1. NCCU Academic Hub
  2. 學術產出
  3. College of Communication
  4. Theses
  5. Item

學術產出-Theses

Article View/Open

Publication Export

Google ScholarTM

政大圖書館

Citation Infomation

  • No doi shows Citation Infomation
題名 台灣社會認同意識對於中國媒體在台觀感之影響
The Influence of Taiwanese Social Identity on Attitudes Toward Mainland Chinese Media
作者 韋齊修
Nicholas Vaky
貢獻者 施琮仁
T. J. Shih
韋齊修
Nicholas Vaky
關鍵詞 媒體
認同
台灣
中國
Media
Social Identity
Taiwan
China
日期 2012
上傳時間 1-Apr-2013 14:39:46 (UTC+8)
摘要 中國大陸和台灣雖然在文化上一脈相承，但是兩地在社會認同上並沒有達成共識。本論文
以Tajfel的「社會認同理論」為骨幹，試著去了解台灣人對於來自中國大陸的媒體與跟自
己本土產出的媒體有什麼不一樣的看法或觀感。利用設計電影海報來測試台灣民眾對於電
影的興趣與注目焦點所在，研究結果發現， 台灣人在運動類型的電影，對於本土產出的
作品有明顯的偏好，也就是較為認同自己本地的社會族群。但是在羅浪漫愛情類型的電影
就沒有相對強烈的本土偏好，但還是會積極去蒐集該類型電影的相關資訊。所以本研究藉
由證明同一個族群偏好自身的媒體產物，也強化了社會認同理論的概念。
Taiwan and China, countries whose citizens share a common ancestry, do not share a common
social-identity. Using “social identity theory” (Tajfel, 1978) as a basis, this study seeks to
understand how Taiwanese citizens view media from Mainland China in contrast to media from
their native country. Asking questions about viewing intention and focusing on film’s in the
romance and sports genres, this study found that sports film’s posters caused Taiwanese
participant’s to record a significant viewing preference for films from their own social group of
Taiwan. Findings from the romance genre found no viewing intention preferences but a stronger
willingness to engage in information seeking behaviors when films were from Taiwan. These
findings help strengthen social identity theory’s link to media research through showing that ingroups
prefer their own media to the media of out-groups.
參考文獻 Abrams, J. R., and Giles, H. (2007). Ethnic Identity Gratifications Selection and Avoidance by
African Americans: A Group Vitality and Social Identity Gratifications Perspective.
Media Psychology, 9(1), 115-134. doi:10.1080/15213260701279598

Atkinson, C. (2006). Ostroff meditates on enticing tech-savvy 18-34 demo to the CW.
Advertising Age, 77(11), 32.

Basuroy, S., Chatterjee, S., & Ravid, S. (2003). How Critical Are Critical Reviews? The Box
Office Effects of Film Critics, Star Power, and Budgets. Journal Of Marketing, 67(4),
103-117.

Billings, A. C., & Angelini, J. R. (2007). Packaging the Games for Viewer Consumption:
Gender, Ethnicity, and Nationality in NBC`s Coverage of the 2004 Summer Olympics.
Communication Quarterly, 55(1), 95-111. doi:10.1080/01463370600998731

Canterbery, E., & Marvasti, A. A. (2001). The U.S. Motion Pictures Industry: An Empirical
Approach. Review Of Industrial Organization, 19(1), 81.

Chang, B-H., & Ki E-J. (2005). Devising a Practical Model for Predicting Theatrical Movie
Success: Focusing on the Experience Good Property. Journal Of Media Economics,
18(4), 247-269. doi:10.1207/s15327736me1804_2

Chang, C-F. (2012, May 1). The audience is back! Taiwan films enjoy a renaissance. Taiwan
Panorama. Retrieved January 12, 2013 from http://www.taiwan-panorama.com/en/

China may up missiles aimed at Taiwan to 1,900: defense Minister. (2010, July 22). The China
Post. Retrieved November 8th, 2010 from http://www.chinapost.com.tw/

Chinese Film Archive Search. 电影组合查询 (2012) Mtime. Retrieved July 23, 2012 from
http://movie.mtime.com/movie/search/section/#nation=138&sortType=8&viewType=0

Choon-Yin, S. (2010). The Balance of Power in the Taiwan Strait: An
Assessment. International Journal of Asia-Pacific Studies, 6(2), 71-95. Retrieved from
EBSCOhost.

