Retrieved on July 26, 2012 from\nhttp://www.sciencedirect.com/science/article/pii/S0165188903000654\n\nDos Santos, G., Kotowski, M., & Harwood, J. (2007). 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Newspaper\nResearch Journal, 31(4), 77-92.\n\nGao, Z. (2009). Serving a stir-fry of market, culture and politics - on globalisation and\nfilm policy in Greater China. Policy Studies, 30(4), 423-438.\ndoi:10.1080/01442870902899889\n\nGoldstein, S. M. (2002). The Taiwan Strait: A Continuing Status Quo of Deadlock?. Cambridge\nReview Of International Affairs, 15(1), 85-94. doi:10.1080/09557570220126289\n\nHa, L. (2010). A National Study of College Students` Multiplatform Video Consumption and\nSatisfaction. Conference Papers -- International Communication Association, 1.\n\nHerring, M., Jankowski, T. B. and Brown, R. E. (1999) Pro-Black Doesn`t Mean\nAnti-White: The Structure of African-American Group Identity. The Journal of Politics.\nVol. 61, No. 2, pp. 363-386\n\nKatz, E., Blumler J. G., and Gurevitch, M. (1973-1974), Uses and Gratifications\nResearch. The Public Opinion Quarterly , 37(4), 509-523\n\nKeane, L., & Kim-Shyan, F. (2005). Media: Through the Eyes of Young Adults. Journal Of\nPromotion Management, 11(2/3), 155-174. doi:10.1300/J057v11n0211\n\nKo, S. L. (2010, September 07). Officials propose Taiwan, China cultural exchanges. Taipei\nTimes. Retrieved on January 23, 2013 from http://www.taipeitimes.com\n\nKnobloch-Westerwick, S., and Hastall, M. R. (2010). Please Your Self: Social Identity Effects\non Selective Exposure to News About In- and Out-Groups. Journal of Communication,\n60(3), 515-535. doi:10.1111/j.1460-2466.2010.01495.x\n\nKrämer, N., & Trepte, S. (2006). Expanding Social Identity Theory for Research in Media\nEffects: Two International Studies and a Theoretical Model. Conference Papers --\nInternational Communication Association, 1-35.\n\nKrcmar, M., Greene, K., Banerjee, S., & Bagdasarov, Z. (2008). Exploring Movie Choice: An\nExamination of Uses and Gratifications. Conference Papers -- International\nCommunication Association, 1.\n\nLadegaard, H. J. (2011). 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描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
99461016
101
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0099461016
資料類型 thesis
dc.contributor.advisor 施琮仁zh_TW
dc.contributor.advisor T. J. Shihen_US
dc.contributor.author (Authors) 韋齊修zh_TW
dc.contributor.author (Authors) Nicholas Vakyen_US
dc.creator (作者) 韋齊修zh_TW
dc.creator (作者) Nicholas Vakyen_US
dc.date (日期) 2012en_US
dc.date.accessioned 1-Apr-2013 14:39:46 (UTC+8)-
dc.date.available 1-Apr-2013 14:39:46 (UTC+8)-
dc.date.issued (上傳時間) 1-Apr-2013 14:39:46 (UTC+8)-
dc.identifier (Other Identifiers) G0099461016en_US
dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=65177-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學位學程(IMICS)zh_TW
dc.description (描述) 99461016zh_TW
dc.description (描述) 101zh_TW
dc.description.abstract (摘要) 中國大陸和台灣雖然在文化上一脈相承，但是兩地在社會認同上並沒有達成共識。本論文\n以Tajfel的「社會認同理論」為骨幹，試著去了解台灣人對於來自中國大陸的媒體與跟自\n己本土產出的媒體有什麼不一樣的看法或觀感。利用設計電影海報來測試台灣民眾對於電\n影的興趣與注目焦點所在，研究結果發現， 台灣人在運動類型的電影，對於本土產出的\n作品有明顯的偏好，也就是較為認同自己本地的社會族群。但是在羅浪漫愛情類型的電影\n就沒有相對強烈的本土偏好，但還是會積極去蒐集該類型電影的相關資訊。所以本研究藉\n由證明同一個族群偏好自身的媒體產物，也強化了社會認同理論的概念。zh_TW
dc.description.abstract (摘要) Taiwan and China, countries whose citizens share a common ancestry, do not share a common\nsocial-identity. Using “social identity theory” (Tajfel, 1978) as a basis, this study seeks to\nunderstand how Taiwanese citizens view media from Mainland China in contrast to media from\ntheir native country. Asking questions about viewing intention and focusing on film’s in the\nromance and sports genres, this study found that sports film’s posters caused Taiwanese\nparticipant’s to record a significant viewing preference for films from their own social group of\nTaiwan. Findings from the romance genre found no viewing intention preferences but a stronger\nwillingness to engage in information seeking behaviors when films were from Taiwan. These\nfindings help strengthen social identity theory’s link to media research through showing that ingroups\nprefer their own media to the media of out-groups.en_US