Chou Ying-lung (2011). Data Collection Methodology. Important Political Attitude Trend
Distribution. Election Study Center: National Chengchi University. Retrieved October 14,
2011 from http://esc.nccu.edu.tw/english/modules/tinyd2/index.php?id=6

Cohen, Cohen, West, & Aiken. (2003). Applied multiple regression/correlation analysis
for the behavioral sciences. Mahwah, New Jersey: L. Erlbaum Associates.

Cooks, L. M., & Orbe, M. P. (1993). Beyond the satire: Selective exposure and selective
perception in "In Living Color". Howard Journal Of Communications, 4(3), 217-233.

Coonan, C. (2012, May 26). China boosts Taiwan film biz. Variety. Retrieved January 14, 2013
from http://www.variety.com

Craig, C., Greene, W. H., & Douglas, S. P. (2005). Culture Matters: Consumer Acceptance of
U.S. Films in Foreign Markets. Journal Of International Marketing, 13(4), 80-103.
doi:10.1509/jimk.2005.13.4.80

d`Astous, A., Colbert F., & Nobert V. (2007). Effects of country-genre
congruence on the evaluation of movies: The moderating role of critical reviews and
moviegoers` prior knowledge. International Journal of Arts Management, 10(1), 45-51,
82. Retrieved from http://search.proquest.com/docview/205811195?accountid=10067

deLisle, J. (2010) Soft Power in a Hard Place: China, Taiwan, Cross-Straight Relations
and U.S. Policy. Orbis. 54 (4), 493-524. Retrieved from http://www.fpri.org

De Vany, A. and Walls, W.D. (1999) Uncertainty in the Movie Industry: Does Star Power
Reduce the Terror of the Box Office? Journal of Cultural Economics. 23(4) 285-318,
doi: 10.1023/A:1007608125988

De Vany, A. and Walls, W.D. (2004) Motion picture profit, the stable Paretian hypothesis,
and the curse of the superstar. Journal of Economic

Dynamics and Control. 28(6). 1035-
1057. Retrieved on July 26, 2012 from
http://www.sciencedirect.com/science/article/pii/S0165188903000654

Dos Santos, G., Kotowski, M., & Harwood, J. (2007). Television and Gratification: The role of
sex in predicting media uses and gratifications and television program preferences.
Conference Papers -- National Communication Association, 1.

Dru, V. (2007). Authoritarianism, social dominance orientation and prejudice: Effects of various
self-categorization conditions. Journal Of Experimental Social Psychology, 43(6), 877-
883. doi:10.1016/j.jesp.2006.10.008

Faber, R. J., & O`Guinn, T. C. (1984). Effect of Media Advertising and Other Sources on Movie
Selection. Journalism Quarterly, 61(2), 371-377.

Fetscherin, M. (2010). The Main Determinants of Bollywood Movie Box Office Sales. Journal
Of Global Marketing, 23(5), 461-476. doi:10.1080/08911762.2010.521117

Forehand, M. R., & Deshpande, R. (2001). What We See Makes Us Who We Are: Priming
Ethnic Self-Awareness and Advertising Response. Journal Of Marketing Research
(JMR), 38(3), 336-348.

Gao, F. (2010). Politics/Nationalism Affect 2008 Olympics Coverage. Newspaper
Research Journal, 31(4), 77-92.

Gao, Z. (2009). Serving a stir-fry of market, culture and politics - on globalisation and
film policy in Greater China. Policy Studies, 30(4), 423-438.
doi:10.1080/01442870902899889

Goldstein, S. M. (2002). The Taiwan Strait: A Continuing Status Quo of Deadlock?. Cambridge
Review Of International Affairs, 15(1), 85-94. doi:10.1080/09557570220126289

Ha, L. (2010). A National Study of College Students` Multiplatform Video Consumption and
Satisfaction. Conference Papers -- International Communication Association, 1.

Herring, M., Jankowski, T. B. and Brown, R. E. (1999) Pro-Black Doesn`t Mean
Anti-White: The Structure of African-American Group Identity. The Journal of Politics.
Vol. 61, No. 2, pp. 363-386

Katz, E., Blumler J. G., and Gurevitch, M. (1973-1974), Uses and Gratifications
Research. The Public Opinion Quarterly , 37(4), 509-523

Keane, L., & Kim-Shyan, F. (2005). Media: Through the Eyes of Young Adults. Journal Of
Promotion Management, 11(2/3), 155-174. doi:10.1300/J057v11n0211

Ko, S. L. (2010, September 07). Officials propose Taiwan, China cultural exchanges. Taipei
Times. Retrieved on January 23, 2013 from http://www.taipeitimes.com

Knobloch-Westerwick, S., and Hastall, M. R. (2010). Please Your Self: Social Identity Effects
on Selective Exposure to News About In- and Out-Groups. Journal of Communication,
60(3), 515-535. doi:10.1111/j.1460-2466.2010.01495.x

Krämer, N., & Trepte, S. (2006). Expanding Social Identity Theory for Research in Media
Effects: Two International Studies and a Theoretical Model. Conference Papers --
International Communication Association, 1-35.

Krcmar, M., Greene, K., Banerjee, S., & Bagdasarov, Z. (2008). Exploring Movie Choice: An
Examination of Uses and Gratifications. Conference Papers -- International
Communication Association, 1.

Ladegaard, H. J. (2011). Stereotypes in the making: Prejudice and cultural generalizations
in Hong Kong students’ discourse. Journal of Asian Pacific Communication, 21(1), 133-
158. Retrieved from EBSCOhost.

Larceneux, F. (2007). Buzz and recommendations on the Internet. What impacts on box-office
success?. Recherche Et Applications En Marketing (English Edition), 22(3), 43-62.

Li, Mei-chih, W. C. (2003). Basis of ethnic identification in Taiwan. Asian Journal of Social
Psychology, 6(3), 229. doi:10.1046/j.1467-839X.2003.00123.x

Litman, B. R. (1983). Predicting success of theatrical movies: An empirical study. Journal of
Popular Culture, 16, 159–175.

McGarty, C. (2001). Social Identity Theory does not maintain that identification produces
bias, and Self-categorization Theory does not maintain that salience is identification: Two
comments on Mummendey, Klink and Brown. British Journal Of Social Psychology,
40(2), 173.

McLeish, K., and Oxoby R. (2011). Social Interactions and the Salience of Social Identity.
Journal of Economic Psychology. 32 (1), 172-178.

Midgley, D. F. (1983). Patterns of Interpersonal Information Seeking for the Purchase of a
Symbolic Product. Journal Of Marketing Research (JMR), 20(1), 74-83.

Nabi, R. L., & Krcmar, M. (2004). Conceptualizing Media Enjoyment as Attitude: Implications
for Mass Media Effects Research. Communication Theory. (10503293), 14(4), 288-310.

Nabi, R., & Tsay, M. (2006). Testing a Tripartite Model of Media Enjoyment with Participatory
Reality TV. Conference Papers -- International Communication Association, 1-26.

Niu, D. (Director) (2012). Love 愛 [Motion picture], People’s Republic of China: Hua Yi
Brothers.

Oyserman, D., & Lee, S. S. (2008). Does Culture Influence What and How We Think? Effects of
Priming Individualism and Collectivism. Psychological Bulletin, 134(2), 311-342.
doi:10.1037/0033-2909.134.2.311

Petty, R. E., & Cacioppo, J. T. (1986). Communication and Persuasion: Central and Peripheral
Routes to Attitude Change. New York: Springer-Verlag.
Principles for Implementing Cross-strait Cultural Exchanges at the Current Stage. (1994).

Mainland Affairs Council. Retrieved October 16, 2011 from
http://www.mac.gov.tw/ct.asp?xItem=56808&ctNode=6148&mp=3

Rao, A. N., Pearce J. L., and Xin, K. (2005). Governments, Reciprocal Exchange and Trust
among Business Associates. Journal of International Business Studies, 36(1), 104-118.

Reinke de Buitrago, Sybille. (2009). What Role Can Trust Play? Conflicts and
Trust-Building in East Asia. Asian Politics & Policy. 1(4), 739-61.

Robins, J. (2006). TV Clobbers the Movies. Broadcasting & Cable, 136(14), 6.

Scheufele, D. A. (2000). Agenda-Setting, Priming, and Framing Revisited: Another Look at
Cognitive Effects of Political.. Mass Communication & Society, 3(2/3), 297.

Shih, M., & Pittinsky, T. L. (1999). Stereotype susceptibility: Identity salience and shifts in
quantitative performance. Psychological Science (Wiley-Blackwell), 10(1), 80.

Simonton, D. (2009). Cinematic success criteria and their predictors: The art and business of the
film industry. Psychology & Marketing, 26(5), 400-420.

Slater, M. D. (2007). Reinforcing Spirals: The Mutual Influence of Media Selectivity and Media
Effects and Their Impact on Individual Behavior and Social Identity. Communication
Theory (10503293), 17(3), 281-303. doi:10.1111/j.1468-2885.2007.00296.xa

Stanley, T. L. (2005). Studios reel as DVDs show wear. Advertising Age, 76(28), 1-33.