dc.description.tableofcontents Table of Contents\nI. Introduction………………………………………………………………6\nII. Literature Review……………………………………………………………10\n1. Self-Categorization, Social Identity Theory, and Taiwan …………………10\n2. Media Use …………………………………………………………………13\n3. Other Measures of a Social Identity Media Bias ……………17\n4. Priming Self-Identification …………………………………………19\n5. Self-Identification Variance …………………………………20\n6. Controlling for Audience’s Movie Going Preferences …………………22\nIII. General Methodology ………………………………………………28\n1. Procedure ……………………………………………………………………28\n2. Materials……………………………………………………………………29\n3. Manipulation Check……………………………………………………31\n4. Measurements………………………………………………………31\n5. Priming..……………………………………………………………………34\n6. Control for Genre Interest ……………………………………………35\n7. Translation ………………………………………………35\n8. Experiment One and Two …………………………………………35\nIV. Experiment One: Sports Film…………………………………………37\n1. Methodology ……………………………………………………………37\n2. Results ……………………………………………………………………37\n3. Discussion …………………………………………………………43\nV. Experiment Two: Romance film …………………………………………48\n1. Methodology ……………………………………………………………48\n2. Results ……………………………………………………………48\n3. Discussion …………………………………………………………52\nVI. Discussion and Conclusion ……………………………………………56\n1. Summary ……………………………………………………………………56\n2. Genre Differences …………………………………………………………56\n3. Priming Effects ……………………………………………………57\n4. Information Seeking Behavior Significance ………………58\n5. Industry and Marketing Implications …………………………58\n6. Theoretical Implications ……………………………………………60\n7. Limitations ……………………………………………………62\nVII. References ……………………………………………………………65\nVIII. Appendix A – Taiwanese Sport Film Poster ………………………………71\nIX. Appendix B - Chinese Sports Film Poster ………………………72\nX. Appendix C - Taiwanese Romance Film Poster ………………73\nXI. Appendix D - Chinese Romance Film Poster…………………74\nXII. Appendix E - Questionnaire Translated in Both English and Chinese………73zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0099461016en_US
dc.subject (關鍵詞) 媒體zh_TW
dc.subject (關鍵詞) 認同zh_TW
dc.subject (關鍵詞) 台灣zh_TW
dc.subject (關鍵詞) 中國zh_TW
dc.subject (關鍵詞) Mediaen_US
dc.subject (關鍵詞) Social Identityen_US
dc.subject (關鍵詞) Taiwanen_US
dc.subject (關鍵詞) Chinaen_US
dc.title (題名) 台灣社會認同意識對於中國媒體在台觀感之影響zh_TW
dc.title (題名) The Influence of Taiwanese Social Identity on Attitudes Toward Mainland Chinese Mediaen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Abrams, J. R., and Giles, H. (2007). Ethnic Identity Gratifications Selection and Avoidance by\nAfrican Americans: A Group Vitality and Social Identity Gratifications Perspective.\nMedia Psychology, 9(1), 115-134. doi:10.1080/15213260701279598\n\nAtkinson, C. (2006). Ostroff meditates on enticing tech-savvy 18-34 demo to the CW.\nAdvertising Age, 77(11), 32.\n\nBasuroy, S., Chatterjee, S., & Ravid, S. (2003). How Critical Are Critical Reviews? The Box\nOffice Effects of Film Critics, Star Power, and Budgets. Journal Of Marketing, 67(4),\n103-117.\n\nBillings, A. C., & Angelini, J. R. (2007). Packaging the Games for Viewer Consumption:\nGender, Ethnicity, and Nationality in NBC`s Coverage of the 2004 Summer Olympics.\nCommunication Quarterly, 55(1), 95-111. doi:10.1080/01463370600998731\n\nCanterbery, E., & Marvasti, A. A. (2001). The U.S. Motion Pictures Industry: An Empirical\nApproach. Review Of Industrial Organization, 19(1), 81.\n\nChang, B-H., & Ki E-J. (2005). Devising a Practical Model for Predicting Theatrical Movie\nSuccess: Focusing on the Experience Good Property. Journal Of Media Economics,\n18(4), 247-269. doi:10.1207/s15327736me1804_2\n\nChang, C-F. (2012, May 1). The audience is back! Taiwan films enjoy a renaissance. Taiwan\nPanorama. Retrieved January 12, 2013 from http://www.taiwan-panorama.com/en/\n\nChina may up missiles aimed at Taiwan to 1,900: defense Minister. (2010, July 22). The China\nPost. Retrieved November 8th, 2010 from http://www.chinapost.com.tw/\n\nChinese Film Archive Search. 电影组合查询 (2012) Mtime. Retrieved July 23, 2012 from\nhttp://movie.mtime.com/movie/search/section/#nation=138&sortType=8&viewType=0\n\nChoon-Yin, S. (2010). The Balance of Power in the Taiwan Strait: An\nAssessment. International Journal of Asia-Pacific Studies, 6(2), 71-95. Retrieved from\nEBSCOhost.\n\nChou Ying-lung (2011). Data Collection Methodology. Important Political Attitude Trend\nDistribution. Election Study Center: National Chengchi University. Retrieved October 14,\n2011 from http://esc.nccu.edu.tw/english/modules/tinyd2/index.php?id=6\n\nCohen, Cohen, West, & Aiken. (2003). Applied multiple regression/correlation analysis\nfor the behavioral sciences. Mahwah, New Jersey: L. Erlbaum Associates.\n\nCooks, L. M., & Orbe, M. P. (1993). Beyond the satire: Selective exposure and selective\nperception in "In Living Color". Howard Journal Of Communications, 4(3), 217-233.\n\nCoonan, C. (2012, May 26). China boosts Taiwan film biz. Variety. Retrieved January 14, 2013\nfrom http://www.variety.com\n\nCraig, C., Greene, W. H., & Douglas, S. P. (2005). Culture Matters: Consumer Acceptance of\nU.S. Films in Foreign Markets. Journal Of International Marketing, 13(4), 80-103.\ndoi:10.1509/jimk.2005.13.4.80\n\nd`Astous, A., Colbert F., & Nobert V. (2007). 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