Suárez-vázquez, A. (2011). Critic power or star power? the influence of hallmarks of quality of
motion pictures: An experimental approach. Journal of Cultural Economics, 35(2), 119-
135. doi: 10.1007/s10824-011-9140-8

Taiwan Film Archive Search. 電影檔案瀏覽 (2012). Taiwan Cinema. Retrieved July 25,
2012 from http://www.taiwancinema.com/ct_12000_249

Taiwaness / Chinese Identification Trend Distrubution in Taiwan Important Political Attitude
Trend Distribution. (2011). Election Study Center: National Chengchi University.
Retrieved October 14, 2011 from
http://esc.nccu.edu.tw/english/modules/tinyd2/content/TaiwanChineseID.htm

Tajfel, H. (1978) Social Categorization, Social Identity and Social Comparison. In Henri

Tajfel (Ed.) Differentiation between social groups: studies in the social psychology of
intergroup relations. (pp. 61-76) London: Academic Press.

Tajfel, H., Billig, M. G., Bundy, R. P., & Flament, C. (1971). Social categorization and
intergroup behaviour. European Journal of Social Psychology, 1(2), 149-178. Retrieved
from EBSCOhost.

Tsui, C. (2012, November 19). Huayi Brothers, Atom Cinema and Honto Productions Form
Strategic Alliance Across Taiwan Straits. The Hollywood Reporter. Retrieved December
26th, 2012. from http://www.hollywoodreporter.com/news

Turner J. (1978) Social Categorization and Social Discrimination in the Minimal Group
Paradigm. In Henri Tajfel (Ed.) Differentiation between social groups: studies in the
social psychology of intergroup relations. (pp. 101-140) London: Academic Press.

Weaver, A. J. (2011). The Role of Actors` Race in White Audiences` Selective Exposure to
Movies. Journal of Communication, 61: 369–385. doi: 10.1111/j.1460-
2466.2011.01544.x

Weekly Box Office. (2012). EntGroup. Retrieved on July 25, 2012 from
http://english.entgroup.cn/boxoffice/cn/Default.aspx?week=2012-07-16

Wren, John. (2012, May 13). ECFA puts Taiwan on fast track to prosperity. Taiwan Today.
Retrieved from on January 12, 2013 from http://www.taiwantoday.tw

Ye, Y., & Zhou, S. (2007). Is It the Content or the Person? Examining Sexual Content in
Promotional Announcements and Sexual Self-Schema. Journal Of Promotion
Management, 13(1/2), 55. doi:10.1300/J057v13n01‧05

Yopyk, D. A., & Prentice, D. A. (2005). Am I an Athlete or a Student? Identity Salience and
Stereotype Threat in Student–Athletes. Basic & Applied Social Psychology, 27(4), 329-
336. doi:10.1207/s15324834basp2704_5

Yu, Fu-Lai T., and Kwan, D. S. M. (2008). Social construction of national identity:
Taiwanese versus Chinese consciousness. Social Identities, 14(1), 33-52.
doi:10.1080/13504630701848515
描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
99461016
101
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0099461016
資料類型 thesis
dc.contributor.advisor 施琮仁zh_TW
dc.contributor.advisor T. J. Shihen_US
dc.contributor.author (Authors) 韋齊修zh_TW
dc.contributor.author (Authors) Nicholas Vakyen_US
dc.creator (作者) 韋齊修zh_TW
dc.creator (作者) Nicholas Vakyen_US
dc.date (日期) 2012en_US
dc.date.accessioned 1-Apr-2013 14:39:46 (UTC+8)-
dc.date.available 1-Apr-2013 14:39:46 (UTC+8)-
dc.date.issued (上傳時間) 1-Apr-2013 14:39:46 (UTC+8)-
dc.identifier (Other Identifiers) G0099461016en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/57586-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學位學程(IMICS)zh_TW
dc.description (描述) 99461016zh_TW
dc.description (描述) 101zh_TW
dc.description.abstract (摘要) 中國大陸和台灣雖然在文化上一脈相承，但是兩地在社會認同上並沒有達成共識。本論文
以Tajfel的「社會認同理論」為骨幹，試著去了解台灣人對於來自中國大陸的媒體與跟自
己本土產出的媒體有什麼不一樣的看法或觀感。利用設計電影海報來測試台灣民眾對於電
影的興趣與注目焦點所在，研究結果發現， 台灣人在運動類型的電影，對於本土產出的
作品有明顯的偏好，也就是較為認同自己本地的社會族群。但是在羅浪漫愛情類型的電影
就沒有相對強烈的本土偏好，但還是會積極去蒐集該類型電影的相關資訊。所以本研究藉
由證明同一個族群偏好自身的媒體產物，也強化了社會認同理論的概念。		zh_TW
dc.description.abstract (摘要) Taiwan and China, countries whose citizens share a common ancestry, do not share a common
social-identity. Using “social identity theory” (Tajfel, 1978) as a basis, this study seeks to
understand how Taiwanese citizens view media from Mainland China in contrast to media from
their native country. Asking questions about viewing intention and focusing on film’s in the
romance and sports genres, this study found that sports film’s posters caused Taiwanese
participant’s to record a significant viewing preference for films from their own social group of
Taiwan. Findings from the romance genre found no viewing intention preferences but a stronger
willingness to engage in information seeking behaviors when films were from Taiwan. These
findings help strengthen social identity theory’s link to media research through showing that ingroups
prefer their own media to the media of out-groups.		en_US
dc.description.tableofcontents Table of Contents
I. Introduction………………………………………………………………6
II. Literature Review……………………………………………………………10
1. Self-Categorization, Social Identity Theory, and Taiwan …………………10
2. Media Use …………………………………………………………………13
3. Other Measures of a Social Identity Media Bias ……………17
4. Priming Self-Identification …………………………………………19
5. Self-Identification Variance …………………………………20
6. Controlling for Audience’s Movie Going Preferences …………………22
III. General Methodology ………………………………………………28
1. Procedure ……………………………………………………………………28
2. Materials……………………………………………………………………29
3. Manipulation Check……………………………………………………31
4. Measurements………………………………………………………31
5. Priming..……………………………………………………………………34
6. Control for Genre Interest ……………………………………………35
7. Translation ………………………………………………35
8. Experiment One and Two …………………………………………35
IV. Experiment One: Sports Film…………………………………………37
1. Methodology ……………………………………………………………37
2. Results ……………………………………………………………………37
3. Discussion …………………………………………………………43
V. Experiment Two: Romance film …………………………………………48
1. Methodology ……………………………………………………………48
2. Results ……………………………………………………………48
3. Discussion …………………………………………………………52
VI. Discussion and Conclusion ……………………………………………56
1. Summary ……………………………………………………………………56
2. Genre Differences …………………………………………………………56
3. Priming Effects ……………………………………………………57
4. Information Seeking Behavior Significance ………………58
5. Industry and Marketing Implications …………………………58
6. Theoretical Implications ……………………………………………60
7. Limitations ……………………………………………………62
VII. References ……………………………………………………………65
VIII. Appendix A – Taiwanese Sport Film Poster ………………………………71
IX. Appendix B - Chinese Sports Film Poster ………………………72
X. Appendix C - Taiwanese Romance Film Poster ………………73
XI. Appendix D - Chinese Romance Film Poster…………………74
XII. Appendix E - Questionnaire Translated in Both English and Chinese………73		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0099461016en_US
dc.subject (關鍵詞) 媒體zh_TW
dc.subject (關鍵詞) 認同zh_TW
dc.subject (關鍵詞) 台灣zh_TW
dc.subject (關鍵詞) 中國zh_TW
dc.subject (關鍵詞) Mediaen_US
dc.subject (關鍵詞) Social Identityen_US
dc.subject (關鍵詞) Taiwanen_US
dc.subject (關鍵詞) Chinaen_US
dc.title (題名) 台灣社會認同意識對於中國媒體在台觀感之影響zh_TW
dc.title (題名) The Influence of Taiwanese Social Identity on Attitudes Toward Mainland Chinese Mediaen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Abrams, J. R., and Giles, H. (2007). Ethnic Identity Gratifications Selection and Avoidance by
African Americans: A Group Vitality and Social Identity Gratifications Perspective.
Media Psychology, 9(1), 115-134. doi:10.1080/15213260701279598

Atkinson, C. (2006). Ostroff meditates on enticing tech-savvy 18-34 demo to the CW.
Advertising Age, 77(11), 32.

Basuroy, S., Chatterjee, S., & Ravid, S. (2003). How Critical Are Critical Reviews? The Box
Office Effects of Film Critics, Star Power, and Budgets. Journal Of Marketing, 67(4),
103-117.

Billings, A. C., & Angelini, J. R. (2007). Packaging the Games for Viewer Consumption:
Gender, Ethnicity, and Nationality in NBC`s Coverage of the 2004 Summer Olympics.
Communication Quarterly, 55(1), 95-111. doi:10.1080/01463370600998731

Canterbery, E., & Marvasti, A. A. (2001). The U.S. Motion Pictures Industry: An Empirical
Approach. Review Of Industrial Organization, 19(1), 81.

Chang, B-H., & Ki E-J. (2005). Devising a Practical Model for Predicting Theatrical Movie
Success: Focusing on the Experience Good Property. Journal Of Media Economics,
18(4), 247-269. doi:10.1207/s15327736me1804_2

Chang, C-F. (2012, May 1). The audience is back! Taiwan films enjoy a renaissance. Taiwan
Panorama. Retrieved January 12, 2013 from http://www.taiwan-panorama.com/en/

China may up missiles aimed at Taiwan to 1,900: defense Minister. (2010, July 22). The China
Post. Retrieved November 8th, 2010 from http://www.chinapost.com.tw/

Chinese Film Archive Search. 电影组合查询 (2012) Mtime. Retrieved July 23, 2012 from
http://movie.mtime.com/movie/search/section/#nation=138&sortType=8&viewType=0

Choon-Yin, S. (2010). The Balance of Power in the Taiwan Strait: An
Assessment. International Journal of Asia-Pacific Studies, 6(2), 71-95. Retrieved from
EBSCOhost.

Chou Ying-lung (2011). Data Collection Methodology. Important Political Attitude Trend
Distribution. Election Study Center: National Chengchi University. Retrieved October 14,
2011 from http://esc.nccu.edu.tw/english/modules/tinyd2/index.php?id=6

Cohen, Cohen, West, & Aiken. (2003). Applied multiple regression/correlation analysis
for the behavioral sciences. Mahwah, New Jersey: L. Erlbaum Associates.

Cooks, L. M., & Orbe, M. P. (1993). Beyond the satire: Selective exposure and selective
perception in "In Living Color". Howard Journal Of Communications, 4(3), 217-233.

Coonan, C. (2012, May 26). China boosts Taiwan film biz. Variety. Retrieved January 14, 2013
from http://www.variety.com

Craig, C., Greene, W. H., & Douglas, S. P. (2005). Culture Matters: Consumer Acceptance of
U.S. Films in Foreign Markets. Journal Of International Marketing, 13(4), 80-103.
doi:10.1509/jimk.2005.13.4.80

d`Astous, A., Colbert F., & Nobert V. (2007). Effects of country-genre
congruence on the evaluation of movies: The moderating role of critical reviews and
moviegoers` prior knowledge. International Journal of Arts Management, 10(1), 45-51,
82. Retrieved from http://search.proquest.com/docview/205811195?accountid=10067

deLisle, J. (2010) Soft Power in a Hard Place: China, Taiwan, Cross-Straight Relations
and U.S. Policy. Orbis. 54 (4), 493-524. Retrieved from http://www.fpri.org

De Vany, A. and Walls, W.D. (1999) Uncertainty in the Movie Industry: Does Star Power
Reduce the Terror of the Box Office? Journal of Cultural Economics. 23(4) 285-318,
doi: 10.1023/A:1007608125988

De Vany, A. and Walls, W.D. (2004) Motion picture profit, the stable Paretian hypothesis,
and the curse of the superstar. Journal of Economic

Dynamics and Control. 28(6). 1035-
1057. Retrieved on July 26, 2012 from
http://www.sciencedirect.com/science/article/pii/S0165188903000654

Dos Santos, G., Kotowski, M., & Harwood, J. (2007). Television and Gratification: The role of
sex in predicting media uses and gratifications and television program preferences.
Conference Papers -- National Communication Association, 1.

Dru, V. (2007). Authoritarianism, social dominance orientation and prejudice: Effects of various
self-categorization conditions. Journal Of Experimental Social Psychology, 43(6), 877-
883. doi:10.1016/j.jesp.2006.10.008

Faber, R. J., & O`Guinn, T. C. (1984). Effect of Media Advertising and Other Sources on Movie
Selection. Journalism Quarterly, 61(2), 371-377.

Fetscherin, M. (2010). The Main Determinants of Bollywood Movie Box Office Sales. Journal
Of Global Marketing, 23(5), 461-476. doi:10.1080/08911762.2010.521117

Forehand, M. R., & Deshpande, R. (2001). What We See Makes Us Who We Are: Priming
Ethnic Self-Awareness and Advertising Response. Journal Of Marketing Research
(JMR), 38(3), 336-348.

Gao, F. (2010). Politics/Nationalism Affect 2008 Olympics Coverage. Newspaper
Research Journal, 31(4), 77-92.

Gao, Z. (2009). Serving a stir-fry of market, culture and politics - on globalisation and
film policy in Greater China. Policy Studies, 30(4), 423-438.
doi:10.1080/01442870902899889

Goldstein, S. M. (2002). The Taiwan Strait: A Continuing Status Quo of Deadlock?. Cambridge
Review Of International Affairs, 15(1), 85-94. doi:10.1080/09557570220126289

Ha, L. (2010). A National Study of College Students` Multiplatform Video Consumption and
Satisfaction. Conference Papers -- International Communication Association, 1.

Herring, M., Jankowski, T. B. and Brown, R. E. (1999) Pro-Black Doesn`t Mean
Anti-White: The Structure of African-American Group Identity. The Journal of Politics.
Vol. 61, No. 2, pp. 363-386

Katz, E., Blumler J. G., and Gurevitch, M. (1973-1974), Uses and Gratifications
Research. The Public Opinion Quarterly , 37(4), 509-523

Keane, L., & Kim-Shyan, F. (2005). Media: Through the Eyes of Young Adults. Journal Of
Promotion Management, 11(2/3), 155-174. doi:10.1300/J057v11n0211

Ko, S. L. (2010, September 07). Officials propose Taiwan, China cultural exchanges. Taipei
Times. Retrieved on January 23, 2013 from http://www.taipeitimes.com

Knobloch-Westerwick, S., and Hastall, M. R. (2010). Please Your Self: Social Identity Effects
on Selective Exposure to News About In- and Out-Groups. Journal of Communication,
60(3), 515-535. doi:10.1111/j.1460-2466.2010.01495.x

Krämer, N., & Trepte, S. (2006). Expanding Social Identity Theory for Research in Media
Effects: Two International Studies and a Theoretical Model. Conference Papers --
International Communication Association, 1-35.

Krcmar, M., Greene, K., Banerjee, S., & Bagdasarov, Z. (2008). Exploring Movie Choice: An
Examination of Uses and Gratifications. Conference Papers -- International
Communication Association, 1.

Ladegaard, H. J. (2011). Stereotypes in the making: Prejudice and cultural generalizations
in Hong Kong students’ discourse. Journal of Asian Pacific Communication, 21(1), 133-
158. Retrieved from EBSCOhost.

Larceneux, F. (2007). Buzz and recommendations on the Internet. What impacts on box-office
success?. Recherche Et Applications En Marketing (English Edition), 22(3), 43-62.

Li, Mei-chih, W. C. (2003). Basis of ethnic identification in Taiwan. Asian Journal of Social
Psychology, 6(3), 229. doi:10.1046/j.1467-839X.2003.00123.x

Litman, B. R. (1983). Predicting success of theatrical movies: An empirical study. Journal of
Popular Culture, 16, 159–175.

McGarty, C. (2001). Social Identity Theory does not maintain that identification produces
bias, and Self-categorization Theory does not maintain that salience is identification: Two
comments on Mummendey, Klink and Brown. British Journal Of Social Psychology,
40(2), 173.

McLeish, K., and Oxoby R. (2011). Social Interactions and the Salience of Social Identity.
Journal of Economic Psychology. 32 (1), 172-178.

Midgley, D. F. (1983). Patterns of Interpersonal Information Seeking for the Purchase of a
Symbolic Product. Journal Of Marketing Research (JMR), 20(1), 74-83.

Nabi, R. L., & Krcmar, M. (2004). Conceptualizing Media Enjoyment as Attitude: Implications
for Mass Media Effects Research. Communication Theory. (10503293), 14(4), 288-310.

Nabi, R., & Tsay, M. (2006). Testing a Tripartite Model of Media Enjoyment with Participatory
Reality TV. Conference Papers -- International Communication Association, 1-26.

Niu, D. (Director) (2012). Love 愛 [Motion picture], People’s Republic of China: Hua Yi
Brothers.

Oyserman, D., & Lee, S. S. (2008). Does Culture Influence What and How We Think? Effects of
Priming Individualism and Collectivism. Psychological Bulletin, 134(2), 311-342.
doi:10.1037/0033-2909.134.2.311

Petty, R. E., & Cacioppo, J. T. (1986). Communication and Persuasion: Central and Peripheral
Routes to Attitude Change. New York: Springer-Verlag.
Principles for Implementing Cross-strait Cultural Exchanges at the Current Stage. (1994).

Mainland Affairs Council. Retrieved October 16, 2011 from
http://www.mac.gov.tw/ct.asp?xItem=56808&ctNode=6148&mp=3

Rao, A. N., Pearce J. L., and Xin, K. (2005). Governments, Reciprocal Exchange and Trust
among Business Associates. Journal of International Business Studies, 36(1), 104-118.

Reinke de Buitrago, Sybille. (2009). What Role Can Trust Play? Conflicts and
Trust-Building in East Asia. Asian Politics & Policy. 1(4), 739-61.

Robins, J. (2006). TV Clobbers the Movies. Broadcasting & Cable, 136(14), 6.

Scheufele, D. A. (2000). Agenda-Setting, Priming, and Framing Revisited: Another Look at
Cognitive Effects of Political.. Mass Communication & Society, 3(2/3), 297.

Shih, M., & Pittinsky, T. L. (1999). Stereotype susceptibility: Identity salience and shifts in
quantitative performance. Psychological Science (Wiley-Blackwell), 10(1), 80.

Simonton, D. (2009). Cinematic success criteria and their predictors: The art and business of the
film industry. Psychology & Marketing, 26(5), 400-420.

Slater, M. D. (2007). Reinforcing Spirals: The Mutual Influence of Media Selectivity and Media
Effects and Their Impact on Individual Behavior and Social Identity. Communication
Theory (10503293), 17(3), 281-303. doi:10.1111/j.1468-2885.2007.00296.xa

Stanley, T. L. (2005). Studios reel as DVDs show wear. Advertising Age, 76(28), 1-33.

Suárez-vázquez, A. (2011). Critic power or star power? the influence of hallmarks of quality of
motion pictures: An experimental approach. Journal of Cultural Economics, 35(2), 119-
135. doi: 10.1007/s10824-011-9140-8

Taiwan Film Archive Search. 電影檔案瀏覽 (2012). Taiwan Cinema. Retrieved July 25,
2012 from http://www.taiwancinema.com/ct_12000_249

Taiwaness / Chinese Identification Trend Distrubution in Taiwan Important Political Attitude
Trend Distribution. (2011). Election Study Center: National Chengchi University.
Retrieved October 14, 2011 from
http://esc.nccu.edu.tw/english/modules/tinyd2/content/TaiwanChineseID.htm

Tajfel, H. (1978) Social Categorization, Social Identity and Social Comparison. In Henri

Tajfel (Ed.) Differentiation between social groups: studies in the social psychology of
intergroup relations. (pp. 61-76) London: Academic Press.

Tajfel, H., Billig, M. G., Bundy, R. P., & Flament, C. (1971). Social categorization and
intergroup behaviour. European Journal of Social Psychology, 1(2), 149-178. Retrieved
from EBSCOhost.

Tsui, C. (2012, November 19). Huayi Brothers, Atom Cinema and Honto Productions Form
Strategic Alliance Across Taiwan Straits. The Hollywood Reporter. Retrieved December
26th, 2012. from http://www.hollywoodreporter.com/news

Turner J. (1978) Social Categorization and Social Discrimination in the Minimal Group
Paradigm. In Henri Tajfel (Ed.) Differentiation between social groups: studies in the
social psychology of intergroup relations. (pp. 101-140) London: Academic Press.

Weaver, A. J. (2011). The Role of Actors` Race in White Audiences` Selective Exposure to
Movies. Journal of Communication, 61: 369–385. doi: 10.1111/j.1460-
2466.2011.01544.x

Weekly Box Office. (2012). EntGroup. Retrieved on July 25, 2012 from
http://english.entgroup.cn/boxoffice/cn/Default.aspx?week=2012-07-16

Wren, John. (2012, May 13). ECFA puts Taiwan on fast track to prosperity. Taiwan Today.
Retrieved from on January 12, 2013 from http://www.taiwantoday.tw

Ye, Y., & Zhou, S. (2007). Is It the Content or the Person? Examining Sexual Content in
Promotional Announcements and Sexual Self-Schema. Journal Of Promotion
Management, 13(1/2), 55. doi:10.1300/J057v13n01‧05

Yopyk, D. A., & Prentice, D. A. (2005). Am I an Athlete or a Student? Identity Salience and
Stereotype Threat in Student–Athletes. Basic & Applied Social Psychology, 27(4), 329-
336. doi:10.1207/s15324834basp2704_5

Yu, Fu-Lai T., and Kwan, D. S. M. (2008). Social construction of national identity:
Taiwanese versus Chinese consciousness. Social Identities, 14(1), 33-52.
doi:10.1080/13504630701848515		zh_TW